Cypoint Group
- Company typePrivate
- Founded2017
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2B
- OfferingServices
Cypoint Group firmographics
Firmographics- Name
- Cypoint Group
- Legal name
- Cypoint AB
- Website
- https://cypoint.se
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Cypoint Group industry classification
Industry- Product category
- Digital Implementation Services
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC)
Keywords
Where Cypoint Group is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Cypoint Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - E-commerce Implementation: Implementation, customization, and development services for e-commerce platforms including Optimizely and Geins. Includes platform setup, integrations with ERP/CRM/PIM, and ongoing maintenance.
- Professional Services - PIM Implementation: PIM system implementation, data modeling, migration, and consulting services. Includes pre-studies, implementation projects, and ongoing development for Struct, Inriver, Geins, and Akeneo platforms.
- Digital Accessibility Services: Accessibility reviews and consulting services including current state analysis (from 24,900 SEK), accessibility reviews (from 39,900 SEK), and customized packages.
- Consulting and Advisory Services: Strategic consulting for Digital Product Passport (DPP) preparation, supply chain analysis, and system optimization for product information management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | Current State Analysis - Entry-level accessibility assessment |
| Unit Pricing | One time | Accessibility Review - Comprehensive purchase journey analysis |
| Subscription | Monthly | Struct PIM Basic - Entry-level PIM platform |
| Subscription | Monthly | Struct PIM Professional - Mid-tier PIM platform |
| Subscription | Monthly | Struct PIM Premium - Enterprise PIM platform |
| Subscription | Multi-year contract | Struct PIM Enterprise - Custom enterprise PIM solution |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Cypoint Group product offering
Product offeringCore offering
Cypoint Group is a Stockholm-based digital implementation consultancy that helps enterprises deploy and operate third-party PIM (Product Information Management) and e-commerce platforms. The firm delivers strategy, platform selection, data modeling, migration, integration, and ongoing development for Struct PIM, Inriver, Geins, Akeneo, Optimizely, Storyblok, and Contentful. It complements these with Digital Product Passport (DPP) advisory, digital accessibility services for Swedish LPTT compliance, and personalization integrations using Voyado and Relewise.
Product overview
Cypoint Group is a Swedish digital implementation company specializing in e-commerce and Product Information Management (PIM) consulting and implementation services. They do not sell their own software platform; instead, they are implementation partners for third-party PIM and e-commerce platforms. Their core offerings include PIM Implementation Services (working with Struct, Inriver, Geins, and Akeneo) and E-commerce Implementation Services (using Optimizely and Geins). Additionally, they offer specialized services including Digital Product Passport (DPP) Advisory, Digital Accessibility Services, and Personalization Services using Voyado and Relewise. Their go-to-market is consulting-led: they help businesses select the right platforms, implement them, and provide ongoing development and support. They are Preferred Partners with Struct PIM and have established partnerships with Inriver, Geins, Akeneo, Optimizely, Voyado, Relewise, Storyblok, and Contentful.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Zero lost customers in seven years
- +4 more outcomes
Companies that use Cypoint Group
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Cypoint Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature4 records
Cypoint Group partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Struct PIMcoreCypoint is a Preferred Partner with Struct PIM, a modern cloud-based Product Information Management system. They implement Struct for clients and can provide tailored demonstrations in their own demo environment. Struct was founded in 2015 in Odense, Denmark and has over 120 customer companies. Cypoint provides implementation, development, and management services for Struct PIM.
- InrivercoreCypoint is a certified partner with Inriver, the established PIM benchmark known for extremely flexible data modeling. They implement Inriver PIM for clients with complex product structures, particularly enterprise companies with demanding integration requirements. Cypoint conducts pre-studies, implementations, and ongoing development.
- OptimizelycoreOptimizely is featured as a key partner for larger and more complex e-commerce solutions. Cypoint implements and manages Optimizely e-commerce platforms, working with clients like Polarn O. Pyret who use Optimizely for their e-commerce operations.
- GeinscoreGeins is a modern Swedish MACH platform suitable for small and medium-sized businesses. Cypoint implements Geins for e-commerce and also as a PIM option. They co-hosted the B2B e-commerce in transformation event with Geins to share insights on building future B2B businesses.
- VoyadocoreVoyado provides customer data platforms including search and recommendations (Voyado Elevate). Cypoint implements Voyado solutions for e-commerce personalization, having upgraded clients like Polarn O. Pyret from Esales to Voyado Elevate for improved customer journey tracking and personalization.
