Tapps Games
Tapps Games is a privately held Brazilian mobile game developer and publisher, founded in 2010 and headquartered in São Paulo, with 400+ titles and 1 billion+ lifetime downloads across iOS and Android. It monetizes a freemium portfolio spanning virtual pet, idle/clicker, RPG, and simulation games via in-app purchases, ads, and subscriptions.
- Company typePrivate
- Founded2010
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Tapps Games does
Tapps Games (legal entity Tapps Tecnologia da Informação Ltda) is a privately held Brazilian mobile game developer and publisher founded in 2010 and headquartered in São Paulo. The company develops and publishes more than 400 game titles across the casual, simulation, idle/clicker, virtual pet, deck-building RPG, and paleontology adventure genres, distributed globally on iOS and Android through Google Play, Apple App Store, Amazon Appstore, and Huawei App Store. Cumulative downloads exceed 1 billion worldwide. Flagship franchises include My Boo and My Boo 2 (virtual pets), Money Tree 2 (idle clicker), Card Guardians (deck-building RPG), Dino Quest 2 (paleontology), Vlogger Go Viral (vlogger simulation), and Cow Evolution (idle clicker). The CEO is Flavio Miyamaru.
The business runs on a freemium model: games are free to download and play, and revenue is generated through a combination of in-app purchases (virtual currency and items, processed via the app stores' payment rails), in-game advertising across more than ten mediated ad networks (AdMob, AdColony, AppLovin, Chartboost, Facebook Audience Network, HyprMX, IronSource, Mopub, Tapjoy, UnityAds, Vungle), and in-app subscriptions. Analytics and attribution are handled through AppsFlyer, Google Analytics, and Flurry; backend and web infrastructure runs on AWS, Heroku, and WordPress. The company maintains COPPA, CalOPPA, and GDPR compliance, supporting a deliberately family- and children-inclusive content posture alongside broader casual-gamer appeal.
Tapps has remained founder-owned and bootstrapped since inception, with no disclosed institutional funding, M&A activity, or external strategic transactions. Its competitive position rests on the breadth of its content catalog, multi-store distribution footprint, and operational longevity in a highly competitive segment, while its primary structural dependencies are the Apple and Google app stores as discovery and payment gatekeepers. The company is certified as a Great Place to Work and maintains an active careers pipeline through LinkedIn and a ClickUp-hosted recruitment portal.
Tapps Games firmographics
Firmographics- Name
- Tapps Games
- Legal name
- TAPPS TECNOLOGIA DA INFORMAÇÃO LTDA
- Website
- https://tappsgames.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Tapps Games is a privately held Brazilian mobile game developer and publisher, founded in 2010 and headquartered in São Paulo, with 400+ titles and 1 billion+ lifetime downloads across iOS and Android. It monetizes a freemium portfolio spanning virtual pet, idle/clicker, RPG, and simulation games via in-app purchases, ads, and subscriptions.
- Ownership category
- akta.pro rank
Tapps Games industry classification
Industry- Product category
- Mobile Gaming
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
- akta.pro secondary industries
- Mobile App Stores (General) (MPAFACAC), Mobile Game Stores & Alternative App Stores (MPAFACAD)
Keywords
Where Tapps Games is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Tapps Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- In-App Purchases: Free-to-play model with virtual currency and virtual in-game items available for purchase. Purchases are processed through platform app stores (Google Play, Apple App Store). All purchases are final and non-refundable per terms of service.
- Advertising Revenue: Advertising displayed within mobile games through third-party ad networks including Admob, AdColony, Applovin, Chartboost, Facebook Audience Network, HyprMX, IronSource, Mopub, Tapjoy, UnityAds, and Vungle. Allows many services to remain free for users.
- Subscription Revenue: Monthly subscription offerings within games for ongoing content access or premium features. Users can manage and cancel subscriptions through Google Play Store or Apple App Store settings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free access to all games with optional in-app purchases |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Tapps Games product offering
Product offeringCore offering
Tapps Games develops and publishes free-to-play mobile games for iOS and Android, with a portfolio of 400+ titles spanning simulation, virtual pet, idle clicker, deck-building RPG, and adventure genres. Games are distributed globally through major app stores (Google Play, Apple App Store, Amazon Appstore, Huawei App Store) and monetized via in-app purchases of virtual currency and items, in-game advertising through third-party ad networks, and in-game subscriptions.
Product overview
Tapps Games is a mobile game developer and publisher that has created a portfolio of over 400 titles downloaded more than 1 billion times. The company's flagship products include simulation games like Vlogger Go Viral, virtual pet games such as My Boo and My Boo 2, idle clicker games including Money Tree 2 and Cow Evolution, deck-building RPGs like Card Guardians, and adventure games such as Dino Quest 2. The company operates primarily on mobile platforms (iOS and Android) and offers its games through Google Play and Apple App Store.
Differentiator
Problem solved
Functional benefit
Products and services
- Vlogger Go Viral A vlogging simulation game for iOS and Android where players start their own vlogging channel, create viral videos, win fans, and grow their social media presence. Distributed free via Google Play and Apple App Store with in-app purchases.
- My Boo A virtual pet simulation game for iOS and Android where players raise, dress, feed, and play minigames with an adorable virtual companion. Free to download with in-app purchases.
