ZOYO Travel

What ZOYO Travel does

ZOYO Travel B.V. is a family-owned destination management company (DMC) headquartered in Amsterdam at Herengracht 584, founded in 2014 by Thomas van den Brink. The company designs and delivers bespoke ground services across the Netherlands and Belgium, covering private and group tours, corporate incentive programs, MICE logistics, luxury leisure travel, and VIP services including airport assistance at Schiphol. Its portfolio spans more than 30 thematic tour products (city tours, tulip and Keukenhof excursions, art museums, WWII battlefield, culinary, eco, and Chinese-market offerings) and is supported by a network of 12+ named partner hotel properties and a base of mostly family-owned local suppliers. China inbound is served through CNTA Approved Destination Status (ADS) certification with Mandarin/Cantonese guides, and Belgium operations have been active since the March 2019 launch of ZOYO Travel Belgium.

The business operates on a professional services revenue model combining service fees, supplier commissions, and markups on third-party services (hotels, transport, guides, canal cruises), with all pricing delivered as custom quotes rather than standardized rates. Distribution is direct-to-client via website inquiries, phone, WhatsApp, and email, supplemented by B2B relationships with international travel agencies, event agencies, and corporate clients. Membership in DMC Alliantie and Stichting Travel Trade Holland provides industry referral channels. The team is small (1-10 employees) and includes specialists covering tours, luxury, incentives, and creative itinerary design, with operational leadership resting with the van den Brink family. Underlying technology is a custom itinerary management workflow built around the company website, with no public AI/ML, API, SDK, or mobile app footprint disclosed; the core differentiator is positioned as human-led local expertise and relationship-driven service rather than algorithmic automation. The company maintains sub-brands ZOYO Luxury and the ZOYO Local charity program.

Name

ZOYO Travel

Legal name

ZOYO Travel B.V.

Website

https://zoyotravel-dmc.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

ZOYO Travel is a family-owned Amsterdam-based destination management company designing bespoke tours, incentives, and luxury travel across the Netherlands and Belgium for international corporate groups, MICE clients, and high-end leisure travelers, supported by a 12+ hotel partner network and CNTA ADS certification for Chinese inbound.

Ownership category

akta.pro rank

Product category

Destination Management Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711), Scenic and Sightseeing Transportation, Water (48721)

SIC

Transportation Services (4700)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Destination & Itinerary Management (DMC-Led Experiences, Excursions, VIP Access) (THAHANAE), Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Luxury & High-End Incentives (Private Jets, Yachts, Ultra-Luxury Stays) (THAHADAK), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG), Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF)

Keywords

• Destination management services
• Corporate incentive travel
• Luxury travel services
• Custom tour packages
• MICE event services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. DMC Services and Ground Operations: Full-service travel packages including tours, transfers, hotel bookings, restaurant reservations, guide services, and transportation. Revenue generated through service fees, commissions from suppliers, and markups on third-party services.
2. Private Tour Operations: Private canal cruises, guided tours, and specialized experiences. Revenue from tour operator fees, boat rentals, and commission on add-on services like catering and beverages.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

ZOYO Travel is a family-owned destination management company (DMC) in Amsterdam that designs and delivers bespoke travel experiences across the Netherlands and Belgium. The company coordinates end-to-end ground services for international travel agencies, corporate groups, event agencies, and luxury leisure clients, including private tours, hotel bookings, transfers, restaurant reservations, guides, and incentive programs. Each itinerary is custom-built rather than selected from packaged options, supported by a curated network of local family-owned suppliers.

Product overview

ZOYO Travel operates as a family-owned destination management company (DMC) offering a comprehensive portfolio of travel services across the Netherlands and Belgium. The core offerings include customized Tours & Travel Services, corporate Incentives programs, and Luxury Travel experiences. The product portfolio encompasses over 30 distinct tour types ranging from city walking tours (Amsterdam City Tour, Rotterdam & The Hague Tour) and themed experiences (Dutch Food Tour, Craft Beer Tour, Art Tour, Jewish Tour, Battlefield Tour) to specialized offerings (Private Canal Cruise, Romantic Tour, Layover Tour, Ecotours). Additional services include VIP Travel Services with airport assistance, Chinese-language travel agency services, and hotel partnership programs featuring 12+ partner properties across Amsterdam. The company also manages the ZOYO Local charity program. All offerings are characterized by personalization, local expertise, and a combination of popular highlights with authentic hidden-gem experiences.

