IDASO

What IDASO does

IDASO (Idaso Ltd) is an Irish traffic, transport, and mobility data company founded in 2014 by Ian Kerr and headquartered in Mullingar, County Westmeath, with an additional office in Edinburgh, United Kingdom. The company provides a unified stack of cloud-based software and field survey services built around AI-powered video analysis: its Auto Count engine uses neural networks to automatically identify, classify, and track vehicles from miniaturized CCTV footage, complemented by Smarter Counting (computer-aided manual counting via games controller), Analyser (data visualization and peak-hour/flow reporting), Core (survey project management), Global Team Plus (crowdsourced enumerator network), and mytrafficcounts.com (historical traffic survey database).

IDASO's commercial offering combines professional-services revenue (turning movement counts, automatic traffic counts, parking surveys, ANPR/Bluetooth origin-destination studies, and pedestrian/footfall studies delivered to public-sector and consulting clients) with recurring software subscription revenue from its Analyser, Core, and Smarter Counting platforms. The company serves local county councils, the National Transport Authority, Transport Infrastructure Ireland, and engineering consultancies including Arup, Systra, and DBFL, primarily through formal tender and RFP processes, and has completed projects across Ireland, the UK, and Belgium.

The go-to-market is enterprise field sales into government and engineering buyers, supplemented by a self-serve database portal and a channel partnership with GeoMobility for international delivery. Pricing is quote-based and project-dependent. IDASO operates with 11–50 employees, holds no disclosed institutional funding beyond Enterprise Ireland support and an early Zoosh Group investment, and is GDPR-compliant by design — a meaningful requirement for processing ANPR and CCTV-derived personal data in the EU.

Name

IDASO

Legal name

Idaso Ltd

Website

https://idaso.ie

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

IDASO is an Irish traffic data collection and analysis firm serving government councils, transport authorities, and engineering consultants with AI-powered CCTV vehicle classification, cloud-based survey management software, and historical traffic data for transport planning.

Ownership category

akta.pro rank

Product category

Traffic Data Collection and Analytics

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

Keywords

• Traffic data collection
• Traffic survey services
• AI vehicle classification
• Transport planning data
• Traffic data analytics

Headquarters

HQ city

Mullingar

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Traffic Data Collection Services: Primary revenue stream from providing various traffic survey services including turning counts, automatic traffic counts, parking surveys, ANPR surveys, origin/destination surveys, and pedestrian studies. Services are provided to government councils and consulting engineers on a project basis.
2. Software Subscriptions and Licensing: Revenue from providing access to proprietary software platforms including Analyser (data analysis), Core (project management), and Smarter Counting for traffic data processing and visualization

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

IDASO provides traffic, transport and mobility data collection and analysis services through proprietary AI-powered software platforms (Auto Count, Analyser, Smarter Counting, Core, mytrafficcounts.com) and field survey services including turning movement counts, automatic traffic counts, parking surveys, ANPR/Bluetooth origin-destination surveys, and pedestrian/footfall studies. Data is collected in a fully GDPR-compliant manner for strategic planning, traffic impact assessments, property management, and transport infrastructure projects across Ireland, UK, Belgium, and other international markets.

Product overview

IDASO offers a unified suite of traffic, transport and mobility data solutions comprising proprietary software platforms and field data collection services. The core offering centers on three integrated software products: Analyser (data visualization and analysis), Auto Count (AI-powered video processing for automated vehicle detection), and Smarter Counting (computer-aided manual counting). These are supported by the Core project management platform and mytrafficcounts.com database portal. Field services include turning movement counts, automatic traffic counts, parking surveys, origin-destination surveys using ANPR/Bluetooth, and pedestrian footfall studies. The platform leverages AI and neural networks for automated vehicle classification from CCTV footage, enabling GDPR-compliant data collection from Maynooth to Malaysia for strategic planning, traffic impact assessments, and property management applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Analyser

Quantifiable outcome

• Reduces manual counting effort through AI-powered automated classification from CCTV footage
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• GeoMobilitycoreStrategic or Co-development Partner · 1 March 2023GeoMobility serves as IDASO's international delivery partner for large-scale traffic survey projects outside Ireland. IDASO collaborated with GeoMobility to deliver a comprehensive 3-week survey across the city of Antwerp, Belgium, demonstrating effective cross-border partnership in European markets.
• Enterprise IrelandsupportingGTM or Marketing Partner · 1 September 2018Enterprise Ireland supported IDASO's UK expansion through their trade mission to Scotland, where IDASO announced the opening of its first Edinburgh office in October 2018. Enterprise Ireland assists Irish companies in developing international markets.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sensys Networks: Provides wireless in-road traffic detection sensors and intersection analytics. Comparable in delivering intersection and traffic-counting data to traffic engineers and municipalities.
• Miovision: Canadian company providing AI-powered video traffic counting and analytics from intersections. Closest direct peer - same product category (computer-vision-based turning movement counts), same customer base (municipalities and traffic engineers), and same business model.
• KL Systems: UK-based traffic survey company providing manual counts, video surveys, and data collection services to local authorities and consultants in the UK. Comparable service offering and customer base across the UK and Ireland.

Emerging players

• Waycare: AI-driven traffic management platform using existing infrastructure data for predictive incident management. Emerges as an AI/data-led competitor in the same municipal transportation space.
• Traffic Logix: Provides traffic calming, data collection, and counting solutions for municipalities. Smaller scope, comparable in serving the same municipal traffic data buyer.

Broad incumbents

• Cubic Transportation Systems: Large systems integrator serving transport authorities with fare collection, traffic management, and urban analytics. Much broader scope but competes for adjacent procurement budgets.
• Iteris: US-listed intelligent transportation systems provider offering traffic detection, analytics, and planning software. Broader portfolio spanning sensors, software, and consulting for DOTs and municipalities.
• Q-Free: Norwegian ITS provider offering traffic management, tolling, and connected vehicle solutions. Comparable in serving European transport authorities, with broader hardware and software portfolio.
• INRIX: US-based mobility intelligence provider delivering traffic analytics, road analytics, and smart-city dashboards to public agencies. Overlaps with IDASO's mobility dashboard and traffic analytics use cases at larger scale.

Others

• GeoMobility: Belgian traffic data collection partner of IDASO, delivering traffic surveys internationally. Acts as both a competitor in some markets and an in-market delivery partner for IDASO's European expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/idasoltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDASO