Downtown Athletic Club

What Downtown Athletic Club does

Downtown Athletic Club (DAC, Inc.) is a privately held, family-owned health and fitness club operating since 1985 in downtown Eugene, Oregon. The company is owned by the Bennett family, with Rob E. Bennett as current owner, and operates from a 100,000-plus square foot facility anchored by the historic Ax Billy Building (1910, National Historic Register) and the 1905 Rex Theater at 999 Willamette Street. Core offerings span fitness facilities (cardio and strength floors, six racquetball courts, basketball gymnasium, Pilates studio, sauna and steam rooms), aquatic programs (lap pool, warm water fitness pool, swim lessons, Masters Swim), group exercise and personal training, youth and family programming (DAC Camps, DAC Pro Camp, KidStop Daycare for ages 6 weeks to 12 years, Newberry Preschool), event and conference hosting (ballroom capacity up to 300), and on-site F&B through the owned Zest Kitchen + Bar sub-brand.

The technology stack is composed entirely of third-party platforms rather than proprietary systems: MindBody for scheduling and membership management, Myzone for heart-rate monitoring and workout tracking, and Peloton bikes for live and on-demand cycling content. Native iOS and Android mobile apps provide member access. No public API, SDK, or proprietary AI/ML system is disclosed.

The business model relies primarily on recurring monthly membership dues for individual, family, student, and corporate wellness tiers, supplemented by day passes, youth add-on memberships (free for ages 0-13, $25/month for ages 14-23), pay-as-you-go programming (Pilates Reformer, swim lessons, Aqua Babies, camps), event-space rentals, locker rentals, and F&B sales through Zest. Distribution is direct-to-consumer via website, phone, in-person visits, and MindBody self-serve booking, with reciprocal access extended through FitLife and Health and Fitness Association networks. Acquisition is community-led through events, member referrals (up to $100 bonus), and complimentary first-time guest passes, supported by organic social, blog content, and email marketing.

Name

Downtown Athletic Club

Legal name

DAC, Inc.

Website

https://downtownac.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Downtown Athletic Club is a privately held, family-owned health and fitness club in Eugene, Oregon, operating a 100,000+ sq ft facility since 1985 that serves individual members, families, youth, and corporate accounts with fitness, aquatics, childcare, preschool, event hosting, and on-site dining.

Ownership category

akta.pro rank

Product category

Health and Fitness Club

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Senior/Low-Impact Group Fitness (HSADABAI)

Keywords

• Fitness club services
• Aquatics and swim programs
• Personal training classes
• Youth sports camps
• Event venue rentals

Headquarters

HQ city

Eugene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Dues: Monthly recurring membership fees for individual, family, and corporate wellness accounts. Youth add-on memberships available for children ages 0-13 (free) and ages 14-23 ($25/month).
2. Day Passes and Guest Fees: Day passes available for $30 (or $15 with member check-in). Complimentary first-time guest passes for local adults. Weekly passes for out-of-town guests at reduced rates.
3. Event Space Rentals: Rental of conference and event facilities including Ballroom (up to 300 capacity), Club Room (50 capacity), Board Room (20 capacity), Rooftop Patio, Dining Room, Studio 1 (175 capacity), and Sunset room. Used for business meetings, weddings, parties, and social events.
4. Food and Beverage (Zest Kitchen + Bar): On-site restaurant and bar on third floor serving members and event guests. Hosts special dining events including Mother's Day brunch ($65 adults, $25 children 5-12).
5. Youth and Family Programs: Revenue from Summer Camps ($252/week members, $297/week non-members), DAC Camp ($55/day members), DAC Pro Camp, Swim Lessons, Aqua Babies, KidStop Daycare, and Newberry Preschool.
6. Personal Training and Group Exercise: One-on-one personal training sessions and specialized group classes including Pilates Reformer ($22.50 members, $25 non-members).
7. Locker Rentals: Monthly locker rentals with laundry service for members.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Downtown Athletic Club is a comprehensive health, fitness, and community club selling monthly memberships that grant access to over 100,000 square feet of fitness facilities, group exercise classes, personal training, aquatics, youth and family programming, childcare and preschool, and on-site dining at Zest Kitchen + Bar. Beyond memberships, the club directly sells swim lessons, youth camps, Pilates Reformer classes, event venue rentals, day passes, locker rentals, and corporate wellness plans to individual consumers, families, and local businesses in Eugene, Oregon.

Product overview

Downtown Athletic Club is a comprehensive health and fitness club offering a broad portfolio of products and services spanning fitness facilities, aquatic programs, youth and family programming, childcare, and event hosting. The core membership provides access to group exercise classes (yoga, barre, Pilates, dance, cycling, strength training), personal training, The ZONE HIIT training, and a fully equipped cardio and strength floor with courts for basketball, racquetball, squash, and pickleball. The Aquatics Center features lap and fitness pools with swim lessons and Masters Swim programs. Youth services include DAC Camps, DAC Pro Camp, KidStop Daycare, and Newberry Preschool (state-certified). The club also operates Zest Kitchen + Bar restaurant and offers extensive conference and event facilities including ballroom, rooftop patio, and multiple meeting rooms. Technology integrations include MindBody for scheduling, Myzone for fitness tracking, and Peloton bikes for cycling classes. Additional member amenities include sauna, steam rooms, towel service, and Run Club.

