EyeQuestion

What EyeQuestion does

EyeQuestion, legally Logic8 B.V., is a Netherlands-based software vendor that has operated the world's first web-based platform for sensory and consumer research since its founding in 2001 by Rignald Span and Gerben Ernst. The cloud-based SaaS platform unifies panel management, experimental design, multilingual data collection (including Central Location Testing, Home Use Testing, and CAWI), and statistical analysis for consumer goods companies, with named enterprise customers that include Nestlé, PepsiCo, Unilever, Heineken, Danone, AB InBev, Procter & Gamble, Cargill, Hershey, Mars, Beiersdorf, and Philips, plus academic users such as Wageningen University. The technology stack is built on a proprietary EyeOpenR analysis engine (R-based, validated by partner Qi Statistics) with a new EyeOpenR Insight dashboard layered on R-Shiny, hosted on AWS (Frankfurt for EU data, Ohio for US data), and protected behind Cloudflare; integrations span LDAP/SAML SSO, Google Speech-to-Text, and SOAP APIs linking to SAP and LIMS for quality-control workflows.

The company monetizes through annual SaaS subscriptions sold via a sales-led motion with demo-based conversion, supplemented by professional services (consultancy, training, e-learning subscriptions) and revenue from BlindGetest, an in-house sensory research facility opened in 2019 with 8 testing booths and an immersive 4K projection room. The product surface extends into VR-based research, AI-powered remark labeling (AI Coder) and computer-vision behavior capture (AI Witness Tool), and a published 2026 roadmap covering OIDC SSO, AutoSync Panel, and an AI-assisted questionnaire chatbot. EyeQuestion is privately held and bootstrapped, holding no disclosed external funding rounds; it carries ISO 27001/2022 certification and GDPR compliance as procurement prerequisites for multinational enterprise buyers, and operates with a headcount in the 11–50 band across its Elst headquarters and US support presence.

Name

EyeQuestion

Legal name

Logic8 B.V.

Website

https://eyequestion.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

EyeQuestion (Logic8 B.V.) is a Netherlands-based SaaS provider, founded in 2001, offering the world's first web-based platform for sensory and consumer research to enterprise FMCG, consumer goods, and academic clients, with integrated panel management, data collection, and statistical analysis.

Ownership category

akta.pro rank

Product category

Sensory and Consumer Research Software

NAICS

Marketing Research and Public Opinion Polling (541910), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Sensory research software
• Consumer research platform
• Panel management software
• Sensory data analysis
• Central location testing

Headquarters

HQ city

Elst

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Cloud-based software subscription providing access to the full EyeQuestion platform including panel management, data collection, analysis, and reporting. Multiple plan tiers available (referenced on pricing page). Subscription includes cloud access, software updates, and standard support.
2. Professional Services: Additional revenue from training (online, training days, private tailored sessions), consultancy services, and access to their in-house research center (BlindGetest) and sensory facility.
3. E-Learning: Online courses and educational materials subscription for users and panellists.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

EyeQuestion is a cloud-based SaaS platform for Sensory and Consumer Research that combines panel management, experimental design, data collection, statistical analysis, and automated reporting in a single integrated solution. The platform supports 50+ analyses (including ANOVA, PCA, discrimination tests, and temporal methods such as TCATA and TDS), 15+ experimental designs, and 20+ languages, with VR/AR capabilities, AI-powered features, and SOAP API integration to LIMS and SAP systems. It serves enterprise FMCG companies and academic institutions globally, conducting over 1.5 million evaluations per year.

Product overview

EyeQuestion is a cloud-based SaaS platform for Sensory and Consumer Research, founded in 2001. The platform consists of three core integrated modules: Recruit (panel management for recruitment, scheduling, and panellist database), Collect (data collection with drag-and-drop questionnaire creation and experimental design), and Analyse (powered by EyeOpenR for statistical analysis and reporting). Supporting modules include EyeOpenR Insight (interactive dashboard for data visualisation), EyeQuestion VR (virtual reality environments), Experience Room (immersive 4K projection facility), and Sensory Facility (in-house testing centre). Additional features include Speech-to-Text, Text-to-Speech, AI Coder (AI-powered remark labelling), AI Witness Tool (camera-based consumer behaviour tracking), and 360 Video. The platform supports 20+ languages and is delivered as a corporate-wide cloud solution with ISO 27001 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• EyeQuestion Platform Cloud-based SaaS platform for Sensory and Consumer Research providing panel management, experimental designs, data collection, analysis and reporting. Supports both sensory and consumer research methodologies, available anywhere, anytime on any device without installing software. Used by enterprise FMCG companies globally.
• EyeOpenR Insight Advanced interactive dashboard for data analysis and visualisation built on R-Shiny technology. Allows users to view multiple analyses side by side with customizable widgets, reorder and resize them, filter datasets, compare groups across multiple variables, and export to Excel or PowerPoint. AI-powered insights including conversational chatbot and AI Insights Widget Generator planned.
• Sensory Facility (BlindGetest Research Center) In-house research center consisting of a kitchen and testing area with 8 booths. Samples handled, stored and prepared according to HACCP standards. Testing area controls lighting, temperature and humidity with neutral surface materials. Available for independent product testing and research method development.
• Experience Room Immersive room facility with four 4K projectors for 360-degree environment, soundbar for audio, and Olorama device for scent release. Allows creation of fully immersive environments to study effects of different environmental conditions by changing interior design, sound and smell.
• Training Services

