MakkPress Technologies
MakkPress Technologies (now MakkPress Apps Studio) is a bootstrapped US-based SaaS apps studio that builds and distributes performance, SEO, and image-optimization apps for eCommerce merchants across Shopify, Wix, BigCommerce, Ecwid, Webflow, and GoHighLevel marketplaces, serving 200,000+ merchants in 150+ countries.
- Company typePrivate
- Founded2012
- HeadquartersAliso Viejo, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MakkPress Technologies does
MakkPress Technologies, now operating as MakkPress Apps Studio, is a US-based (Aliso Viejo) private LLC founded in 2012 that has pivoted from a full-service eCommerce development and digital marketing agency into a product-led SaaS apps studio. The company builds and distributes a portfolio of performance and SEO utility apps for eCommerce merchants across six major platform marketplaces: Shopify App Store, Wix App Market, BigCommerce Marketplace, Ecwid Apps, Webflow Apps, and GoHighLevel Marketplace. Its three core products are Website Speedy (site-speed optimization with predictive script sequencing, lazy loading, third-party payload isolation, and critical path CSS extraction), Schema JSON-LD (automated structured-data markup with real-time validation and cross-platform sync), and Image Optimizer Pro (dynamic WebP/AVIF delivery, up to 80% compression, and multi-node batch processing), supported by approximately ten add-on modules including MP-Store Credit, Google Search Console, Google Business Profile, Canonical URL, Redirect Broken Links, Spin To Win, and Sold This Month.
The business model is a self-serve SaaS subscription layer with a freemium, no-credit-card-required trial funnel distributed through eCommerce platform app marketplaces, supplemented by standard marketplace commission arrangements with each platform. The company has historically monetized via bespoke agency services (SEO, paid advertising, design, development, and store migration) and retains vertical-specific service offerings across industries such as jewelry, apparel, fashion, cosmetics, food & beverage, hemp & CBD, beauty, healthcare, real estate, and legal, alongside B2B and local SEO. The company claims 100K+ active installations, 200,000+ merchants using its apps, presence in 150+ countries, 99.9% uptime, and a 4.8★ average rating across platforms. Ownership is concentrated with founder Ishan Makkar; the company appears bootstrapped with no disclosed external funding, and the 2026 rebrand to MakkPress Apps Studio formalized the strategic transition from agency services to product-led growth.
MakkPress Technologies firmographics
Firmographics- Name
- MakkPress Technologies
- Legal name
- MakkPress Technologies LLC
- Website
- https://makkpress.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MakkPress Technologies (now MakkPress Apps Studio) is a bootstrapped US-based SaaS apps studio that builds and distributes performance, SEO, and image-optimization apps for eCommerce merchants across Shopify, Wix, BigCommerce, Ecwid, Webflow, and GoHighLevel marketplaces, serving 200,000+ merchants in 150+ countries.
- Ownership category
- akta.pro rank
MakkPress Technologies industry classification
Industry- Product category
- eCommerce SaaS Applications
- NAICS
- Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Web Performance & Acceleration (Caching, Compression, Image Optimization) (HDABAGAG)
- akta.pro secondary industries
- E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE), Load Balancing & Application Delivery (ADC, Global Load Balancing) (HDABAGAF)
Keywords
Where MakkPress Technologies is headquartered
LocationHeadquarters
- HQ city
- Aliso Viejo
- HQ country
- United States
- HQ region
- North America
Markets served
MakkPress Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS App Subscriptions: Subscription-based revenue from Website Speedy, Schema JSON-LD, Image Optimizer Pro, and other utility apps. Free trials available with conversion to paid tiers.
- Marketplace Commissions: Revenue generated through app store listings on Shopify, Wix, BigCommerce, Ecwid, and Webflow marketplaces with standard platform revenue share arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial period available for all apps |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
MakkPress Technologies product offering
Product offeringCore offering
MakkPress Technologies builds and sells performance-critical SaaS applications for eCommerce platforms, anchored by three core products: Website Speedy (site speed and Core Web Vitals optimization), Schema JSON-LD (automated structured data markup for rich snippets), and Image Optimizer Pro (next-gen image format conversion and compression). The apps are distributed through self-serve installations on major eCommerce marketplaces including Shopify App Store, Wix App Market, BigCommerce Marketplace, Ecwid Apps, Webflow Apps, and GoHighLevel Marketplace, serving merchants in 150+ countries with 100K+ active installations.
Product overview
MakkPress Apps Studio (formerly MakkPress Technologies) offers a suite of eCommerce utility apps focused on performance optimization and technical SEO. The portfolio is anchored by three core products — Website Speedy (site speed optimization and Core Web Vitals management), Schema JSON-LD (automated structured data markup for rich snippets), and Image Optimizer Pro (next-gen image format conversion and compression) — supplemented by platform-specific add-on modules across Shopify, BigCommerce, Wix, Ecwid, and Squarespace including MP-Store Credit, Google Search Console, Google Business Profile, Canonical URL, Redirect Broken Links, Spin To Win, Sold This Month, Google Maps, Zipcode Checker, and Canonical Links. All core products are available across multiple platforms including Shopify, Wix, BigCommerce, Ecwid, Webflow, and High Level, and are designed to address site speed, technical SEO, and conversion optimization for eCommerce merchants.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Speedy Site speed optimization app for eCommerce stores that automates predictive script sequencing, lazy loading, third-party payload isolation, and critical path CSS extraction to improve Core Web Vitals and page load times.
- Schema JSON-LD Automated structured data markup app that builds semantic JSON-LD graphs, applies conditional snippet logic, validates markup in real-time, and synchronizes schema across multiple platforms for technical SEO and rich snippet generation.
