Microreplay
MicroReplay, Inc. is a privately held Billerica, Massachusetts-based provider of K-12 technology parts, device repair, and life-cycle management services for U.S. school districts. The company operates as an authorized partner with HP, Dell, and Lenovo and sells through the PEPPM and TIPS cooperative purchasing contracts.
- Company typePrivate
- Founded2008
- HeadquartersBillerica, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Microreplay firmographics
Firmographics- Name
- Microreplay
- Legal name
- MicroReplay, Inc.
- Website
- https://microreplay.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MicroReplay, Inc. is a privately held Billerica, Massachusetts-based provider of K-12 technology parts, device repair, and life-cycle management services for U.S. school districts. The company operates as an authorized partner with HP, Dell, and Lenovo and sells through the PEPPM and TIPS cooperative purchasing contracts.
- Ownership category
- akta.pro rank
Where Microreplay is headquartered
LocationHeadquarters
- HQ city
- Billerica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Microreplay business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Parts sales: Sale of K-12 device replacement parts; transactional, project- or PO-based revenue tied to district device maintenance cycles.
- Repair services: Repair services for K-12 technology devices; project/contract-based revenue from school districts.
- Life Cycle Management programs: Ongoing management of devices across their usable life, including sustainability/cost-recovery programs for districts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Login-gated store with negotiated/contract pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Microreplay product offering
Product offeringCore offering
MicroReplay provides K-12 school districts with quality replacement parts, component-level device repairs (e.g., broken screens), and end-to-end device life-cycle management programs designed to keep student and staff devices in service longer. Customers access these offerings through a login-gated online store and through cooperative purchasing contracts (PEPPM, TIPS), backed by authorized OEM partnerships with HP, Dell, and Lenovo.
Differentiator
Problem solved
Functional benefit
Products and services
- Parts Supply Supply of quality OEM-sourced technology replacement parts for K-12 educational devices, enabling schools to keep equipment in service and reduce device downtime. Sold to U.S. K-12 school districts through the MicroReplay Store, direct sales, and cooperative contracts.
- Repairs Component-level repair solutions for K-12 technology devices, addressing hardware failures such as broken screens and other component issues to extend device lifespan. Sold to U.S. K-12 school districts using OEM-authorized parts under HP, Dell, and Lenovo partner status.
- Life Cycle Management End-to-end device life-cycle management for K-12 technology, focused on sustainability and keeping devices operational across their usable life, including cost-recovery and end-of-life programs for school districts.
- MicroReplay Store Login-gated online catalogue/store where customers, including PEPPM member districts, can log in to access and order parts and repair services from MicroReplay.
Quantifiable outcome
- 20+ years of continuous operation serving K-12 districts (longevity metric).
- +1 more outcomes
Companies that use Microreplay
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
Microreplay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Microreplay partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- HPcoreMicroReplay is an HP Authorized Partner for K-12 tech parts and repair. The HP authorized-partner badge is displayed on the company's website alongside other major OEMs.
- DellcoreMicroReplay is a Dell Authorized Partner, providing K-12 districts with authorized parts and repair services for Dell devices.
- LenovocoreMicroReplay is a Lenovo 360 Authorized partner, supporting authorized parts and repairs for Lenovo devices used in K-12.
- PEPPMcorePEPPM cooperative purchasing contract makes MicroReplay's catalog available to K-12 member districts; PEPPM documentation explains how to access MicroReplay's online catalog.
- TIPS (The Interlocal Purchasing System)coreMicroReplay is a listed vendor on TIPS-USA, enabling K-12 and public-sector buyers to purchase parts and repair services through TIPS contracts.
- SafewareminorMicroReplay is listed as a Safeware Service Provider on its website, indicating a service-provider relationship supporting K-12 device protection/repair workflows.
- SU GroupminorSU Group is shown as a partner on MicroReplay's website, indicating a service/business relationship supporting MicroReplay's K-12 offering.
Scale indicators3 records
Microreplay competitors and assessment
Company assessmentDirect peers
- CDW: Large K-12 technology VAR and lifecycle services provider that supplies devices, parts, repair, and asset management to school districts. Comparable to MicroReplay on K-12 device lifecycle services, but at vastly greater scale and breadth.
- Five-Star Technology Solutions: K-12 focused managed technology services provider serving Indiana and adjacent states with device fleet management, repair, and lifecycle support. Closely comparable to MicroReplay in K-12-only vertical focus and device lifecycle offerings.
- Trox: Education-focused technology distributor and services provider serving K-12 districts with devices, software, and lifecycle support. Closely comparable to MicroReplay in K-12 vertical specialization, with similar co-op contract-driven GTM.
- Kajeet: K-12 focused managed services provider specializing in student device connectivity, filtering, and fleet management. Comparable to MicroReplay in K-12-only vertical focus and school-device lifecycle management, though connectivity-led rather than parts/repair-led.
- Tierney Brothers: Education technology services and reseller firm providing K-12 districts with devices, repairs, deployment, and professional learning. Comparable to MicroReplay in K-12 vertical focus and on-site repair/deployment services.
Broad incumbents
- Insight Enterprises: Global IT solutions integrator with a public-sector/K-12 footprint providing device lifecycle, managed services, and parts/repair support. Comparable end-customer and service mix as MicroReplay, but enterprise-scale and multi-vertical.
- SHI International: Major IT solutions and services provider with a sizable K-12 and public-sector practice offering device procurement, deployment, and lifecycle management. Overlaps with MicroReplay in K-12 device lifecycle but competes as a broad portfolio incumbent.
- Asurion: Large device protection and repair services company operating uBreakiFix and school-device protection programs through partners like Safeware. Adjacent comparator for MicroReplay's repair and parts capability at significantly greater scale.
- Connection: Enterprise IT solutions provider with a dedicated public-sector/K-12 group offering device procurement, configuration, deployment, and lifecycle services. Overlaps with MicroReplay in K-12 device support but operates at much broader scale.
Emerging players
- iFixit: Parts and repair platform offering replacement parts, tools, and repair guides across many device categories including laptops. Comparable to MicroReplay on parts supply and repair enablement, though primarily consumer/education-self-service oriented rather than K-12 fleet-focused.
Market position
Customer concentration
Microreplay social profiles
Digital presenceMicroreplay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Microreplay leadership team
Management profileNumber of profiles
Profiles3 records
Microreplay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Microreplay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Microreplay
What does Microreplay do?
MicroReplay provides K-12 school districts with quality replacement parts, component-level device repairs (e.g., broken screens), and end-to-end device life-cycle management programs designed to keep student and staff devices in service longer. Customers access these offerings through a login-gated online store and through cooperative purchasing contracts (PEPPM, TIPS), backed by authorized OEM partnerships with HP, Dell, and Lenovo.
Is Microreplay a public or private company?
Microreplay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Microreplay founded?
Microreplay was founded in 2008. It employs 1 to 10 people.
Where is Microreplay based?
Microreplay is headquartered in Billerica, United States, in the North America region.
How does Microreplay make money?
Three revenue lines are on record. Parts sales are the primary driver. The others are repair services and life Cycle Management programs.
Who are Microreplay's main competitors?
Direct peers on record are CDW, Five-Star Technology Solutions, Trox, Kajeet and Tierney Brothers. Broad incumbents are Insight Enterprises, SHI International, Asurion and Connection. iFixit is listed as an emerging player.
Does Microreplay have an API?
No public API is recorded for Microreplay.