The Edgewater Madison
The Edgewater Madison is a privately held, AAA Four Diamond boutique urban resort hotel in downtown Madison, Wisconsin, operating 202 rooms and suites, five F&B outlets, a full-service spa, and 40,000+ sq ft of event space on Lake Mendota. It serves leisure travelers, corporate meeting groups, wedding parties, UW-Madison visitors, and local spa members.
- Company typePrivate
- Founded1948
- HeadquartersMadison, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Edgewater Madison does
The Edgewater Madison is a privately held, AAA Four Diamond-rated boutique urban resort hotel operating at 1001 Wisconsin Place, Madison, Wisconsin, on the shores of Lake Mendota. Founded in 1948, the property was acquired by Bob and Julie Dunn, Jerry Frautschi, and Pleasant Rowland in 2014 and reopened in early 2015 following a $100 million renovation. It operates 202 guest rooms and suites across two buildings (the modern Wisconsin Building and the historic Langdon Building), five distinct food and beverage outlets (The Statehouse, The Boathouse, The IceHouse, Augie's Tavern, and The Market), a full-service spa with subscription memberships and yoga programming, and approximately 40,000+ square feet of meeting and event space including a 6,150 sq ft Grand Ballroom, a 30,500 sq ft outdoor Grand Plaza, the Mendota Ballroom, Red Crown Club, and Sky Bar rooftop venue. The technical stack is conventional hospitality infrastructure: Windsurfer CRS for room reservations, OpenTable integration for the flagship restaurant, and standard POS systems for F&B and retail — no proprietary AI, ML, or data platform was disclosed.
The business model is multi-stream: room accommodations on a quote-based daily pricing model, transaction-based F&B covers and catering, transactional spa services layered with monthly recurring memberships (Relax & Reboot at $150/month, Signature Mani/Pedi at $140/month, Manicure Express at $75/month, all 12-month commitments), and transaction-based event rentals with AV equipment fees (Grand Ballroom packages $850/day, projectors $150-$250). Go-to-market is largely direct-to-consumer via theedgewater.com and phone reservations, supported by a dedicated corporate/group sales team using a formal RFP process and partnerships with third-party online travel agencies for leisure reach. Customer segments span leisure travelers, corporate meeting groups, wedding and social-event planners, UW-Madison visitors (graduations, game days, alumni), local spa members, and extended-stay guests. The Edgewater monetizes a secondary local day-visitor base through public programming on the Grand Plaza (Brewgrass Fridays, ice rink, yoga on the pier, holiday events) and curated co-branded experiences with Potosi Brewing, J.Henry & Sons, and Capital Fitness.
The property is accredited through Historic Hotels of America (2023 Best Historic Hotel, 201-400 Guestrooms winner), Madison Magazine's Best of Madison 2024 (#1 Best Hotel, #3 Best Place with a View for The Boathouse), Condé Nast Traveler Readers' Choice (Best Hotels in the Midwest), and Wisconsin Bride Best of 2023 (Best Hotel Venue). It is the only AAA Four Diamond hotel in Madison or Dane County, operates with no parent company or institutional investor backing, and is headquartered and operationally led locally without a mobile app, public API, or disclosed revenue figures.
The Edgewater Madison firmographics
Firmographics- Name
- The Edgewater Madison
- Legal name
- The Edgewater Hotel
- Website
- https://theedgewater.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Edgewater Madison is a privately held, AAA Four Diamond boutique urban resort hotel in downtown Madison, Wisconsin, operating 202 rooms and suites, five F&B outlets, a full-service spa, and 40,000+ sq ft of event space on Lake Mendota. It serves leisure travelers, corporate meeting groups, wedding parties, UW-Madison visitors, and local spa members.
- Ownership category
- akta.pro rank
The Edgewater Madison industry classification
Industry- Product category
- Boutique Hotel / Urban Resort Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Marina & Waterfront Full-Service Hotels (THAGAAAK)
- akta.pro secondary industry
- Hotel & Resort Restaurants (THAFACAH)
Keywords
Where The Edgewater Madison is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Edgewater Madison business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Hotel Accommodations: Primary revenue from 202 guest rooms and suites across two buildings (Wisconsin Building and Langdon Building), offering various room types from standard to Presidential Suites, with extended stay options available.
