RE/MAX Real Estate Group

What RE/MAX Real Estate Group does

RE/MAX Real Estate Group is an independently owned and operated RE/MAX franchise brokerage headquartered at 2701 Evanston Ave in Erie, Pennsylvania, with two additional offices in Erie (4939 Buffalo Road) and North East, PA. It serves residential buyers and sellers, real estate investors, first-time buyers, and relocating individuals and families across Erie County, PA and adjacent communities extending into New York State. The firm deploys a 40+ agent field sales force organized into named teams (Jim Maphis, Josh Kitchen, Toni & Dennis Smith, Stacey Santos, Mary Lou & Julie Wittman), supported by a 'recruit' funnel and three physical offices for in-person consultation.

The company's core technology platform is the Erie Home Finder consumer portal (eriehomefinder.com), built on the BoldTrail platform from Inside Real Estate, which provides MLS-backed property search, interactive mapping (Google Maps / Leaflet), instant listing alerts, market reports, and Matterport 3D / drone video marketing integrations. A beta-stage 'Search with AI' natural-language property search sits on top of the listing database, and home valuation queries are powered by Zillow and ATTOM Data AVMs. The technology stack is therefore third-party-heavy: no proprietary model, pipeline, or data flywheel is evidenced.

Revenue is generated through traditional residential and commercial real estate commissions on closed buyer and seller transactions, with rates negotiated per deal and not publicly disclosed. Buyer-agent compensation is advertised on listed properties, and the firm also monetizes adjacent services such as digital earnest money deposits (Earnnest), rental applications (Rental Beast), and premium marketing packages (photography, virtual tours, drone video). The business model is fundamentally transactional, cyclical with local housing market conditions, and highly dependent on agent productivity and regional inventory turnover.

Name

RE/MAX Real Estate Group

Legal name

RE/MAX Real Estate Group

Website

https://eriehomefinder.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

RE/MAX Real Estate Group is a Pennsylvania-licensed real estate brokerage franchise operating across Erie County, PA and adjacent New York markets with 40+ agents in three offices, generating commission revenue from residential, investment, and relocation transactions via its Erie Home Finder platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential real estate brokerage
• Property listing search
• Buyer agent representation
• Real estate marketing services
• Relocation assistance

Headquarters

HQ city

Erie

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate commission-based revenue from residential and commercial property sales. Agents earn commissions on completed transactions for both buyers and sellers.
2. Buyer Agent Compensation: Compensation offered to buyer agents for properties listed by RE/MAX Real Estate Group

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

RE/MAX Real Estate Group operates a residential and commercial real estate brokerage franchise serving Erie County, PA and surrounding communities. Services include buyer and seller representation, multi-family and investment property transactions, relocation assistance, professional property marketing (photography, Matterport tours, drone video), and home valuation, all delivered through a network of 40+ licensed agents and the Erie Home Finder property search platform.

Product overview

RE/MAX Real Estate Group operates a multi-product real estate services platform centered on the Erie Home Finder website (eriehomefinder.com), a comprehensive property search portal with AI-powered search capabilities. The core offering includes a MLS-backed property database spanning residential (single family, condos, townhouses), multi-family investment properties, commercial, and land listings across Erie County PA and surrounding regions. The platform integrates AI search (beta), home valuation tools (powered by Zillow/Attom), instant listing alerts, and market reports. Supporting services include professional marketing (photography, Matterport tours, drone videos), relocation assistance, buyer/seller guides, mortgage resources, and an agent roster of 50+ licensed professionals. The ecosystem also includes partner integrations for payments (Earnnest), rentals (Rental Beast), and mapping (Google Maps/Leaflet).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service buyer and seller representation for single family homes, condos, townhouses, and multi-family properties in Erie County, PA and surrounding communities, delivered through a network of 40+ licensed RE/MAX agents.
• Investment and Multi-Family Property Services Specialized representation for buyers and sellers of multi-family investment properties including duplexes, triplexes, apartment buildings, and larger investment packages in the Erie region.
• Relocation Services Assistance for buyers relocating to the Erie area, including neighborhood information, public transportation details, area amenities, and community orientation provided by local RE/MAX agents.
• Property Marketing Services Comprehensive marketing for seller listings including worldwide RE/MAX.com exposure, MLS syndication, individual property websites, professional photography, Matterport virtual tours, and drone videos.
• Commercial and Land Real Estate Services Brokerage representation for vacant land, commercial land, and commercial properties for business operations across the Erie County PA region.

Quantifiable outcome

• 43,000 active buyers in office database
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Children's Miracle Network HospitalsminorOthers · 1 January 1992RE/MAX network supports Children's Miracle Network Hospitals since 1992, including AHN St. Vincent Hospital in Erie. Agents participate in Miracle Home Program where donations stay local to help children in the community receive care.
• Greater Erie Board of RealtorscoreChannel Partner/ Reseller/ DistributorMLS listing syndication through Greater Erie Board of Realtors enabling wide distribution of property listings across multiple platforms and networks.
• BoldTrailcoreTechnology or IntegrationWebsite platform provider powering property search, listing management, CRM, and marketing tools for the brokerage.
• Inside Real EstatecoreTechnology or IntegrationTechnology vendor providing texting and communication services for agent-client interactions.
• ZillowminorChannel Partner/ Reseller/ DistributorHome valuation data integration providing automated price estimates for sellers.
• Rental BeastminorChannel Partner/ Reseller/ DistributorRental application partner enabling prospective tenants to apply for rental listings through the website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Howard Hanna Real Estate Services: Dominant regional brokerage headquartered in Pennsylvania with deep Erie and western PA market presence. Closest direct competitor in geography and customer base, also serving residential buyers/sellers with multi-office coverage.
• Coldwell Banker Select Group: National franchise brand with regional offices competing for the same Erie-area residential listing and buyer representation business. Comparable franchise model and commission-based revenue structure.
• Keller Williams Realty: Large national franchise with agents operating in the Erie region. Directly comparable agent-based commission model and consumer-facing property search platform.
• Century 21 Real Estate: National franchise with regional Erie-area offices competing for residential brokerage market share. Same commission model and similar multi-office distribution approach.
• Berkshire Hathaway HomeServices: National franchise brand with Pennsylvania regional offices. Directly comparable in offering residential brokerage services with franchise-driven marketing support.

Broad incumbents

• RE/MAX (Parent Network): Global parent franchise network providing brand, technology, and lead-generation infrastructure to independent franchisees like RE/MAX Real Estate Group. Comparable business model at scale across thousands of offices.

Emerging players

• Redfin: Tech-enabled residential brokerage operating a hybrid agent model with lower commission structure. Not dominant in Erie today but represents structural competition to traditional commission-based brokerages.
• Compass: Tech-forward national brokerage with premium agent technology and marketing tools. Direct functional competitor for agents and consumer-facing property search experience.
• eXp Realty: Cloud-based national brokerage with low overhead and agent-centric economics. Attracts agents away from traditional franchise models and represents a recruiting threat in mid-sized regional markets.

Others

• Zillow (Premier Agent): Leading consumer-facing real estate portal and home valuation data provider. Both a partner (valuation integration) and a competitor for buyer/seller leads in the Erie region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RemaxErie
• Xx.com/remaxerie

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Real Estate Group