PageFly
PageFly is an AI-powered drag-and-drop Shopify page builder and CRO platform enabling merchants to design, test, and optimize pages without coding. Operated by SellerSmith Technology JSC from Hanoi, Vietnam, it serves 200,000+ Shopify merchants globally.
- Company typePrivate
- Founded2017
- HeadquartersHanoi, Vietnam
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What PageFly does
PageFly is a native Shopify application providing a drag-and-drop page builder combined with an AI-powered conversion rate optimization (CRO) platform. Founded in 2017 and operated by SellerSmith Technology Joint Stock Company from Hanoi, Vietnam, the product enables merchants to design, test, and optimize landing pages, homepages, product pages, collection pages, blog posts, and password pages without coding. The platform integrates AI capabilities (AI Smart Page for prompt-driven page generation, AI Page Checkup for diagnostics across SEO, copy, layout, and conversion signals, and AI Translator for localization) alongside built-in analytics, click and scroll heatmaps, and A/B testing within a single Shopify-native app. AWS provides core cloud infrastructure, and the product is certified "Built for Shopify" and listed in the "Top 10 Built for Shopify" cohort.
The company reports serving 200,000–230,000+ Shopify merchants with 3,000,000+ pages built and has accumulated 5,600+ Shopify App Store reviews averaging 4.9+ stars, plus G2 Leader recognition in Landing Page Builders (global, Asia Pacific, and Asia categories). Named customers are SMBs across diverse verticals (Keychron in electronics, XMiles in sports nutrition, Chomusubi in food & beverage, Volant in home & decor, Utopia Computers, Lock Feet), with long-tenure users such as Keychron (6 years) and Chomusubi (3+ years). The platform maintains GDPR and CCPA compliance as a Data Processor/Service Provider, with Standard Contractual Clauses for cross-border transfers.
Revenue is generated through subscription fees billed via Shopify's 30-day cycle on a freemium model with multiple paid tiers. Go-to-market is product-led growth: merchants install via the Shopify App Store with a free plan (no credit card required), supported by the PageFly Expert marketplace for certified service partners, an affiliate/referral program offering lifetime discounts, and content channels including a blog, PageFly Academy, YouTube tutorials, and a Slack community. Channel partnerships with Judge.me, SalesHunterThemes, and adjacent products (Ecomate) extend ecosystem reach.
PageFly firmographics
Firmographics- Name
- PageFly
- Legal name
- SellerSmith Technology Joint Stock Company d/b/a PageFly
- Website
- https://pagefly.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PageFly is an AI-powered drag-and-drop Shopify page builder and CRO platform enabling merchants to design, test, and optimize pages without coding. Operated by SellerSmith Technology JSC from Hanoi, Vietnam, it serves 200,000+ Shopify merchants globally.
- Ownership category
- akta.pro rank
PageFly industry classification
Industry- Product category
- Shopify Page Builder Software
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)
Keywords
Where PageFly is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
PageFly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription (App Store Billing): PageFly charges subscription fees billed through Shopify's 30-day billing cycle. Fees are non-cancelable and non-refundable. Pricing tiers vary by feature level. Payment obligations are non-pro-rated for partial months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
PageFly product offering
Product offeringCore offering
PageFly is a native Shopify app (software platform) that provides an AI-powered drag-and-drop page builder and conversion rate optimization (CRO) suite for Shopify merchants. It enables merchants to design, build, test, and optimize any Shopify page type — landing pages, homepages, product pages, collection pages, blog posts, and password pages — without coding, and bundles built-in analytics, heatmaps, A/B testing, and AI features (AI Smart Page, AI Page Checkup, AI Translator) in a single subscription-based product.
Product overview
PageFly is a single unified product — an AI-powered CRO (Conversion Rate Optimization) platform and Shopify page builder — architected as a native Shopify app with multiple integrated feature modules. The core PageFly platform combines a drag-and-drop visual editor with AI capabilities, offering page creation (via AI Smart Page), built-in analytics, A/B testing, and AI-powered optimization (AI Page Checkup, AI Translator). The product is complemented by a template library (100+ pre-built templates), a PageFly Expert Directory for professional services, and PageFly Academy for self-service education. Additional products include the live Demo Store and the upcoming Cart Drawer feature.
Differentiator
Problem solved
Functional benefit
Products and services
- PageFly Shopify Page Builder & AI-Powered CRO Platform The #1 Shopify page builder and AI-powered CRO platform delivered as a native Shopify app. It enables Shopify merchants to design, build, test, and optimize landing pages, homepages, product pages, collection pages, blog posts, and password pages using a drag-and-drop visual editor, with built-in analytics, heatmaps, A/B testing, and AI-driven optimization features all included in a single subscription.
- PageFly Expert Directory (Service Partner Directory) A directory of PageFly-certified third-party experts available for hire to build and optimize Shopify stores using the PageFly platform, providing a professional services channel for merchants who want hands-on build support beyond self-serve.
