California Lodging Industry Association

What California Lodging Industry Association does

California Lodging Industry Association (CLIA) is a non-profit trade association headquartered in Sacramento, California, founded in 1946. The organization serves lodging owners and their management teams operating within the state of California, functioning as the principal industry body representing the California lodging sector.

As an established industry association operating for nearly 80 years, CLIA's core function is membership-based representation for the California lodging industry. Its activities in this capacity typically encompass member advocacy, regulatory engagement on matters affecting hotel and lodging operators in California, industry education and training, networking events, and dissemination of operational and policy information to members. The association's value to lodging operators is derived from its role as a unified voice for the industry before state regulators, labor bodies, and legislative bodies in California — a jurisdiction known for a heavy regulatory burden on hospitality operators.

CLIA operates with a lean staff of 1–10 employees per firmographic data, which is consistent with the scale profile of a mid-sized U.S. state lodging association funded primarily through membership dues. No product portfolio, technology platform, pricing schedule, or financial figures were disclosed in the available source material — the only secondary enrichment source returned a verification/captcha wall with no substantive company information. Consequently, no detailed revenue mechanics, digital product surface, or go-to-motion specifics can be stated with confidence.

Name

California Lodging Industry Association

Website

https://clia.org

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

California Lodging Industry Association is a Sacramento-based non-profit trade association founded in 1946 that represents and serves lodging owners and their management teams across the state of California.

Ownership category

akta.pro rank

Product category

Hospitality Industry Association

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Services-Membership Organizations (8600), Hotels & Motels (7011)

akta.pro primary industry

Sustainability/Green Certified Conference Hotels (THAGALAN)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Lodging industry association
• Hospitality advocacy
• Hotel association membership
• Lodging member services
• Hospitality education training

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

California Lodging Industry Association is a nonprofit trade association that serves lodging owners and their management teams across California. Its core offering centers on representing the lodging industry through advocacy, regulatory engagement, education, and member-support services that help hospitality operators navigate compliance, policy, and operational challenges in the state.

Differentiator

Problem solved

Functional benefit

Products and services

• Association Membership for California Lodging Operators Membership-based association service that gives California's lodging owners and their management teams access to industry advocacy, regulatory representation, education, and peer-networking resources.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• National Restaurant Association: National trade association for the restaurant industry, structurally analogous to a national lodging association. Comparable as a large-scale hospitality membership organization with advocacy, research, and member-service functions.
• U.S. Travel Association: National non-profit that promotes and advocates for inbound and domestic travel, of which lodging is a core component. Comparable as a broader hospitality/travel trade association with overlapping member base.

Emerging players

• American Resort Development Association (ARDA): Trade association for the resort and vacation ownership industry, including timeshare and resort lodging operators. Comparable as a membership organization serving a defined lodging segment with advocacy and member services.
• Boutique & Lifestyle Lodging Association (BLLA): Membership organization serving boutique and lifestyle hotels. Comparable as a niche-focused lodging trade association providing advocacy, networking, and brand-distinct services to a defined lodging segment.

Direct peers

• American Hotel & Lodging Association: National trade association representing the U.S. hotel and lodging industry. It is the most directly comparable peer to CLIA, operating the same membership-based trade-association model at the federal level.
• California Restaurant Association: California-based non-profit trade association serving restaurant and foodservice operators. Closely comparable structure to CLIA — a state-level non-profit advocating for hospitality operators in California.
• Asian American Hotel Owners Association (AAHOA): Trade association representing hotel owners, a substantial portion of whom operate in California. Comparable as a membership organization serving lodging owners with advocacy, education, and networking services.
• California Travel Association: Statewide non-profit advocating for California's travel and tourism industry. Directly comparable in scope and geography, with lodging operators as a key stakeholder group.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/calodgingindust
• Facebookfacebook.com/CaliforniaLodgingIndustryAssociation
• LinkedInlinkedin.com/company/california-lodging-industry-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Lodging Industry Association