Mein Mutiger Weg

What Mein Mutiger Weg does

Mein Mutiger Weg is a German education services company founded in October 2018 in Hauenstein, Rheinland-Pfalz, operating as a civil law partnership (GbR) owned by Pascal Keller, Frederic Keller, and Alwin Pianka. The company delivers modern career orientation programming to German secondary school students (grades 9-12) through three integrated product lines: (1) Mutmacher-Seminare, a 4.5-hour immersive in-person seminar series structured as three sequential modules (LEBE MUTIG, PLANE MUTIG, ENTSCHEIDE MUTIG) anchored to a proprietary 16-building-block Berufsorientierungs-Pyramide framework; (2) Traumjob Campus, a Kajabi-hosted digital learning platform providing 6-month post-seminar coaching, video content, live Berufscoachings, and community features; and (3) Traumjob Mentoring, a parent-booked B2C subscription program offering 1:1 and group coaching via Zoom and Miro whiteboard. The technology stack is fully third-party-SaaS dependent (Kajabi LMS, Zoom/Jitsi for video, Miro for whiteboarding, HubSpot CRM, Typeform for lead capture, Calendly for scheduling, Mailchimp for email, Vimeo for video hosting, LearningSuite as a Frankfurt-based order processor) with no proprietary platform code, AI/ML models, or APIs disclosed.

The company generates revenue through three streams: per-seminar quote-based fees paid by German secondary schools (B2B, multi-year contracts, VAT-exempt under §4 Nr. 21 Buchstabe a) bb) UStG), Traumjob Campus digital subscriptions bundled with school partnerships, and Traumjob Mentoring monthly subscriptions paid directly by parents. Go-to-market combines direct enterprise field sales (a small sales team targeting BOGY coordinators, Schulleiter, and Berufsorientierungskoordinatoren) with a referral-driven channel via institutional partners including Agentur für Arbeit Heidelberg, IHK Emden, Landkreis Rhein-Neckar, Arbeitgeberverband Hessen Chemie, Technologie Netzwerk Südpalz, Volksbank Weinheim, Rotary Club Neustadt, and Landkreis Weimarer Land. The company holds AZAV certification as a certified education provider (Bildungsträger), has served over 300 schools and 50,000+ students across 10 German states, and reports a 97% school rebook rate.

Name

Mein Mutiger Weg

Legal name

Pascal & Frederic Keller, Alwin Pianka GbR

Website

https://mein-mutiger-weg.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Mein Mutiger Weg is a German education services company that delivers blended career orientation seminars and digital coaching to secondary school students (grades 9-12), serving 300+ schools and 50,000+ students across 10 German states through direct sales and institutional partnerships.

Ownership category

akta.pro rank

Product category

Career Orientation & Educational Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hybrid/Blended Classroom & HyFlex Instruction Systems (EDAFABAC)

Keywords

• Career orientation services
• Student career seminars
• Vocational guidance programs
• Educational workshop services
• Youth career mentoring

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Mutmacher Seminar Fees: Schools pay per seminar event based on number of participating students. Pricing is quote-based, individualized per school. Seminars are priced per class or per student cohort.
2. Traumjob Campus (Digital Platform): School partnerships include digital platform access for students as part of the seminar package. Additional direct parental enrollment in Traumjob Mentoring programme (booked by parents for their children) generates separate recurring revenue.
3. Traumjob Mentoring (B2C): Parents directly book the Traumjob Mentoring programme for their children. One-on-one and group coaching sessions plus platform access, sold directly to parents as consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Mein Mutiger Weg delivers modern career orientation for German secondary school students (grades 9-12) through a blended-learning model. The core offering combines immersive 4.5-hour in-person Mutmacher seminars (LEBE MUTIG, PLANE MUTIG, ENTSCHEIDE MUTIG) delivered at schools with 6 months of follow-up digital coaching on the Traumjob Campus online platform. A separate parent-booked coaching program (Traumjob Mentoring) and supporting book ("Fast Erwachsen") round out the portfolio.

