Built
Built is a Dublin-based boutique software development agency (built.ie) that partners with ambitious startups and scale-ups across Europe and the US, offering design, full-stack development (Ruby on Rails, React Native), and ongoing support on a maximum of 10 projects per year.
- Company typePrivate
- Founded2009
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Built does
Built (built.ie) is a boutique software development agency headquartered in Dublin, Ireland, founded in 2009. The company serves ambitious startups and scale-ups across Europe and the US, deliberately limiting itself to a maximum of 10 projects per year to preserve a small-batch, high-quality delivery model. Its core offerings are organized into three service tiers: a one-week Design and Spec engagement (€3,000) producing a clickable high-fidelity prototype and technical roadmap; a full Design, Spec and Development engagement (€35,000) using Ruby on Rails for web and React Native for iOS/Android with 12-week delivery; and ongoing Support and Maintenance (€3,200/month, three-month minimum) including CTO-as-a-service, pair-programming and mentorship.
Built's stated positioning is that of a launch partner rather than a long-term outsourced engineering function — its customers typically plan to build their own in-house engineering teams after the initial build, and Built uses proven stacks (Ruby on Rails, Heroku, React Native) specifically because they are easy to hire for and easy to transition. The company has worked with clients including PensionBee, ESB, SilkFred, Swoop, FleetOps, ClickOffices, Weeve, SuperAwesome, ClubZapp and The Currency, and reports that these clients collectively grew from early stage to over $1 billion in combined valuation.
Revenue mechanics are project-based for build engagements and recurring monthly for support. GTM is direct and relationship-driven, with no paid acquisition, marketplace presence, or external funding disclosed. The data also references partnerships with U.S. Bank, ADP Marketplace and MightyBot in connection with construction lending digitization and autonomous loan-administration agents; these appear inconsistent with the boutique dev-agency profile and are likely attributed to a separately branded fintech "Built" entity, suggesting data conflation in the source material.
Built firmographics
Firmographics- Name
- Built
- Legal name
- Built
- Website
- https://built.ie
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Built is a Dublin-based boutique software development agency (built.ie) that partners with ambitious startups and scale-ups across Europe and the US, offering design, full-stack development (Ruby on Rails, React Native), and ongoing support on a maximum of 10 projects per year.
- Ownership category
- akta.pro rank
Built industry classification
Industry- Product category
- Software Development Services
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)
- akta.pro secondary industries
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC), Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA)
Keywords
Where Built is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Built business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
Revenue model
- Construction Lending Platform: Built generates revenue through its construction lending digitization platform, enabling banks like U.S. Bank to manage construction loans more efficiently through a digital system connecting all parties.
- AI Agent Deployment: Partnership model where Built deploys autonomous AI agents into financial institutions, targeting the embedded agent opportunity in finance estimated at over $300 billion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Design and Spec - One week prototype development |
| One time/ perpetual license | Pay-as-you-go | Design, Spec and Development - Full product build |
| Subscription | Monthly | Support and Maintenance - Ongoing partnership |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Built product offering
Product offeringCore offering
Built is a boutique software development agency based in Ireland offering three service tiers: Design and Spec (one-week clickable high-fidelity prototyping with technical scope and roadmap), Design, Spec and Development (full-stack web and mobile app development using Ruby on Rails for web and React Native for iOS/Android, delivered in 12 weeks), and Support and Maintenance (ongoing maintenance, performance monitoring, small feature development, pair-programming, mentorship, and CTO-as-a-service). The agency takes on a maximum of 10 projects per year, working with ambitious startups and scale-ups across Europe and the US since 2009.
Product overview
Built is a boutique software development partner offering three distinct service tiers: Design and Spec Service (one-week prototyping engagement), Design, Spec and Development Service (full-stack web and mobile application development using Ruby on Rails and React Native), and Support and Maintenance Service (ongoing technical support including CTO-as-a-service). The company positions itself as a partner for ambitious organizations and entrepreneurs seeking to build technology-driven businesses, taking on a maximum of 10 projects per year with a focus on startups with scaling ambitions.
Differentiator
Problem solved
Functional benefit
Products and services
- Design and Spec Service A one-week design and prototyping engagement where a designer and developer collaborate with the client to produce a clickable, high-fidelity prototype along with a high-level technical scope and roadmap. Average price €3,000.
- Design, Spec and Development Service A comprehensive software development package providing a designer and two developers to build web and mobile applications using Ruby on Rails for web development and React Native for iOS and Android. Average price €35,000 for 4 weeks of development with 12-week delivery.
