What Alex Fraser Group does

Alex Fraser Group is an Australia-based supplier of recycled civil construction materials and asphalt, operating as a wholly-owned subsidiary of Heidelberg Materials Australia since 2018. The company produces Green Roads-branded asphalt, aggregates, roadbase, and sand from construction and demolition (C&D) waste and recycled glass, operating a network of co-located recycling facilities and asphalt plants across Victoria (Laverton North, Epping, Clarinda, Dandenong South) and Queensland (Narangba, Archerfield, Nudgee). Founded in 1879, the company has run recycling operations since the 1980s and reports having recovered and recycled more than 61 million tonnes of C&D material and 5.4 billion glass bottles.

The company's underlying technology is a closed-loop recycling and warm-mix asphalt platform. Its flagship products include PolyPave™ (asphalt incorporating recycled HDPE plastics, recycled glass, and reclaimed asphalt pavement, with up to 40% recycled content), Glassphalt™ (recycled-glass asphalt), the SAMIBioPrime solvent-free bitumen emulsion, the I-Brid hybrid modified binder, and a soft-plastics asphalt mix co-developed with RMIT University. Manufacturing assets include a $20 million high-recycled-technology asphalt plant at Laverton North (over 500,000 tonnes/year capacity), a glass recycling plant capable of 800 tonnes/day (200,000 tonnes/year), and an Epping asphalt plant capable of over 240 tonnes/hour. Combined throughput is approximately 4 million tonnes of sustainable construction material per year.

Alex Fraser sells directly to customers via its own sales team, customer service centre, and dedicated transport fleet, with quote-based per-project pricing and no intermediary or reseller network. Customers are concentrated in two segments: local and state government councils (e.g., City of Moreton Bay, City of Yarra, Maribyrnong City Council, Victorian State Government, Department of Defence) and civil construction contractors (BMD Constructions, Lendlease, CCA Winslow, ALLROADS, RABS Group). All Green Roads products are tested by NATA-accredited laboratories and meet Department of Transport specifications in both Victoria and Queensland. The company markets primarily through its website, the "Building Greener Roads" newsletter, social media, industry publications, and events including the AfPA International Conference.

Name

Alex Fraser Group

Legal name

Alex Fraser Group

Website

https://alexfraser.com.au

Company type

Private

Founded year

1879

Operating status

Operating

Headcount range

101–250 employees

Short description

Alex Fraser Group is an Australia-based subsidiary of Heidelberg Materials Australia that produces recycled asphalt, aggregates, roadbase, and sand from construction and demolition waste, selling directly to government councils and civil construction contractors across Victoria and Queensland.

Ownership category

akta.pro rank

Product category

Sustainable Construction Materials

NAICS

Asphalt Paving Mixture and Block Manufacturing (324121), Materials Recovery Facilities (562920)

SIC

Asphalt Paving & Roofing Materials (2950), Refuse Systems (4953)

akta.pro primary industry

Recycled Aggregates & C&D Materials Processing (RCA, RAP, Glass Aggregate) (IMAKAHAI)

akta.pro secondary industries

Concrete & Asphalt Recycling (RCA/RAP) (BPALAJAD), Construction & Demolition (C&D) Debris Recycling (IMAIAFAG), C&D Sorting & Processing Facilities (C&D MRFs) (EUAIAHAC), Construction & Demolition (C&D) Recycling MRFs (EUAIADAD)

Keywords

• Recycled construction materials
• Sustainable asphalt production
• Construction aggregates supply
• Roadbase materials
• Construction waste recycling

Headquarters

HQ city

Derrimut

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Recycled Construction Materials Sales: Sale of recycled construction materials including asphalt, aggregates, roadbase, and sand to civil construction companies and government councils for infrastructure projects. Revenue is volume-based, project-driven, and recurring as customers return for ongoing projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Alex Fraser Group manufactures and supplies recycled civil construction materials—Green Roads asphalt (including PolyPave and Glassphalt variants), aggregates, roadbase and sand—produced from construction and demolition waste and glass fines at co-located recycling and asphalt plants across Victoria and Queensland. The company also provides complementary paving, profiling and sealing services, and recycling/tipping services at its facilities. Output serves government councils and civil construction companies for road, rail, bridge, pipeline and port infrastructure projects.

Product overview

Alex Fraser Group offers Green Roads Construction Materials — a portfolio of sustainable construction materials including Green Roads Asphalt, PolyPave (with recycled plastics), Glassphalt (with recycled glass), Aggregates, Roadbase, and Sand products. The company operates a network of recycling facilities and asphalt plants across Brisbane and Melbourne, Victoria. Their Green Roads products help reduce carbon footprint by up to 65% compared to conventional materials. All products are tested and approved for use by Department of Transport in Victoria and Queensland. The company also provides a Sustainable Outcomes Calculator for customers to quantify project environmental benefits.

