Scores And Odds
Scores And Odds is a US sports betting information platform that aggregates real-time odds from major sportsbooks and provides free scores, lines, expert picks, parlay tools, and editorial content to recreational and serious bettors across multiple US states and Canada.
- Company typePrivate
- Founded1998
- HeadquartersFort Lauderdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Scores And Odds does
Scores And Odds is a US-based sports betting information and odds aggregation platform, founded in 1998 and headquartered in Fort Lauderdale, Florida. It operates a web platform and native iOS/Android applications that aggregate real-time betting lines — spreads, moneylines, totals, runlines, player props, and futures — from major online sportsbooks including DraftKings, FanDuel, BetMGM, Caesars, bet365, Fanatics, Hard Rock Bet, BetRivers, and Borgata, across NFL, NBA, MLB, NHL, NCAAF, NCAAB, WNBA, Golf, and NASCAR. Beyond odds display, the product surface includes ParlayIQ (guided same-game parlay builder), Expert Picks, Consensus Picks, Vegas Odds, Injury Reports, Matchups, a Parlay Calculator, and the Powerline Rating feature that compares market lines to stat-driven estimated lines.
The company monetizes through two streams: (1) sportsbook affiliate/referral commissions earned when users click through deeplinks (routed via switchboard.scoresandodds.com) to partner operators and register or wager, and (2) SAO Premium, a recurring subscription that unlocks daily expert picks and in-depth analysis on top of the free content base. Go-to-market is product-led and SEO-driven: free scores, odds comparison, and editorial content (news, picks, educational guides such as How to Read Lines and How to Parlay) drive organic acquisition across 10+ US states (Illinois, Massachusetts, Michigan, New Jersey, New York, Ohio, Pennsylvania, Colorado, Kentucky, Tennessee) plus Canada, with the mobile app and email newsletter serving as retention channels.
With a stated headcount of 1-10, no disclosed funding rounds, no identified management team, and no public revenue or ARR figures, the operation appears lean and bootstrapped, dependent on a small set of sportsbook partners for the majority of its monetization. Newer integrations extend the affiliate footprint beyond regulated sportsbooks into DFS and player-prop operators (PrizePicks, Sleeper, Underdog), and the addition of WNBA coverage and the Powerline Rating feature suggests incremental product and vertical expansion rather than a step-change in scale.
Scores And Odds firmographics
Firmographics- Name
- Scores And Odds
- Legal name
- Scores and Odds
- Website
- https://scoresandodds.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scores And Odds is a US sports betting information platform that aggregates real-time odds from major sportsbooks and provides free scores, lines, expert picks, parlay tools, and editorial content to recreational and serious bettors across multiple US states and Canada.
- Ownership category
- akta.pro rank
Where Scores And Odds is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Markets served
Scores And Odds business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Sportsbook Affiliate/Referral Commissions: Earns referral fees when users click through to sportsbook partners and sign up or bet. The site displays promotional codes and bonus offers for major sportsbooks including DraftKings, FanDuel, BetMGM, Caesars, bet365, Fanatics, Hard Rock Bet, BetRivers, and Borgata.
- Premium Subscription (SAO Premium): Subscription-based revenue from SAO Premium service offering daily expert picks, total/moneyline/parlay analysis, and in-depth pick analysis. Free content available; premium unlocks full expert access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Access - Basic site features and content |
| Subscription | Monthly | SAO Premium - Expert picks and analysis |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Scores And Odds product offering
Product offeringCore offering
Scores And Odds is a sports betting information platform that aggregates real-time odds, live scores, and betting lines from multiple online sportsbooks across NFL, NBA, MLB, NHL, NCAAF, NCAAB, WNBA, Golf, and NASCAR. It monetizes via referral commissions from sportsbook partners (DraftKings, FanDuel, BetMGM, Caesars, bet365, etc.) when users click through, plus a paid SAO Premium subscription offering daily expert picks and in-depth analysis. The platform also provides parlay-building tools such as ParlayIQ, educational betting content, and mobile apps for iOS and Android.
Product overview
Scores and Odds operates as a sports betting information platform providing free real-time scores and betting odds across a portfolio of sports including NFL, NBA, MLB, NHL, NCAAF, NCAAB, WNBA, Golf, and NASCAR. The core product is the free website offering live betting lines, while the company also monetizes through a premium subscription tier (SAO Premium) that provides expert picks with in-depth analysis. Key modules include ParlayIQ for parlay building, an SAO Odds Tracker for golf futures comparison, Powerline Rating for value detection, and consensus tracking. The platform aggregates odds from major sportsbooks (DraftKings, FanDuel, BetMGM, Caesars, bet365, BetRivers, Hard Rock Bet, Fanatics, Borgata) and provides educational content including betting guides and a parlay calculator. The product portfolio is accessible via web and mobile app.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Sports Scores and Betting Lines
Companies that use Scores And Odds
Customer profileSegments2 records
Ideal customer profiles1 record
Scores And Odds technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
Feature1 record
Scores And Odds partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- DraftKingscoreDraftKings is featured prominently on ScoresAndOdds as a major sportsbook partner. The site displays DraftKings odds alongside other sportsbooks for comparison, and provides DraftKings promo codes and bonus offers to drive user sign-ups. ScoresAndOdds earns affiliate commissions when users click through to DraftKings and register or bet.
