Home Town Restyling

What Home Town Restyling does

Home Town Restyling is a full-service residential remodeling company headquartered in Hiawatha, Iowa, founded in January 1986 by Wayne Winn and operating for 40 years. The company serves homeowners across Eastern Iowa within a 90-mile radius of Cedar Rapids, covering cities such as Cedar Rapids, Iowa City, Dubuque, Waterloo, Cedar Falls, Marion, and Coralville. Its service portfolio spans window replacement (Sunrise Series vinyl windows), exterior doors (steel, fiberglass, patio, French), siding (Preservation Vinyl, ASCEND Insulated, Preservation Steel), sunrooms (three- and four-season, cathedral, studio), pergolas and patio covers, pull-down shade screens (Stoett), maintenance-free decks (TruNorth/Clubhouse PVC), kitchen and bathroom remodeling, handyman services, and recurring maintenance programs for snowbirds and full-time homeowners.

The company acts as an exclusive regional dealer and installer for multiple national product brands rather than manufacturing proprietary goods, and it executes virtually all installation work with 65+ in-house craftsmen, carpenters, and installers rather than subcontractors. Revenue is generated through one-time project fees priced on scope, materials, and labor, with kitchen remodel starting budgets ranging from $35,000 (replacement) to $55,000+ (major remodel), and financing intermediated through partners offering 0% interest for up to 60 months. The go-to-market motion is direct-to-consumer field sales: representatives conduct free in-home estimates and guide product selection, supported by a physical showroom at the Hiawatha headquarters, online quote scheduling, annual TV commercials, social media, GuildQuality-verified reviews, home show participation, and referral programs.

In 2026, the company transitioned to full employee ownership (ESOP) under a five-member leadership team with 150+ years of combined tenure, appointed Dave Wageman as CEO, and hired a new Sales Director. The operating model is anchored by a non-prorated lifetime workmanship warranty, a dedicated in-house service department for post-completion support, and an A+ BBB rating supported by 2,500+ reviews across Angi, Google, and GuildQuality.

Name

Home Town Restyling

Legal name

Home Town Restyling

Website

https://hometownrestyling.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Home Town Restyling is a 40-year-old, employee-owned residential remodeling company in Hiawatha, Iowa that delivers windows, doors, siding, sunrooms, kitchens, bathrooms, decks, and handyman services to homeowners across Eastern Iowa using in-house installation crews.

Ownership category

akta.pro rank

Product category

Residential Home Remodeling Services

NAICS

Residential Remodelers (236118), Siding Contractors (238170)

SIC

General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)

akta.pro primary industry

Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

akta.pro secondary industry

Window & Door Trim, Casing & Sill Replacement (HSAPAJAK)

Keywords

• Home remodeling services
• Window replacement
• Residential renovation
• Kitchen remodeling
• Bathroom remodeling

Headquarters

HQ city

Hiawatha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Home Remodeling Project Revenue: Revenue is generated through one-time project fees for home remodeling and replacement services including windows, doors, siding, sunrooms, pergolas, decks, kitchens, bathrooms, and handyman services. Each project is priced individually based on scope, materials, and labor. The company also offers financing options to make projects more accessible to homeowners.
2. Financing Intermediary Revenue: The company facilitates financing options including 0% interest financing for up to 60 months, acting as an intermediary with financing partners to enable homeowners to pay for projects over time.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Home Town Restyling is a full-service residential home remodeling company headquartered in Hiawatha, Iowa, that delivers and installs windows, exterior doors, siding, sunrooms, pergolas and patio covers, decks, kitchens, bathrooms, handyman repairs, and ongoing home maintenance for homeowners in Eastern Iowa. The company acts as a dealer/installer for branded products (Sunrise Windows, StarMark Cabinetry, Bath Planet, Stoett, TruNorth/Clubhouse Decking, Preservation/ASCEND siding) and executes projects with in-house employee crews rather than subcontractors, offering a non-prorated lifetime workmanship warranty and project financing.

Product overview

Home Town Restyling is a full-service residential home remodeling company serving Eastern Iowa for 40 years. The company operates as a unified service offering with multiple interconnected product categories including: window replacement (Sunrise Series Vinyl Windows in double-hung, casement, picture, awning, sliding, and bay/bow styles), exterior door installation (Steel Entry Doors, Fiberglass Entry Doors, Patio Doors, and French Doors), siding replacement (Preservation Vinyl Siding, ASCEND Insulated Siding, and Preservation Steel Siding), outdoor living spaces (Three and Four Season Sunrooms including Cathedral and Studio models, Pergolas in attached/detached/operable configurations, and Patio Covers), pull-down shade screens (Stoett retractable screen systems), maintenance-free deck construction (TruNorth/Clubhouse Premium PVC Decking), kitchen remodeling (featuring StarMark Cabinetry), bathroom remodeling (featuring Bath Planet acrylic products), and handyman services. All products are backed by lifetime workmanship warranties and the company offers 0% financing options. The company acts as a dealer/distributor for branded products rather than manufacturing proprietary goods.