- Food & Beverage: Multiple dining outlets including The Statehouse (fine dining), The Boathouse (casual lakeside), The IceHouse (pizza), Augie's Tavern, The Market (breakfast/lunch), and private dining. Generates revenue from covers, beverages, and catering for events.
- Spa & Wellness Services: Full-service spa offering treatments, salon services, wellness classes (yoga), and spa memberships (Relax & Reboot, Manicure Express, Signature Mani/Pedi) generating recurring membership revenue and per-service income.
- Meetings & Events: Venues for corporate meetings, weddings, social events including Grand Ballroom (6,150 sq ft), Grand Plaza (30,500 sq ft outdoor), and multiple smaller event spaces. Revenue from room rentals, catering minimums, and AV equipment.
- Retail & Shop: The Edgewater Shop selling spa products, gift cards, and event tickets (brunch reservations, yoga classes).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sunday of Summer Brunch |
| Unit Pricing | Pay-as-you-go | Easter Brunch |
| Unit Pricing | Pay-as-you-go | Yoga at The Edgewater Spa |
| Subscription | Monthly | Relax & Reboot Membership |
| Subscription | Monthly | Manicure Express Club |
| Subscription | Monthly | Signature Mani | Pedi Membership |
| Unit Pricing | Pay-as-you-go | Brew-Inspired Spa Treatments |
| Unit Pricing | Pay-as-you-go | Bridal Skincare Series |
| Unit Pricing | Pay-as-you-go | AV Equipment Rental |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
The Edgewater Madison product offering
Product offeringCore offering
The Edgewater Madison is a AAA Four Diamond-rated boutique urban resort hotel offering 202 guest rooms and suites across two buildings (Wisconsin Building and historic Langdon Building) on the shores of Lake Mendota in downtown Madison, Wisconsin. The property operates multiple on-site dining outlets (The Statehouse, The Boathouse, The IceHouse, Augie's Tavern, The Market), a full-service spa and wellness center with membership programs, and approximately 40,000+ square feet of indoor and outdoor meeting and event space for weddings, corporate events, and social gatherings.
Product overview
The Edgewater Madison is a AAA Four Diamond-rated boutique urban resort hotel offering 202 rooms and suites across two buildings (the Wisconsin Building and historic Langdon Building). The property features a comprehensive portfolio of accommodations ranging from standard rooms to luxury Presidential Suites, with lake views available throughout. On-site dining includes five distinct venues: The Statehouse (flagship lakeside restaurant), The Boathouse, The IceHouse, The Market, and Augie's Tavern. The Edgewater Spa provides full-service wellness treatments including massage, facials, and seasonal brew-inspired offerings. Event and meeting facilities span 14,500 square feet of indoor space and 30,500 square feet of outdoor space, featuring the Grand Ballroom, Grand Plaza, Mendota Ballroom, Red Crown Club, and Sky Bar. The property also operates The Edgewater Shop for retail sales and offers various package products including spa packages, corporate team-building experiences, and vacation packages.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Accommodations (202 Rooms and Suites) 202 luxury guest rooms and suites across two buildings (the modern Wisconsin Building and the historic Langdon Building), including Presidential Suites, Langdon Studio King, Langdon Loft King, Premium Lakefront King, Terrace rooms, Lakeshore rooms, Lakeview rooms, ADA-accessible rooms, and extended-stay options with kitchenettes. Targeted at leisure travelers, business travelers, wedding guests, and extended-stay visitors.
- The Statehouse Restaurant Flagship lakeside restaurant offering Modern American cuisine with lake views of Lake Mendota, serving breakfast, lunch, dinner, and weekend brunch. Targets hotel guests and visiting diners.
