Laumayer

What Laumayer does

Laumayer S.A.S. is a privately held Colombian B2B distributor and solutions integrator of certified electrical, networking, lighting, and electronic security products, headquartered in Medellín and serving customers nationwide. The company was founded in 1978 and operates under a multi-brand distribution model, aggregating products from more than 15 international manufacturers — including VCP Electric, LOVATO, Hyundai, Leviton (Wiring Devices and Network), Eaton, DKC, Dahua, Siemon, Delta, Cirprotec, Cabur, Enerlux, Wohner, and D-Link — alongside its own VCP Electric and VCP Ecolighting sub-brands. Its portfolio is organized into four categories: Energía (industrial plugs/receptacles, motor control, surge protection, energy management, low/medium voltage), Redes y seguridad electrónica (copper/fiber structured cabling, networking, electronic security), Iluminación (residential, commercial, industrial, outdoor, and emergency lighting), and Proyectos (integrated multi-discipline project solutions).

Laumayer's core technology is curation and integration rather than development: it bundles certified products into project-ready solutions and provides technical specification support to engineering firms, contractors, panel builders, integrators, electricians, and end-user companies. The company is RETIE-compliant for select product lines and states that its full portfolio meets national and international certification standards.

Revenue is generated through B2B hardware sales across multiple categories (energy, automation, control, wiring accessories, cable management, networking, electronic security, and lighting), with a sales-led go-to-market targeting industrial, commercial, and infrastructure projects in Colombia. Pricing is not publicly disclosed; it operates through quote-based direct sales with a client-only logged-in price list, exclusive liquidation pricing for registered accounts, and online payment via Wompi. The company maintains marketing presence through its website, LMY News blog, and active social channels (LinkedIn, Instagram, Facebook, YouTube, Spotify), and supports customers with downloadable catalogs, technical content, and case studies.

Name

Laumayer

Legal name

LAUMAYER S.A.S

Website

https://laumayer.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Laumayer is a Colombian B2B distributor and solutions integrator of certified electrical, networking, lighting, and electronic security products, serving contractors, integrators, engineering firms, panel builders, and end users across industrial, commercial, and infrastructure projects throughout Colombia from its Medellín headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Distribution of Electrical and Electronic Components: Laumayer generates revenue by distributing electrical, networking, illumination, and automation products to contractors, integrators, engineering firms, and end-user companies. Revenue is derived from product sales across multiple categories including energy management, wiring accessories, industrial control, cable management, and electronic security, supported by multiple international brand partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Laumayer is a Colombian B2B distributor and solutions provider that supplies certified electrical, networking, illumination, automation, and electronic security products from 15+ international brands to engineering firms, contractors, integrators, panel builders, and end-user companies. It distributes products across categories including industrial plugs/receptacles, motor control, surge protection, energy management, lighting, structured cabling, networking/wireless, and low/medium voltage solutions, supported by project-specific technical application expertise.