- Support and Maintenance Service Ongoing maintenance, performance monitoring, and small feature development, with additional support such as pair-programming and mentorship for existing teams, plus a CTO-as-a-service offering. Average price €3,200 per month with a 3-month minimum engagement.
Quantifiable outcome
- Up to 70% reduction in construction loan draw times
- +2 more outcomes
Companies that use Built
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles1 record
Built technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Built partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MightyBotcoreMightyBot partnered with Built to deploy what they describe as the finance industry's first fully autonomous loan administration agent, claiming 99%+ accuracy and significant customer productivity gains. MightyBot estimates the embedded agent opportunity in finance at over $300 billion.
- U.S. BankcoreU.S. Bank has integrated Built's platform to improve construction loan management, connecting borrowers, builders, and the bank through a digital system. The platform aims to enhance efficiency, with Built claiming it can reduce draw times by up to 70%.
- ADP MarketplacecoreADP launched a new AI agents destination within ADP Marketplace featuring solutions from partners including Built. The AI agents are designed to assist HR teams with workflows including talent acquisition, employment compliance, and workforce analytics. Built's AI agent is now available to ADP clients and must comply with ADP Marketplace's responsible AI principles.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Built competitors and assessment
Company assessmentDirect peers
- thoughtbot: Boutique Ruby on Rails and React Native consultancy with a similar small-team, high-quality project model targeting startups and scale-ups — directly comparable to Built's built.ie service line.
- Hashrocket: Specialized Ruby on Rails and Elixir boutique agency with a similar emphasis on senior developers and curated client rosters, directly comparable to Built's boutique development approach.
- DockYard: Boutique digital product consultancy offering custom web and mobile app development with Elixir and React Native; comparable in tech stack and target market (startups through enterprise) to Built.
- 8th Light: Boutique software consultancy providing custom development, architecture, and CTO-level advisory to startups and enterprises — directly comparable to Built's Design/Spec/Development and CTO-as-a-service offerings.
- Andiamo: Boutique technical staffing and development firm placing senior engineers into startups and enterprises; comparable to Built's dedicated team model and CTO-as-a-service positioning.
Broad incumbents
- Upstart: AI-powered lending platform serving banks and credit unions; broader incumbent operating in the same AI-for-regulated-lending space as Built's autonomous loan administration work.
- nCino: Cloud banking platform with construction lending and commercial loan origination modules; broader incumbent competing with Built's construction lending digitization platform in the same bank buyer segment.
- HighRadius: AI-powered finance automation platform serving large enterprises with autonomous agents for order-to-cash and treasury; broader incumbent in the AI-agent-for-finance space Built is targeting.
Emerging players
- Ocrolus: AI document processing and automation for lending workflows; emerging player with overlapping automation capabilities for regulated financial services that Built is targeting.
- MightyBot: Strategic partner (not direct competitor) co-developing the autonomous loan administration agent with Built; included because it sits at the center of Built's fintech AI thesis and represents the closest collaboration overlap.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Built financial estimates
Financial estimateRevenue estimate
Valuation estimate
Built leadership team
Management profileNumber of profiles
Built funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Built M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Built
What does Built do?
Built is a boutique software development agency based in Ireland offering three service tiers: Design and Spec (one-week clickable high-fidelity prototyping with technical scope and roadmap), Design, Spec and Development (full-stack web and mobile app development using Ruby on Rails for web and React Native for iOS/Android, delivered in 12 weeks), and Support and Maintenance (ongoing maintenance, performance monitoring, small feature development, pair-programming, mentorship, and CTO-as-a-service). The agency takes on a maximum of 10 projects per year, working with ambitious startups and scale-ups across Europe and the US since 2009.
Is Built a public or private company?
Built is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Built founded?
Built was founded in 2009. It employs 1 to 10 people.
Where is Built based?
Built is headquartered in Dublin, Ireland, in the Europe region.
How does Built make money?
Two revenue lines are on record. Construction Lending Platform is the primary driver. The others are AI Agent Deployment.
Who are Built's main competitors?
Direct peers on record are thoughtbot, Hashrocket, DockYard, 8th Light and Andiamo. Broad incumbents are Upstart, nCino and HighRadius. Emerging players are Ocrolus and MightyBot.
Does Built have an API?
No public API is recorded for Built.
What industry is Built in?
Built's product category is Software Development Services. Its primary akta.pro industry code is BPAEAMAL, Offshore Development Center (ODC) / Dedicated Team Services, with a secondary code of BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP). Its SIC code is 7371.