Differentiator

Problem solved

Functional benefit

Brands

• Zest Kitchen + Bar: Full-service restaurant and bar located on the third floor of the Downtown Athletic Club, hosting events including the Rooftop BBQ member socials.
• KidStop
• Newberry Preschool
• The ZONE
• Downtown Pilates

Products and services

• Monthly Membership Flexible month-to-month subscription providing access to fitness floors, group exercise classes, pools, courts, and member amenities; cancellable with 30 days notice.
• Student Membership Reduced-rate membership tier designed for students providing access to club facilities and amenities.
• Corporate Wellness Customized corporate wellness programs providing businesses with employee fitness membership packages and health benefits at discounted group rates.
• Group Exercise Comprehensive group fitness classes including yoga, barre, Pilates, dance, cycling, strength training, and HIIT workouts led by certified instructors.
• Personal Training One-on-one and small group training sessions with certified personal trainers for customized fitness programming.
• The ZONE High-intensity interval training (HIIT) and strength small group training program featuring structured workouts led by DAC trainers.
• Downtown Pilates Pilates studio offering Reformer and mat classes for core strength, flexibility, and body awareness development.
• Cardio + Strength Floor Fully equipped fitness floor with cardio machines, free weights, strength training equipment, and functional training areas available to members.
• Aquatics Center Aquatic facilities including a lap pool, warm water fitness pool, and spa for swimming, aquatic therapy, and water fitness classes.
• Swim Lessons Structured swimming instruction for all ages and skill levels, from introductory Aqua Babies classes through Pre-Masters training programs.
• Masters Swim Competitive and fitness-oriented swim training program for adult swimmers, led by certified coaches including Coach Scott Kerr.
• DAC Camps Full-day youth camps for ages 6-12 during school breaks and summer, featuring swimming, sports, games, arts, and weekly themes.
• DAC Pro Camp

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FitLifecoreChannel Partner/ Reseller/ DistributorFitLife is a network organization for Northwest travelers providing reciprocal club access. DAC members can access other FitLife partner clubs when traveling, with guest fees and permissions at the host club's discretion.
• Health and Fitness AssociationcoreChannel Partner/ Reseller/ DistributorReciprocal club network providing DAC members with access to partner fitness facilities across the states when traveling. Guest fees and permissions determined by individual clubs.
• Eugene SymphonyminorGTM or Marketing PartnerPartnership for First Friday Member Social events held in conjunction with First Friday Art Walk. Eugene Symphony musicians provide live performances at DAC Lobby events.
• Zest Kitchen + BarcoreOthersFull-service restaurant and bar located on the third floor of the Downtown Athletic Club. Serves members, event guests, and public. Hosts special dining events including Mother's Day brunch, rooftop BBQs, and weekly happy hours.
• Overpark Parking Garage (City of Eugene)minorOthersDAC contracts with City of Eugene to provide complimentary parking access for members at the Overpark Parking Garage (1000 E. 10th Ave). Members validate parking up to 3 hours. DAC has no control over garage management.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Multnomah Athletic Club: Privately owned, multi-generational premium athletic club in Portland, Oregon offering fitness, aquatics, racquet sports, dining, and family programming. Closest geographic and operating analog to DAC within the Pacific Northwest.
• Seattle Athletic Club: Downtown Seattle private athletic club with comprehensive fitness, aquatic, court, dining, and event facilities. Comparable in offering breadth, urban downtown footprint, and premium membership model.
• The Claremont Club: Family-oriented private athletic and swim club in Claremont, California offering fitness, aquatics, youth programs, and social amenities. Comparable mid-sized premium club serving multi-generational members.
• Town & Country Sports Connection: Privately held, multi-amenity athletic club in the Pacific Northwest offering fitness, aquatics, family programming, and event spaces. Direct operating peer for a community-rooted premium club.
• The Houstonian Club: Premium private athletic club affiliated with The Houstonian hotel, offering comprehensive fitness, aquatics, courts, dining, and youth programs. Comparable in breadth of amenities and full-service family positioning.
• Edge Athletic Club: Premium private athletic club with fitness, aquatics, and family programming. Comparable in membership-driven, multi-amenity positioning to DAC.

Broad incumbents

• Life Time Fitness: Publicly traded, multi-location premium health club operator with expansive fitness, aquatics, family, and event programming. Comparable amenity breadth at scale; broader and more geographically diverse than DAC.
• Equinox Fitness: National premium fitness club brand with comprehensive group exercise, personal training, and recovery amenities. Comparable premium positioning; broader geographic footprint and deeper digital/tech investment.
• Genesis Health Clubs: Large privately held fitness operator across the Midwest offering multi-amenity clubs with aquatics, courts, and family programming. Comparable integrated amenity model at multi-location scale.

Regional players

• YMCA of Eugene: Regional non-profit fitness and aquatics operator in the Eugene market offering memberships, youth programs, swim lessons, and family services. Competes with DAC for the same Eugene household wallet on a value-priced model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3q8XxnR9yf_OwSC1h9fy8A
• Facebookfacebook.com/TheDowntownAthleticClub
• LinkedInlinkedin.com/company/downtown-athletic-club
• Instagraminstagram.com/dac_eugene

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Downtown Athletic Club