Jabama

What Jabama does

Jabama (جاباما) is an Iranian online vacation rental marketplace founded in 2015 and headquartered in Tehran, operating as a two-sided platform that connects property hosts with travelers across all 31 provinces of Iran. The platform lists over 7,455 properties spanning villas, apartments, cottages, eco-tourism stays, suites, traditional accommodations, hostels, accommodation complexes, and caravanserais, with coverage from northern recreational regions (Mazandaran, Gilan) through central cities (Tehran, Isfahan, Yazd) to southern islands (Kish, Qeshm). Distribution runs through a consumer website (www.jabama.com), a mobile application, a separate host registration portal (host.jabama.com), a dedicated B2B channel called Organizational Solutions, and 24/7 phone and email support.

The platform's core technology stack includes map-based property search, an AI-powered search and recommendation engine branded as Jabama AI launched in 2024, a dynamic pricing system that calibrates nightly rates based on demand, supply, reviews, and comparable properties, and an installment payment integration with SnappPay that allows travelers to pay in four installments. The platform also operates Jabama Events, a sub-brand for activity and ticketing, and Jabama Magazine, a content hub for travel guides.

Jabama generates revenue through two primary streams: commissions on completed bookings between hosts and guests, and listing fees paid by hosts to register and maintain properties on the platform. Pricing is dynamic and varies widely by property type and location, with nightly rates ranging from approximately 540,000 Toman for budget inns to 50,000,000 Toman for luxury villas, and tiered long-stay discounts of up to 36% for stays of 28 nights or more. Customer segments are primarily individual leisure travelers and families, supplemented by event/corporate groups and eco-tourism enthusiasts. Jabama holds domestic e-commerce trust certifications including eunion, Samandehi, and Enamad, and operates as a privately held company with no disclosed institutional investors or funding rounds in the available data.

Name

Jabama

Legal name

شرکت خدمات مسافرتی و گردشگری امید تجربه شایسته ی سفر (Omid Tajrobeh Shayestehye Safar Travel and Tourism Services Company)

Website

https://jabama.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Jabama is an Iranian vacation rental marketplace founded in 2015, connecting property hosts with travelers across all 31 provinces of Iran through over 7,455 listed villas, apartments, cottages, and eco-tourism stays, with AI-powered search, dynamic pricing, and installment payment options.

Ownership category

akta.pro rank

Product category

Vacation Rental Marketplace

NAICS

Accommodation (721), Other Traveler Accommodation (72119)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Local/Regional Vacation Rental Marketplaces (Geo-Focused Platforms) (THAMALAL)

akta.pro secondary industries

Vacation Rental & Short‑Term Stay Marketplaces (THALAFAC), Whole-Home Rentals (Houses, Villas, Cabins) (THAGANAA), Condos & Apartments (Entire Unit) (THAMAAAB)

Keywords

• Vacation rental marketplace
• Short-term accommodation
• Property booking platform
• Daily rental listings
• Travel accommodation booking

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Commission on Bookings: Marketplace takes commission on each booking transaction between hosts and guests. Hosts list properties and pay a fee/share when bookings are completed.
2. Listing Fees: Hosts pay to list their properties on the platform. Separate host registration portal (host.jabama.com) for property owners to add and manage listings.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Jabama is an online marketplace that connects property owners (hosts) with travelers seeking short-term vacation accommodations across Iran. The platform lists over 7,000 properties—including villas, apartments, cottages, eco-tourism stays, suites, traditional houses, hostels, accommodation complexes, and caravanserais—across all 31 Iranian provinces, and facilitates search, comparison, booking, and payment (including installment plans via SnappPay) through its website and mobile app.

Product overview

Jabama is a comprehensive vacation rental and accommodation booking platform operating throughout Iran. The platform offers a diverse portfolio including villa rentals, apartments, cottages, ecotourism stays, suites, traditional accommodations, hostels, accommodation complexes, and caravanserais. Key platform features include AI-powered search (Jabama AI), map-based search functionality, competitive dynamic pricing, instant booking, installment payment options via SnapPay, and enterprise solutions for corporate clients. The platform also includes complementary services like activity booking (Jabama Events) and travel content (Jabama Magazine). Jabama serves both individual travelers seeking short-term rentals and organizations requiring bulk accommodation management.