Differentiator

Problem solved

Functional benefit

Brands

• ZOYO Luxury: Luxury travel brand operated by ZOYO Travel for high-end travel experiences
• ZOYO Local

Products and services

• Tours & Travel Services Core destination management service offering private and group travel experiences across the Netherlands and Belgium, including customized itineraries, local tours, and travel arrangements for international travel agencies and corporate clients.
• Corporate Incentives Corporate incentive travel programs featuring team building activities, relaxation experiences, and luxury escapes designed for business groups, event agencies, and international incentive organizations.
• Luxury Travel High-end bespoke travel experiences including private canal cruises, exclusive dining, and access to luxury amenities throughout Amsterdam and the Netherlands for affluent individual and family travelers.
• Private Canal Cruise Amsterdam Bespoke private boat tours through Amsterdam's UNESCO canal system, ranging from standard to luxury vessels for 2-65 persons, with customizable dining and beverage options.
• VIP Travel Services Amsterdam Premium ground services including VIP airport assistance at Schiphol, luxury transfers with meet and greet, hotel reservations, private drivers, and exclusive day tours for high-end travelers.
• Chinese Travel Agency Amsterdam Specialized travel services for Chinese clients featuring Mandarin-speaking guides, cultural adaptation, and ADS (Approved Destination Status) compliance under Chinese National Tourism Administration regulations.
• Amsterdam City Tour Guided walking tour of Amsterdam's historic center covering major landmarks including Dam Square, Begijnhof, Anne Frank House, Royal Palace, and UNESCO canal districts.
• Tulip Tour Netherlands Springtime excursion to Keukenhof gardens and tulip fields featuring over 7 million blooms across 32 hectares, with visits to local flower growers.
• Amsterdam Countryside Zaanse Schans Tour Private tour exploring Dutch countryside including historic Zaanse Schans windmills, Volendam harbor, and the former island of Marken with boat trips and cheese farm visits.
• Dutch Food Tour Amsterdam Culinary walking tour through Jordaan neighborhood featuring traditional Dutch foods including cheese, herring, stroopwafels, with local bar visits.
• Private Bike Tour Amsterdam Guided cycling tours through Amsterdam center and countryside with bike rental, local guide, and optional Dutch apple pie and drink stops.
• Battlefield Tour Arnhem WWII historical tour of Operation Market Garden sites including Airborne Museum Hartenstein, Oosterbeek War Cemetery, and former battle locations.

Quantifiable outcome

• Ability to arrange complex multi-service programs including 45+ transfers in 4 days
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• ZOYO Travel Belgium (Subsidiary)coreOthers · 1 March 2019Expansion into Belgium launched March 1, 2019 as dedicated DMC operation for Belgian destinations including Brussels, Bruges, Antwerp, and Ghent
• DMC AlliantiecoreStrategic or Co-development PartnerProud member of DMC Alliantie Amsterdam, a professional association of destination management companies focused on local connections and selling Netherlands as a destination
• Stichting Travel Trade HollandcoreStrategic or Co-development PartnerActive member of Stichting Travel Trade Holland, organization focused on bringing together finest local suppliers with improving local connections and selling Netherlands as destination
• Chinese National Tourism Administration (CNTA)coreStrategic or Co-development PartnerOfficial ADS (Approved Destination Status) approved by CNTA, allowing them to handle Chinese delegations and provide services compliant with Chinese tourism regulations
• Local Family-Owned Suppliers NetworkcoreOthersNetwork of mostly family-owned local suppliers including hotels, restaurants, transportation providers, and guides across Netherlands and Belgium ensuring quality and authentic local experiences

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Kuoni Tumlare (Destination Management): Global DMC serving MICE, incentives, and group travel across Europe including the Netherlands. Direct competitor for the same type of inbound corporate and incentive programs that ZOYO serves.
• GetYourGuide: OTA marketplace for tours, activities, and experiences worldwide, with strong Amsterdam coverage including canal cruises, city tours, and day trips. Direct competitor for ZOYO's tour products and the consumer leisure layer.
• Viator (a Tripadvisor company): Global tours and experiences marketplace with extensive Amsterdam inventory. Competes directly with ZOYO on private tours, canal cruises, and day-trip experiences sold to international travelers.
• Abercrombie & Kent: Luxury DMC and tour operator specializing in bespoke high-end itineraries and incentive travel. Closely comparable to ZOYO on luxury family travel, premium pricing, and tailor-made itinerary design.
• Cox & Kings: Heritage DMC and tour operator with European operations offering group tours, MICE, and incentive travel. Competes with ZOYO for international travel agency and corporate group bookings.
• TourRadar: Online marketplace for multi-day guided tours and group travel packages. Overlaps with ZOYO on group tour operator products and inbound tour packages sold through international agencies.
• Klook: Asia-headquartered experiences and travel services platform with growing European presence. Competes with ZOYO for Chinese and other Asian inbound travelers booking Amsterdam tours and transfers.

Broad incumbents

• TUI Musement: TUI Group's experiences and DMC business offering tours, activities, and MICE ground services across Europe. Overlaps with ZOYO on tours and group services, but operates at much larger scale and broader scope.

Emerging players

• Withlocals: Marketplace connecting travelers with local hosts for private tours and experiences across Europe, including the Netherlands. Partial overlap with ZOYO's private guided tour products.
• Peek.com: Curated experiences platform featuring tours, tastings, and local activities including Amsterdam offerings. Comparable to ZOYO's curated tour and experiential product set, though at smaller scale and focused on the consumer-direct channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ZOYO_Travel
• Facebooknl-nl.facebook.com/zoyotravel
• LinkedInlinkedin.com/company/zoyo-travel-dmc-amsterdam

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOYO Travel