AppMetrica
AppMetrica is a mobile attribution and analytics platform operated as a product line within Yandex, headquartered in Moscow, Russia. Founded in 2013, it provides mobile measurement and analytics services to app developers and marketers through Yandex's authentication infrastructure.
- Company typePrivate
- Founded2013
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AppMetrica does
AppMetrica is a mobile attribution and analytics platform that has been in continuous operation since 2013, providing measurement and analytics capabilities for mobile applications. The platform operates as a product line within Yandex, the Russian technology company, and is delivered through the appmetrica.yandex.com domain with user authentication managed exclusively via Yandex ID. AppMetrica is positioned to serve mobile app developers, marketers, and product teams seeking attribution and analytics tooling, with its primary go-to-market reach concentrated in markets where Yandex maintains a strong user base.
The platform's core capability is mobile app measurement and attribution, a category that typically involves tracking installs, in-app events, user journeys, and conversion attribution across marketing channels. The source data does not disclose specific technical architecture, SDK languages, API surface, integration partners, supported analytics modalities, or third-party benchmark validations, leaving the technology stack effectively undescribed. The product continues to operate under the Yandex brand umbrella without disclosed proprietary technical differentiators, patents, or trademarks in the available data.
AppMetrica operates as a product line within Yandex LLC rather than as an independently constituted company, based on firmographic references to Yandex LLC as the legal entity and Yandex as the strategic operating parent. The platform's pricing model, customer segments, revenue mechanics, and distribution channels are not publicly disclosed in the source data, and no funding rounds, M&A activity, partnerships, certifications, awards, or named customers are documented. Headcount is documented in the 11-50 range, with operations centered in Moscow, Russian Federation.
AppMetrica firmographics
Firmographics- Name
- AppMetrica
- Legal name
- Yandex LLC
- Website
- https://appmetrica.yandex.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- AppMetrica is a mobile attribution and analytics platform operated as a product line within Yandex, headquartered in Moscow, Russia. Founded in 2013, it provides mobile measurement and analytics services to app developers and marketers through Yandex's authentication infrastructure.
- Ownership category
- akta.pro rank
AppMetrica industry classification
Industry- Product category
- Mobile Analytics Software
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
- akta.pro secondary industry
- Mobile BI (HDAEAMAI)
Keywords
Where AppMetrica is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Markets served
AppMetrica business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure
AppMetrica product offering
Product offeringCore offering
AppMetrica is a mobile attribution and analytics platform that tracks app installs, in-app events, and marketing campaign performance for mobile application developers. The platform is operated as a product line within Yandex, accessible via a web dashboard at appmetrica.yandex.com using Yandex ID login credentials.
Differentiator
Problem solved
Functional benefit
Products and services
- AppMetrica Mobile attribution and analytics platform for app developers and marketing teams to track installs, in-app events, and marketing campaign performance. Accessible via web dashboard using Yandex ID authentication.
Companies that use AppMetrica
Customer profileIdeal customer profiles1 record
AppMetrica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AppMetrica partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
AppMetrica competitors and assessment
Company assessmentDirect peers
- AppsFlyer: Global leader in mobile attribution and marketing analytics. Directly comparable to AppMetrica in core function — measuring mobile campaign performance — and competes head-on for the same advertiser and developer customers across geographies.
- Adjust: Mobile measurement and fraud prevention platform offering attribution, analytics, and SKAdNetwork solutions. Competes with AppMetrica on the same attribution and analytics value proposition for mobile marketers worldwide.
- Branch Metrics: Mobile linking and attribution platform combining deep linking with attribution and analytics. Overlaps with AppMetrica on attribution and the deep-linking/analytics functionality that AppMetrica provides to app developers.
- Kochava: Mobile attribution and analytics provider with a focus on omni-channel measurement. Competes in the same mobile attribution category as AppMetrica, serving advertisers and app developers with comparable analytics dashboards.
- Singular: Marketing attribution and analytics platform aggregating data from multiple ad networks. Operates in the same attribution/analytics category as AppMetrica and serves mobile-first advertisers.
- myTracker (VK / Mail.ru Group): Russian mobile attribution and analytics platform owned by VK (formerly Mail.ru Group). Closest direct domestic competitor to AppMetrica within Russia/CIS, targeting the same mobile advertiser and developer audience.
Broad incumbents
- Firebase (Google): Google's mobile development platform with built-in analytics (Google Analytics for Firebase). Competes with AppMetrica on mobile analytics, especially for app developers using Google's broader mobile stack.
- Amplitude: Product analytics platform with mobile app analytics capabilities. Overlaps with AppMetrica on mobile behavior analytics, though Amplitude's broader product focus is digital analytics across web and app.
- Mixpanel: Product analytics platform offering mobile app event tracking and funnel analysis. Compares to AppMetrica on the analytics side of mobile measurement, particularly for product-led mobile teams.
Others
- Yandex Metrica: Sibling Yandex web analytics product. Not a direct competitor for mobile attribution but is thematically related as another Yandex analytics offering and could share infrastructure or roadmap synergies with AppMetrica.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
AppMetrica social profiles
Digital presenceAppMetrica financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppMetrica leadership team
Management profileNumber of profiles
Profiles1 record
AppMetrica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppMetrica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppMetrica
What does AppMetrica do?
AppMetrica is a mobile attribution and analytics platform that tracks app installs, in-app events, and marketing campaign performance for mobile application developers. The platform is operated as a product line within Yandex, accessible via a web dashboard at appmetrica.yandex.com using Yandex ID login credentials.
When was AppMetrica founded?
AppMetrica was founded in 2013. It employs 11 to 50 people.
Where is AppMetrica based?
AppMetrica is headquartered in Moscow, Russia, in the Europe region.
Who are AppMetrica's main competitors?
Direct peers on record are AppsFlyer, Adjust, Branch Metrics, Kochava, Singular and myTracker (VK / Mail.ru Group). Broad incumbents are Firebase (Google), Amplitude and Mixpanel. Yandex Metrica is listed as an others.
Does AppMetrica have an API?
No public API is recorded for AppMetrica.
What industry is AppMetrica in?
AppMetrica's product category is Mobile Analytics Software. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms, with a secondary code of HDAEAMAI, Mobile BI. Its NAICS code is 541512 and its SIC code is 7372.