Differentiator

Problem solved

Functional benefit

Brands

• Jabama Events: Events platform for ticketing and event management services
• Jabama AI

Products and services

• Villa Rentals (اجاره ویلا) Vacation villa rentals across Iran for travelers and families seeking private properties with amenities such as swimming pools, hot tubs, and scenic views. Properties are listed by individual hosts and booked through the Jabama platform.
• Apartment Rentals (اجاره آپارتمان) Furnished apartment rentals for daily and extended stays in major Iranian cities, listed by individual hosts and bookable through the Jabama platform.
• Cottage Rentals (اجاره کلبه) Wooden cottage and cabin rentals, particularly popular in forest and mountainous regions of Iran, offering nature-immersive short-term stays.
• Ecotourism Stays (بومگردی) Eco-friendly accommodation experiences focused on nature and local Iranian culture, provided by eco-tourism hosts in rural and natural areas.
• Suite Rentals (اجاره سوئیت) Suite-style accommodations for travelers seeking comfortable lodging with hotel-like amenities, listed by individual hosts on the platform.
• Traditional Accommodations (اقامتگاه سنتی) Traditional Iranian-style accommodations housed in historic buildings, concentrated in heritage cities such as Kashan and Yazd, offering culturally immersive stays.
• Hostel/Guesthouse (مسافرخانه و هاستل) Budget-friendly hostel and guesthouse options for price-conscious travelers seeking affordable accommodation across Iran.
• Accommodation Complex (مجتمع اقامتگاهی) Multi-unit accommodation complexes offering multiple independent units within a single property, designed to host groups traveling together.
• Caravanserai (کاروانسرا) Traditional Iranian caravanserai-style accommodations offering authentic cultural experiences in restored historic roadside inns.
• Organization Solutions (راهکارهای سازمانی) B2B solutions for corporate travel management, enabling organizational clients to handle bulk accommodation bookings, team retreats, and business travel with centralized management.
• Jabama Events (تفریحات) Activity and entertainment booking platform that complements accommodation reservations, offering travelers access to events and local experiences across Iran.

Quantifiable outcome

• Platform offers accommodation in all 31 provinces of Iran with 7,000+ properties
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• SnappPay (اسنپ‌پی)coreGTM or Marketing PartnerSnappPay installment payment integration allowing customers to pay for bookings in 4 installments. This partnership enables flexible payment options for travelers who cannot pay full booking amounts upfront.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Booking.com: Global online travel agency with extensive vacation rental and short-term stay inventory. Comparable as a broad accommodation marketplace, but with a much larger portfolio that includes hotels, flights, and car rentals alongside alternative accommodations.
• Airbnb: Global leader in vacation rental marketplaces. Comparable business model (commission-based two-sided marketplace, dynamic pricing, AI search) but operates at global scale and is largely absent from Iran due to sanctions. Represents the aspirational benchmark for product and GTM.
• OYO Rooms: Global budget accommodation and vacation rental platform with a heavy emerging-market focus (India, Southeast Asia, Europe). Comparable as a broad accommodation marketplace that has scaled aggressively through technology and franchise-style host onboarding.
• Vrbo: Expedia-owned vacation rental marketplace focused on whole-home short-term rentals. Closest global peer in terms of inventory focus (villas, apartments, cabins) and is a useful benchmark for unit economics and host acquisition strategy.

Regional players

• Traveloka: Leading Southeast Asian online travel platform offering hotel, flight, and vacation rental bookings. Comparable as a regional online travel marketplace with strong technology stack and AI features, though operating in a different geography.
• Tujia: China's largest vacation rental marketplace operating in a similar context of a restricted, domestically-focused travel market. Comparable in business model and as a regional case study for scaling a vacation rental platform in a non-Western market.

Direct peers

• Eligasht: Major Iranian online travel agency offering hotel, flight, tour, and accommodation bookings across Iran. Comparable as a domestic Iranian travel platform serving the same end customers with similar accommodation inventory.
• IranHotelOnline: Iranian online hotel and accommodation booking platform operating in the same domestic market as Jabama. Directly comparable as a domestic travel accommodation marketplace with overlapping property categories and customer base.
• Safarmarket: Iranian online travel marketplace for hotels, tours, and accommodation bookings. Directly comparable as a domestic competitor in the Iranian travel booking space.

Others

• Snapp: Iran's leading ride-hailing super-app and parent of SnappPay, Jabama's installment payment partner. Comparable as a major Iranian digital consumer platform with overlapping customer base and an existing commercial relationship that could enable deeper travel-vertical integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jabamair

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jabama