Amidays

What Amidays does

Amidays AS is a privately held full-service media agency founded in 2017 and headquartered at Bygdøy allé 1, Oslo, Norway, with a team of approximately 20 employees led by CEO Ole Kristian Ullereng and CTO Arvid Cedergren. The firm operates as a marketing boutique serving both B2B and B2C clients across Norwegian and broader Nordic markets through three integrated pillars: Fullservice Mediebyrå (media buying across TV, audio, outdoor, print, SEO, SEM, programmatic, paid social, and CRO), Marketing Consulting (strategy, growth planning, data analytics, and adtech/martech advisory), and Innhold & Produksjon (content strategy and production). Named customers span automotive (RøhneSelmer As, Bavaria), telecom/IoT (Com4), energy/utilities (Elvia), real estate (Hjem.no, Propr.no, EIE eiendomsmegling), healthcare/dental (Oris Dental), tourism (SkiGeilo), and fintech (Folio), with cross-border deliveries reaching Sweden, Denmark, and 17 European markets.

The company differentiates on proprietary technology, including a custom-built CMS, an integrated SEO center combining Search Console, GA4, and Ahrefs, an AI content assistant, the Ami conversational AI assistant, and AmiTools Feed Management for weather-triggered programmatic activation. CTO Arvid Cedergren and Data & Analytics Lead Robin Askevold are explicitly accountable for executing an AI-first strategy that uses generative AI across content production, SEO, ad copy, and reporting, with autonomous agents in development for account audits and platform implementation.

Amidays generates revenue through annual subscription/full-service agency retainers, marketing consulting engagements, and content production fees, sourced from direct enterprise sales and complemented by strategic creative partnerships with Bodega Oslo and 11:11. In 2025 the firm reported 45.5% revenue growth and a 32.4% improvement in results, crossing the 100 million NOK revenue threshold and sustaining Gaselle growth-company status alongside multiple Årets byrå and ANFO industry awards and a Great Place To Work Trust Index score of 98/100.

Name

Amidays

Legal name

Amidays AS

Website

https://amidays.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Amidays AS is a Norwegian full-service media agency offering media buying, marketing consulting, and content production across digital and traditional channels, serving B2B and B2C clients with proprietary AI-powered tools and data-driven strategies.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

akta.pro secondary industries

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH), Attribution, Measurement, Analytics & Incrementality (BPAMALAF)

Keywords

• Digital marketing services
• Media buying agency
• Marketing consulting
• Content production
• Performance advertising

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Media Agency Services: Full-service media buying across all advertising channels including TV, audio, outdoor, print, and digital. Revenue generated through media commissions and fees from planning, buying, and optimization of advertising placements across channels.
2. Marketing Consulting: Advisory services including strategy, growth planning, AI advisory, and technology consulting. Provided as ongoing retainer engagements or project-based consulting.
3. Content & Production: Content strategy, ad material production, text production, and content consulting services. Revenue from production fees and ongoing content retainer engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Amidays is a marketing boutique agency that delivers full-service media buying across TV, audio, outdoor, print, and digital channels (SEO, SEM, programmatic, paid social, CRO), along with marketing consulting and content production services. The agency combines senior strategic advisory with proprietary AI-powered tools and custom-built technology to plan, execute, and optimize advertising campaigns for Norwegian advertisers.

Product overview

Amidays operates as a marketing boutique agency offering three integrated service pillars: Fullservice Mediebyrå (media buying across all channels including SEO, SEM, programmatic, paid social, and CRO), Marketing Consulting (strategy, growth planning, data analytics, AI/adtech/martech, and advisory), and Innhold & Produksjon (content strategy, production, and optimization). These core services are supported by an internally developed technology platform featuring a custom CMS, integrated SEO center, AI-powered content assistance (Ami), and proprietary tools like AmiTools Feed Management for weather-triggered advertising. The firm positions itself as AI-first, embedding generative AI and automation across all service delivery areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Fullservice Mediebyrå (Full-service Media Agency)
• Marketing Consulting
• Innhold & Produksjon (Content & Production)
• SEO & GEO
• Betalt søk (SEM)
• Programmatisk (Programmatic)
• Sosiale medier (Social Media)
• Mediestrategi (Media Strategy)
• CRO (Conversion Rate Optimization)
• Vekstplanlegging (Growth Planning)
• Adtech/Martech Consulting
• AI-rådgivning (AI Consulting)