- The Boathouse Restaurant Lakeside casual dining venue offering lunch and dinner with Lake Mendota sunset views, Wisconsin craft beer, and signature fish fry. Targets hotel guests and local diners.
- The IceHouse Restaurant Casual dining venue offering signature fire-grilled pizzas with lake views. Targets hotel guests and casual diners.
- The Market Café Breakfast and lunch dining venue located in the hotel, serving quick meals and coffee to hotel guests and walk-ins.
- Augie's Tavern Upscale local bar with signature cocktails, curated snacks, and happy hour specials including flight combos. Targets hotel guests and local bar patrons.
- The Edgewater Spa Full-service lakeside spa offering massage, facial, body treatments, bridal skincare series, and seasonal brew-inspired treatments. Targets hotel guests, local residents, and bridal parties.
- The Edgewater Spa Club Memberships Recurring monthly spa membership program with tiers including Relax & Reboot ($150/month), Manicure Express Club ($75/month), and Signature Mani | Pedi ($140/month) - each on 12-month commitments. Includes monthly treatments, discounts on services and retail, relaxation pool access, and priority booking.
- Wedding Services Complete wedding services including multiple lakefront venues (Grand Ballroom, Grand Plaza, Red Crown Club, Sky Bar), on-site catering, rehearsal dinners, bridal party accommodations, and wedding weekend packages. Targets engaged couples and wedding planners.
- Corporate Meeting and Event Packages Corporate group experiences and meeting packages including whiskey tasting, pasta workshops, spa retreats, and lake activities (fishing, sunset cruises). Targets corporate meeting planners and group organizers.
- Spa Day Packages Curated multi-service spa packages including Urban Refresh, Spa Day Getaway, Over the Moon, Body & Soul, Head to Toe Bliss, Wellness Day, and Smooth Serenity packages. Targets individuals and couples seeking bundled wellness experiences.
- Grand Ballroom and Terraces (Event Venue) 6,150 square feet of flexible indoor event space with 16-foot windows and sweeping Lake Mendota views, combined with outdoor terraces. Suitable for weddings, galas, and large corporate events.
- Grand Plaza (Outdoor Event Venue) 30,500 square feet of outdoor event space accommodating events up to 1,000+ people, including concerts, festivals, tented weddings, and an ice rink in winter. Targets corporate and public events.
- Mendota Ballroom (Event Venue) 1,660 square feet event space suitable for 20-120 guests, divisible into three sections, with attached Mendota Gallery. Targets mid-size meetings and corporate events.
- The Edgewater Shop Online retail store selling event tickets, spa treatments, gift cards, brunch reservations, yoga classes, and specialty hotel merchandise. Targets hotel guests and the general public.
Quantifiable outcome
- Only AAA Four Diamond hotel in Madison/Dane County
- +3 more outcomes
Companies that use The Edgewater Madison
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
The Edgewater Madison technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
The Edgewater Madison partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Potosi Brewing CompanycoreOngoing partnership for brew-inspired spa treatments (seasonal, May-September) featuring Potosi IPA and Tangerine IPA in body treatments and pedicures. Joint programming for Brewgrass Fridays concert series featuring Potosi craft beers alongside live bluegrass music on the Grand Plaza. Co-branded experiences celebrating Wisconsin craft beer culture.
- J.Henry & SonscoreWisconsin-based bourbon/whiskey distillery partnership for corporate experience packages including whiskey tasting classes, Old Fashioned tasting classes, and bourbon dinner events. Small bite pairings designed to complement tasting experiences. Optional gift boxes featuring J Henry Small Batch with branded glassware.
- Capital FitnessminorPartnership for Yoga on the Pier wellness programming, offering lakeside yoga classes in partnership with Capital Fitness studio.
- Wisconsin DistributorsminorBeverage distribution partner for Potosi Brewing Company products at Brewgrass Fridays events and throughout hotel venues.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
The Edgewater Madison competitors and assessment
Company assessmentDirect peers
- The Pfister Hotel: Historic AAA Four Diamond luxury hotel in Milwaukee, WI. Similar profile to The Edgewater as a category-leading historic upscale hotel in a Wisconsin secondary market with comparable amenities (spa, dining, event facilities).
