Estroven

What Estroven does

Estroven is a US-based dietary supplement brand specializing in drug-free, hormone-free menopause symptom relief products. Founded in 1997 and owned by i-Health, Inc., a division of the dsm-firmenich group headquartered in Shelton, Connecticut, the company targets women across all menopause stages — perimenopause, menopause, and post-menopause. Its core technology centers on proprietary botanical extracts, particularly Rhapontic Rhubarb Root Extract (ERr 731), which selectively stimulates estrogen receptor beta to provide estrogen-like benefits without raising estrogen levels; this ingredient has been trusted by physicians for over 20 years and is supported by multiple clinical trials including a two-year safety study. The product portfolio includes multi-symptom relief formulations (caplets and gummies) built on ERr 731, targeted SKUs for stress/energy, sleep, mood, and weight management featuring Sensoril Ashwagandha, CQR-300 (US Patent 8,318,213), Black Cohosh, Melatonin, and Magnolia Bark, a Pre-Menopause formula, an at-home FSH Menopause Stage Indicator Test, and gift cards.

The business model combines a direct-to-consumer e-commerce channel at estroven.com with a Subscribe & Save subscription program offering 10% off recurring deliveries, plus broad mass-market retail distribution through Amazon, Walmart, Target, Walgreens, CVS, Kroger, Meijer, and Costco. International reach is delivered via iHerb and Estroven Canada. Product pricing ranges from $13.99 (Sleep Cool) to $34.99 (Complete + Ashwagandha), with subscription discounts applying across the line. Marketing leverages content (Learning Center blog), email capture with a 20% first-order incentive, a symptom-checker quiz, and the #MasterMenopause social campaign on Facebook and Instagram, supported by a Women's Health Medical Advisory Board for clinical credibility. The brand holds the #1 Menopause Brand of Choice ranking per Nielsen US XAOC and the #1 ranking in the 2025 Pharmacy Times Survey for Women's Health/Menopause Supplements.

Name

Estroven

Legal name

i-Health, Inc.

Website

https://estroven.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Estroven is a US-based dietary supplement brand offering drug-free, hormone-free menopause symptom relief products for women in perimenopause, menopause, and post-menopause, distributed via estroven.com subscriptions and major retailers including Walmart, Target, CVS, and Costco.

Ownership category

akta.pro rank

Headquarters

HQ city

Cromwell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct Product Sales: One-time purchase of menopause supplement products through e-commerce website and retail stores.
2. Subscription/Auto-Ship: Subscribe & Save program offering 10% discount on recurring deliveries with free shipping, no minimums, and ability to skip or cancel anytime. Drives recurring revenue and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels11 records

Marketing channels6 records

Core offering

Estroven manufactures and sells a portfolio of drug-free, hormone-free dietary supplements formulated to relieve physical and emotional symptoms of menopause, including hot flashes, night sweats, sleep disturbances, mood changes, stress, and weight management challenges. Core products use proprietary botanical ingredients such as Rhapontic Rhubarb Root Extract (ERr 731), Sensoril Ashwagandha, and CQR-300 (Cissus quadrangularis extract) across multiple formats including caplets and gummies.

Product overview

Estroven is a menopause relief supplement brand offering a comprehensive portfolio of dietary supplements designed for different menopause stages and symptoms. The core products are the Complete Multi-Symptom Menopause Relief line (available in caplets and gummies) using clinically proven Rhapontic Rhubarb Root Extract. The targeted symptom relief line includes specialized formulations for Stress Relief & Energy Boost, Sleep Cool® (with melatonin), Mood Boost (with Ginkgo Biloba), Weight Management (with CQR-300®), and Pre-Menopause support. The portfolio also includes a diagnostic Menopause Stage Indicator Test (FSH urine test) and gift cards. All products are positioned as drug-free, hormone-free alternatives to hormone replacement therapy, with ingredients sourced from naturally occurring botanicals.

