OAA

What OAA does

OAA (One Agents Alliance) is a privately held membership network for independent insurance agents headquartered in Oklahoma City, founded in 2000 by Tony Caldwell. The company serves independent and captive agents in Oklahoma, Arkansas, and Kansas, providing them access to more than 30 insurance carriers (including MetLife, Hartford, Travelers, Chubb, Liberty Mutual, and Allstate) along with coaching, education, marketing tools, and a five-layer income structure spanning base commissions, profit sharing, regional bonuses, SIAA PMSF bonuses, and SIAA national profitability bonuses. OAA operates as a Strategic Master Agency within SIAA, the largest U.S. partnering independent agency alliance.

The core offering is the OAA Membership Network, supported by sub-products such as QuickSTART (SIAA startup program), Agency Foundation (mentoring, consulting, automation, training for new agencies), and AccessPlus mentorship (first-90-days coaching delivered through field specialists). Members own their books of business and carrier codes, which distinguishes OAA from captive agency models. By 2020 the network had grown to 180+ member agencies with more than $500 million in cumulative member premium and a 36.6% compound annual growth rate across its first 18 years; profit sharing and PMSF distributed to members exceeded $6 million in a recent year with projections above $8 million.

The business model is subscription/membership-fee based, monetized through recurring member dues and a share of carrier compensation flows. Distribution is regional and direct: OAA does not sell insurance itself but provides the carrier access, coaching infrastructure, and back-office support under which member agencies operate. Go-to-market relies on word-of-mouth referrals, industry events (annual Success Conference, semiannual member events), and content assets including a podcast, blog, and educational resources. The company has been ranked #1 Strategic Master Agency by SIAA for five consecutive years and was named to Insurance Journal's Top 20 Agency Partnerships list for 2024.

Name

OAA

Legal name

One Agents Alliance

Website

https://oneagentsalliance.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

OAA (One Agents Alliance) is a privately held insurance agency membership network based in Oklahoma City that serves independent and captive insurance agents across Oklahoma, Arkansas, and Kansas with carrier access, coaching, marketing tools, and a multi-layered profit-sharing structure under the SIAA alliance.

Ownership category

akta.pro rank

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Fees: OAA members pay membership fees to join the network and receive access to carrier partnerships, coaching, marketing tools, and profit sharing opportunities

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

OAA operates a total-solution membership network that gives independent insurance agents multi-carrier market access, coaching, education, marketing tools, and a five-layer profit-sharing income structure. Members retain ownership of their book of business and codes while leveraging OAA's aggregated buying power to access standard-market carriers and compensation that would be unattainable for an individual agency.

Product overview

OAA (One Agents Alliance) is a Total Solution Insurance Agency Network that operates as a membership organization rather than a single software product. The core offering is the OAA Membership Network, which provides independent insurance agents with comprehensive support including coaching, carrier access, marketing tools, education programs, and profit sharing. The product portfolio includes the Coaching Program, Five Layers of Income profit-sharing structure, AccessPlus Mentorship, Agency Foundation, and QuickSTART programs (both through SIAA partnership). Members gain access to over 20 insurance carriers including major names like MetLife, Hartford, Travelers, and Liberty Mutual. The organization also provides marketing tools and resources through its SIAA Marketing division. OAA does not sell insurance itself; member agencies do while remaining truly independent.

Differentiator

Problem solved

Functional benefit

Products and services

• OAA Membership Network Membership network providing independent insurance agents with access to 30+ carrier partnerships, coaching, education, marketing tools, and a five-layer profit-sharing structure to start, grow, or exit their agencies. Members retain ownership of their book of business and codes.
• Coaching Program Proven, time-tested agency coaching system designed to help independent insurance agents identify areas for improvement, build a larger client base, and increase revenue.
• Five Layers of Income (Profit Sharing Structure) Profit-sharing income structure combining top tier base commissions, profit-sharing opportunities, regional bonuses, SIAA-exclusive PMSF (Portfolio Management Services Fees) bonuses, and SIAA national profitability bonuses. Annual PMSF/profit sharing for members has exceeded $6 million with projections over $8 million.
• Carrier Access Access to a portfolio of 30+ insurance carriers and market partnerships including MetLife, The Hartford, Travelers, Chubb, Liberty Mutual, Allstate, Safeco, Foremost, CNA, and Dairyland.
• AccessPlus Mentorship Mentor program providing coaching in the first 90 days on rating tools, underwriting guidelines, and writing new business, delivered through agency development field specialists.
• Agency Foundation (SIAA) Comprehensive program focused on mentoring, consulting, automation, education, and training to help new agency owners build a strong foundation and make the right start, delivered through OAA's partnership with SIAA.
• QuickSTART Program (SIAA) Innovative startup program provided through OAA's SIAA partnership that helps new insurance agents quickly establish their independent agencies.

