KEDEM
KEDEM is a privately held Israeli natural cosmetics company, founded in 1996, that grows organic Judean Desert plants and manufactures plant-based skincare, haircare, body, nail, and oral care products at its GMP-certified Kibbutz Carmel facility, selling via Israel retail branches, worldwide DTC e-commerce, and beauty institute resellers.
- Company typePrivate
- Founded1996
- HeadquartersMoshava, Israel
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What KEDEM does
KEDEM (עשבי קדם, operating as "Herbs of Kedem") is a privately held Israeli natural cosmetics company founded in 1996 in the Yattir area of the Judean Desert. The company develops, manufactures, and sells plant-based skincare, haircare, body care, nail care, oral care, and aromatherapy products derived from medicinal plants it grows in organic-certified plots in the Judean Desert region, supplemented by Dead Sea mineral salts. The portfolio spans approximately 25+ SKUs across face (TSUKIM, BOTO-V, MESHI, KARMEL, MAYANNE, SHELEG), hair (SAMSONIT, DANDY, ADIR, RAAMA, ORTAN), body (BARKAN, ELISHA, JORDAN OIL, LEVONA), nail (REGALIM), oral care (GUMON, SHEN) and specialty categories, with all products manufactured in-house at a GMP-certified facility in Kibbutz Carmel, certified organic on the cultivation side, kosher for Passover, and approved by the Israeli Ministry of Health. Core technical assets include a granted US Patent (US8530435B2) on plant-based hair growth-regulating compounds and proprietary cultivation of desert-adapted species (Anchusa, Artemisia, Buxus) with elevated bioactive concentrations.
The company makes money through three primary channels: direct-to-consumer e-commerce at kedem.bio with worldwide home delivery and free shipping above 299 ILS; owned physical retail branches across Israel's North, Central, and South regions; and a beauty institute channel that distributes professional products for pigmentation, mesotherapy, and related treatments. Pricing spans trial sizes at 15-30 ILS through regular SKUs at 45-296 ILS up to premium bundles at 299-1,050 ILS, supported by a 90-day money-back guarantee and a "Friends Club" loyalty program offering a 10% first-purchase discount. Primary customer cohorts are women seeking natural anti-aging and skin-firming solutions, with secondary segments in adolescent acne care, hair/scalp health, and nail/foot care. The company is led by CEO Dr. Amir Kitron, a former head of the Center for Development and Research of Judea and lecturer at Ariel University, who oversees research and extraction method development. English and Russian storefronts indicate active international DTC expansion beyond the Israeli domestic base.
KEDEM firmographics
Firmographics- Name
- KEDEM
- Legal name
- עשבי קדם
- Website
- https://kedem.bio
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KEDEM is a privately held Israeli natural cosmetics company, founded in 1996, that grows organic Judean Desert plants and manufactures plant-based skincare, haircare, body, nail, and oral care products at its GMP-certified Kibbutz Carmel facility, selling via Israel retail branches, worldwide DTC e-commerce, and beauty institute resellers.
- Ownership category
- akta.pro rank
KEDEM industry classification
Industry- Product category
- Natural Cosmetics
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industries
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Hand & Foot Care (CRABAAAE)
Keywords
Where KEDEM is headquartered
LocationHeadquarters
- HQ city
- Moshava
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
KEDEM business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Direct E-commerce Sales: Online sales through kedem.bio website with home delivery worldwide, offering direct-to-consumer pricing with free shipping over 299 ILS.
- Retail Store Sales: Physical retail stores (branches) across Israel operating in North, Central, and South regions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trial/Mini Products |
| Unit Pricing | Pay-as-you-go | Regular Size Products |
| Unit Pricing | Pay-as-you-go | Premium/Bundles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
KEDEM product offering
Product offeringCore offering
KEDEM develops, manufactures, and sells natural and organic cosmetics formulated from plants grown and cultivated in the Judean Desert region of Israel. Its product range spans anti-aging skincare, hair strengthening treatments, body care, nail care, men's grooming, and specialty items, marketed under the Kedem and Idan brands.