- My Boo 2 Sequel to My Boo featuring enhanced 3D graphics where players can feed, dress, and play with their virtual pet in an immersive environment on Android.
- Money Tree 2 Idle clicker game for iOS and Android where players grow a virtual money tree through incremental upgrades to become millionaire, billionaire, and trillionaire. Free with in-app purchases.
- Card Guardians Strategic deck-building RPG for iOS and Android set in the world of Valentia where players build card decks and battle monsters and the Guardians of Chaos. Free with in-app purchases.
- Dino Quest 2 Paleontology-themed adventure game for iOS and Android featuring fully 3D dinosaurs displayed as part of a fossil collection found through exploration. Free with in-app purchases.
- Cow Evolution Idle clicker game for iOS and Android featuring the satirical premise of cows taking over the world with evolution mechanics. Free with in-app purchases.
Companies that use Tapps Games
Customer profileSegments2 records
Ideal customer profiles2 records
Tapps Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
Feature4 records
Tapps Games partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Google PlaycorePrimary app distribution platform for Android. Tapps Games publishes all games through Google Play Store for Android users worldwide.
- Apple App StorecorePrimary app distribution platform for iOS. Tapps Games publishes all games through Apple App Store for iOS users worldwide.
- Admob (Google)coreMobile advertising platform providing in-game advertisements. Admob collects device identifiers (IP address, IDFA, Android Advertising ID) and usage data for ad targeting.
- Amazon AppstoreminorAlternative Android app store for Amazon device users.
- Huawei App StoreminorAlternative app store for Huawei device users in regions where Google Play is unavailable.
- Windows Phone StoreminorLegacy app store distribution for Windows Phone devices (historical platform).
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Tapps Games competitors and assessment
Company assessmentBroad incumbents
- Supercell: Finnish mobile game developer behind Clash of Clans and Brawl Stars. Comparable as a mobile-first game publisher with global hits, though operating at a larger scale and in mid-core rather than casual genres.
- Zynga: US-based social and mobile game publisher (Take-Two subsidiary) with a broad casual portfolio. Comparable as a larger mobile gaming incumbent operating in similar casual and simulation categories.
- King Digital Entertainment: UK-based mobile game publisher and Activision Blizzard subsidiary behind Candy Crush. Comparable as a casual mobile gaming incumbent with broader scale and a more concentrated hit-driven portfolio.
Direct peers
- Voodoo: French mobile game publisher specializing in hyper-casual and casual titles with billions of downloads. Closely comparable as a mobile-first publisher competing in the same casual/idle categories where Tapps operates.
- Miniclip: Swiss-based mobile and online game publisher with a portfolio of casual titles including 8 Ball Pool. Comparable as a long-standing casual mobile publisher with global reach and a multi-genre portfolio.
- Playrix: Russian-founded casual mobile game publisher known for Homescapes and Gardenscapes. Comparable as a mid-to-large casual mobile publisher with franchise-based IP and global distribution.
- Peak Games: Turkish mobile game publisher (acquired by Zynga) known for casual puzzle and social card games. Comparable as a mobile-first casual publisher serving similar global audiences.
- Outfit7: Slovenian studio behind the Talking Tom franchise and other global casual mobile hits. Comparable as a mid-sized mobile game developer with franchise IP and broad casual audience reach.
- Jam City: Los Angeles-based mobile and social game developer known for Cookie Jam and Disney-themed titles. Comparable as a mid-sized mobile game publisher focused on casual genres with global distribution.
- Rovio Entertainment: Finnish mobile game company best known for the Angry Birds franchise. Comparable as a mid-sized mobile-first publisher with strong franchise IP and global distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tapps Games social profiles
Digital presenceTapps Games compliance and trust
Trust signalCompliance3 records
Tapps Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tapps Games leadership team
Management profileNumber of profiles
Profiles1 record
Tapps Games funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tapps Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tapps Games
What does Tapps Games do?
Tapps Games develops and publishes free-to-play mobile games for iOS and Android, with a portfolio of 400+ titles spanning simulation, virtual pet, idle clicker, deck-building RPG, and adventure genres. Games are distributed globally through major app stores (Google Play, Apple App Store, Amazon Appstore, Huawei App Store) and monetized via in-app purchases of virtual currency and items, in-game advertising through third-party ad networks, and in-game subscriptions.
Is Tapps Games a public or private company?
Tapps Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tapps Games founded?
Tapps Games was founded in 2010. It employs 101 to 250 people.
Where is Tapps Games based?
Tapps Games is headquartered in São Paulo, Brazil, in the Latin America region.
How does Tapps Games make money?
Three revenue lines are on record. In-App Purchases are the primary driver. The others are advertising Revenue and subscription Revenue.
Who are Tapps Games's main competitors?
Broad incumbents on record are Supercell, Zynga and King Digital Entertainment. Direct peers are Voodoo, Miniclip, Playrix, Peak Games, Outfit7, Jam City and Rovio Entertainment.
Does Tapps Games have an API?
No public API is recorded for Tapps Games.
What industry is Tapps Games in?
Tapps Games's product category is Mobile Gaming. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores, with a secondary code of MPAFACAC, Mobile App Stores (General). Its SIC code is 7990.