Product overview

Laumayer is a Colombian electrical, networking, and industrial technology distributor and solutions provider based in Medellín. The company operates a multi-brand distribution model offering certified products at national and international levels. Their portfolio is organized around four core categories: (1) Energía (Energy) — encompassing industrial plugs/receptacles, motor control (soft starters, LOVATO), circuit protection (HYUNDAI), surge protection (CIRPROTEC), energy management, and low/medium voltage solutions including DKC enclosures, WOHNER busbar systems, and CABUR terminals; (2) Redes y seguridad electrónica (Networks & Electronic Security) — featuring SIEMON high-performance cabling (Cat 7A), DLINK and VCP CONNECT+ networking, DAHUA thermal cameras and video surveillance; (3) Iluminación (Lighting) — LED and conventional solutions under VCP ECOLIGHTING and DELTA; and (4) Proyectos (Projects) — integrated solutions combining security, automation, electrical, and telecommunications. Laumayer distributes and resells 15+ international brands alongside its own VCP Electric sub-brand, providing comprehensive solutions for residential, commercial, industrial, and infrastructure projects rather than a single unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Energía (Energy Products Distribution) Distribution of certified electrical energy products to engineering firms, contractors, integrators, and end-user companies in Colombia, covering industrial plugs and receptacles, motor control, surge protection, energy management, automation and control, wiring devices, command and signaling, electrical panels, wiring accessories, and low/medium voltage solutions.
• Iluminación (Lighting Products Distribution) Distribution of LED and conventional lighting solutions for residential, commercial, industrial, exterior/public, and emergency applications, featuring the VCP Ecolighting sub-brand.
• Redes y Seguridad Electrónica (Networks and Electronic Security Distribution) Distribution of networking and electronic security products including copper and fiber optic cabling solutions (including high-performance Siemon TERA Cat 7A), networking and wireless equipment, cabinets and racks, and electronic security systems such as thermal cameras, video surveillance, and access control.
• Proyectos (Integrated Project Solutions) Integrated project solutions combining security, automation, low and medium voltage electrical, illumination, telecommunications, and assembly services for industrial and commercial projects in Colombia.
• VCP Electric (Distributed Brand: Wiring Accessories) Distribution of VCP Electric wiring accessories, cable management products, terminals, flexible copper bars, and heat-shrink materials in Colombia, with RETIE-compliant compression terminals.
• LOVATO (Distributed Brand: Industrial Automation) Distribution of LOVATO Electric motor control, automation, and command/signaling devices including soft starters, contactors, pushbuttons, and control stations in Colombia.
• Hyundai (Distributed Brand: Electrical Protection) Distribution of Hyundai Electric molded case circuit breakers and electrical protection devices for buildings, commercial centers, and industrial installations in Colombia.
• Leviton Wiring Devices (Distributed Brand) Distribution of Leviton residential and commercial wiring devices including switches, outlets, GFCI/AFCI receptacles, USB outlets, and dimmers in Colombia.
• Leviton Network Solutions (Distributed Brand) Distribution of Leviton Network Solutions structured cabling, patch panels, and connectivity products for LAN and enterprise network installations in Colombia.
• Dahua (Distributed Brand: Electronic Security) Distribution of Dahua Technology thermal cameras, video surveillance, and electronic security systems for industrial, commercial, and perimeter applications in Colombia.
• Delta (Distributed Brand: Power and Automation) Distribution of Delta Electronics power supply, industrial automation, UPS systems, power conditioning, and thermal management products for industrial and commercial applications in Colombia.
• D-Link (Distributed Brand: Networking Equipment) Distribution of D-Link switches, wireless solutions, and network surveillance products for LAN and security electronic applications in Colombia.
• Siemon (Distributed Brand: Structured Cabling) Distribution of Siemon high-performance structured cabling and connectivity solutions, including TERA Cat 7A shielded cabling systems, for high-speed network installations in Colombia.
• Eaton (Distributed Brand: Industrial Control) Distribution of Eaton command and signaling devices, circuit protection, industrial control products, and illuminated columns for industrial applications in Colombia.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core.

