Jofemar SA

What Jofemar SA does

Jofemar SA is a family-owned Spanish multinational founded in 1971 by Félix Guindulain Vidondo and headquartered in Peralta, Navarra. The company designs, manufactures, and commercialises mechatronic automated vending and dispensing solutions, with a product portfolio spanning coffee machines (Coffeemar and Coffeemar Bluetec families), snacks and beverage machines (Vision, Vision Bluetec), frozen food vending (Nuuk), tobacco vending, industrial dispensing (CASIA), and smart refrigerated and non-refrigerated lockers. Underlying hardware is supported by 150 registered patents covering innovations such as a pressure valve in the coffee distribution unit, a patented non-helix extraction system for snacks, motorised water distributors replacing solenoid valves, capacitive selection keyboards, and proprietary coin and banknote validators.

Jofemar operates a vertically integrated business model: it builds not only the dispensing machines but also the payment hardware (BT11 banknote reader, JF8 coin mechanism, J-LINK card readers, hoppers, and a five-track classifier), control units (TAOS 21, TAOS MAX, TAOS FLY, TAOS Touch, TAOS Basic v8, TAOS Air, and the MSK smart kiosk), telemetry modules (J-LINK 140/400/Gateway), and the J-SUITE cloud management SaaS platform. Revenue mechanics therefore combine one-time hardware sales (the primary stream) with recurring J-SUITE subscription revenue (Tobacco Lite and Vending plans), spare-parts sales through a dedicated webstore, and project-based customisation services for named enterprise clients including Decathlon, Orsym, Adif, Ferrocarriles Catalanes, Gestamp, and SmartShop.

The company serves a horizontal customer base: vending operators managing coffee, snack, and beverage fleets; tobacco retailers and next-generation retail establishments; industrial and workplace buyers automating supply dispensing (CASIA); smart locker operators; and institutional settings such as sports clubs, hotels, and work centres using J Compendia for user-identified consumption. Distribution is direct through five regional sales offices across Spain and four wholly-owned international subsidiaries (USA, France, UK, Brazil), supplemented by a national and international distributor network. Jofemar remains under family ownership with no external equity or debt financing disclosed in the available data.

Name

Jofemar SA

Legal name

JOFEMAR S.A.

Website

https://jofemar.com

Company type

Private

Founded year

1971

Operating status

Operating

Short description

Jofemar SA is a Spanish family-owned multinational founded in 1971 that designs and manufactures mechatronic vending machines (coffee, snacks, frozen food, tobacco), payment systems, control units, and J-SUITE cloud management software, serving vending operators, tobacco retailers, and industrial dispensing customers across Europe and the Americas.

Ownership category

akta.pro rank

Product category

Vending Machines and Automated Dispensing Equipment

NAICS

Vending Machine Operators (445132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Computer & Office Equipment (3570)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Vending machines
• Payment systems
• Telemetry software
• Dispensing automation
• Control units

Headquarters

HQ city

Peralta

HQ country

Spain

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vending machine hardware sales: Sale of complete vending machines including coffee (Coffeemar, Coffeemar Bluetec), snacks & foods (Vision, Nuuk), tobacco, and soluble machines. Hardware constitutes the primary revenue stream.
2. Payment systems hardware: Sale of proprietary payment components: coin mechanisms (JF8), banknote readers (BT11), card readers (J-LINK), selectors, hoppers, and 5-track classifiers. Sold both as standalone components and integrated into own machines.
3. Control units and satellite modules: Sale of TAOS control unit family (TAOS 21, TAOS MAX, TAOS FLY, TAOS Touch, TAOS Basic v8, TAOS Air, MSK) and MSK smart kiosk for managing satellite vending machines. Can include integrated payment systems.
4. Spare parts and accessories: Dedicated webstore (webstore.jofemar.com) for spare parts, accessories, and consumables for all Jofemar product lines.
5. Telemetry and software subscriptions (J-SUITE): J-SUITE cloud management platform offered as subscription-based SaaS with plans for Tobacco (Tobacco Lite) and Vending operators. Provides remote machine management, stock control, accounting, and telemetry. Also serves as a customer acquisition touchpoint.
6. Customisation services: Custom machine aesthetic design services adapting machine appearance to specific client projects or corporate branding. Clients include Decathlon, Orsymat, Adif, Ferrocarriles Catalanes, Gestamp, and SmartShop.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Jofemar designs, manufactures, and commercialises an integrated portfolio of automated vending and dispensing solutions. Its offering spans coffee vending machines (Coffeemar, Coffeemar Bluetec), snack and drink vending (Vision, Vision Bluetec), frozen food vending (Nuuk), tobacco vending, industrial dispensing (Casia), intelligent lockers, proprietary payment systems (coin mechanisms, BT11 banknote readers, J-LINK card readers), TAOS control units for satellite machine management, the J-SUITE cloud telemetry and management SaaS platform, JCash cash management, customisation services, and a spare-parts webstore.

