Location Location
Location Location is an independent London-based estate and letting agency, founded in 2006, serving individual buyers, sellers, tenants, landlords, and select developers across North and East London and Norfolk through two offices. It generates revenue via sales commissions and tiered recurring landlord management fees, supported by its proprietary Origin AI-driven marketing platform.
- Company typePrivate
- Founded2006
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Location Location does
Location Location is an independent, community-focused estate and letting agency founded in 2006 in Stoke Newington, London, by Asad Riaz. The firm operates two offices — its headquarters at 18 Stoke Newington Church Street serving Hackney, Islington, Walthamstow and surrounding areas, and a second office in Thetford, Norfolk — providing residential sales, lettings, property management, and a Land & New Homes service for developers. Its leadership team comprises Founder Asad Riaz, Managing Director Vicky Bibiris, Sales Director Peter May, and a dedicated Director of Sales Progression, supported by roughly 15+ staff across sales, lettings, valuations, and marketing.
The business is built on a sales-led, event-driven GTM combining home-visit and virtual valuations, Property Launch events held on evenings and weekends, and pre-market access for registered buyers. Its proprietary Origin platform provides AI-driven digital marketing across social media and Google, supplemented by professional video tours, AI-enhanced photography, and interactive buyers reports; performance is claimed at 102% of asking price achieved on average and a 70% lower transaction fall-through rate than the national benchmark. Technology integrations include Rightmove, OnTheMarket, the Tenancy Deposit Scheme, and HelpmeFix for tenant maintenance.
Revenue is generated primarily through sales commissions on residential transactions, recurring monthly landlord management fees on a three-tier structure (Rent Collect at 12% inc VAT, Managed at 15.6% inc VAT, and Managed & Protected at 19.2% inc VAT, the latter bundling rent guarantee and legal cover up to £100,000), and ancillary tenant fees (1-week holding deposit, 5-week security deposit, £50 tenancy change fee). The legal entity is Location Location Stoke Newington Ltd, a private limited company domiciled in England, privately held by founder/management with no disclosed external funding, and recognized as Best Overall Sales Agency in the UK 2026 by the EA Master's Best Estate Agent Guide.
Location Location firmographics
Firmographics- Name
- Location Location
- Legal name
- Location Location Stoke Newington Ltd
- Website
- https://locationlocation.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Location Location is an independent London-based estate and letting agency, founded in 2006, serving individual buyers, sellers, tenants, landlords, and select developers across North and East London and Norfolk through two offices. It generates revenue via sales commissions and tiered recurring landlord management fees, supported by its proprietary Origin AI-driven marketing platform.
- Ownership category
- akta.pro rank
Where Location Location is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Location Location business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Sales Commission: Commission-based fees for residential property sales. No specific percentage disclosed publicly.
- Lettings Management Fees: Three-tier landlord service packages: Rent Collect (12% inc VAT), Managed (15.6% inc VAT), and Managed & Protected (19.2% inc VAT). Monthly recurring revenue from property management.
- Tenant Fees: Holding deposits (1 week's rent), security deposits (5 weeks' rent), and tenancy agreement change fees (£50).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Rent Collect - Basic tenant-finding and rent collection service |
| Subscription | Monthly | Managed - Full property management service |
| Subscription | Monthly | Managed & Protected - Premium service with rent guarantee |
| Transaction based/ take rate | Pay-as-you-go | Tenant Security Deposit |
| Transaction based/ take rate | Pay-as-you-go | Holding Deposit |
| Transaction based/ take rate | Pay-as-you-go | Tenancy Agreement Changes |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Location Location product offering
Product offeringCore offering
Location Location is a London-based residential estate and letting agency that sells, lets and manages homes across North and East London and Norfolk. The firm offers residential sales brokerage, three tiers of landlord lettings and management (Rent Collect, Managed, Managed & Protected), dedicated in-house sales progression support, developer/new homes services, property valuations (home visit, virtual and instant online), and a proprietary digital marketing platform called Origin.
