Liquid Brands Management

What Liquid Brands Management does

Liquid Brands Management is a privately held beverage industry consulting and education firm based in San Diego, California. Founded by Jorge Olson around 2004 and operated through parent company Cube17, Inc., the firm focuses on helping beverage entrepreneurs and FMCG founders develop, fund, manufacture, distribute, and market beverage brands. The company maintains a lean staff of 1-10 employees and operates primarily through Jorge Olson's personal industry network and content platforms.

The company's product portfolio centers on educational content and high-touch advisory services. The flagship Beverage and FMCG Mastery Course is an 18-lesson video program priced at $997 (limited-time) or $2,500 (regular), supplemented by a free mini-course as lead magnet. The book "Build Your Beverage Empire" (Third Edition) is sold globally through Amazon in Kindle, paperback, hardcover, and audiobook formats; its first edition was an industry bestseller for 300 consecutive weeks and is used in beverage companies and universities worldwide. Jorge Olson also conducts one-on-one consulting engagements at $50,000-$100,000 per project (limited to one or two projects per year) and facilitates in-person and online mastermind groups in San Diego, with pricing variable by group size and session frequency. Supporting revenue streams include beverage brokering and investment facilitation services.

While Liquid Brands Management is itself a services and content business, founder Jorge Olson simultaneously serves as co-founder and CMO of two publicly traded operating companies — Hempacco Co. Inc. (NASDAQ: HPCO), a hemp-derived smokables and consumer products platform with celebrity brand deals (Snoop Dogg HPDG JV, Cheech & Chong, Rick Ross Hemp Hop), and Green Globe International Inc. (NASDAQ: GGII), acquiring and developing beverage, supplement, and beauty brands. These entities are formally separate from Liquid Brands Management but are central to Jorge Olson's strategic positioning and applied industry expertise, and they materially shape the company's go-to-market narrative. Marketing channels center on Jorge Olson's LinkedIn communities (50,000+ combined members across Beverages and Investment Groups), Amazon book distribution, content blog, organic social, and direct phone-based outreach.

Name

Liquid Brands Management

Legal name

Liquid Brands Management Inc.

Website

https://liquidbrandsmanagement.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Liquid Brands Management is a privately held beverage industry consulting and education firm based in San Diego, California. Founded by Jorge Olson in 2004, it offers courses, mastermind groups, consulting, and "Build Your Beverage Empire" book content to beverage and FMCG entrepreneurs.

Ownership category

akta.pro rank

Headquarters

HQ city

Bonita

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Beverage Industry Consulting: One-on-one or small-group consulting engagements led by Jorge Olson. The company notes consulting fees historically ranged from $50,000 to $100,000, which prompted the development of lower-priced course and mastermind alternatives. Jorge Olson only takes one or two projects per year.
2. Courses and Masterminds: The Beverage and FMCG Mastery Course is sold for $997 (regularly $2,500). Mastermind groups are offered online and in-person in San Diego, with pricing varying by frequency and member size. The company also offers a free mini-course as a lead magnet.
3. Book Sales: The company publishes 'Build Your Beverage Empire' (Third Edition) sold on Amazon in Kindle, Paperback, Hardcover, and Audiobook formats. The first edition was a bestseller for 300 consecutive weeks and is used in universities and beverage companies worldwide.
4. Beverage Investment and Brokering: Services include beverage brokering, investment facilitation, and connecting entrepreneurs with investors. The company claims to have helped take multiple companies public, with Jorge Olson having raised money and taken two companies public without VC involvement.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Liquid Brands Management is a beverage industry consulting and education company that helps entrepreneurs and companies develop, fund, manufacture, distribute, and market beverage and FMCG products. Its portfolio includes a video-based Beverage and FMCG Mastery Course priced at $997, a 300-week bestselling reference book, one-on-one executive consulting engagements priced at $50,000 to $100,000, and in-person plus online mastermind groups moderated by founder Jorge Olson.

Product overview

Liquid Brands Management is a beverage industry consulting and education company founded by Jorge Olson. The company offers a unified portfolio of products and services including the Beverage and FMCG Mastery Course (an 18-lesson video program), the 'Build Your Beverage Empire' book (now in its third edition), beverage industry consulting services, and mastermind programs. These offerings are designed to help beverage entrepreneurs develop, manufacture, market, and distribute their products through the entire beverage industry value chain—from business modeling and funding to retail distribution and consumer sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverage and FMCG Mastery Course An 18-lesson, 4+ hour video course taught by industry pioneer Jorge Olson, covering beverage industry fundamentals including business modeling, investor pitching, target market identification, supply chain development, and wholesale distribution strategies. Priced at $997 (regular price $2,500), it includes comprehensive business modeling strategies, insider tips to avoid costly mistakes, and direct access to industry experts, and is targeted at aspiring and existing beverage entrepreneurs.
• Build Your Beverage Empire (Third Edition) A comprehensive industry reference book authored by Jorge Olson covering beverage development, beverage marketing, sales, and distribution. The first edition was a bestseller for 300 consecutive weeks and is used by beverage companies and universities worldwide. Sold on Amazon in Kindle, Paperback, Hardcover, and Audiobook formats, with Audible and Libby App availability.
• Beverage Industry Consulting One-on-one or small-group consulting engagements led by Jorge Olson covering beverage consulting, beverage brokering, telemarketing, exporting to Mexico, beverage training, beverage industry analysis, and beverage investment guidance. Historical fees range from $50,000 to $100,000 per project, with Jorge Olson accepting only one or two projects per year.
• Beverage Industry Mastermind Programs Group session programs moderated by Jorge Olson, where entrepreneurs receive honest opinions from CEO peers, distributors, retailers, and investors. Offered online and in-person in San Diego, with topics spanning capital raising, business acceleration, beverage investment, and beverage industry development, and pricing varying by session frequency and group size.
• Free Beverage Mini-Course A free mini-course taught by Jorge Olson covering the basics of building a beverage empire, including business modeling, pitching investors, finding target markets, supply chain development, and avoiding common business mistakes. Served as a lead magnet for newsletter and email capture on the company website.

