Yachting Pages Media Group

What Yachting Pages Media Group does

Yachting Pages Media Group is a Bristol, UK-based private company operating the world's leading superyacht services directory, commonly known in the industry as the "Captain's Bible." Founded in 2004 and active for over 20 years, the company connects superyacht owners, captains, and crew with verified marine service businesses worldwide across categories including chandlers, engine services, provisioning, yacht agents, shipyards, marinas, and tenders & toys. The platform serves a dual market: end users (captains and crew) seeking trusted service providers, and marine businesses seeking visibility and leads from high-net-worth clientele.

The company's core technology is a web-based directory platform at yachting-pages.com featuring category and location-based search, a multiquote feature allowing users to contact up to three businesses simultaneously, and a verified review system. The platform operates alongside an iconic printed directory — the "pink Med book" — which the company reports is found on board 97% of superyachts globally, providing a distinctive dual digital/physical distribution channel. The product portfolio includes sub-brands YP Online, YP Print, YP Delivers (provisioning), YP Refit (refit/repair), and YP Services (PPC, SEO, and web design). Geographic coverage spans ten regions including the Mediterranean, Caribbean, Middle East & Asia, North America, Northern and Western Europe, Pacific Islands & Australasia, Central & South America, Africa, and Eastern Europe.

The business model is a freemium marketplace. Marine businesses can list for free in the directory (Basic tier) and upgrade to four paid tiers — Featured Listing, Mini Showcase, Showcase, and Super Showcase — on annual subscriptions that offer progressively enhanced placement, richer content (up to 2,000-word descriptions, image galleries, video uploads), tiered SEO services (Bronze through Platinum), and additional visibility features. Revenue is supplemented by digital marketing services (PPC, SEO, Web Design) sold to marine businesses and advertising placements across both digital and print channels. The company maintains media partnerships with major industry events including the Monaco Yacht Show, Dubai Boat Show, Cannes Yachting Festival, and the inaugural Aqaba Blue event in Jordan.

Name

Yachting Pages Media Group

Legal name

Yachting Pages Media Group

Website

https://yachting-pages.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Yachting Pages Media Group operates the world's leading superyacht services directory, connecting captains, crew, and yacht owners with verified marine businesses globally through a freemium marketplace across digital and iconic printed formats.

Ownership category

akta.pro rank

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Premium Business Listings: Tiered premium listing packages (Super Showcase, Showcase, Mini Showcase, Featured Listing) that provide enhanced placement in search results, richer content options, branded copy, embedded images/videos, SEO optimization, guest blog submissions, and increased traffic and exposure
2. Digital Marketing Services: Additional services including PPC (Pay-Per-Click), SEO Services, Web Design, and YP Delivers digital services for marine businesses
3. Print Directory: Physical printed directories distributed globally, featuring the iconic pink Med book found on superyachts
4. Advertising: Banner advertisements and promotional placements within the digital and print platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Yachting Pages Media Group operates the world's leading superyacht services directory, both online (YP Online) and in print (the iconic 'pink Med book'), connecting superyacht owners, captains, and crew with verified marine service providers globally. The company monetizes through tiered premium business listings, paid digital marketing services (PPC, SEO, web design), and print directory advertising for marine businesses.

Product overview

Yachting Pages Media Group operates as a superyacht services directory platform with a dual offering: YP Online (the digital directory and search platform) and YP Print (the iconic printed 'pink Med book' distributed to 97% of superyachts globally). The portfolio includes service modules for specialized segments (YP Delivers for provisioning delivery, YP Refit for repair/refit services) and B2B marketing services (Business Listing tiers, PPC Services, SEO Services, Web Design). The core platform enables captains and crew to search and connect with marine businesses across categories including chandlers, provisioning, engine services, tenders & toys, and shipyards. Key features include multiquote messaging to contact multiple businesses simultaneously, location-based and category-based search, and user reviews.

Differentiator

Problem solved

Functional benefit

Brands

• YP Online: Online directory services for superyacht businesses
• YP Print
• YP Delivers
• YP Refit
• YP Services

Products and services

• YP Online
• YP Print
• YP Delivers
• YP Refit
• Business Listing
• PPC Services
• SEO Services
• Web Design

Quantifiable outcome

• 97% of superyachts globally carry the printed directory
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Monaco Yacht ShowcoreGTM or Marketing PartnerMonaco Yacht Show partnership opportunities announced for brands to gain exposure, network with industry leaders, and increase presence at the prestigious event. Yachting Pages provides media coverage and partnership options for the annual superyacht showcase featuring 120 superyachts and 29,197 visitors.
• Dubai Boat ShowcoreGTM or Marketing PartnerYachting Pages announced as media partner for the biggest ever Dubai Boat Show, providing coverage and visibility for the regional marine exhibition.
• Cannes Yachting FestivalminorGTM or Marketing PartnerCoverage and content partnership for the Cannes Yachting Festival, a major Mediterranean boat show event.
• Aqaba Blue: Ocean Future in ActionminorGTM or Marketing PartnerMedia coverage for the inaugural Aqaba Blue event debuting in Jordan, with strong international demand and over 80% of exhibition space sold.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YachtWorld: The leading global online marketplace for new and used boat listings. Comparable to Yachting Pages as a directory-style platform serving yacht buyers, sellers, and the broader marine services ecosystem with listing-based monetization.
• Boat Trader: Large online boat listing marketplace with subscription-based dealer packages and value-added marketing services. Comparable on the directory + subscription + marketing services monetization model, though focused on boat sales rather than marine services.
• Rightboat: Online boat listing platform with tiered broker/dealer packages. Operates the same marketplace-directory model as Yachting Pages, with subscription tiers, enhanced listings, and marketing services aimed at marine businesses.
• Superyacht Times: Superyacht industry news, market intelligence, and business directory platform. Direct peer — operates in the same niche superyacht market, combines editorial content with a services/business directory, and sells premium placements to marine businesses.
• Yotspot: Yacht crew recruitment and yacht industry services platform. Direct peer operating a niche online directory for the superyacht ecosystem with subscription-based listings, sharing the B2B marketplace + paid-listing model with Yachting Pages.

Broad incumbents

• Boat International: Established superyacht magazine and digital media brand serving the same audience of owners, captains, and crew. Comparable as a high-authority yacht industry media brand with a global footprint, though focused on editorial content rather than a transactional services directory.
• IYBA (International Yacht Brokers Association): Established global yacht broker association with a member directory. Comparable as a membership-based directory serving the yacht industry, though organized as a non-profit trade body rather than a commercial marketplace.

Emerging players

• Megayacht News: Online superyacht industry publication covering new launches, refits, and yacht services. Comparable as a niche superyacht media brand targeting the same end audience (owners, captains, crew), but with a narrower directory/services offering.
• Crew4Yachts: Yacht crew recruitment and services platform targeting captains and senior crew. Comparable as a niche online directory in the superyacht ecosystem with paid placement tiers, though more focused on crew than marine services.

Others

• MarineTraffic: Global ship and vessel tracking platform with freemium subscriptions for maritime businesses. Comparable as a maritime-focused data and subscription platform, though oriented to vessel tracking rather than marine services directory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yachtingpages
• Facebookfacebook.com/captainsbible
• LinkedInlinkedin.com/company/yachting-pages
• Instagraminstagram.com/yachtingpages

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yachting Pages Media Group