- StoryblokcoreStoryblok is a headless CMS platform implemented by Cypoint for clients requiring flexible content management. Implemented for Tykoflex's new strategic website in spring 2025, providing scalability, performance, and editor-friendliness.
- KollaminorKolla is a partner in Cypoint's Digital Product Passport webinar collaboration. The joint webinar explored complete information flows for digital product passports and how to extract information from PIM systems to DPP while providing consumer value.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cypoint Group competitors and assessment
Company assessmentBroad incumbents
- Avanade: Accenture/Microsoft joint venture implementing enterprise commerce and PIM platforms at scale. Competes for the same enterprise PIM/e-commerce RFPs but with far broader global delivery capacity.
- Accenture (Digital / Industry X): Global professional services firm with a large Nordic digital practice covering e-commerce, PIM, and content platforms. Competes on enterprise-scale Nordic transformations where global delivery matters.
- Capgemini Engineering / Invent: Global consultancy with Nordic presence and a digital commerce practice that includes PIM, e-commerce, and supply chain traceability. Overlaps with Cypoint on enterprise digital commerce work.
Regional players
- Bouvet ASA: Norwegian-headquartered Nordic IT consultancy with PIM, CMS, and e-commerce implementation capabilities. Comparable regional competitor for enterprise Nordic digital transformation work.
- Netlight Consulting: Nordic digital and tech consultancy with offices in Stockholm and other Nordic cities. Overlapping client base of Nordic enterprises undergoing digital transformation.
- Knowit AB: Nordic IT and digital consultancy with enterprise e-commerce, PIM, and integration practices. Operates across Sweden, Norway, Finland, and Denmark with a similar boutique-to-mid-market service profile.
- Iteam: Swedish tech consultancy delivering e-commerce, CMS, and custom platform implementations for enterprise clients. Direct regional competitor in the Swedish mid-to-enterprise market.
- Consid AB: Swedish IT consultancy with e-commerce and digital platform practices, similar employee scale and enterprise focus. Competes for the same type of Swedish digital transformation engagements.
Direct peers
- Curamando: Nordic digital growth consultancy focused on e-commerce, CRO, and martech for enterprise brands. Comparable to Cypoint in Nordic e-commerce enablement, though Curamando is more strategy-led and less PIM-focused.
- Valtech: Global digital agency that designs and implements e-commerce and PIM solutions for enterprise clients, including Struct, Optimizely, and Akeneo implementations. Most direct global peer to Cypoint's PIM/e-commerce implementation offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cypoint Group social profiles
Digital presenceCypoint Group compliance and trust
Trust signalCompliance1 record
Cypoint Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cypoint Group leadership team
Management profileNumber of profiles
Profiles4 records
Cypoint Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cypoint Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cypoint Group
What does Cypoint Group do?
Cypoint Group is a Stockholm-based digital implementation consultancy that helps enterprises deploy and operate third-party PIM (Product Information Management) and e-commerce platforms. The firm delivers strategy, platform selection, data modeling, migration, integration, and ongoing development for Struct PIM, Inriver, Geins, Akeneo, Optimizely, Storyblok, and Contentful. It complements these with Digital Product Passport (DPP) advisory, digital accessibility services for Swedish LPTT compliance, and personalization integrations using Voyado and Relewise.
Is Cypoint Group a public or private company?
Cypoint Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cypoint Group founded?
Cypoint Group was founded in 2017. It employs 51 to 100 people.
Where is Cypoint Group based?
Cypoint Group is headquartered in Stockholm, Sweden, in the Europe region.
How does Cypoint Group make money?
Four revenue lines are on record. Professional Services - E-commerce Implementation is the primary driver. The others are professional Services - PIM Implementation, digital Accessibility Services and consulting and Advisory Services.
Who are Cypoint Group's main competitors?
Broad incumbents on record are Avanade, Accenture (Digital / Industry X) and Capgemini Engineering / Invent. Regional players are Bouvet ASA, Netlight Consulting, Knowit AB, Iteam and Consid AB. Direct peers are Curamando and Valtech.
Does Cypoint Group have an API?
No public API is recorded for Cypoint Group.
What industry is Cypoint Group in?
Cypoint Group's product category is Digital Implementation Services. Its primary akta.pro industry code is BPAEAJAC, ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.). Its NAICS code is 54151 and its SIC code is 7370.