Western Mental Health Center

What Western Mental Health Center does

Western Mental Health Center is a non-profit community mental health organization founded in 1958 and headquartered in Marshall, Minnesota. It operates as a Certified Community Behavioral Health Clinic (CCBHC) serving a six-county region in Southwest Minnesota through a headquarters site plus eight outreach locations spanning communities including Worthington, Slayton, Ivanhoe, Canby, Redwood Falls, Granite Falls, and Dawson. Its service portfolio spans outpatient mental health counseling, psychiatric evaluation and medication management, adult and children's mental health programs, substance use disorder treatment (including a DUII program), 24/7 crisis intervention and mobile response, care coordination, targeted case management, and community-based services.

The organization delivers services through an integrated clinical model supplemented by formal partnerships: Avera Medical Group provides primary care embedded in the behavioral health workflow, Genoa Healthcare supplies on-site pharmacy services, and telehealth visits are delivered via Doxy.me with referrals processed through Cognito Forms. New clinical investments include an adult Dialectical Behavior Therapy Intensive Outpatient Program (DBT-IOP) and adolescent DBT-A, both nationally certified. Operating costs are funded through a mix of insurance reimbursement (Medicaid, Medicare, private), county and state contracts, federal CCBHC and NHSC funding, and a sliding-fee schedule for uninsured patients. The organization is an approved National Health Service Corps (NHSC) site, supporting clinician recruitment via federal loan repayment incentives. There is no evidence of proprietary technology development, AI/ML capability, or external venture funding; the model is operationally driven by partnership-based service integration and a distributed physical footprint rather than technology differentiation.

Name

Western Mental Health Center

Legal name

Western Mental Health Center, Inc.

Website

https://wmhcinc.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

101–250 employees

Short description

Western Mental Health Center is a non-profit Certified Community Behavioral Health Clinic serving a six-county Southwest Minnesota region through nine locations, delivering outpatient mental health, psychiatry, substance use, crisis, and integrated primary care and pharmacy services.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Community mental health services
• Behavioral health treatment
• Substance use treatment
• Psychiatric evaluation services
• Crisis intervention services

Headquarters

HQ city

Marshall

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Reimbursement: Most health insurance, medical assistance and other forms of third party payment are accepted for services
2. Sliding Fee Scale: Discounts offered to uninsured patients based on family size, county of residence, and annual income. Sliding fee schedule updated annually using Federal Poverty Guidelines. $10 nominal fee for those at or below poverty level.
3. Avera Medical Group Partnership: Avera Medical Group provides primary care services at WMHC facility, creating integrated care revenue stream
4. Genoa Healthcare Pharmacy: On-site full-service pharmacy providing prescription services, free mail delivery, pre-filled pill organizer packaging

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Western Mental Health Center provides comprehensive community-based mental health and behavioral health services including outpatient therapy, psychiatric evaluation and medication management, adult rehabilitative programs (ARMHS, CSP, ACT), children's therapeutic services (CTSS, FCSP, SLMH, Birth to 5, CIBHS), substance use disorder treatment including medication-assisted treatment, 24/7 mobile crisis response, care coordination, onsite primary care, onsite pharmacy, telehealth, and tobacco cessation across a six-county service area in Southwest Minnesota.

Product overview

Western Mental Health Center is a non-profit mental health services organization (established 1958) providing comprehensive mental health and related services across a six-county area of Minnesota. The organization operates as a Certified Community Behavioral Health Clinic (CCBHC), offering an integrated suite of services under one roof. The portfolio spans outpatient therapy (individual, couples, family, and group), psychiatric evaluation and medication management, adult rehabilitative services (ARMHS, CSP, ACT, Behavioral Health Home), children's programs (CTSS, FCSP, School-Linked Mental Health, Birth to 5, CIBHS), chemical dependency and substance use treatment (including MAT with Suboxone/Naloxone), 24/7 mobile crisis response, care coordination, onsite primary care (via Avera Medical Group), onsite pharmacy (via Genoa Healthcare), telehealth, tobacco cessation, DBT programs (adult IOP and adolescent DBT-A), and specialized scheduling programs (Just-In-Time, Open Access). No product integrations, public API, AI capabilities, or product launches were identified.