Quantifiable outcome

• First edition of 'Build Your Beverage Empire' was a bestseller for 300 consecutive weeks
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Snoop Dogg (Calvin Broadus) — HPDG, LLC Joint VentureflagshipStrategic or Co-development Partner · 1 January 2023Hempacco (co-founded by Jorge Olson) entered a 50-50 joint venture with Snoop Dogg to launch HPDG, LLC, producing hemp-derived smokable products, hemp paper, blunts, vapes, and edibles under the Dogg lbs brand. Snoop Dogg contributes brand recognition and marketing reach; Hempacco provides R&D and manufacturing. The venture aims to reach 100,000 stores leveraging Snoop's Death Row Records for marketing. A $2.25 million purchase order for Dogg lbs THCA vapes was received from AAA Smoke and Vape.
• AAA Smoke and Vape — Master DistributorcoreChannel Partner/ Reseller/ Distributor · 1 January 2023AAA Smoke and Vape serves as master distributor for Hempacco and Snoop Dogg's Dogg lbs THCA vape products. The distributor placed a $2.25 million purchase order for the products ahead of their official market release, positioning them as the first to receive and distribute the hemp-derived vapes to retail locations beyond THC-specific stores.
• Cheech & Chong — Celebrity Hemp Cigarette PartnershipcoreGTM or Marketing Partner · 1 January 2022Hempacco partnered with iconic comedians Cheech & Chong to launch a line of hemp cigarettes under the Cheech and Chong Hemp Cigarettes brand. The products are manufactured at Hempacco's San Diego facility with distinct flavors and aesthetics tailored to the duo's brand identity.
• Rick Ross — Hemp Hop Brand PartnershipcoreGTM or Marketing Partner · 1 January 2022Hempacco partnered with rapper Rick Ross to launch the Hemp Hop brand of smokable hemp products. The brand leverages Rick Ross's celebrity status for distribution and brand visibility. Hemp Hop products are distributed nationally through Rap Snacks channels.
• Hempacco Co. Inc.flagshipStrategic or Co-development Partner · 1 January 2019Jorge Olson is Co-Founder, CMO, and board member of Hempacco Co. Inc. (NASDAQ: HPCO), a publicly traded company developing and manufacturing hemp-derived smokables, rolling papers, vapes, gummies, and beauty products. Jorge established funding, marketing, and sales best practices and developed products from scratch for the company. The company operates two manufacturing facilities in San Diego and one in Tijuana, Mexico. Hempacco's mission is to 'Disrupt Tobacco' with hemp alternatives to nicotine cigarettes.
• Green Globe International Inc.flagshipStrategic or Co-development Partner · 1 January 2019Jorge Olson is Co-Founder, CMO, and board member of Green Globe International Inc. (ticker: GGII), a publicly traded company acquiring and developing beverages, nutritional supplements, and beauty products. He and his partner raised money and took the company public, developing more than 50 products for GGII.
• High Sierra TechnologiescoreTechnology or Integration · 1 January 2019Hempacco partnered with Nevada-based High Sierra Technologies to leverage patented and patent-pending technologies for manufacturing and distributing low-odor hemp smokables. This partnership enables Hempacco to produce hemp cigarettes that eliminate the characteristic cannabis smell while preserving functional properties, addressing a key barrier to mainstream adoption.
• Cube17, Inc.coreOthersLiquid Brands Management is owned by Cube17, Inc. This is the parent company structure for the consulting and education business.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beverage Marketing Corporation: Long-standing beverage industry research and consulting firm serving brand owners, distributors, and investors — directly comparable to Liquid Brands Management's beverage industry advisory positioning and overlapping client base of beverage entrepreneurs.
• Zenith Global: International beverage industry consultancy providing research, strategy, and consulting to drinks producers — shares Liquid Brands' vertical specialization in beverages and project-based consulting revenue model.
• Bump Williams Consulting LLC: Beverage industry consulting firm focused on distributor growth, sales strategy, and executive coaching for beverage suppliers — directly comparable as a founder-led beverage consulting business.
• BevForce: Beverage industry talent and consulting firm serving drinks brands with executive recruiting and go-to-market support — comparable as another services-business operating in the same beverage entrepreneur ecosystem.
• Strategic Coach: Entrepreneur coaching and mastermind business with a tiered offering (workshops → team programs → masterminnds) — directly comparable to Liquid Brands' high-ticket mastermind + course + consulting model.
• BevNet: Beverage industry media, events, and consulting platform serving drinks brands and entrepreneurs — shares the audience-overlap and content/event-driven GTM motion with Liquid Brands.
• The Estelle Group: Beverage industry sales and marketing agency focused on supplier-distributor-retailer strategy — comparable founder-led beverage consultancy serving emerging drinks brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/liquidbm
• Facebookfacebook.com/liquidbrandsmanagement
• LinkedInlinkedin.com/company/liquid-brands-management-inc
• Instagraminstagram.com/liquidbrandsmanagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Brands Management