- FanDuelcoreFanDuel is featured as a primary sportsbook partner on ScoresAndOdds. The platform shows FanDuel odds for comparison, displays FanDuel promo codes and bonuses, and drives user referrals to FanDuel's platform. Affiliate revenue generated when users sign up or bet.
- BetMGMcoreBetMGM is listed as a sportsbook partner on ScoresAndOdds. The site displays BetMGM odds for comparison, promotes BetMGM bonus codes and offers, and provides affiliate links to BetMGM's registration pages.
- Caesars SportsbookcoreCaesars Sportsbook is featured as a sportsbook partner. ScoresAndOdds shows Caesars odds alongside competitors, displays promotional codes and bonuses, and drives referrals to Caesars for affiliate revenue.
- bet365majorbet365 is featured on ScoresAndOdds as a sportsbook partner, displaying bet365 odds for comparison and promoting bet365 bonus codes to drive user sign-ups.
- Fanatics SportsbookmajorFanatics Sportsbook is listed as a partner on ScoresAndOdds, with promotional codes and odds displayed for user comparison and referral tracking.
- Hard Rock BetmajorHard Rock Bet is featured as a sportsbook partner on the platform, with odds comparison and promotional offers displayed.
- BetRiversmajorBetRivers is listed as a sportsbook partner on ScoresAndOdds, with odds displayed for comparison and affiliate links driving user referrals.
- BorgataminorBorgata is listed as a sportsbook partner on ScoresAndOdds with promotional codes and odds comparison featured.
- PointsBetminorPointsBet was listed as a sportsbook partner on ScoresAndOdds, displaying odds and promotional codes though the relationship may have been discontinued as PointsBet was acquired by Fanatics.
- PointsBet SportsbookminorPointsBet Sportsbook Promo Code page existed on ScoresAndOdds. PointsBet was subsequently acquired by Fanatics, and the brand may no longer be actively promoted on the platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Scores And Odds competitors and assessment
Company assessmentDirect peers
- OddsShark: Long-running odds comparison and sports betting information site aggregating lines from multiple sportsbooks. Directly comparable to Scores And Odds in product, monetization (affiliate + content), and target audience.
- Action Network: Sports betting content, picks, and odds platform with strong affiliate relationships to major sportsbooks. Directly comparable business model, though substantially better capitalized and feature-rich.
- Covers: Sports betting media and odds aggregation site providing picks, consensus data, and sportsbook reviews. Comparable in target audience, content model, and affiliate revenue structure.
- BettingPros: Sports betting picks, odds, and expert analysis platform with sportsbook affiliate integrations. Closely mirrors Scores And Odds' product surface including expert picks, odds comparison, and consensus.
- VegasInsider: Vegas odds, sportsbook reviews, and betting information portal. Comparable as an affiliate-driven odds aggregation site targeting US sports bettors across multiple leagues.
- Sportsbook Review (SBR): Sportsbook reviews, odds, and betting picks platform with affiliate links to US sportsbooks. Directly comparable in monetization and audience.
- RotoGrinders: Daily fantasy sports and sports betting content/picks site with affiliate partnerships. Comparable in expert picks, premium subscription, and sportsbook/DFS affiliate revenue model.
- TheLines: Sports betting odds, picks, and sportsbook reviews platform. Direct competitor in affiliate-driven odds comparison targeting US sports bettors.
Emerging players
- Pickwatch: Sports betting picks and projections platform with expert consensus and pick tracking. Comparable audience and content monetization, but typically more product-led/analytics-focused than affiliate-led.
- Dimers: Sports betting predictions and picks platform with proprietary modeling. Comparable audience and affiliate-style monetization, with a more recent, data-driven product positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Scores And Odds social profiles
Digital presenceScores And Odds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scores And Odds leadership team
Management profileNumber of profiles
Scores And Odds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scores And Odds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scores And Odds
What does Scores And Odds do?
Scores And Odds is a sports betting information platform that aggregates real-time odds, live scores, and betting lines from multiple online sportsbooks across NFL, NBA, MLB, NHL, NCAAF, NCAAB, WNBA, Golf, and NASCAR. It monetizes via referral commissions from sportsbook partners (DraftKings, FanDuel, BetMGM, Caesars, bet365, etc.) when users click through, plus a paid SAO Premium subscription offering daily expert picks and in-depth analysis. The platform also provides parlay-building tools such as ParlayIQ, educational betting content, and mobile apps for iOS and Android.
Is Scores And Odds a public or private company?
Scores And Odds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scores And Odds founded?
Scores And Odds was founded in 1998. It employs 1 to 10 people.
Where is Scores And Odds based?
Scores And Odds is headquartered in Fort Lauderdale, United States, in the North America region.
How does Scores And Odds make money?
Two revenue lines are on record. Sportsbook Affiliate/Referral Commissions are the primary driver. The others are premium Subscription (SAO Premium).
Who are Scores And Odds's main competitors?
Direct peers on record are OddsShark, Action Network, Covers, BettingPros, VegasInsider, Sportsbook Review (SBR), RotoGrinders and TheLines. Emerging players are Pickwatch and Dimers.
Does Scores And Odds have an API?
No public API is recorded for Scores And Odds.