Quantifiable outcome

• Over 1.5 million evaluations conducted annually on the platform
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature13 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• BlindGetestcoreStrategic or Co-development Partner · 1 January 2019EyeQuestion's in-house research center opened in early 2019. Provides independent product testing, new research method development, and innovation through collaboration with external clients and parties. Features sensory facility, immersive experience room, and workspace rentals.
• Qi Statistics LtdcoreTechnology or IntegrationStatistical analysis partner that creates, validates, and documents all analyses in the EyeOpenR module. EyeOpenR is built on the R statistical language with calculations developed and maintained by Qi Statistics. Partnership ensures statistical methodology accuracy and industry-standard compliance for 50+ analyses.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider hosting EyeQuestion on dedicated, fully managed cloud servers. AWS compliance with major security certifications and standards cited as reason for selection. Data centers used in Ohio (USA) and Frankfurt (Germany).
• CloudflaresupportingTechnology or IntegrationContent delivery network, DNS, DDoS protection, and security services provider ensuring fast and reliable content delivery for EyeQuestion platform.
• GooglesupportingTechnology or IntegrationSpeech-to-text functionality uses Google API for converting spoken words to text in questionnaire question types.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Compusense: Compusense is a long-standing Canadian provider of sensory evaluation software (compusense.com) directly competing with EyeQuestion in panel management, discrimination testing, and descriptive analysis for FMCG and academic sensory labs. Most direct comparable in functionality and target customer.
• RedJade Sensory & Consumer Research: RedJade is a cloud-based sensory and consumer research platform competing head-to-head with EyeQuestion on panel management, data collection, and analysis for CPG and sensory research teams. Operates in the same category with similar enterprise FMCG target market.
• Sensory Computer Systems (SIMS): Sensory Computer Systems provides the SIMS platform for sensory data collection and analysis, serving the same trained-panel and consumer research use cases as EyeQuestion within food, beverage, and personal care companies. Comparable in methodology coverage and customer base.

Emerging players

• XLSTAT: XLSTAT is a statistical analysis software with dedicated sensory analysis modules (ANOVA, PCA, preference mapping) overlapping with EyeQuestion's EyeOpenR. Targets broader statistical users but has a focused sensory add-on competing with EyeQuestion's analysis layer.
• Sawtooth Software: Sawtooth Software specializes in conjoint analysis, MaxDiff, and choice modeling used in consumer product research, partially overlapping with EyeQuestion's consumer preference testing use cases. Comparable buyer (CPG insights teams) with a more specialized quantitative focus.

Regional players

• SensoLogic: SensoLogic is a Netherlands-based provider of sensory analysis software, making it a regional direct competitor to EyeQuestion. Comparable in methodology coverage (discrimination tests, descriptive analysis, panel management) and European customer base.
• BioSisteS (Biosystems): BioSisteS provides sensory evaluation software and consulting primarily in Spanish-speaking markets, serving food and beverage companies with comparable panel and discrimination testing functionality. Geographic overlap is limited, but methodology and customer type are highly aligned.

Broad incumbents

• Qualtrics: Qualtrics is the leading broad enterprise experience management platform covering survey, market research, and consumer insights use cases that overlap with EyeQuestion's consumer research module. While not specialized in sensory science, it competes for consumer insights budgets at large FMCG clients.
• Alchemer: Alchemer (formerly SurveyGizmo) is an enterprise survey and feedback platform overlapping with EyeQuestion's consumer research and home use testing capabilities. Broad incumbent competing for the same enterprise CPG/R&D budget pool with general-purpose tooling.
• QuestionPro: QuestionPro is an online survey and research platform offering consumer insights, panel management, and advanced analytics that overlap with EyeQuestion's consumer research module. Broader portfolio competing on price and breadth rather than sensory specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/EyeQuestionNL
• YouTubeyoutube.com/channel/UCcJ9ag8r4b1WFfwV3w4L6VQ
• LinkedInlinkedin.com/company/logic8

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EyeQuestion