PayPro BV
PayPro BV is a Dutch payment service provider licensed by De Nederlandsche Bank, offering an all-in-one platform with hosted checkout pages, SEPA direct debit, affiliate marketing, invoicing, and debtor management for 10,000+ SMBs and freelancers across the Netherlands, Belgium, and Europe.
- Company typePrivate
- Founded2006
- HeadquartersGroningen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PayPro BV does
PayPro BV is a Dutch payment service provider headquartered in Groningen, Netherlands, founded in 2006 and operating as a licensed payment institution under Article 2:3a of the Wet op het financieel toezicht and certified to PCI DSS. The company processes online payments for more than 10,000 businesses, with a particular focus on freelancers, entrepreneurs, and SMBs in the Netherlands and Belgium. PayPro is privately held with no disclosed funding, parent company, or external investment, and operates a wholly-owned foundation (Stichting PayPro Cliëntgelden) for the segregated custody of client funds.
The platform is built around a hosted Payment Page (Betaalpagina) that merchants can configure in under five minutes for one-time purchases, installment plans, and subscriptions. Beyond core checkout, PayPro layers on a modular SaaS suite: recurring payments and SEPA direct debit (including B2B), an affiliate marketing system with 5,000+ active affiliates, automated debtor management, invoicing with payment links, and VAT bookkeeping and reporting. Technical infrastructure rests on a REST/JSON-based API 2.0 with webhooks, SEPA XML PAIN.008 batch importing, and direct plugins for the major open-source ecommerce platforms (WooCommerce, Magento, PrestaShop, OpenCart, Easy Digital Downloads), plus a Zapier connector extending reach to 4,000+ downstream apps. Supported payment methods include iDEAL, Bancontact, SEPA direct debit, Mastercard, Visa, PayPal (Merchant of Record), Riverty/AfterPay, SEPA bank transfer (34 European countries), and the Chinese methods Alipay and WeChat Pay.
PayPro generates revenue through three streams: tiered subscriptions (€9-€59 per merchant per month, with annual discounts up to 33%); per-transaction fees that vary by payment method (e.g., €0.29 fixed for iDEAL, 2.5% on Mastercard, €1.75+5% on Riverty); and affiliate marketing fees (25% of affiliate budget on commission-based, 8.5% of sale amount on sale-based). It pursues a product-led growth motion via self-serve onboarding at app.paypro.nl, supplemented by API-first distribution for developers and a scheduled-call channel for higher-volume merchants.
PayPro BV firmographics
Firmographics- Name
- PayPro BV
- Legal name
- PayPro B.V.
- Website
- https://paypro.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PayPro BV is a Dutch payment service provider licensed by De Nederlandsche Bank, offering an all-in-one platform with hosted checkout pages, SEPA direct debit, affiliate marketing, invoicing, and debtor management for 10,000+ SMBs and freelancers across the Netherlands, Belgium, and Europe.
- Ownership category
- akta.pro rank
PayPro BV industry classification
Industry- Product category
- Payment Processing and Online Payment Services
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Activities Related to Credit Intermediation (5223)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH)
- akta.pro secondary industries
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), A2A Bill Pay & eInvoicing (Open Banking Enabled) (FSAMAFAL), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)
Keywords
Where PayPro BV is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
PayPro BV business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- Subscription Fees: Monthly or annual subscription fees for platform access across three tiers (Start-up, Advanced, Professional). Each tier includes different feature sets and transaction limits. Annual subscriptions offer significant discounts (up to 33%).
- Transaction Fees: Per-transaction fees charged for each payment processed. Rates vary by payment method: iDEAL €0.29 fixed, Bancontact €0.17 + 1.75%, SEPA direct debit €0.25-0.35, credit cards 2.5%, Riverty €1.75 + 5.0%. No variable fees for some methods.
- Affiliate Marketing Fees: Fees for using PayPro's affiliate network, charged as percentage of affiliate budget (25% commission-based) or sale amount (8.5% sale-based). Private affiliate campaigns require contacting sales for pricing.
- High-Risk Merchant Fees: Additional fees for merchants engaged in high-risk trading activities (escort, CBD, 18+ products, gambling, etc.) to cover extra review and monitoring work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Start-up: Up to 20 transactions/month with basic features |
| Subscription | Monthly | Advanced: Unlimited one-time transactions with conversion features |
| Subscription | Monthly | Professional: Unlimited one-time and recurring transactions |
| Transaction based/ take rate | Pay-as-you-go | Transaction fees by payment method |
| Transaction based/ take rate | Pay-as-you-go | Affiliate Marketing via PayPro network |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
PayPro BV product offering
Product offeringCore offering
PayPro BV is a Dutch licensed payment service provider that offers an integrated SaaS platform combining a customizable Payment Page (Betaalpagina) with subscription billing via SEPA Direct Debit, an affiliate marketing network of 5,000+ active affiliates, automated debtor management, invoicing, and VAT bookkeeping. The platform supports multiple payment methods including iDEAL, Bancontact, Mastercard, Visa, PayPal, SEPA Direct Debit, Riverty, Alipay, and WeChat Pay, and includes free plugins for major webshop platforms and a REST/JSON API 2.0 for developers.