Quantifiable outcome
- 500% increase in conversion rate (XMiles case study)
- +8 more outcomes
Companies that use PageFly
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
PageFly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature7 records
PageFly partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- SalesHunterThemesminorSalesHunterThemes is a PageFly Theme Partner offering 17 Shopify themes (Blum, Normcore, Electro, Shine, etc.) with 4,000+ customers and 99% positive reviews. The partnership provides joint promotional visibility and cross-referral between the two Shopify ecosystem tools.
- Amazon Web Services (AWS)coreAWS is used as PageFly's subprocessor for cloud data storage, as stated in PageFly's Data Processing Addendum. AWS provides the underlying cloud infrastructure for PageFly's service.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
PageFly competitors and assessment
Company assessmentDirect peers
- Replo: Replo is a Shopify page builder specializing in high-converting landing and homepage experiences for DTC brands, directly comparable to PageFly for the scaling-growth-team and Shopify Plus segments. Replo competes for the same post-click-optimization workflow.
- VWO (Visual Website Optimizer): VWO is an end-to-end CRO platform offering A/B testing, heatmaps, session recordings, and personalization across web and Shopify. PageFly's built-in analytics, heatmaps, and A/B testing compete against VWO for the same CRO budget inside the Shopify stack.
- Zipify Pages: Zipify Pages is a Shopify landing-page builder focused on conversion-optimized templates, page split-testing, and direct-response copy patterns, overlapping with PageFly's landing-page and A/B testing modules. Both target e-commerce brands scaling paid traffic.
- GemPages: GemPages is a top-3 Shopify page builder with a visual editor, templates, and CRO features, competing head-to-head with PageFly for SMB and mid-market Shopify merchants globally. It is among the most-downloaded direct alternatives on the Shopify App Store.
- Shogun: Shogun is a leading drag-and-drop page builder for Shopify and Shopify Plus, directly competing with PageFly across landing pages, A/B testing, and personalization. It targets the same AI-first founders and scaling growth teams segments, making it PageFly's closest direct competitor.
Broad incumbents
- Unbounce: Unbounce is a long-standing landing-page platform with built-in A/B testing and Smart Traffic AI, serving a broader paid-acquisition audience beyond Shopify. It is a broad incumbent competing for the same conversion-optimization use cases PageFly addresses inside the Shopify ecosystem.
- Leadpages: Leadpages is a multi-channel landing-page builder with conversion tools, templates, and lead-capture features aimed at SMBs and marketers. It overlaps with PageFly's small-business page-building value proposition but extends beyond Shopify into WordPress and standalone sites.
- Optimizely: Optimizely is an enterprise experimentation and personalization platform with Web Experimentation competing for the Shopify Plus segment where PageFly positions its Enterprise CRO features. It represents the larger incumbent that PageFly Plus merchants may outgrow to.
- ClickFunnels: ClickFunnels is a sales-funnel builder with landing pages, A/B testing, and one-click upsells, broadly competing with PageFly for merchants building end-to-end conversion flows. ClickFunnels operates outside Shopify-first distribution but overlaps on core page-building use cases.
Others
- Judge.me: Judge.me is Shopify's top reviews app and an active integration/cross-promotion partner of PageFly. It is adjacent infrastructure in the Shopify app ecosystem rather than a direct competitor, but illustrates the partner ecosystem that drives co-discovery for PageFly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PageFly social profiles
Digital presencePageFly compliance and trust
Trust signalCompliance3 records
PageFly financial estimates
Financial estimateRevenue estimate
Valuation estimate
PageFly leadership team
Management profileNumber of profiles
PageFly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PageFly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PageFly
What does PageFly do?
PageFly is a native Shopify app (software platform) that provides an AI-powered drag-and-drop page builder and conversion rate optimization (CRO) suite for Shopify merchants. It enables merchants to design, build, test, and optimize any Shopify page type — landing pages, homepages, product pages, collection pages, blog posts, and password pages — without coding, and bundles built-in analytics, heatmaps, A/B testing, and AI features (AI Smart Page, AI Page Checkup, AI Translator) in a single subscription-based product.
Is PageFly a public or private company?
PageFly is a private company. It is classified as unknown and is currently operating.
When was PageFly founded?
PageFly was founded in 2017. It employs 51 to 100 people.
Where is PageFly based?
PageFly is headquartered in Hanoi, Vietnam, in the Asia region.
How does PageFly make money?
One revenue line is on record: subscription (App Store Billing).
Who are PageFly's main competitors?
Direct peers on record are Replo, VWO (Visual Website Optimizer), Zipify Pages, GemPages and Shogun. Broad incumbents are Unbounce, Leadpages, Optimizely and ClickFunnels. Judge.me is listed as an others.
Does PageFly have an API?
No public API is recorded for PageFly.
What industry is PageFly in?
PageFly's product category is Shopify Page Builder Software. Its primary akta.pro industry code is BPAFACAH, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its SIC code is 7311.