Product overview

MEIN MUTIGER WEG offers a blended-learning portfolio for modern career orientation at German schools, combining in-person Mutmacher-Seminare with the digital Traumjob Campus platform. The three sequential seminar tiers (LEBE MUTIG, PLANE MUTIG, ENTSCHEIDE MUTIG) serve grades 9–12 and are followed by 6 months of free digital coaching access on Traumjob Campus. An optional paid add-on, Traumjob Mentoring, provides 1:1 and group coaching plus extended platform access. Supplementary content includes the published book 'Fast Erwachsen'. The company holds AZAV certification as a recognized education provider.

Differentiator

Problem solved

Functional benefit

Brands

• Mutmacher-Seminare: In-person career orientation seminars for students from 9th to 12th grade, including LEBE MUTIG, PLANE MUTIG, and ENTSCHEIDE MUTIG formats.
• Traumjob Campus
• Traumjob Mentoring

Products and services

• Mutmacher-Seminare In-person motivational seminars delivered on-site at German secondary schools (Gymnasium, Realschule, IGS, FOS/BOS) for grades 9 through 12. Three sequential 4.5-hour seminar formats (LEBE MUTIG for grade 9, PLANE MUTIG for grades 10-11, ENTSCHEIDE MUTIG for grade 12) use experiential learning, group exercises, guided meditation, partner exercises, and creative individual work to help students identify strengths, build a 5-step career plan, and make post-school decisions. Includes 28-page Mutmacher Workbook.
• Traumjob Campus Online career orientation platform built on Kajabi LMS providing school-partner students with 6 months of free post-seminar access to video courses, worksheets, live Berufs-Coachings via Zoom, mentor matching, and a student community forum. Bundled with Mutmacher seminar partnerships for schools.
• Traumjob Mentoring One-on-one and group coaching program for students, booked and paid for directly by parents. Includes Traumjob Campus platform access, video coaching sessions via Zoom, digital group coachings, and Miro-based digital whiteboard progress tracking. Sold B2C via traumjob-mentoring.de.
• Fast Erwachsen (Book) Published book by Pascal Keller covering young adulthood, love, meaning, and career choices. Functions as supplementary brand content that supports the seminar and mentoring offerings.

Quantifiable outcome

• 97% of partner schools rebook the Mutmacher seminar
• +7 more outcomes

Named customers10 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Landkreis Weimarer LandminorStrategic or Co-development Partner · 1 January 2024Partnership since 2024 to support young people in the Thuringian district with career orientation and personality development. Conducted seminars at over 10 schools in the district, reaching hundreds of youth.
• IHK EmdenminorStrategic or Co-development Partner · 1 January 2020IHK Emden partnered with MEIN MUTIGER WEG to make dual vocational training (duale Ausbildung) more attractive and to motivate students in the Emden region about their future career.
• Agentur für Arbeit HeidelbergcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Official partnership since school year 2020/21 with the Employment Agency Heidelberg. Jointly conducts seminars at schools in the Rhein-Neckar district. AGs Beratungskräfte (career counselors) work alongside Mutmacher trainers to support students' career and study decisions.
• Volksbank Weinheim eGminorStrategic or Co-development Partner · 1 January 2020Volksbank Weinheim sponsors Mutmacher seminars at Weinheim schools to help students navigate the increasingly complex landscape of training opportunities and degree programmes.
• Rotary Club Neustadt WeinstraßeminorStrategic or Co-development Partner · 1 January 2020Rotary Club contributes professional career experience through its Berufsdienst (vocational service). Jointly supported over 80 students at a Realschule in Neustadt with their career orientation.
• Arbeitgeberverband Hessen ChemieminorStrategic or Co-development Partner · 1 January 2020Pilot project supporting 11th grade students in Hesse with profile building and individual career orientation through Traumjob Campus modules. Project duration 6 months, with outcomes shared via digital teacher training through SCHULEWIRTSCHAFT network.
• Technologie Netzwerk SüdpfalzminorStrategic or Co-development Partner · 1 January 2020Partnership since school year 2020/21 to promote MINT (mathematics, informatics, natural sciences, technology) careers among students. Traumjob Campus digital platform used to bring MINT career information to over 250 students in southern Palatinate schools.
• Landkreis Rhein-NeckarcoreStrategic or Co-development Partner · 1 January 2019First joint project ran November 2019 to February 2020. Schools were selected in cooperation with the local Bundesagentur für Arbeit Heidelberg. Evaluation showed very positive results for Mutmacher seminars as an important component of sustainable career orientation.
• FollowYourTalent FoundationminorStrategic or Co-development PartnerThomas Falkenstein, Vorstand of the FollowYourTalent Foundation, has publicly endorsed MEIN MUTIGER WEG, praising the company's ability to bridge the gap between school education and career choice through a sophisticated system of coordinated components for self-awareness development.
• DHBW MannheimminorStrategic or Co-development PartnerLinda Stumpf, Koordinatorin Studienorientierung at DHBW Mannheim, has publicly endorsed MEIN MUTIGER WEG and expressed institutional support for the company's mission to help young people make courageous and self-determined career decisions.
• Technologienetzwerk SüdpfalzminorStrategic or Co-development PartnerMarcus Ehrgott, Geschäftsführer of the Technologienetzwerk Südpfalz, has publicly praised the MEIN MUTIGER WEG team for asking the right questions about personal career goals and motivating students to actively engage with their future.