Quantifiable outcome

• 95% success rate with new agencies over 25 years
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• SIAA (Strategic Insurance Agency Alliance)coreStrategic or Co-development PartnerSIAA is OAA's national parent organization - the nation's largest partnering independent insurance agency alliance. OAA serves as a Strategic Master Agency within SIAA's network.
• Insurance Carriers (30+ including MetLife, The Hartford, Travelers, Chubb, Liberty Mutual, Allstate, Safeco, Foremost, CNA, Dairyland)coreChannel Partner/ Reseller/ DistributorOAA partners with multiple insurance carriers to provide members with access to standard market carriers. The carriers include major national insurers like MetLife, Hartford, Travelers, and regional carriers.
• Insurance JournalminorStrategic or Co-development PartnerInsurance Journal recognized OAA in their Top 20 Agency Partnerships list for 2024
• SIAA QuickSTART ProgramcoreStrategic or Co-development PartnerOAA provides members access to SIAA's QuickSTART program for new agents and the Agency Foundation program for building new agencies from the ground up

Scale indicators6 records

Recent moves6 records

Direct peers

• SIAA (Strategic Insurance Agency Alliance): The national alliance of which OAA is the #1-ranked Strategic Master Agency. SIAA's network of Strategic Master Agencies uses an essentially identical model — aggregating independent agents to negotiate carrier access, profit-sharing, and coaching — and is therefore the most directly comparable operating model to OAA.
• Renaissance Alliance: Independently owned insurance agency alliance serving independent agents across the U.S. Northeast. Operates a comparable carrier-aggregation, profit-sharing, and member-services model, making it a structurally similar competitor for independent-agent memberships.
• Iroquois Group: An agency alliance/group for independent insurance agents headquartered in the Northeast. Competes with OAA/SIAA for the same type of member agency — independent agents seeking multi-carrier access, profit-sharing, and growth services.
• Smart Choice Agents: A national agency-network platform for independent insurance agents offering carrier access, training, and bonus programs. Directly comparable to OAA on the carrier-aggregation and member-services model, particularly for agents seeking standard-market appointments.

Broad incumbents

• Independent Insurance Agents of America (Big "I"): The largest U.S. trade association for independent insurance agents, with national scope and broader advocacy, education, and carrier-relationship functions. Adjacent to OAA's mission — serving the independent-agent channel — but operating as an industry-wide incumbent rather than a paid membership alliance.
• Trusted Choice: The consumer-brand and member-benefit program affiliated with the Independent Insurance Agents of America, providing independent agents with branding, marketing resources, and referral programs. Overlaps with OAA's marketing-tools and member-support offering but at a much broader scale.
• AssuredPartners: One of the largest U.S. insurance brokerage roll-ups, aggregating independent agencies through acquisition. Indirectly comparable — both OAA and AssuredPartners monetize consolidating the independent-agent channel — but AssuredPartners is a much larger, acquisitive, PE-backed brokerage roll-up rather than a membership alliance.
• Brown & Brown: A large, diversified U.S. insurance brokerage that aggregates independent agency talent via acquisition. Operates in the same broader channel — serving insurance buyers through networks of agents — but as a much larger, public-company brokerage platform rather than an alliance/membership model.

Others

• Insurance Journal: Industry trade media outlet that has explicitly recognized OAA in its Top 20 Agency Partnerships list (2024). Not a competitor but an ecosystem participant — its rankings and editorial coverage materially shape the acquisition funnel for alliance-style businesses like OAA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubetonycaldwell.net/insurance-podcast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OAA