Product overview
PayPro BV is a Dutch payment service provider (PSP) licensed by De Nederlandsche Bank, offering a modular SaaS platform centered on its Payment Page (Betaalpagina) as the core product for processing one-time payments, subscription billing, and installment plans. The platform is complemented by a suite of integrated modules including Recurring Payments & Subscriptions (SEPA Direct Debit), an Affiliate Marketing system with 5,000+ active affiliates, Invoicing with payment links, Debtor Management for automated collections, VAT Accounting & Reporting, and B2B SEPA Direct Debit. PayPro differentiates by functioning as both the payment software and licensed payment processor (Merchant of Record), eliminating the need for a separate external payment processor. The platform also supports a REST/JSON API 2.0 for custom integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Page (Betaalpagina) A customizable hosted checkout page enabling merchants to accept one-time purchases, term/installment payments, and subscriptions. Supports 1-Click-Upsell, OrderBump, discount codes, and QR code payments, and can be configured within minutes without a website. Targets freelancers, entrepreneurs, and SMB merchants seeking a quick-to-deploy conversion-optimized payment page.
- Recurring Payments & Subscriptions (Abonnementen & Gespreid betalen) Module for managing recurring and subscription-based payments via SEPA Direct Debit, PayPal, or batch files. Supports customizable payment intervals, amounts, and first-term variations. Targets subscription-based businesses, membership sites, fitness studios, and SaaS companies needing automated recurring billing.
- SEPA Batch Importer Feature enabling merchants to upload SEPA XML (PAIN.008) batch files for processing multiple direct debits. Supports recurring direct debit (RCUR) and one-off (OFF) collection types. Targets merchants using accounting software that exports PAIN.008 files and those migrating from other PSPs.
- Affiliate Marketing System Full-service affiliate marketing software providing access to PayPro's network of 5,000+ active affiliates. Supports commission-based (25% of affiliate budget) and sale-based (8.5% of sale amount) public campaigns, as well as private affiliate programs. Handles automated affiliate payouts and credit note distribution. Targets merchants seeking incremental sales through third-party promoters.
- Debtor Management (Debiteurenbeheer) Automated debtor management process that sends payment reminders with payment links (betaallinks) to customers with outstanding invoices or failed direct debits. Reduces bad debt and eliminates manual follow-up. Targets merchants with installment, subscription, or invoice-based billing who need automated dunning.
- Invoicing (Facturatie) Invoice creation and delivery module with built-in payment links and QR codes. Supports automatic invoice sending after each sale and installment payment plans. Targets SMB merchants who want to automate invoicing and accelerate payment collection.
- VAT Accounting & Reporting (BTW Boekhouding & Rapportage) VAT (BTW) bookkeeping and reporting module integrated into the payment workflow, simplifying Dutch tax compliance for merchants. Targets Dutch SMB merchants needing automated VAT reporting alongside payment processing.
- B2B SEPA Direct Debit Business-to-business SEPA direct debit solution enabling merchants to collect payments from corporate customers with higher amounts and minimal chargeback risk compared to consumer direct debits. Targets B2B merchants and wholesalers needing higher-value recurring collections.
- Membership Plugins Plugins for membership site integrations, enabling access control and subscription management for membership-based businesses. Targets online membership sites, content creators, and community operators integrating payments with member access.
- PayPro REST/JSON API 2.0 Developer-facing REST/JSON API 2.0 enabling programmatic integration of PayPro's payment processing capabilities. Supports webhook-based event notifications, event retrieval, self-managed refunds and chargebacks, customer and mandate management, and recurring payment automation. Targets developers and merchants with large webshops or custom integration requirements.
Quantifiable outcome
- Quick setup time: Payment page live within 5 minutes
- +1 more outcomes
Companies that use PayPro BV
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
PayPro BV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature5 records
PayPro BV partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- WooCommercecoreOfficial PayPro plugin for WooCommerce enabling merchants to accept payments including AfterPay, Bancontact, iDEAL, MasterCard, PayPal, Bank transfer, Sofort Digital, and VISA directly in their WooCommerce stores.
- MagentocoreOfficial PayPro plugin for Magento 2 enabling direct payment integration for Magento webshops with support for multiple payment methods.
- PrestaShopcoreOfficial PayPro plugin for PrestaShop enabling merchants to accept Sofort Digital and other payments through their PrestaShop stores.
- OpenCartcoreOfficial PayPro plugin for OpenCart 2 and 3 available through OpenCart Marketplace, enabling payment integration for OpenCart merchants.
- Easy Digital DownloadscoreOfficial PayPro plugin for Easy Digital Downloads enabling SEPA direct debit payments for digital product merchants using the EDD platform.