- Image Optimizer Pro Image optimization app that delivers dynamic WebP/AVIF conversion, compression up to 80% with preserved quality, and multi-node batch processing across distributed nodes.
- MP-Store Credit
Quantifiable outcome
- Site speed improved from 8 sec to 3.5 sec load time
- +4 more outcomes
Companies that use MakkPress Technologies
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
MakkPress Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
MakkPress Technologies partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- ShopifycoreOfficial Shopify Partner with apps listed on Shopify App Store. Recognized for technical excellence in building performance-critical apps for the Shopify ecosystem.
- BigCommercecoreOfficial BigCommerce Partner with multiple apps in the BigCommerce Marketplace including Canonical URL, Redirect Broken Link, and Spin To Win.
- WixcoreOfficial Wix Partner with apps available on Wix App Market including Website Speedy, Image Optimizer Pro, Google Search Console, Google Maps, and other utilities.
- SquarespacesecondaryEsteemed Squarespace Circle Member providing apps and services for Squarespace users.
- EcwidsecondaryApps available on Ecwid platform including Canonical Tag URL, Redirect Broken, and Spin To Win apps.
- WebflowsecondaryApps available on Webflow platform including Website Speedy for Webflow users.
- GoHighLevelsecondaryWebsite Speedy integrated into GoHighLevel marketplace for agency and marketing professional users.
Scale indicators13 records
Recent moves8 records
Expansion highlights6 records
MakkPress Technologies competitors and assessment
Company assessmentDirect peers
- TinyIMG: TinyIMG is a leading Shopify-focused image optimization and SEO app with overlapping functionality to Image Optimizer Pro. Both compete on the same marketplace with similar SMB merchant targets and pricing models.
- Booster: SEO & Speed Optimizer: Booster is a Shopify speed and SEO app that directly overlaps with Website Speedy and Schema JSON-LD. Both target the same merchants with performance optimization and Core Web Vitals improvement.
- Avada SEO & Image Optimizer: Avada offers a suite of Shopify apps for SEO, image optimization, and speed that overlaps materially with Website Speedy and Image Optimizer Pro. It is a multi-product apps studio in the same eCommerce performance category.
- SearchPie: SearchPie is a Shopify SEO app focused on structured data, rich snippets, and technical SEO. It competes directly with Schema JSON-LD for merchant mindshare on technical SEO within the Shopify ecosystem.
- SEOAnt: SEOAnt provides AI-driven SEO optimization for Shopify, including structured data and image optimization. It overlaps with both Schema JSON-LD and Image Optimizer Pro for technical SEO buyers.
- PageFly: PageFly is one of the largest Shopify page builder apps with significant cross-over into site speed and performance optimization add-ons. It competes for the same merchant attention on the Shopify App Store.
- Plug in Speed: Plug in Speed is a Shopify app focused exclusively on site speed optimization, making it a direct head-to-head competitor to Website Speedy in the speed optimization category.
Broad incumbents
- NitroPack: NitroPack is a broader web performance optimization platform serving websites beyond eCommerce. It competes with Website Speedy on speed optimization but targets a wider range of CMS and platform customers.
- Cloudflare: Cloudflare provides CDN, edge computing, and web performance services that compete with Website Speedy's caching and acceleration features. It is a much larger incumbent with a broader portfolio.
Others
- GTmetrix: GTmetrix is a website performance testing and monitoring tool. It is an adjacent player in the performance ecosystem rather than a direct commerce app competitor, but its users overlap with Website Speedy's merchant base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
MakkPress Technologies social profiles
Digital presenceMakkPress Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
MakkPress Technologies leadership team
Management profileNumber of profiles
Profiles9 records
MakkPress Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MakkPress Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MakkPress Technologies
What does MakkPress Technologies do?
MakkPress Technologies builds and sells performance-critical SaaS applications for eCommerce platforms, anchored by three core products: Website Speedy (site speed and Core Web Vitals optimization), Schema JSON-LD (automated structured data markup for rich snippets), and Image Optimizer Pro (next-gen image format conversion and compression). The apps are distributed through self-serve installations on major eCommerce marketplaces including Shopify App Store, Wix App Market, BigCommerce Marketplace, Ecwid Apps, Webflow Apps, and GoHighLevel Marketplace, serving merchants in 150+ countries with 100K+ active installations.
Is MakkPress Technologies a public or private company?
MakkPress Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MakkPress Technologies founded?
MakkPress Technologies was founded in 2012. It employs 11 to 50 people.
Where is MakkPress Technologies based?
MakkPress Technologies is headquartered in Aliso Viejo, United States, in the North America region.
How does MakkPress Technologies make money?
Two revenue lines are on record. SaaS App Subscriptions are the primary driver. The others are marketplace Commissions.
Who are MakkPress Technologies's main competitors?
Direct peers on record are TinyIMG, Booster: SEO & Speed Optimizer, Avada SEO & Image Optimizer, SearchPie, SEOAnt, PageFly and Plug in Speed. Broad incumbents are NitroPack and Cloudflare. GTmetrix is listed as an others.
Does MakkPress Technologies have an API?
No public API is recorded for MakkPress Technologies.
What industry is MakkPress Technologies in?
MakkPress Technologies's product category is eCommerce SaaS Applications. Its primary akta.pro industry code is HDABAGAG, Web Performance & Acceleration (Caching, Compression, Image Optimization), with a secondary code of BPAFAJAE, E-commerce SEO (Category/Product SEO, Merchant Feeds). Its NAICS code is 513210 and its SIC code is 7372.