GRRR

What GRRR does

Norday is a Dutch digital design and innovation agency formed in 2024 through the merger of GRRR (founded 2003, Amsterdam) and IN10, now operating from a Rotterdam headquarters (Westblaak 122a) with a secondary meeting space in Amsterdam and a combined headcount of 68 specialists. The agency operates as part of the Handpicked agencies group, a curated network of Dutch creative and digital firms.

The firm delivers four integrated service lines: Innovation by design (co-creation methodology for organizational transformation), Digital experiences (web and mobile service design), Brand design (identity and visual systems), and AI for Good (human-centered AI applications). Work is delivered through a consultative, co-creation model targeting enterprise and government organizations in four primary verticals: healthcare, culture, climate tech, and public services. Pricing is project-based and not publicly disclosed.

Go-to-market is sales-led and relationship-driven, supported by organic channels (LinkedIn, Instagram, website content, irregular newsletter), awards-driven credibility (FONK150, Emerce100), and the Handpicked network's referral flow. Revenue is derived from professional services fees with no disclosed productized SaaS or licensed IP revenue streams. The company is privately held with no disclosed venture or institutional funding.

Name

GRRR

Legal name

Norday

Website

https://grrr.nl

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Norday (formerly GRRR, merged with IN10 in 2024) is a Rotterdam-based digital design and innovation agency with 68 specialists serving Dutch enterprise and government organizations in healthcare, culture, climate tech, and public services through branding, digital experiences, and human-centered AI solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Digital Design & Innovation Services: Professional services revenue from providing innovation by design, digital experiences, and brand design services to organizations in healthcare, culture, climate tech, and public services sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GRRR (now operating as Norday following a 2024 merger with IN10) is a Dutch digital design and innovation agency that delivers branding, digital marketing, web design, UX design, SEO, PR, and AI-enabled digital services. The firm uses a co-creation approach to design digital products, services, and experiences for organizations in healthcare, culture, climate tech, and public services.

Product overview

Norday (formerly GRRR, merged with IN10) is a unified digital design & innovation agency offering a portfolio of four integrated services: Innovation by design, Digital experiences, Brand design, and AI for Good. The agency serves organizations in healthcare, culture, climate tech, and public services with a team of 68 specialists based in Rotterdam (HQ) and Amsterdam. The services are delivered through co-creation with clients to develop digital products and AI solutions that put people at the center.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation by design A design methodology service that helps organizations develop innovative solutions through co-creation and human-centered design approaches. It is delivered to enterprise and public-sector clients.
• Digital experiences Design and development of digital services and user experiences for web and mobile platforms that create impact on how people work, live, play, and grow. Targeted at organizations seeking digital product and service design.
• Brand design Brand identity and design services that help organizations establish distinctive visual identities and messaging, including branding, digital marketing, SEO, and PR.
• AI for Good Human-centered AI applications designed to create positive impact, focusing on solutions for healthcare, culture, climate tech, and public services organizations.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Handpicked AgenciesminorOthersNorday is part of the Handpicked Agencies network, a curated group of agencies. Norday is listed under 'Onze agencies' (Our agencies) on the Handpicked website.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fabrique: Dutch design and digital agency focused on brand, digital products, and service design, often working with cultural, public-sector, and purpose-driven clients — closely mirrors Norday's vertical mix and service portfolio.
• Informaat: Dutch digital agency combining strategy, design, and technology for healthcare, government, and cultural organizations — overlaps directly with Norday's vertical specialization.
• Lava: Amsterdam-based digital design and innovation agency serving cultural, healthcare, and public-sector clients with strategy, design, and digital product work — strong direct peer.
• Reshift: Dutch digital agency with strengths in digital product development, brand, and experience design for healthcare and public services — directly comparable in service mix and verticals.
• Studio Dumbar (part of Dept): Renowned Dutch brand and design studio with public-sector and cultural sector projects, providing a similar premium brand design offering as Norday's brand design practice.
• Momkai: Amsterdam-based digital design and innovation agency with strong cultural and public-sector references, directly comparable to Norday in size, geography, and client base.
• DEPT: Largest independent Dutch digital creative and technology agency, offering brand design, digital experiences, and AI/engineering services across Europe — the most directly comparable Dutch-headquartered peer to Norday.
• Total Design: Long-established Amsterdam design agency with brand, digital, and service design practices serving cultural and public-sector clients — comparable heritage and vertical focus.

Broad incumbents

• Accenture Song: Global experience and design arm of Accenture, operating broadly across digital transformation, brand, and AI services — represents the scaled incumbent competition Norday faces for large enterprise mandates.
• Deloitte Digital: Global digital transformation practice offering strategy, design, and technology services to large enterprises and governments — relevant broad incumbent for public-sector and large healthcare accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/norday-agency
• Instagraminstagram.com/norday_agency
• Xx.com/grrr_nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRRR