ScooNews

What ScooNews does

ScooNews is a privately-held Indian education media company founded in 2016 and headquartered in Jaipur, Rajasthan. It operates as a content-driven platform serving the Indian K-12 education ecosystem, with primary audiences of teachers, school leaders, principals, and to a lesser extent parents and education industry partners. The company publishes an editorial website (scoonews.com) with more than 4,300 pages of content spanning categories such as Inspiration, Knowledge, News, ScooReviews, and ScooQuotes, and distributes a print and digital ScooNews Magazine on a subscription basis.

The underlying technology is a standard WordPress-based content management system used to publish articles, videos, and digital magazines; there is no proprietary platform, mobile app, or AI capability disclosed. ScooNews' product portfolio extends beyond editorial into events and publications, including the flagship annual ScooNews Global Educators Fest (SGEF), India's Best Teachers' Awards (in partnership with Shiv Nadar Foundation and Saïd Business School, University of Oxford), the SGEF White Paper, the RLS Handbook, and editorial features such as Teacher Warriors and ScooReviews.

ScooNews monetizes through three primary streams: recurring magazine subscriptions (print and digital, sold self-serve via the website), advertising and sponsored content on its media properties, and event-based revenue including delegate passes for SGEF and nomination processing charges for awards programs. The go-to-market motion is content-led, with distribution via website, newsletter, video, social media, and live events. The company has not disclosed revenue, headcount, or institutional funding and operates as a bootstrapped niche publisher serving a single-country (India) market.

Name

ScooNews

Legal name

ScooNews

Website

https://scoonews.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ScooNews is an Indian K-12 education media platform founded in 2016 that publishes education news, inspiration content, and a print/digital magazine for teachers, school leaders, and principals across India, and runs the annual ScooNews Global Educators Fest (SGEF) and India's Best Teachers' Awards.

Ownership category

akta.pro rank

Product category

Education Media and Publishing

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Social-Emotional Learning (SEL), Health & Wellbeing Curriculum (EDAGAAAF)

Keywords

• Education news media
• K-12 journalism
• Educator magazine
• School publications
• Education events

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: ScooNews publishes a magazine (print and digital) covering school and education news in India. Subscriptions are sold through the website with options for individual subscriptions. The company offers subscription products across various categories.
2. Advertising: The platform monetizes its website traffic and readership through display advertisements and sponsored content placements. Multiple ad placements are visible throughout the website including banner ads.
3. Event Tickets and Awards: ScooNews organizes events including the ScooNews Global Educators Fest (SGEF) and awards programs like India's Best Teachers' Awards. Revenue is generated through delegate passes for events and nomination processing charges for awards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ScooNews is an Indian K-12 education news media network that publishes news articles, inspiration stories, knowledge articles, videos, and reviews for teachers, school leaders, principals, and parents. It sells a print and digital magazine subscription and runs the annual ScooNews Global Educators Fest (SGEF) event along with associated awards programs.

Product overview

ScooNews operates as a comprehensive education media platform offering news, insights, and resources for India's K-12 education ecosystem. The portfolio includes the core ScooNews digital and print Magazine, the flagship annual ScooNews Global Educators Fest (SGEF) conference, curated inspirational content through ScooQuotes, research publications like the SGEF White Paper, the RLS Handbook for school leadership, and the Teacher Warriors editorial feature recognizing outstanding educators. The platform also publishes book and media reviews through ScooReviews, serving teachers, principals, school leaders, and education policymakers across India.

Differentiator

Problem solved

Functional benefit

Brands

• ScooNews Global Educators Fest (SGEF): Annual flagship event for educators organized by ScooNews
• SGEF White Paper
• RLS Handbook
• ScooQuotes
• ScooReviews

Products and services

• ScooNews Magazine A print and digital subscription magazine delivering education news, insights, and inspiration for teachers, school leaders, and principals across India.
• ScooNews Global Educators Fest (SGEF) An annual flagship event bringing together educators, school leaders, and education stakeholders for networking, learning, and recognition through conferences and awards, with tiered paid delegate passes.
• SGEF White Paper A research publication covering education trends, policies, and best practices for school education stakeholders, distributed in connection with the ScooNews Global Educators Fest.
• RLS Handbook An educational handbook and guide for school leaders covering topics such as responsible leadership in schools.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, minor and flagship.

