Intencité

What Intencité does

Intencité is a Paris-based commercial urban planning consultancy founded in 2011 by Alexandra Bouftane and Nicolas Bonnefoy, specializing in the programming of ground-floor commercial spaces (rez-de-chaussée) within French urban development projects. The firm operates a four-step methodology (analysis, strategy, programming, operational assistance) that combines quantitative market data, qualitative trend monitoring, and emotional mapping to define commercial offerings and merchant pathways for territories. Its service portfolio comprises three integrated modules: Programmation (market studies, concept identification, merchant path design), Stratégie (territorial attractiveness strategy, FISAC dossiers), and Assistance à Maîtrise d'Ouvrage (regulatory authorizations, financial structuring, operator negotiations), augmented by a Speaker program of conferences and training sessions.

The firm's product surface is built on proprietary methodology rather than software platforms, with an R&D cell deployed at Station F intended to develop a new generation of analytical tools. The technology core is a domain-specialized methodology refined across 450+ missions since inception, spanning all metropolitan French regions and overseas territories (French Guiana, Guadeloupe, Mayotte, New Caledonia). Notable engagements include the Olympic and Para-Olympic Village (Solideo), the Paris-Saclay campus (EPA Paris-Saclay), and the Île de Nantes urban renewal program (SAMOA).

Intencité serves two primary customer segments: public-sector clients (municipalities, intermunicipal authorities, urban development agencies such as EPAs, and state-backed investors like Caisse des Dépôts) and private developers and investors (Linkcity, Icade, Vinci Immobilier, Kaufman & Broad, Pichet, Ataraxia). Go-to-market is sales-led, combining direct enterprise engagement with public procurement mandates. Revenue is generated through project-based professional services fees, with pricing not publicly disclosed; the company remains founder-owned with no institutional investors, no subsidiaries, and a stable team of approximately 10 collaborators including the two co-founders, the director of studies Ulrich Soudek, and junior consultants.

Name

Intencité

Legal name

Intencité

Website

https://intencite.eu

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Intencité is a Paris-based urban planning consultancy founded in 2011 that programs ground-floor commercial spaces for French public agencies and real estate developers, combining market data, trend analysis, and emotional mapping to define commercial offerings for urban renewal, Olympic legacy, and metropolitan development projects across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting and Advisory Services: Professional services including strategic consulting, urban programming, regulatory advisory, commercial negotiations, and behavioral studies for public and private sector clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Intencité is a French urban planning consultancy ("atelier d'urbanisme commercial") specializing in ground-floor commercial spaces (rez-de-chaussée / pieds d'immeuble). It delivers three integrated service modules—Programmation (market studies, concept identification, merchant pathway creation), Stratégie (territorial attractivity development, commercial offer enhancement, FISAC dossiers), and Assistance à Maîtrise d'Ouvrage (AMO) (technical, financial, regulatory, and negotiation support)—for public sector clients (municipalities, EPAs, government agencies) and private developers/investors across France.

Product overview

Intencité is an urban planning consultancy specialized in commercial ground floors (pieds d'immeuble). The firm offers three integrated service modules: (1) Programmation for creating commercial content and market studies, (2) Stratégie for territorial attractiveness development, and (3) AMO (Assistance à Maitrise d'Ouvrage) for project execution support including regulatory compliance and negotiations. Additionally, they provide conferences and training services through their Speaker program. The company has completed over 450 missions since 2011, working with public and private clients across France on urban commercial development projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Programmation (Programming Services) Programming services covering estimation and updating of commercial offerings, market studies, identification of original commercial concepts, operational feasibility assessment, and merchant pathway creation for commerce, services, health equipment, and productive economic activities in urban ground-floor spaces. Targeted at municipalities, urban development agencies, and private developers.
• Stratégie (Territorial Attractivity Strategy) Territorial development strategy services including objective definition, leveraging site strengths, enhancing commercial offerings, implementation conditions, and preparation of FISAC dossiers. Helps public and private clients engage with territory development goals.
• Assistance à Maîtrise d'Ouvrage (AMO) Project assistance services including partnership approaches, CDAC authorization, regulatory compliance, actor training, technical/juridical/financial analysis, ROI estimation, and eviction negotiations. Supports project execution from start to finish for urban commercial development projects.
• Conferences and Training (Speaker) Conferences and training sessions on territorial attractiveness topics, delivered by Alexandra Bouftane, Nicolas Bonnefoy, and Ulrich Soudek to local authorities, companies, and training organizations.