Differentiator

Problem solved

Functional benefit

Products and services

• Outpatient Therapy Services Individual, couples, family, and group therapy services utilizing evidence-based practices such as DBT, ART, CBT, and IMR. Available in all WMHC offices for adults, children, and families.
• Psychiatric Services Comprehensive psychiatric evaluation, psychiatric therapy, and ongoing medication management for adults and adolescents, delivered by psychiatrists and clinical nurse specialists in psychiatry.
• Adult Rehabilitative and Support Programs Suite of adult mental health services including ARMHS (Adult Rehabilitation Mental Health Services), CSP (Community Support Program), ACT (Assertive Community Treatment), Behavioral Health Home, Westbridge Board and Lodge, Targeted Case Management, and Certified Peer Specialists. Designed for adults with serious and persistent mental illness to develop psychiatric stability, social competencies, independent living skills, and access to community resources.
• Children's Therapeutic Services and Support Programs Suite of children's mental health services including CTSS (Children's Therapeutic Services and Support), FCSP (Family Community Support Program), SLMH (School-Linked Mental Health Services), Birth to 5 Program, and CIBHS (Children's Intensive Behavioral Health Services). Includes skills-building, family therapy, school co-location, and trauma-focused intensive behavioral health with a minimum of six hours of weekly contact.
• Chemical Dependency / Substance Use Disorder Treatment Short- and long-term treatment for adults with substance use disorders, including individual counseling, group therapy, and medicated assisted treatment. Licensed for Rule 25/comprehensive assessments and licensed to prescribe Suboxone and Naloxone for withdrawal management and harm reduction.
• Mobile Crisis Response Team 24/7 mobile crisis team providing telephone and on-site support to adults, children, and families experiencing a mental health crisis. Includes Crisis Text Line integration for mobile crisis services.
• CCBHC and Care Coordination Certified Community Health Care Clinic (CCBHC) model providing integrated mental health, substance use, primary care screening, crisis services, and targeted case management at a single location. Includes level-based care coordination with appointment reminders, multi-service coordination, integrated treatment planning, and primary care referrals.
• Primary Care (Avera Medical Group) Onsite primary care clinic operated by Avera Medical Group within Western Mental Health Center, providing medication management, acute illness care, and chronic disease management (e.g., high blood pressure, diabetes) integrated with mental health services.
• Genoa Healthcare Pharmacy Full-service onsite pharmacy operated by Genoa Healthcare, specializing in behavioral health with the ability to fill prescriptions from any doctor. Services include free mail delivery, pre-filled pill organizer packaging, refill reminders, and online bill pay.
• Telehealth Services Virtual mental health services delivered via computer or telephone through the Doxy.me platform, enabling clients to access care from home Mon-Fri 8am-5pm.
• Tobacco Cessation Services Tobacco treatment services provided by Tobacco Treatment Specialists to support clients in quitting tobacco.
• DBT Programs (Adult IOP and Adolescent DBT-A) State-certified DBT Intensive Outpatient Program (IOP) for adults, including weekly group skills training and individual therapy for emotion dysregulation and chronic crisis, plus Adolescent DBT-A multi-family skills training covering Mindfulness, Distress Tolerance, Emotion Regulation, and Interpersonal Effectiveness.

Quantifiable outcome

• Services available 24/7 through emergency helpline and mobile crisis team
• +1 more outcomes

Named customers6 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Avera Medical GroupcoreStrategic or Co-development PartnerAvera Medical Group provides comprehensive primary care services including medication management, acute illness care, and chronic disease management (high blood pressure, diabetes) at a clinic located inside Western Mental Health Center. This partnership enables integrated whole-person care with mental health, substance abuse treatment, and primary care available under one roof.
• Genoa HealthcarecoreStrategic or Co-development PartnerGenoa Healthcare operates a full-service pharmacy at Western Mental Health Center. Pharmacists specialize in behavioral health and can fill prescriptions from any doctor. Services include free mail delivery, pre-filled pill organizer packaging, refill reminders, and online bill pay.
• National Health Service Corps (NHSC)minorOthersWMHC displays NHSC logo indicating participation in the National Health Service Corps program, which helps bring health care to those who need it most.
• Southwest Health and Human ServicescoreStrategic or Co-development PartnerPartnership with Southwest Health and Human Services for outreach clinic location in Slayton, providing coordinated human services and mental health access.
• Pipestone County Medical Center & Family Clinic AveracoreChannel Partner/ Reseller/ DistributorAvera-affiliated clinic provides space for WMHC outreach services at two locations in Pipestone, enabling community mental health access.
• Murray County Medical CentercoreChannel Partner/ Reseller/ DistributorMurray County Medical Center provides space for WMHC outreach services in Slayton, expanding access to mental health services in the county.
• Community OrganizationscoreStrategic or Co-development PartnerWMHC works in collaboration with county, school, court, corrections, health care and many other professionals throughout the community to provide coordinated mental health services.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sanford Health: Large Upper Midwest regional health system operating hospitals, primary care, and behavioral health across rural Minnesota, South Dakota, and North Dakota. Comparable as a regional integrated delivery competitor for both mental health and primary care services.
• Avera Health: Regional health system serving South Dakota, Minnesota, Iowa, Nebraska, and North Dakota with hospitals, clinics, and behavioral health. Comparable through onsite primary care partnership at WMHC and overlapping rural Midwest geography.

Direct peers

• PrairieCare: Minnesota-based psychiatric services organization providing outpatient therapy, medication management, and partial hospitalization across age groups. Comparable in outpatient mental health delivery and Minnesota market presence, though with broader geographic reach.
• Lakeland Mental Health Center: Minnesota community mental health center providing integrated outpatient mental health, substance use, and crisis services across a rural multi-county region. Direct peer operating an analogous CCBHC-style integrated delivery model.
• Northwestern Mental Health Center: Minnesota community mental health center serving a multi-county rural catchment with comparable outpatient, crisis, ARMHS, and CCBHC services. Direct structural peer operating under the same Minnesota Community Mental Health Act framework.

Emerging players

• Headway: Tech-enabled network that connects patients with in-network mental health providers and handles insurance billing. Comparable as an outpatient mental health access layer, particularly relevant given telehealth competition and WMHC's insurance-reimbursement model.
• Talkspace: Online therapy and psychiatry platform delivering virtual behavioral health to patients nationwide via subscription. Comparable in telehealth delivery of therapy and psychiatry, representing a national-scale digital competitor to WMHC's in-person plus Doxy.me model.

Broad incumbents

• Centene Corporation: Managed care company with deep Medicaid and behavioral health exposure through subsidiaries. Comparable as a payer-counterparty whose reimbursement and utilization management decisions directly affect CMHC economics.
• LifeStance Health: Large national outpatient mental health platform offering in-person and virtual psychiatry, therapy, and counseling. Comparable in core outpatient mental health services but at vastly greater scale and with private equity backing.

Others

• Hazelden Betty Ford Foundation: National nonprofit addiction treatment organization headquartered in Minnesota with residential and outpatient SUD programs. Comparable in nonprofit SUD treatment delivery and Minnesota behavioral health ecosystem presence, though operating at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Western-Mental-Health-Center-Inc-1171582126207794
• LinkedInlinkedin.com/company/western-mental-health-center-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Western Mental Health Center