• Tapas EducationcoreStrategic or Co-development PartnerScooNews partnered with Tapas Education for Tapas Project Shaala 2026, a national dialogue event on autonomy, curiosity, and community in education. ScooNews serves as a media partner, providing coverage and promotion for the initiative that prioritizes authentic narratives over abstract theory in education.
• EdBankminorGTM or Marketing PartnerEdBank is an advertising partner featured on the ScooNews website. EdBank provides educational resources and content promoted through ScooNews' platform, targeting the education community with financial products and services for schools.
• Teach for LifecoreStrategic or Co-development PartnerScooNews covered Project Umeed, a partnership between Teach for Life and S M Sehgal Foundation implementing Digital and Life Skills Awareness programs in government schools in Haryana. ScooNews provides editorial coverage highlighting the initiative's impact.
• Shiv Nadar FoundationflagshipStrategic or Co-development PartnerScooNews serves as the official media partner for India's Best Teachers' Awards, a prestigious national recognition initiative launched by Shiv Nadar Foundation in partnership with Saïd Business School, University of Oxford. The awards celebrate outstanding educators in grades 9-12 across eight subject categories.
• Saïd Business School, University of OxfordflagshipStrategic or Co-development PartnerScooNews is the official media partner for India's Best Teachers' Awards, a national recognition initiative developed in partnership with Saïd Business School at the University of Oxford. The awards include scholarships to Oxford for winning teachers and an immersive learning program.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Careers360: Indian education and careers portal with news, school and college rankings, and information services for students and parents. Comparable as a content-driven Indian education platform, though broader in scope (careers, higher education) than ScooNews' K-12 focus.
• Education World: India-based K-12 education magazine and portal covering school news, rankings, leadership appointments, and education trends. Directly comparable to ScooNews as a long-standing Indian K-12 education media outlet serving educators and school leaders.
• NDTV Education: Indian education news vertical of NDTV, a major broadcast network, covering K-12 and higher education topics, policy, and school news. Comparable as a large Indian media outlet producing education news content.
• Education Times: Indian education publication from The Times Group targeting students, parents, and educators with news, career guidance, and school/college information. Comparable as a major Indian education news and content platform serving a similar audience to ScooNews.
• EdTechReview: India-based education technology media platform covering edtech news, product reviews, and trends for educators and education stakeholders. Comparable to ScooNews as an Indian education content platform targeting educators and decision-makers.

Emerging players

• Shiksha.com: Indian education portal covering higher education, study abroad, careers, and school information. Partial overlap with ScooNews' K-12 education content but more focused on college selection and careers, making it an adjacent rather than direct competitor.

Regional players

• EdSurge: US-based education technology news and information platform covering edtech, K-12, and higher education. Comparable as an education news/media platform but US-focused with a broader edtech orientation than ScooNews.
• Edutopia: US-based K-12 education platform from the George Lucas Educational Foundation covering teaching strategies, SEL, and school leadership. Comparable as a K-12 education content platform for educators but serving US audiences.
• The Hechinger Report: US-based nonprofit news organization covering education policy, innovation, and K-12/higher education issues. Comparable to ScooNews as a dedicated education journalism outlet but serving US readers and policy audiences.
• Education Next: US-based journal of opinion and research on K-12 and higher education policy and reform, published by the Hoover Institution and Harvard's Program on Education Policy and Governance. Comparable as a niche education publication but focused on US policy debate.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/ScooNews
• LinkedInlinkedin.com/company/edupulse-media-private-limited-scoonews-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ScooNews