Product overview

Jofemar Corporación is a multinational family company and a leader in mecatronic systems, offering an integrated portfolio of vending and dispensing solutions spanning hardware and software. The core product lines include coffee vending machines (Coffeemar and Coffeemar Bluetec families with models G250, G546, XL46 CTG, 335, 546, G23 variants), snacks and drinks vending (Vision and Vision Bluetec), frozen food (Nuuk), tobacco vending machines, and industrial dispensing (Casia). Supporting infrastructure includes control units (TAOS series: TAOS 21, TAOS MAX, TAOS FLY, TAOS Touch, TAOS Basic v8, TAOS Air, and MSK), payment systems (coin machines, BT11 banknote reader, 5-track classifier, hopper), telemetry and management software (J-SUITE cloud platform, J-LINK telemetry module, J Compendia), cash management (JCash), smart lockers, and customisation services. The architecture follows a modular approach where control units manage satellite vending machines, payment systems integrate with machines via MDB/CCtalk protocols, and telemetry platforms enable remote management. The company has been innovating since 1971 and holds over 150 patents.

Differentiator

Problem solved

Functional benefit

Brands

• Coffeemar: Coffee vending machines with pressure valve technology in distribution unit for coffee extraction
• Vision
• Nuuk
• Qendra
• J-SUITE
• J-LINK
• TAOS
• MSK
• Casia
• JCash
• Compendia

Products and services

• Coffeemar G250 Coffee vending machine featuring Jofemar's proprietary pressure valve in the distribution unit for optimal coffee extraction, aluminium boiler, and motorised water distributor without solenoid valves. Targeted at vending operators and workplace coffee service.
• Coffeemar G546 Coffee vending machine with pressure valve in the distribution unit, aluminium boiler, and motorised water distributor. Supports more than 20+1 drink selections. For vending operators and workplace coffee service.
• Coffeemar XL46 CTG Large-format takeaway coffee machine with a double distribution unit, two coffee containers, and double water circuit. Serves up to 500 cups and is designed for high-traffic vending locations.
• Coffeemar Bluetec 335 Coffee vending machine with new aluminium boiler model, capacitive keyboard for product selection, and glass and stainless-steel finishes. Serves 300 cups. Targets vending operators and premium coffee service.
• Coffeemar Bluetec 546 Versatile Bluetec coffee machine with aluminium boiler and capacitive keyboard, glass and stainless-steel design. Supports 18+3 drink settings for vending and office coffee service.
• Coffeemar Bluetec XL46 CTG Large-format Bluetec takeaway coffee machine with double distribution unit that serves 14 g of coffee in 350 ml of water in under 25 seconds. Supports 500 cups and 6+1 hoppers.
• Coffeemar Bluetec G23 Vending Versatile Bluetec coffee machine with up to 11 selection keys, motorised water distributor, and aluminium boiler with insulated thermal sleeve. Provides 9+1 drink settings for vending operators.
• Coffeemar Bluetec G23 Dispensing Coffee machine with up to 11 selection keys, motorised water distributor, and aluminium boiler. Includes three soluble coffee containers, one grain container, and two blenders for dispensing service.
• Coffeemar Bluetec G23 Fresh Milk Fresh milk coffee machine with built-in cappuccino-maker for liquid milk dispensing. Serves 150 cups (230 with console) and includes 3 hoppers plus grain container and two blenders.
• Vision ComboPlus v8 Snacks and drinks vending machine with Jofemar's patented non-helix extraction system, delivery elevator for large products, and telemetry readiness with banknote reader support. For vending operators.
• Vision Bluetec Energy-efficient snacks and drinks vending machine with new black design, stainless-steel finishes, backlit blue display and keypad, and modular construction with adjustable channels.
• Nuuk Frozen Food Frozen food vending machine with smart temperature control, tactile screen for product selection and video display, elevator delivery system, and First In First Out product rotation.
• Soluble Mixto Delta 66 Mixed soluble beverage machine designed to offer refreshing cold drinks, with fixed boiler for easier cleaning and maintenance. For vending operators and foodservice locations.
• Tobacco Vending Machines Tobacco vending machines and intelligent distribution system for automatic tobacco sales in next-generation retail establishments, paired with the J-SUITE Tobacco Lite management platform.
• Casia Industrial Dispensing Innovative Casia solution for automation of industrial supply dispensing and control, including shipments, purchases, and other consumables, with user identification and traceability.
• Smart Lockers Intelligent refrigerated or non-refrigerated lockers with large capacity and modular compartments, with multiple combinations of controller and satellite machines for click-and-collect, employee福利 (employee welfare), and last-mile delivery.
• TAOS Control Unit Family Family of control units (TAOS 21, TAOS MAX, TAOS FLY, TAOS Touch, TAOS Basic v8, TAOS Air, MSK) for total control of satellite vending and dispensing machines, managing up to 4 dispensing units each with integrated payment systems and J-SUITE compatibility.
• Proprietary Payment Systems Range of proprietary payment components including coin mechanisms (JF8 and others), BT11 banknote reader, J-LINK card readers and telemetry, 5-track coin classifier, and H20 coin hopper, supporting CCtalk, MDB and Mifare protocols for reliable vending payments.
• J-SUITE Cloud Management Platform Integral unified SaaS solution for vending machine management offering real-time control, stock management, technical and administrative alerts, remote machine control, sales statistics, and data security with automatic daily backups. Available in Tobacco and Vending subscription plans.
• J Compendia Dispensing Control Comprehensive solution for product dispensing control through user identifier, applied in sports clubs, hotels, and study/work centres with real-time traceability and consumption customisation.
• JCash Cash Management Smart JCash cash management system for instant and intuitive payment at point of sale, featuring automatic cash closing, theft prevention, and VNE REMOTE for real-time status monitoring of vending and retail points of sale.
• Machine Customisation Services Custom machine aesthetic design services adapting vending machine appearance to specific client projects or corporate branding. Past clients include Decathlon, Orsymat, Adif, Ferrocarriles Catalanes, Gestamp, and SmartShop.
• Spare Parts and Accessories Webstore Dedicated webstore (webstore.jofemar.com) for spare parts, accessories, and consumables for all Jofemar product lines, available in English and Spanish.