- The American Club: Five-star luxury resort in Kohler, WI with extensive F&B outlets, spa, and meeting facilities. Comparable Wisconsin-based historic luxury property with multi-revenue-stream resort model.
- The Osthoff Resort: Lakeside AAA Four Diamond resort in Elkhart Lake, WI with spa, dining, and event facilities. Comparable Wisconsin lakefront resort with similar premium positioning and seasonal programming.
- Grand Hotel: Iconic lakefront historic luxury resort on Mackinac Island, MI. Comparable historic lakefront full-service resort with strong brand legacy, multiple dining outlets, and award-winning positioning.
- Hyatt Regency Madison: Direct downtown Madison competitor offering full-service accommodations, dining, and event facilities. Represents the branded chain competition The Edgewater faces in its home market.
- The Madison Concourse Hotel: Downtown Madison full-service hotel with meeting facilities and Governor's Club floor. Local direct competitor in the same Madison corporate and event market.
Emerging players
- Hotel & Spa at The Iron Horse: Boutique hotel in Milwaukee, WI combining historic industrial architecture with modern amenities including spa and dining. Comparable as a Wisconsin boutique hospitality concept with distinctive positioning.
Regional players
- The Marquette Hotel: Curio Collection by Hilton historic luxury hotel in Minneapolis. Comparable full-service historic hotel with upscale dining and event space, serving similar Midwest corporate and leisure markets.
Broad incumbents
- Destination Hotels (Hyatt): Now part of Hyatt's luxury collection, Destination Hotels operated a portfolio of independent luxury resort properties comparable to The Edgewater's positioning as an upscale independent resort.
- Marcus Hotels & Resorts: Midwest hotel owner/operator with multiple historic full-service properties. Represents the larger regional operator category against which The Edgewater competes for group and event business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Edgewater Madison social profiles
Digital presenceThe Edgewater Madison compliance and trust
Trust signalCompliance4 records
The Edgewater Madison financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Edgewater Madison leadership team
Management profileNumber of profiles
Profiles2 records
The Edgewater Madison subsidiaries and ownership
Company hierarchySubsidiaries7 records
The Edgewater Madison funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Edgewater Madison M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Edgewater Madison
What does The Edgewater Madison do?
The Edgewater Madison is a AAA Four Diamond-rated boutique urban resort hotel offering 202 guest rooms and suites across two buildings (Wisconsin Building and historic Langdon Building) on the shores of Lake Mendota in downtown Madison, Wisconsin. The property operates multiple on-site dining outlets (The Statehouse, The Boathouse, The IceHouse, Augie's Tavern, The Market), a full-service spa and wellness center with membership programs, and approximately 40,000+ square feet of indoor and outdoor meeting and event space for weddings, corporate events, and social gatherings.
Is The Edgewater Madison a public or private company?
The Edgewater Madison is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Edgewater Madison founded?
The Edgewater Madison was founded in 1948. It employs 251 to 500 people.
Where is The Edgewater Madison based?
The Edgewater Madison is headquartered in Madison, United States, in the North America region.
How does The Edgewater Madison make money?
Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, spa & Wellness Services, meetings & Events and retail & Shop.
Who are The Edgewater Madison's main competitors?
Direct peers on record are The Pfister Hotel, The American Club, The Osthoff Resort, Grand Hotel, Hyatt Regency Madison and The Madison Concourse Hotel. Hotel & Spa at The Iron Horse is listed as an emerging player. The Marquette Hotel is listed as a regional player. Broad incumbents are Destination Hotels (Hyatt) and Marcus Hotels & Resorts.
Does The Edgewater Madison have an API?
No public API is recorded for The Edgewater Madison.
What industry is The Edgewater Madison in?
The Edgewater Madison's product category is Boutique Hotel / Urban Resort Hospitality. Its primary akta.pro industry code is THAGAAAK, Marina & Waterfront Full-Service Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7000.