Product overview
KEDEM (עשבי קדם) is a natural and organic cosmetics company specializing in plant-based skincare, haircare, and body care products. The company operates a portfolio of distinct product lines including facial skincare (TSUKIM for skin toning, BOTO-V for neck/chest tightening, MESHI anti-aging serum, KARMEL anti-aging cream), cleansers (MAYANNE facial soap), hair care (SAMSONIT, DANDY shampoos, ADIR conditioner, RAAMA scalp serum), body care (BARKAN massage ointment, ELISHA irritated skin cream), nail care (REGALIM), and specialty products (MACCABIM Helichrysum oil, oral care GUMON toothpaste, SHEN oral spray). All products are based on plants from the Judean Desert region, grown in organic farming conditions, and manufactured at the company's GMP-certified facility. The company offers individual products as well as bundled packages and provides a loyalty club program for customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Idan Anti-Aging Face Cream
Quantifiable outcome
- Visible firming effect immediately after application (for products like TSUKIM and BOTO-V)
- +1 more outcomes
Companies that use KEDEM
Customer profileSegments4 records
Ideal customer profiles2 records
KEDEM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
KEDEM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Beauty Institutes (Partner)minorBeauty institutes that work with professional products from KEDEM for purposes of pigmentation treatment, mesotherapy and other treatments.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
KEDEM competitors and assessment
Company assessmentDirect peers
- AHAVA Dead Sea Laboratories: Israeli cosmetics manufacturer founded on a regional natural resource (Dead Sea minerals), with DTC e-commerce, global distribution, and product lines spanning skincare, body care, and anti-aging — directly comparable to KEDEM's Judean Desert botanical positioning.
- Sabon: Israeli natural personal care brand selling bath, body, and skincare products through DTC, retail, and global department-store channels. Comparable scale, regional natural-resource narrative, and similar omnichannel structure.
- Premier Dead Sea: Israeli Dead Sea-based cosmetics manufacturer with global DTC and wholesale distribution. Closely comparable regional natural-resource narrative and product categories to KEDEM.
- Jurlique: Australian natural skincare company built on proprietary botanical cultivation and a similar 'farm-to-skin' value proposition. Comparable premium positioning and category overlap in skincare and body care.
- Antipodes: New Zealand natural skincare brand marketing botanical ingredients with regional provenance — paralleling KEDEM's Judean Desert terroir story. Comparable product range and premium natural positioning.
- Dr. Hauschka: Natural/biodynamic skincare brand with a comparable focus on plant-derived formulations, treatment-oriented skincare, and a DTC-plus-professional-channel distribution model.
- Korres: Greek natural cosmetics brand built on native botanical ingredients with comparable product mix (skincare, body, haircare) and a similar DTC-plus-selective-retail distribution model.
Broad incumbents
- Burt's Bees: Large-scale natural personal care brand with broad skincare, body, and lip-care lines. Comparable plant-based positioning and natural cosmetics value proposition, though at materially larger scale and with mass-market distribution.
- Weleda: Long-established natural and biodynamic skincare/body care brand with global retail distribution. Overlaps with KEDEM in plant-based anti-aging, body care, and the natural cosmetics value proposition, though at substantially greater scale.
- L'Occitane en Provence: Globally established botanical-based cosmetics company with a regional provenance story (Provence). Comparable product categories (skincare, body, haircare) and a similar plant-derived positioning, but at much larger scale and with a broader retail footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KEDEM social profiles
Digital presenceKEDEM compliance and trust
Trust signalCompliance4 records
KEDEM financial estimates
Financial estimateRevenue estimate
Valuation estimate
KEDEM leadership team
Management profileNumber of profiles
Profiles1 record
KEDEM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KEDEM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KEDEM
What does KEDEM do?
KEDEM develops, manufactures, and sells natural and organic cosmetics formulated from plants grown and cultivated in the Judean Desert region of Israel. Its product range spans anti-aging skincare, hair strengthening treatments, body care, nail care, men's grooming, and specialty items, marketed under the Kedem and Idan brands.
Is KEDEM a public or private company?
KEDEM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KEDEM founded?
KEDEM was founded in 1996. It employs 11 to 50 people.
Where is KEDEM based?
KEDEM is headquartered in Moshava, Israel, in the Middle East region.
How does KEDEM make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Store Sales.
Who are KEDEM's main competitors?
Direct peers on record are AHAVA Dead Sea Laboratories, Sabon, Premier Dead Sea, Jurlique, Antipodes, Dr. Hauschka and Korres. Broad incumbents are Burt's Bees, Weleda and L'Occitane en Provence.
Does KEDEM have an API?
No public API is recorded for KEDEM.
What industry is KEDEM in?
KEDEM's product category is Natural Cosmetics. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments). Its NAICS code is 32561 and its SIC code is 2844.