- CurrencecorePayPro holds a Currence certificate and integrates iDEAL QR payment method created by Currence. Currence is the Dutch organization responsible for developing electronic payment standards and systems.
- De Nederlandsche BankcorePayPro holds a payment institution license from De Nederlandsche Bank (DNB) under article 2:3a of the Wet op het financieel toezicht (Wft). DNB is the Dutch central bank and financial regulatory authority.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
PayPro BV competitors and assessment
Company assessmentDirect peers
- Mollie: Mollie is a Dutch-founded PSP serving SMBs and online merchants across Europe with iDEAL, Bancontact, SEPA, cards, and subscriptions. Direct competitor to PayPro in NL/BE, also offering multi-method checkout, recurring billing, and plugin integrations with major webshop platforms.
- MultiSafepay: MultiSafepay is a Dutch payment service provider offering online checkout, payment methods (iDEAL, Bancontact, cards, SEPA), and webshop plugins for WooCommerce, Magento, and others. Directly comparable to PayPro on PSP services, NL/BE market focus, and SMB merchant base.
- Buckaroo: Buckaroo is a Dutch PSP/credit management provider offering online payments, recurring billing, and debtor management for SMBs and enterprise merchants. Highly comparable to PayPro's combined payment + invoicing + debtor stack.
- Pay.nl: Pay.nl is a Dutch PSP providing online checkout, subscriptions, and iDEAL/Bancontact/SEPA support via a self-serve dashboard and major webshop plugins. Direct SMB-focused PSP peer of PayPro in the Netherlands.
Broad incumbents
- Adyen: Adyen is a global full-stack payments platform licensed across EEA jurisdictions, accepting iDEAL, Bancontact, SEPA, cards, and many more. Comparable as a licensed European PSP competing for the same Dutch/Belgian merchants as PayPro, though operating at enterprise scale across many product lines.
- Stripe: Stripe offers global online payment processing, subscriptions (Stripe Billing), and developer-first APIs for SMB and enterprise. Broadly comparable to PayPro's payment processing and subscription/recurring capabilities, though serving a far larger and more international merchant base.
Regional players
- CCV Shop: CCV Shop is a Dutch ecommerce platform with integrated online payments via its CCV Pay product, serving SMB merchants in the Netherlands. Comparable to PayPro as a regional PSP/SMB commerce solution in the NL market.
Emerging players
- Chargebee: Chargebee is a subscription billing and revenue management platform automating recurring billing, invoicing, and dunning for SaaS and subscription businesses. Comparable to PayPro's recurring billing, invoicing, and debtor management modules — PayPro even positions itself as an "eCurring alternative vs Chargebee."
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PayPro BV social profiles
Digital presencePayPro BV compliance and trust
Trust signalCompliance1 record
PayPro BV financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayPro BV leadership team
Management profileNumber of profiles
PayPro BV subsidiaries and ownership
Company hierarchySubsidiaries1 record
PayPro BV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayPro BV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayPro BV
What does PayPro BV do?
PayPro BV is a Dutch licensed payment service provider that offers an integrated SaaS platform combining a customizable Payment Page (Betaalpagina) with subscription billing via SEPA Direct Debit, an affiliate marketing network of 5,000+ active affiliates, automated debtor management, invoicing, and VAT bookkeeping. The platform supports multiple payment methods including iDEAL, Bancontact, Mastercard, Visa, PayPal, SEPA Direct Debit, Riverty, Alipay, and WeChat Pay, and includes free plugins for major webshop platforms and a REST/JSON API 2.0 for developers.
Is PayPro BV a public or private company?
PayPro BV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PayPro BV founded?
PayPro BV was founded in 2006. It employs 11 to 50 people.
Where is PayPro BV based?
PayPro BV is headquartered in Groningen, Netherlands, in the Europe region.
How does PayPro BV make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are transaction Fees, affiliate Marketing Fees and high-Risk Merchant Fees.
Who are PayPro BV's main competitors?
Direct peers on record are Mollie, MultiSafepay, Buckaroo and Pay.nl. Broad incumbents are Adyen and Stripe. CCV Shop is listed as a regional player. Chargebee is listed as an emerging player.
Does PayPro BV have an API?
Yes. PayPro offers a REST and JSON-based API 2.0 that enables developers to integrate payment processing capabilities without visible interference. The API supports: open API documentation for easier integration; webhook system for responding to PayPro events; Events as part of the API for retrieving occurrences; independent management of refunds and chargebacks; customer creation and management via the API; mandate management for recurring payments. An older API version (1.0) is still available but no longer updated. Developer documentation is at docs.paypro.nl.
What industry is PayPro BV in?
PayPro BV's product category is Payment Processing and Online Payment Services. Its primary akta.pro industry code is CRAFALAH, Recurring Billing, Subscriptions & Tokenized Payments, with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms. Its NAICS code is 522320 and its SIC code is 7372.