Quantifiable outcome

• COFFEEMAR BLUETEC XL46 CTG serves up to 14g coffee (350ml) in under 25 seconds
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sielaff: German manufacturer of automatic vending machines for beverages, snacks, and food, with strong DACH presence and growing international footprint. Comparable mid-sized European family-owned OEM competing for vending operator accounts.
• Crane Merchandising Systems: US-based vending machine manufacturer (National Vendors, Dixie-Narco, Automatic Products brands) covering beverage, snack, and food vending. Direct competitor in the US market where Jofemar also operates through its Florida subsidiary.
• Evoca Group (formerly Necta / Saeco Vending): Italian-headquartered multinational and one of the largest vending machine manufacturers globally, offering coffee, snack, and hot-beverage machines plus connected telemetry. Direct competitor to Jofemar's Coffeemar and Vision lines in the European and international vending market.
• FAS International: Italian vending machine manufacturer (Coffee Cream, Snack & Food ranges) with international distribution. Comparable product portfolio and operator-targeting model, particularly in coffee and snack vending segments.
• Azkoyen: Spanish vending and payment-systems manufacturer also based in Navarra, offering coffee machines, snack vending, and cashless payment systems. Closest regional competitor to Jofemar with overlapping product portfolio and customer base in Iberia and Latin America.
• Bianchi Vending: Italian manufacturer of coffee, snack, and tabletop vending machines, with significant international presence through distributors. Overlaps with Jofemar on coffee vending and integrated payment/telemetry, serving the same vending operator customer base.
• N&W Global Vending: Italian vending machine manufacturer (Bianco, Koro, Solista, Melodia families) with broad European and global distribution. Directly comparable to Jofemar across coffee, snack, and tabletop vending categories serving workplace and public-space operators.

Emerging players

• Nayax: Israel-based provider of cashless payment, telemetry, and management solutions for unattended retail including vending. Competes with Jofemar's J-LINK and J-SUITE telemetry/payment stack for the software layer on operator fleets.
• Cantaloupe (formerly USA Technologies): US provider of cloud-based, cashless payment and telemetry solutions for vending and unattended retail. Direct competition to Jofemar's J-SUITE/J-LINK telemetry offering in the North American market served by JOFEMAR USA.

Broad incumbents

• Selecta Group: European unattended retail operator running one of the largest vending and coffee service networks across multiple countries. Adjacent rather than directly competing on hardware, but a key customer/buyer profile for Jofemar's machines and J-SUITE platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jofemar-s.a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jofemar SA