Servicios Digitales

What Servicios Digitales does

Servicios Digitales S.A. is a Paraguayan mobile marketing company founded in 2011 and headquartered in Asunción, operating a portfolio of SMS-based promotional sweepstakes and trivia campaigns targeted at mass-market Paraguayan mobile consumers. The company's core technology infrastructure is a short-code SMS platform (codes 2212, 2215, 2222, 44400, 44405, 44420) integrated with Paraguay's three major mobile carriers—Tigo (Telefónica), Personal (América Móvil), and Claro (América Móvil)—and an electronic coupon generation system that rewards participation with supermarket vouchers and multi-million guaraní cash prize drawings. Its active product portfolio includes eight distinct campaigns (GANA AL 2215, CONECTADOS SMS, SNT AL 2222, GOL AL 44400, PROMO AL 44400, TELESHOW AL 44420, CLARO AL 2210, and La Pregunta del Millón), each with its own branding, short code, pricing, and prize structure, broadcast live on Paraguayan television networks including Telefuturo, SNT, GEN, La Tele, NPY, Paravision, C9N, and Sur Encarnación.

The company operates a primarily direct-to-consumer business model, generating revenue from per-SMS participation fees that vary by carrier and subscription type, ranging from Gs 1,100 to Gs 4,400 per message (approximately $0.15 to $0.60 USD). It also offers B2B mobile marketing services to organizations seeking to design and operate customer engagement campaigns through SMS-based promotions. Distribution is entirely domestic (Paraguay only) and depends on a direct paid SMS channel for consumer participation, with marketing reach amplified by national television broadcast partnerships. With 101-250 employees, the company holds no disclosed external ownership, institutional investors, or parent affiliations, and operates as an independent private limited company.

The business is functionally a regulated or quasi-regulated sweepstakes/promotional gaming platform with bundled advertising inventory (live TV broadcast slots) and carrier distribution. Revenue predictability is tied to consumer SMS participation volume, prize pool economics, and the durability of carrier and television network relationships. The product portfolio's thematic diversity (sports, trivia, cash prizes, supermarket vouchers) and the multi-carrier integration constitute the company's primary commercial assets, though no patents, certifications, or advanced technology assets are disclosed in the available material.

Name

Servicios Digitales

Legal name

Servicios Digitales S.A.

Website

https://sd.com.py

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Servicios Digitales S.A. is a Paraguayan mobile marketing company operating SMS-based promotional sweepstakes and trivia campaigns across all three major mobile carriers (Tigo, Personal, Claro), with prize drawings broadcast on national television.

Ownership category

akta.pro rank

Product category

Mobile Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Telegraph & Other Message Communications (4822), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAKAI

SMS & Mobile Direct Marketing Services

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYMPAAAIAB

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

Keywords

• SMS marketing platform
• Mobile promotions
• Prize drawings
• Mobile carrier services
• Electronic coupons

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. SMS Participation Fees: Revenue generated from per-message participation fees charged to consumers who send SMS to participate in promotional campaigns. Fees vary by carrier and subscription type, ranging from Gs 1,100 to Gs 4,400 per SMS or trivia participation.
2. Organizational Mobile Marketing Services: B2B services where the company designs and operates mobile marketing campaigns for organizations seeking customer engagement solutions through SMS-based promotions and prize drawings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Servicios Digitales operates an SMS-based mobile marketing platform in Paraguay that runs multiple promotional sweepstakes campaigns. Consumers participate by sending text messages to short codes (2212, 2215, 2222, 44400, 44405, 44420) integrated with the country's three major mobile carriers (Claro, Personal, Tigo), receiving electronic coupons and entering prize drawings. The company also designs and operates white-label mobile marketing campaigns for organizations seeking consumer engagement solutions.

Product overview

Servicios Digitales is a Paraguayan mobile marketing company operating as a platform of SMS-based promotional and lottery services. The product portfolio consists of multiple distinct promotional campaigns (GANA AL 2215, CONECTADOS SMS, SNT AL 2222, GOL AL 44400, PROMO AL 44400, TELESHOW AL 44420, CLARO AL 2210, La Pregunta del Millón) that share a common technology infrastructure: short-code SMS messaging with electronic coupon generation, random prize drawing systems, and integration with mobile carriers (Claro, Personal, Tigo). Each campaign operates as a separate product with its own branding, keywords, short codes, pricing, and promotional periods, but they are all delivered through the same core mobile marketing platform.