Quantifiable outcome

• 450+ missions completed over 11 years
• +5 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• EPA Paris-SaclaycoreStrategic or Co-development PartnerStrategic partnership for campus urban commercial deployment strategy, identifying commerce, services, and living spaces needs for students, workers, researchers, and future residents of the Paris-Saclay campus.
• SolideocoreStrategic or Co-development PartnerPartnership for Olympic and Para-Olympic Village commercial programming, defining commercial and service potential for 2025 with focus on daily needs, destination commerce, and Seine riverfront activities.
• SAMOA (Société d'Animation de la Métropole Ouest Atlantique)coreStrategic or Co-development PartnerFramework agreement for active ground-floor programming on Île de Nantes - strategy, recommendations, and operational support for 2018-2022.
• LinkcitymajorChannel Partner/ Reseller/ DistributorCommercial programming partnerships on multiple urban development projects including Nice ZAC Méridia and Fourqueux restaurant project.
• IcademajorChannel Partner/ Reseller/ DistributorMultiple commercial programming partnerships including Bordeaux Belvédère quarter, Issy-les-Moulineaux ZAC Léon Blum, and CHU Toulouse Purpan reconversion.
• Vinci ImmobiliermajorChannel Partner/ Reseller/ DistributorStrategic partnerships on projects including Saint-Jean de la Ruelle commercial hub, Rueil-Malmaison Arsenal quarter, and various Grand Paris initiatives.
• Caisse des DépôtscoreStrategic or Co-development PartnerMajor public sector partner involved in numerous urban commercial programming studies, providing financing and strategic support for urban renewal and commercial development projects across France.
• PichetmajorChannel Partner/ Reseller/ DistributorMultiple commercial programming partnerships including Bordeaux Belvédère, Mérignac Castorama site, and various urban projects.
• Kaufman & BroadmajorChannel Partner/ Reseller/ DistributorPartnership on commercial programming including Caserne Lafayette Nantes operational montage.
• Grand Paris AménagementcoreStrategic or Co-development PartnerStrategic partner for multiple urban development projects in the Greater Paris area including Evry-Courcouronnes ZAC Canal Europe.
• SARA (Société d'Equipement du Pays d'Angers)coreStrategic or Co-development PartnerPartnership for commercial programming studies including Angers Gare+ zone and Plateau des Capucins.
• Est EnsemblecoreStrategic or Co-development PartnerPartnership for Bondy RN3 urban transformation and zone commerciale restructuring into urban quarter.
• AtaraxiamajorChannel Partner/ Reseller/ DistributorPartnership on multiple projects including Le Bouscat Pujkngeot site, Nantes Euronantes Gare îlot 8F, and Maison d'Arrêt reconversion.
• La Set (Société d'Equipement de Touraine)coreStrategic or Co-development PartnerPartnership for commercial programming studies including Chinon La Brêche site and multiple Tours projects.
• Isère AménagementmajorStrategic or Co-development PartnerPartnership for commercial programming studies including Crolles sustainable quarter and Sassenage Portes du Vercors operation.
• EPAMarnecoreStrategic or Co-development PartnerPartnership for urban commercial studies including Coupvray new urban quarter and Bussy-Saint-Georges commercial strategy.
• Plaine Commune DéveloppementcoreStrategic or Co-development PartnerPartnership for commercial programming including Aubervilliers Port Chemin Vert ZAC and Landy-Pleyel business quarter.
• Station FminorStrategic or Co-development PartnerR&D cell located at Station F, the world's largest start-up incubator, providing access to entrepreneurial ecosystem with partners, investors, and state services.
• Sinny & OkkominorStrategic or Co-development PartnerPartnership with cultural engineering firm for Île de Nantes project.
• Urban-ActminorStrategic or Co-development PartnerPartnership for Bondy RN3 urban transformation project.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Artelia: French engineering, project management, and urban development consultancy. Overlaps on integrated urban development projects with municipalities and developers, though with broader technical scope.
• Cushman & Wakefield: Global commercial real estate services firm with retail and urban advisory capabilities. Overlaps with Intencité on commercial programming mandates but operates at much larger scale and broader scope.
• EY: Big 4 professional services firm with real estate and city/urban advisory practices. Provides integrated consulting to municipalities and developers across strategy, transactions, and operations.
• KPMG: Big 4 professional services firm with real estate and urban advisory practices serving public authorities and developers. Larger-scale alternative for strategic commercial programming engagements.
• AECOM: Global design, engineering, and urban planning consultancy. Competes for large-scale urban regeneration and programming mandates through dedicated urban planning and design practices.
• JLL: Global commercial real estate services firm with urban planning, retail, and development advisory practices (including the legacy Bérénice retail consulting franchise). Competes on commercial strategy mandates for cities and developers.

Direct peers

• Cabinet Merlin: French urban planning and development consulting firm serving local authorities. Comparable in delivering planning strategy and programming missions to municipalities and developers.
• SCET: French urban planning consultancy subsidiary of Caisse des Dépôts group, advising local authorities and EPAs on territorial strategy and urban development. Directly comparable as a public-sector-focused urban planning peer with overlapping client base.
• Sémaphores: French consultancy specialized in territorial strategy, urban planning, and public policy advisory. Comparable mission profile serving local authorities and developers across France.
• Even Conseil: French commercial urban planning consultancy specializing in retail and commercial real estate strategy. Closely overlaps with Intencité's rez-de-chaussée programming focus and similar public/private client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/intencite
• LinkedInlinkedin.com/company/intencite/about
• Instagraminstagram.com/intencite

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intencité