Differentiator

Problem solved

Functional benefit

Products and services

• Estroven® Complete Menopause Relief Gummies Multi-symptom menopause relief supplement in gummy form containing clinically proven Rhapontic Rhubarb Root Extract, shown to reduce hot flashes up to 90%. Plant-based, drug and hormone free, designed for women in menopause.
• Estroven® Complete Multi-Symptom Menopause Relief Caplets Caplet supplement providing relief of all major menopause symptoms using clinically proven Rhapontic Rhubarb Root Extract. Up to 90% reduction in hot flashes and night sweats. Available in 28-count and 60-count sizes.
• Estroven® Complete + Ashwagandha Menopause Relief Caplets Multi-symptom relief caplets combining Rhapontic Rhubarb Root Extract with Sensoril® Ashwagandha to reduce physical, emotional, and mental stress and fatigue while supporting mood and energy during menopause.
• Estroven® Menopause Relief Pre-Menopause Supplement for body and cycle changes during pre-menopause containing CQR-300® for metabolic health and serotonin balance, plus Black Cohosh for hot flashes and night sweats. Available in 30 or 60 day supply.
• Estroven® Menopause Relief Stress Relief & Energy Boost Maximum strength caplets for hot flashes and night sweats with naturally sourced magnolia bark to reduce stress, moodiness, and irritability, plus green tea and yerba mate for energy boost. Contains 52mg caffeine.
• Estroven® Menopause Relief Sleep Cool® Sleep support supplement with clinically proven Melatonin to promote natural sleep and support circadian rhythm regulation, combined with Black Cohosh for hot flash and night sweat relief.
• Estroven® Menopause Relief Mood Boost Mood support supplement with Magnolia Bark for anxiety reduction and Ginkgo Biloba for mental sharpness and memory support, plus Black Cohosh for hot flash relief.
• Estroven® Menopause Relief Weight Management Weight management supplement with clinically proven CQR-300® (Cissus quadrangularis extract) to support metabolic health and serotonin balance for healthy weight management during menopause.
• Estroven™ Menopause Stage Indicator Test At-home FSH (follicle-stimulating hormone) test kit with 5 test strips to help women identify their menopause stage (perimenopause, menopause, or postmenopause) by detecting elevated FSH levels in urine.
• Estroven® Menopause Relief Gift Card Digital gift card redeemable for Estroven menopause relief supplements, available in denominations of $10, $25, $50, and $100. Never expires.

Quantifiable outcome

• Up to 90% reduction in hot flashes and night sweats based on clinical studies after 12 weeks of use
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Recharge PaymentscoreTechnology or IntegrationSubscription management platform provider powering Estroven's Subscribe & Save program. Enables automatic deliveries, flexible scheduling, skip/cancel functionality, and subscription portal access for customers.
• i-Health, Inc.coreOthersDistributor of Estroven products. i-Health, Inc. is a division of dsm-firmenich group and owns the Estroven brand. Located at 2 Corporate Drive, Shelton, CT 06484. Manages all distribution, customer service, and brand operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Olly (Unilever): Olly, owned by Unilever, sells gummy vitamins and women's wellness supplements and overlaps with Estroven's Complete Menopause Relief Gummy launch in form factor and target consumer.
• New Chapter: New Chapter (owned by The Clorox Company's dietary supplement subsidiary) is a broad botanical/wellness supplement company with menopause and women's health SKUs that overlap with Estroven's herbal positioning.
• Gaia Herbs: Gaia Herbs is an established botanical supplement manufacturer offering women's health and menopause SKUs with similar herbal extract positioning and natural-retail distribution.

Direct peers

• Bonafide Health: Bonafide (formerly Boncella) is a women's health company whose core menopause symptom-relief portfolio directly competes with Estroven's Complete Multi-Symptom line via physician-recommended supplements.
• Ritual: Ritual is a digitally-native supplement brand serving women with condition-targeted SKUs (including menopause-related products) in the same botanicals-and-clinical-evidence positioning Estroven uses.
• HUM Nutrition: HUM is a women's wellness supplement brand offering hormone balance, beauty, and stress SKUs that overlap with Estroven's symptom-targeted lines, primarily through DTC and specialty retail.
• O Positiv: O Positiv's MENO line is a direct competitor in the menopause supplement category, targeting the same demographic (women in perimenopause/menopause) with similar symptom-relief claims. Both brands compete on retail shelf and DTC channels.
• Amberen: Amberen is a long-standing menopause supplement brand (MenoLibido, Perimenopause, Multi-Symptom) sold through similar pharmacy and mass-retail channels as Estroven, with overlapping product architecture.
• Wholier: Wholier is a digital-first women's wellness brand focused on perimenopause and menopause supplements, building direct-to-consumer traffic in the same category Estroven serves.

Others

• Culturelle: Culturelle is a sister brand under i-Health, Inc. (Estroven's parent), sharing distribution, e-commerce, and brand operations infrastructure — a useful operating peer for benchmarking shared corporate capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Estroven
• Instagraminstagram.com/estrovenproducts
• Xx.com/Estroven

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estroven