Differentiator

Problem solved

Functional benefit

Brands

• Green Roads: Environmental arm of Alex Fraser producing high-quality, high-recycled asphalt, aggregates, roadbase and sand products with reduced carbon footprint.
• Green Roads PolyPave
• Glassphalt

Products and services

• Green Roads Asphalt Recycled asphalt products with high recycled content including reclaimed asphalt products (RAP), recycled glass sand and recycled plastics. Meets Australian and Austroads standards and Department of Transport specifications in Victoria and Queensland for use in road construction and resurfacing projects.
• Green Roads PolyPave Innovative high-performance asphalt containing reclaimed HDPE plastic bottles, recycled glass and recycled asphalt pavement (RAP) with up to 40% recycled content. Improves wet tensile strength by 15%, rut resistance by 20% and fatigue life by 4%; produces 43–48% less CO2 than conventional asphalt and up to 66% with warm mix technology.
• Green Roads Glassphalt Asphalt mix incorporating recycled glass processed at Alex Fraser's glass recycling plant. Uses proprietary process to convert problematic glass fines into high-specification construction sand for road building applications.
• Aggregates High-quality recycled aggregate products produced from recovered construction and demolition waste. Available in Victoria and Queensland for civil construction projects, supplied in specification grades aligned to Department of Transport standards.
• Roadbase Recycled roadbase products including Crushed Concrete Class 3, Crushed Concrete Class 4 and Cemented Treated Class 3 Crushed Concrete. Approximately 10% lighter than quarried materials with better compaction properties, used in road, highway and civil infrastructure projects.
• Sand Recycled sand products including recycled glass sand. The glass recycling plant produces up to 800 tonnes per day (equivalent to four million glass bottles) of high-specification sand for roadbase, pipe bedding and asphalt production.
• Standard Asphalt Mixes Conventional asphalt products available alongside Green Roads sustainable options. Meets Australian and Austroads asphalt standards and Department of Transport specifications in Victoria and Queensland.
• Paving Services Asphalt paving services for road and infrastructure projects across Melbourne and Brisbane, with asphalt crews paving around 1,000 kilometres of roads each year in partnership with construction contractors.
• Profiling & Sealing Services Road profiling and sealing services provided as part of Alex Fraser's complete pavement solution offering for council road maintenance and resurfacing programs.
• Recycling & Tipping Services Public tipping services at Clarinda (VIC), Epping Recycling (VIC) and Archerfield (QLD) recycling facilities, accepting construction and demolition waste for processing into recycled construction materials.

Quantifiable outcome

• Reduces carbon footprint of infrastructure projects by up to 65% (RMIT lifecycle analysis)
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

16 partnerships are on record, tiered core and minor.

• SAMI Bitumen TechnologiescoreStrategic or Co-development Partner · 1 October 2025Joint development partnership for the Toll Road Upgrade project in Altona North, Victoria. Alex Fraser and SAMI Bitumen Technologies collaborated to integrate SAMIBioPrime (petroleum solvent-free bitumen emulsion) and I-Brid (high-performance hybrid modified binder) into the pavement solution. The project won both AfPA State and National awards for Outstanding Project Under $10 Million.
• RMIT UniversitycoreStrategic or Co-development Partner · 1 August 2024Research partnership led by RMIT University to develop and trial an innovative asphalt mix incorporating recycled soft plastics. Alex Fraser supplied and laid the asphalt mix. RMIT will monitor and evaluate performance over time and produce best-practice guidelines for the road industry. Partnership includes Bayside City Council, Australian Research Council, Austroads, and 10 other Victorian councils.
• Bayside City CouncilcoreStrategic or Co-development Partner · 1 August 2024Partner in soft plastics asphalt trial — committed to improving sustainability and durability of its roads. Partnered with Alex Fraser, RMIT University, Australian Research Council, and Austroads to trial innovative asphalt mix incorporating recycled soft plastics on Ebden Avenue, Black Rock and Wattle Avenue, Beaumaris.
• Australian Research CouncilcoreStrategic or Co-development Partner · 1 August 2024Research funding partner in the soft plastics asphalt trial alongside RMIT University, Alex Fraser, Bayside City Council, Austroads, and 10+ Victorian councils.
• AustroadscoreStrategic or Co-development Partner · 1 August 2024Australian road transport and traffic research organisation partnering on soft plastics asphalt trial to develop best-practice guidelines for recycled plastics in asphalt roads.
• Hanson AustraliacoreStrategic or Co-development Partner · 1 January 2018Parent company sibling. Joint Trainee Driver Program for women in truck driving, providing pathways into the industry. Program based on Superior Heavy Vehicle Licensing (Certificate III) developed with Wodonga TAFE and Driver Education Centre of Australia (DECA). 22 women trained across programs.
• RABS GroupcoreStrategic or Co-development PartnerAsphalt laying contractor on the Toll Road Upgrade project in Altona North. RABS Group's expertise in asphalt laying combined with Alex Fraser's production capabilities and SAMI Bitumen Technologies' materials for the award-winning project.
• Hobsons Bay City CouncilcoreStrategic or Co-development PartnerClient and project partner on the Toll Road Upgrade project in Altona North. Hobsons Bay City Council oversaw the project with Alex Fraser and partners delivering the sustainable road solution.
• City of Moreton Bay (formerly Moreton Bay Regional Council)coreStrategic or Co-development PartnerLong-term strategic partnership for road resurfacing across the municipality. Supplied 79,000+ tonnes of Green Roads asphalt annually as part of City of Moreton Bay's Road Resurfacing Initiative. Multiple projects including Esplanade Deception Bay (award-winning), The Esplanade Deception Bay, and Potassium Street Narangba. Partnership dates back to 2019.
• City of Moreton BaycoreStrategic or Co-development PartnerAward-winning partnership resulting in AfPA Outstanding Project Award for The Esplanade Deception Bay project. City of Moreton Bay and Suncoast Asphalt (now Alex Fraser) collaborated on sustainable road resurfacing using Green Roads PolyPave.
• AMH CivilminorStrategic or Co-development PartnerCivil contractor for Puckapunyal Military Base Safe Driver Area road resurfacing project. Used Green Roads PolyPave for the Department of Defence project.
• Aurecon ConsultantsminorStrategic or Co-development PartnerEngineering consultant on the Puckapunyal Military Base project, seeking a sustainable green wearing course product and driving the choice of PolyPave asphalt.
• BMD ConstructionscoreStrategic or Co-development PartnerCivil construction company and long-term customer of Alex Fraser. Used Alex Fraser's recycled materials for the Hallam Road Upgrade — 25,000 tonnes of roadbase supplied.
• Hazell BrosminorStrategic or Co-development PartnerFamily-owned civil contractor, concrete and quarrying business in Queensland. Alex Fraser supplied 26,000 tonnes of sustainable roadbase to the Dakabin Waste Management Facility project managed by Hazell Bros for Moreton Bay Regional Council.
• Victorian Department of TransportcoreOthersRegulatory approval body that has approved Green Roads products for use in civil construction projects. All Green Roads products meet road building specifications in Victoria as approved by the Department of Transport.
• Queensland Department of Transport and Main RoadscoreOthersRegulatory approval body that has approved Green Roads products for use in civil construction projects in Queensland. All Green Roads products meet road building specifications as approved by the Department of Transport and Main Roads.

