Stan Houston Equipment Company

Name

Stan Houston Equipment Company

Legal name

Stan Houston Equipment Company, INC.

Website

https://stanhouston.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Construction Equipment Rental and Sales

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531), Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)

akta.pro primary industry

Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)

Keywords

• Construction equipment rental
• Construction tools sales
• Used equipment sales
• Equipment parts service
• Construction materials supplies

Headquarters

HQ city

Sioux Falls

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction equipment including telehandlers, lifts, skid steers, mini excavators, light towers, air compressors, and concrete equipment. Revenue generated through daily, weekly, and monthly rental rates.
2. Used Equipment Sales: Sale of used construction equipment from trade-ins and fleet rotation. Inventory includes light towers, air compressors, trenchers, mini track loaders, and various other construction equipment.
3. Parts and Service: Parts sales and service repairs for construction equipment and tools. Factory authorized service center for most major tool and equipment brands.
4. Tool and Supply Sales: Retail sales of power tools, hand tools, concrete tools, wood working equipment, safety equipment, and construction materials and supplies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Stan Houston Equipment Company is a regional construction equipment dealer offering short- and long-term rental, new and used equipment sales, retail tools and supplies, and factory-authorized parts and service. It operates six branch locations across South Dakota, Iowa, and Nebraska, representing major brands such as Gehl, Genie, JLG, Husqvarna, Wacker Neuson, DeWalt, Milwaukee, and Bosch.

Product overview

Stan Houston Equipment Company is a construction equipment dealer and rental company founded in 1948, serving the Midwest region from six locations across South Dakota, Iowa, and Nebraska. The company operates as a multi-brand equipment distributor offering equipment rental (telehandlers, lifts, skid steers, mini excavators, power systems, trailers), used equipment sales, tool sales (power tools, hand tools, concrete tools), wood working products, materials & supplies, and factory-authorized parts & service. The product portfolio includes equipment from major manufacturers such as Gehl, Genie, JLG, Husqvarna, Wacker Neuson, Allen Engineering, and Bartell Morrison, distributed through both retail sales and rental channels with an online inventory system featuring 653+ rental listings and 560+ used equipment listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Construction Equipment Rental

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Expansion highlights4 records

Broad incumbents

• United Rentals: Largest equipment rental company in North America with nationwide branch network and broad fleet across aerial, earthmoving, and material handling. Directly competes in the same product categories as Stan Houston (telehandlers, lifts, skid steers, mini excavators) but at massive scale with national account programs and digital procurement platforms.
• Sunbelt Rentals: Second-largest equipment rental company in North America offering aerial work platforms, earthmoving, and industrial equipment rentals plus a strong used equipment sales platform. Overlaps directly with Stan Houston's rental fleet categories and competes for the same construction contractor customers.
• Herc Holdings: Public equipment rental company with full-line aerial, earthmoving, and material handling fleet plus ProSolutions industrial offerings. Direct overlap with Stan Houston's core construction equipment rental categories but with national footprint and significant fleet financing scale.

Direct peers

• H&E Equipment Services: Public equipment rental and sales company offering aerial, earthmoving, and material handling equipment along with new and used equipment distribution. Closely mirrors Stan Houston's combined rental-plus-sales-plus-service model and is the closest publicly traded comparable for a regional multi-segment dealer/rental.
• Ahern Rentals: Privately held equipment rental company operating a large multi-state fleet of aerial, earthmoving, and material handling equipment with owned branches. Closely comparable to Stan Houston in private ownership status, broad-line fleet, and contractor-focused customer base, though materially larger.
• Asco Equipment: Multi-brand construction equipment dealer and rental operator serving Texas and surrounding states with aerial, earthmoving, and material handling equipment plus parts and service. Highly comparable to Stan Houston's dealer-plus-rental-plus-service model and similar mid-size regional footprint.
• Sunstate Equipment Co. Construction equipment rental company (now operating as Boels Rental US) with aerial, earthmoving, and material handling fleet focused on general contractors. Closely comparable to Stan Houston's rental fleet composition and contractor customer base though operating in different geographies.

Regional players

• Titan Machinery: Public Case IH and construction equipment dealer with significant presence in the upper Midwest including North Dakota, South Dakota, Minnesota, Iowa, and Nebraska. Direct geographic overlap with Stan Houston in South Dakota and Nebraska, competing for the same agricultural and construction contractors.
• RDO Equipment Co. John Deere construction and agriculture equipment dealer with strong upper Midwest presence including South Dakota, North Dakota, Minnesota, and Montana. Competes with Stan Houston for construction equipment sales, rentals, parts, and service in overlapping upper Midwest geographies.
• NMC Cat: Caterpillar construction equipment dealer serving Nebraska and parts of Iowa with new and used equipment sales, rentals, parts, and service. Directly competes with Stan Houston in Nebraska and western Iowa for the same contractor customer base, though focused on a single OEM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stan-houston-equipment-company-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stan Houston Equipment Company