Differentiator

Problem solved

Functional benefit

Products and services

• GANA AL 2215 SMS-based mobile marketing promotion where participants send text messages to short code 2215 to enter promotional prize drawings, with additional trivia-based participation generating electronic coupons. Targeted at mass-market Paraguayan mobile users.
• CONECTADOS SMS (T AL 2212) SMS marketing promotion service where participants send text messages to short code 2212 to participate in daily prize drawings based on consignas (slogans/messages). Targeted at general mobile consumers in Paraguay.
• SNT AL 2222 SMS-based promotional campaign in partnership with SNT (Sociedad Nacional de Televisión) where participants text to short code 2222 for prize drawings. Targeted at mobile users watching SNT broadcasts.
• GOL AL 44400 SMS-based soccer-themed promotional lottery where participants send text messages to short code 44400 to enter prize drawings. Targeted at soccer fans and mobile consumers in Paraguay.
• PROMO AL 44400 SMS marketing promotion service using short code 44400 for promotional prize drawings with trivia participation mechanics. Targeted at general mobile users.
• TELESHOW AL 44420 SMS-based TV show promotion where participants send text messages to short code 44420 to win supermarket vouchers. Targeted at TV viewers and mobile consumers.
• CLARO AL 2210 Carrier-specific SMS promotion campaign for Claro customers using short code 2210 for prize drawings. Targeted at subscribers of the Claro mobile network.
• La Pregunta del Millón (AL 44405) Trivia-based SMS promotion where participants send text to short code 44405 to answer questions and win supermarket vouchers, broadcast across multiple TV channels. Targeted at trivia and game-show audiences.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• Tigo (Telefónica)coreTechnology or IntegrationMobile carrier partnership for SMS services. Tigo users can participate in promotional campaigns by sending SMS to short codes. Participation fees range from Gs 2,750 (ondemand) to Gs 4,400 (subscription) per SMS/trivia.
• Personal (América Móvil)coreTechnology or IntegrationMobile carrier partnership for SMS services. Personal users can participate in promotional campaigns by sending SMS to short codes. Participation fees range from Gs 1,100 (ondemand) to Gs 3,300 (subscription) per SMS/trivia.
• Claro (América Móvil)coreTechnology or IntegrationMobile carrier partnership for SMS services. Claro users can participate in promotional campaigns by sending SMS to short codes. Participation fees range from Gs 2,750 (ondemand) to Gs 3,500 (subscription) per SMS/trivia.
• TelefuturocoreGTM or Marketing PartnerMajor Paraguayan television network used for broadcasting promotional drawings and announcing winners live. Drawings for multiple promotions are held at Telefuturo's studio location.
• GEN (Grupo Naturaleza)coreGTM or Marketing PartnerParaguayan television channel where promotional prize drawings are conducted live, particularly for GOL and PROMO campaigns.
• SNT (Sistema Nacional de Televisión)coreGTM or Marketing PartnerState-run Paraguayan television network where promotional drawings are conducted at the SNT studio location on Carlos Antonio Lopez avenue.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Twilio: Public CPaaS giant offering programmable SMS, short-code services, and carrier-billed messaging APIs — adjacent incumbent that any scaling SMS marketing player either partners with or competes against.
• CM.com: Global CPaaS and mobile engagement platform offering premium SMS, carrier billing, and marketing automation — overlapping with Servicios Digitales' core channel and revenue model at much larger scale.
• Movile: Latin American mobile commerce and engagement platform with carrier partnerships across Brazil and beyond — broader incumbent in the same mobile activation ecosystem where Servicios Digitales competes.
• Sinch: Global CPaaS leader providing SMS, RCS, and mobile marketing tools to enterprises — broad incumbent serving the same underlying SMS engagement market as Servicios Digitales.
• mGage (IMImobile): Global SMS marketing and carrier-billed mobile engagement incumbent serving enterprise brands worldwide — a broader-scale analog of Servicios Digitales' consumer-facing SMS promotion stack.

Regional players

• Aurix: Mexico-based SMS marketing and carrier-billed mobile engagement firm serving brands with short-code campaigns — analogous service offering to Servicios Digitales but focused on the Mexican market.
• Hub Box Mobile: Brazil-based mobile marketing and carrier-billed engagement provider — comparable LATAM regional player with similar short-code campaign mechanics targeting consumer mobile users.

Direct peers

• Tiaxa: Chile-headquartered mobile monetization and marketing platform serving carriers and brands across LATAM with carrier-billed services and SMS engagement — closely overlapping with Servicios Digitales' mobile promotion infrastructure.
• Mobile Bridge: Mobile marketing and engagement platform with strong SMS and carrier-billed campaign capabilities in Latin America and Europe, comparable to Servicios Digitales' short-code-based promotional sweepstakes offering.
• Pontamedia: Brazilian mobile marketing and SMS engagement company that runs carrier-billed promotional campaigns and mobile activations for brands, directly comparable to Servicios Digitales' short-code sweepstakes model across Latin America.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/servicdigitales
• YouTubeyoutube.com/user/ServiciosDigitalesSA
• Facebookes-la.facebook.com/ServDigitales
• Instagraminstagram.com/serviciosdigitalespy
• LinkedInlinkedin.com/company/servicios-digitales-s-a-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Servicios Digitales