Scale indicators15 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Boral Limited: Australia's largest integrated construction materials and building products company, producing aggregates, asphalt, concrete, and cement across all states. Directly competes with Alex Fraser in asphalt and aggregates, but at much greater scale and with virgin-quarried raw materials rather than the recycled-content focus that defines Alex Fraser's value proposition.
• Cleanaway Waste Management: Australia's largest waste management company operating collection, transfer stations, sorting, and resource recovery facilities. Comparable to Alex Fraser in C&D processing and MRF operations, though Cleanaway is a broader waste services business with limited asphalt production.
• Holcim Australia: Global construction materials major operating aggregates, asphalt, concrete, and cement businesses across Australia. Overlaps with Alex Fraser in asphalt production and aggregate supply, but serves a much broader product portfolio and is not focused on C&D recycling as a core proposition.
• Downer Group: Integrated infrastructure services group with significant asphalt production, road maintenance, and recycled materials operations in Australia. Competes with Alex Fraser for government road contracts and through its asphalt and recycling footprint.
• Adbri Limited: Major Australian cement, lime, concrete, and aggregates producer (formerly Adelaide Brighton). Competes with Alex Fraser in concrete aggregates and downstream construction materials, though Adbri's orientation is traditionally virgin raw-material based rather than recycled-content.

Direct peers

• ResourceCo: Australian waste-to-construction materials company that processes C&D waste, contaminated soils, and other streams into recycled aggregates, roadbase, and asphalt feedstock. Closest direct peer to Alex Fraser's recycling-side operations, with comparable closed-loop infrastructure and government-council customer base.
• Fulton Hogan: Major Australasian civil contractor and asphalt producer with vertically integrated quarrying and paving operations. Directly comparable to Alex Fraser on the asphalt side and competes for government road contracts, though less differentiated on recycled content.

Emerging players

• Repurpose It: Emerging Victorian C&D recycler producing recycled aggregates, sands, and roadbase from construction waste. Operates as a more focused recycling-only competitor to Alex Fraser's Victorian facilities, with growing but still smaller scale.

Others

• SAMI Bitumen Technologies: Specialist bitumen and binder supplier that co-developed award-winning projects with Alex Fraser (Toll Road Upgrade Altona North using SAMIBioPrime and I-Brid). Adjacent enabling supplier rather than direct competitor, but representative of the binder/formulation ecosystem in which Alex Fraser's asphalt innovations are embedded.

Regional players

• Bingo Industries: NSW-focused C&D waste recycler and operator of the Eastern Creek recycling facility. Operates a comparable business model to Alex Fraser but is primarily a recycling and hauling operator rather than an asphalt producer, and concentrated in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlexFraserAU
• LinkedInlinkedin.com/company/alex-fraser-group

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alex Fraser Group