Differentiator

Problem solved

Functional benefit

Products and services

• Sunrise Series Vinyl Window Replacement

Quantifiable outcome

• Energy savings through energy-efficient vinyl windows and insulated siding
• +2 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Stoett IndustriescoreTechnology or IntegrationHometown Restyling installs Stoett retractable screen systems—one of the most durable and versatile options available for residential outdoor spaces. Stoett screens are made in the USA with high-grade aluminum frames and heavy-duty mesh. Screens are installed on patios, porches, pergolas, enclosed patios, and garages throughout Eastern Iowa.
• StarMark CabinetrycoreChannel Partner/ Reseller/ DistributorHometown Restyling is a StarMark Cabinetry dealer. StarMark Cabinetry is made in Sioux Falls, South Dakota and uses quality hardwoods. Nearly everything is done by hand—door assembly, sanding, glazing, and distressing—to ensure quality. Hometown displays dozens of storage and functionality options in their showroom.
• Bath PlanetcoreChannel Partner/ Reseller/ DistributorExclusive Bath Planet dealer for acrylic bath and shower systems in Eastern Iowa. Products include walk-in showers, tub/shower combos, and barrier-free showers. Bath Planet products are made from tough acrylic that resists cracking, chipping, and denting. Hometown offers these products with a limited lifetime warranty.
• Sunrise WindowscoreChannel Partner/ Reseller/ DistributorHometown Restyling is a Sunrise Series vinyl window dealer. The company offers the Sunrise window visualization tool to help customers customize windows. Sunrise Series vinyl windows are made in the U.S.A. and feature energy-efficient designs with Restorations Double-Hung windows and other styles.
• TruNorth Decking / Clubhouse Premium PVC DeckingcoreChannel Partner/ Reseller/ DistributorHometown Restyling partners with TruNorth Decking—the largest Canadian manufacturer of composite and PVC decking—and primarily installs Clubhouse Premium PVC Decking. TruNorth is the only Canadian manufacturer of rice hull fiber reinforced composite decking. Clubhouse PVC decking is available in multiple colors and finishes.
• GuildQualitysupportingGTM or Marketing PartnerThird-party customer review collection partner. After every project, customers receive a GuildQuality survey and reviews are published in real time. Hometown Restyling cannot edit or delete reviews, adding credibility to the feedback.
• Preservation Collection (Alside)coreChannel Partner/ Reseller/ DistributorHometown Restyling installs Preservation Premium Vinyl Siding and Preservation Steel Siding from the Preservation Collection (Alside). Products include a lifetime limited, transferable warranty that includes fade protection.
• ASCEND Insulated SidingcoreChannel Partner/ Reseller/ DistributorHometown Restyling installs ASCEND reinforced premium siding with Neopor foam technology for outstanding energy efficiency and durability. Features TriBeam construction and a lifetime transferable warranty.
• Meld MarketingsupportingGTM or Marketing PartnerWebsite design and development partner credited for the company's website design (hometownrestyling.com).

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Window World: National franchise specializing in vinyl window replacement, siding, and doors directly comparable to Hometown Restyling's core window/siding/door product lines and direct-to-homeowner field sales model.
• Bath Fitter: National acrylic bath and shower remodeling franchise competing directly with Hometown Restyling's Bath Planet partnership, using a similar in-home sales and one-day installation model.
• Re-Bath: Bathroom remodeling franchise offering full-service bath renovations including tub/shower replacement, directly comparable to Hometown Restyling's bathroom remodeling product line.
• Champion Window: Direct-to-consumer home remodeling company offering windows, siding, sunrooms, and patio rooms with in-home sales, overlapping the majority of Hometown Restyling's product portfolio.
• Power Home Remodeling: Large multi-category home remodeler offering windows, siding, roofing, and bath with in-home sales model, comparable in GTM and product breadth to Hometown Restyling.
• LeafGuard: National seamless gutter and home exterior company using in-home sales presentations, comparable in GTM motion to Hometown Restyling's field-sales approach for exterior products.
• Renewal by Andersen: National window and door replacement franchise with in-home consultation model, directly competing with Hometown Restyling's Sunrise Windows and door product offerings.

Broad incumbents

• Pella Windows: Established national window and door manufacturer with dealer/installer network, broader than Hometown Restyling in scale and product scope but overlapping in residential window/door replacement.
• Andersen Windows: Major national window and door manufacturer selling through dealer networks, comparable to Hometown Restyling's window/door product category but operating at much greater scale and broader scope.

Regional players

• Jacob Sunroom & Exteriors: Regional sunroom and exterior remodeling company serving the Midwest with a product mix and in-home sales model comparable to Hometown Restyling's sunroom, pergola, and exterior categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hometownrestyling6120
• Facebookfacebook.com/HomeTownRestyling
• LinkedInlinkedin.com/company/home-town-restyling
• Instagraminstagram.com/hometownrestyling
• Pinterestpinterest.com/hometownrestyling
• Xx.com/homtwnrestyling

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Town Restyling