Product overview
Location Location is a London-based estate and letting agent offering a comprehensive property services platform. The company provides residential sales, lettings, and property management services through three distinct service tiers: Rent Collect (10%), Managed (13%), and Managed & Protected (16%). The core technology offering includes Origin, an intelligent digital marketing platform that can increase property visibility by 250%, alongside digital valuation tools (Instant Online, Virtual, and Home Visit valuations), mortgage and stamp duty calculators, and interactive buyers reports. The company also operates a dedicated Land & New Homes division for developers. All services are delivered through offices in London (Stoke Newington) and Thetford.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales Service
Quantifiable outcome
- 102% of asking price achieved on average
- +5 more outcomes
Companies that use Location Location
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Location Location technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Location Location partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Berkeley GroupcoreEstablished developer partner for new homes sales. Location Location provides property sales services for Berkeley Group developments in North & East London.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Location Location competitors and assessment
Company assessmentDirect peers
- Foxtons: London-focused estate and lettings agency with a strong branch network across the capital. Closely comparable in target market (London residential sellers, buyers, landlords) and hybrid sales/lettings model.
- Chestertons: London-headquartered estate and letting agent offering residential sales, lettings, and property management. Directly comparable customer base and premium mid-market positioning in the capital.
- Douglas & Gordon: Independent London estate agency covering sales, lettings, and property management across multiple boroughs. Highly comparable in size, business model, and hyper-local London focus.
- Hamptons: Premium UK estate and letting agency with significant London presence, offering sales, lettings, and management services. Comparable in service breadth and premium positioning.
- Winkworth: UK franchised estate and letting agency network with London-heavy coverage. Comparable in offering residential sales, lettings, and management services to mid-market clients.
- Purplebricks: Hybrid/online UK estate agency competing for the same residential seller base with a lower fixed-fee model. Represents the disruptive low-cost alternative to Location Location's full-service approach.
- Hunters Property Group: UK franchised estate agency network offering sales, lettings, and property management. Comparable in operating model and customer segments across regional UK markets.
Broad incumbents
- Savills: Global real estate services firm with substantial UK residential agency operations including London. Overlaps with Location Location's premium London residential services but at much larger scale and broader portfolio.
- Knight Frank: Global real estate consultancy with significant London residential sales, lettings, and new homes divisions. Competes in the same premium North/Central London segments as Location Location.
- Connells Group: UK's largest estate agency group with extensive branch network and residential services. Adjacent competitor offering similar residential services at national scale, though with less London hyper-local focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Location Location social profiles
Digital presenceLocation Location financial estimates
Financial estimateRevenue estimate
Valuation estimate
Location Location leadership team
Management profileNumber of profiles
Profiles6 records
Location Location funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Location Location M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Location Location
What does Location Location do?
Location Location is a London-based residential estate and letting agency that sells, lets and manages homes across North and East London and Norfolk. The firm offers residential sales brokerage, three tiers of landlord lettings and management (Rent Collect, Managed, Managed & Protected), dedicated in-house sales progression support, developer/new homes services, property valuations (home visit, virtual and instant online), and a proprietary digital marketing platform called Origin.
Is Location Location a public or private company?
Location Location is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Location Location founded?
Location Location was founded in 2006. It employs 11 to 50 people.
Where is Location Location based?
Location Location is headquartered in London, United Kingdom, in the Europe region.
How does Location Location make money?
Three revenue lines are on record. Sales Commission is the primary driver. The others are lettings Management Fees and tenant Fees.
Who are Location Location's main competitors?
Direct peers on record are Foxtons, Chestertons, Douglas & Gordon, Hamptons, Winkworth, Purplebricks and Hunters Property Group. Broad incumbents are Savills, Knight Frank and Connells Group.
Does Location Location have an API?
No public API is recorded for Location Location.