• VCP ElectriccoreChannel Partner/ Reseller/ DistributorVCP Electric is a brand of electrical wiring devices and cable management products. Laumayer is an authorized distributor of VCP Electric products in Colombia, offering their full range including industrial sockets, wiring accessories, and cable management solutions.
• LOVATOcoreChannel Partner/ Reseller/ DistributorLOVATO Electric is an Italian manufacturer of industrial automation and motor control components. Laumayer distributes LOVATO's full product range including soft starters, motor controllers, signaling devices, and control stations in Colombia.
• HyundaicoreChannel Partner/ Reseller/ DistributorHyundai Electric manufactures circuit breakers and electrical protection devices. Laumayer distributes Hyundai's protection equipment including molded case circuit breakers for use in buildings, commercial centers, and industrial installations.
• Leviton Wiring DevicescoreChannel Partner/ Reseller/ DistributorLeviton manufactures residential and commercial wiring devices including switches, outlets, GFCI/AFCI receptacles, USB outlets, and dimmers. Laumayer distributes the full Leviton Wiring Devices line in Colombia.
• Leviton NetworkcoreChannel Partner/ Reseller/ DistributorLeviton Network Solutions provides networking infrastructure products including structured cabling, patch panels, and connectivity solutions. Laumayer distributes Leviton Network products for LAN and enterprise network installations in Colombia.
• CIRPROTECcoreChannel Partner/ Reseller/ DistributorCIRPROTEC specializes in surge protection devices (SPDs) for electrical installations. Laumayer distributes CIRPROTEC's transient overvoltage protection solutions as part of its energy management portfolio.
• DeltacoreChannel Partner/ Reseller/ DistributorDelta Electronics manufactures power supply, industrial automation, and thermal management products. Laumayer distributes Delta products for industrial control and power applications in Colombia.
• CABURcoreChannel Partner/ Reseller/ DistributorCABUR manufactures electrical connection and marking solutions including terminal blocks, marking systems, and relay interfaces. Laumayer distributes CABUR products for panel building and industrial control applications.
• ENERLUXcoreChannel Partner/ Reseller/ DistributorENERLUX produces energy management and power factor correction solutions. Laumayer distributes ENERLUX products as part of its energy management category offerings.
• EATONcoreChannel Partner/ Reseller/ DistributorEaton is a global power management company offering command and signaling devices, circuit protection, and industrial control products. Laumayer distributes select Eaton products including control devices, signaling towers, and selection switches in Colombia.
• DKCcoreChannel Partner/ Reseller/ DistributorDKC manufactures enclosures, cable management systems, air conditioning units for panels, and steel cofres for industrial applications. Laumayer distributes DKC products including electrical cabinets, air conditioners, filters, and cofres in Colombia.
• VCP Connect+coreChannel Partner/ Reseller/ DistributorVCP Connect+ provides networking connectivity solutions. Laumayer distributes VCP Connect+ products as part of its networking and structured cabling category.
• D-LinkcoreChannel Partner/ Reseller/ DistributorD-Link is a networking equipment manufacturer offering switches, wireless solutions, and network surveillance products. Laumayer distributes D-Link networking products for LAN and security electronic applications.
• SiemoncoreChannel Partner/ Reseller/ DistributorSiemon is a specialist in high-performance network cabling and connectivity solutions, particularly known for TERA Category 7A shielded cabling systems. Laumayer distributes Siemon's structured cabling solutions for high-speed network installations.
• DahuacoreChannel Partner/ Reseller/ DistributorDahua Technology manufactures video surveillance, access control, and thermal imaging products for electronic security applications. Laumayer distributes Dahua security products including thermal cameras and IP surveillance systems in Colombia.
• VCP EcolightingcoreChannel Partner/ Reseller/ DistributorVCP Ecolighting is a brand focused on energy-efficient illumination solutions. Laumayer distributes VCP Ecolighting products and promotes them as a separate sub-brand, with dedicated marketing at vcpecolighting.com.
• WOHNERcoreChannel Partner/ Reseller/ DistributorWOHNER manufactures busbar systems, insulators, and connection modules for electrical distribution in panels. Laumayer distributes WOHNER products including flat bar insulators and connection modules for use in low-voltage electrical panels.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rexel: Global electrical, lighting, security, and energy management distributor with operations across Latin America including Colombia. Directly comparable multi-brand distribution model serving contractors, integrators, and industrial end users.
• Sonepar: World's largest B2B electrical distributor operating in 40+ countries with a Latin American footprint. Closely matches Laumayer's multi-brand B2B electrical distribution model and customer segments.

Broad incumbents

• Graybar: North American distributor of electrical, communications, and data networking products. Highly comparable business model (multi-brand value-added distribution) but operates at much larger scale and outside Colombia.
• WESCO International: Global electrical, communications, and utility distribution leader (including Anixter). Comparable multi-brand distribution across electrical and networking categories, though at significantly larger scale and broader geographic reach.
• CED (Consolidated Electrical Distributors): US-focused electrical and lighting products distributor serving contractors and industrial customers. Similar multi-brand electrical distribution model, though primarily North American.
• Würth: Global supplier of industrial, electrical, and fastener products with direct sales and distribution operations across Latin America. Comparable broad-line industrial distribution model targeting trades and industrial customers.
• Arrow Electronics: Global distributor of electronic components and enterprise computing solutions. Comparable in distribution scale and multi-brand B2B model, though focused more on electronic components than industrial electrical.

Others

• Schneider Electric: Global electrical equipment, automation, and energy management manufacturer with direct distribution and partner networks in Colombia. Adjacent rather than directly competing, since Schneider manufactures many products Laumayer distributes from competitors.
• ABB: Global electrification, motion, and automation OEM with direct sales channels in Colombia. Adjacent comparable—serves same end customers with overlapping electrical product categories but through manufacturer-led go-to-market.
• Eaton: Global power management manufacturer that also distributes through authorized partners. Laumayer already distributes select Eaton lines, making Eaton both a supplier and a potential channel competitor if it expands direct presence in Colombia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCMH--3BJDj5uDQEIRZha1iA
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/7276973/admin/feed/posts
• Instagraminstagram.com/laumayer_sas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laumayer