Scale indicators8 records

Expansion highlights6 records

Direct peers

• Absolventa: German career orientation and entry-level job platform for students, graduates, and young professionals, with content and matching tools for school-leavers. Comparable as a career orientation platform for the German-speaking student demographic with overlapping target audience and similar Berufsorientierung mission.
• sofatutor: Leading German EdTech platform providing video-based learning content and tutoring for K-12 students on a subscription basis. Comparable as a digital-first education content platform serving German school students and families, with overlapping GTM via schools and parents, though focused on academic subjects rather than career orientation.
• AZUBIYO: German apprenticeship and dual-study matching platform helping students find vocational training and dual-study programs, with content and tools for Berufsorientierung. Comparable as a digital platform targeting the same German secondary school student audience navigating post-school pathways.
• Staufenbiel Institut: German career orientation and recruiting services firm specializing in employer branding, career guides, and student/young professional events targeting university students and graduates. Comparable in delivering structured career orientation content for the German-speaking student demographic, though focused on higher education rather than secondary schools.

Emerging players

• SchoolFox: Austrian/German school communication and workflow platform used by teachers, parents, and students. Comparable as a digital platform sold to German secondary schools via similar B2B sales motions, though focused on communication/admin rather than career orientation content.
• Simpleclub: Berlin-based EdTech scaleup offering video learning and AI tutoring for German K-12 students. Comparable as a venture-backed German EdTech serving school students with digital content, but with a broader academic subject focus and different monetization model than Mein Mutiger Weg's seminar-plus-subscription approach.

Broad incumbents

• Bundesagentur für Arbeit (Planet Beruf / Check-U): German Federal Employment Agency's free Berufsorientierung platforms and in-school Berufsberatung counselors serve the same secondary school career orientation use case. Comparable as the dominant incumbent — and Mein Mutiger Weg is itself a partner — but its free offerings are direct substitutes for paid Mutmacher seminars.
• Studienkreis: Established German tutoring and supplemental education provider with nationwide centers, serving K-12 students with subject tutoring and learning support. Comparable as a German B2C/B2B education services company targeting school students and parents, though focused on academic tutoring rather than career orientation.
• Bertelsmann Stiftung (education programs): Major German foundation running multiple education and Berufsorientierung initiatives including school-to-career programs and policy research. Comparable as a high-credibility player in the German Berufsorientierung space, though funded by foundation capital rather than commercial fees.
• Schülerhilfe: Germany's largest supplemental tutoring and education franchise with ~1,000 locations, offering career orientation and learning support for K-12 students. Comparable to Mein Mutiger Weg as a multi-state, B2C/B2B education provider for school-aged students, but with a much broader tutoring portfolio and more mature brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXKvJQj4EVl_o9MidNrfxpA
• Facebookfacebook.com/meinmutigerweg
• Instagraminstagram.com/meinmutigerweg
• Xx.com/MeinMutigerWeg
• LinkedInlinkedin.com/company/mein-mutiger-weg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mein Mutiger Weg