Quantifiable outcome

• 72% revenue growth from search with 51% increased visibility and 375% ROAS increase for SkiGeilo
• +4 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Two partnerships are on record, tiered strategic.

• 11:11strategicStrategic or Co-development Partner · 1 June 2026Creative agency partnership for Folio account where 11:11 provides clear communication and strong creative output while Amidays handles media buying, advertising technology, and SEO. Three hungry agencies with complementary competencies working together for smarter and faster results.
• Bodega OslostrategicStrategic or Co-development PartnerCreative advertising agency partnered with Amidays for Oris Dental account. Bodega Oslo handles brand strategy, campaign concepts, and design while Amidays manages media services. This partnership combines creative excellence with media expertise to deliver comprehensive marketing solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Iprospect Norway: Iprospect is Dentsu's global digital performance agency with a Norwegian presence, focused on paid search, SEO, programmatic, and performance media — directly overlapping with Amidays' digital media and SEM offerings, but with the backing of a global holding company.
• Mindshare Norway: Mindshare (WPP/GroupM) operates a Norwegian office focused on media planning, buying, and analytics. Comparable to Amidays in service mix (strategy, paid media, data-driven planning) but operates as part of a global network rather than as an independent boutique.
• Dentsu Norway (full services): Dentsu's Norwegian operations deliver integrated advertising, media, and customer experience services, overlapping with Amidays' Fullservice Mediebyrå and Marketing Consulting pillars. Operates at materially larger scale and brand breadth than Amidays, and competes for many of the same enterprise clients.
• Starcom Norway: Starcom is a Publicis-owned media network with a Norwegian office offering media planning, buying, and analytics. It competes for many of the same Norwegian enterprise clients that Amidays serves, particularly those with multi-country media needs.
• Mediacom (Norway): Mediacom is a global WPP/GroupM media network with a Norway office. It competes for Norwegian enterprise media buying and planning accounts, offering the kind of multi-country scale that Amidays explicitly positions against as a senior-led boutique alternative.

Direct peers

• S360: S360 is a Nordic performance marketing and digital agency that, like Amidays, focuses on paid search, paid social, SEO, and data-driven marketing for mid-market and enterprise clients. Two Amidays senior hires (Robin Askevold, Kaja Sølvesen) previously worked at S360, making it the closest direct peer in terms of service mix and seniority model.

Regional players

• Anorak: Anorak is a Norwegian digital and communications agency serving B2B and B2C clients across SEO, content, paid media, and social. Comparable to Amidays on digital-first service mix and Norwegian mid-market positioning, though with a stronger communications and PR emphasis.
• TRY / TRY Apt: TRY (and TRY Apt) is one of Norway's largest independent advertising and media agency groups, offering full-service creative, media, and digital. It competes with Amidays for the same Norwegian advertisers and mid-market accounts, but at materially larger scale and with broader creative capabilities beyond media buying.
• Polaris Media: Polaris Media is a Norwegian media agency offering full-service media buying and digital strategy to Norwegian advertisers. Comparable in service scope to Amidays' Fullservice Mediebyrå, but typically structured for larger-scale, longer-running Norwegian client engagements.

Others

• Hubert Burda Media Nordic (media services): Burda operates marketing-services and media-sales businesses across the Nordics, providing media planning and campaign services to brand owners. Comparable in being a Nordic marketing services player, though Burda is publisher-rooted rather than agency-rooted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amidays
• Instagraminstagram.com/amidays.no

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amidays