Obela Fresh Dips & Spreads

What Obela Fresh Dips & Spreads does

Obela Fresh Dips & Spreads is a food manufacturing company that produces a portfolio of fresh dips and spreads, principally hommus, with extensions into tzatziki and guacamole. Its product architecture spans three layers: a core hommus range built on chickpeas, tahini, and garlic in 220g, 450g, and 1kg formats; a garnished hommus line with eight flavour variants (including jalapeno, roasted pine nut, caramelised onion, pistachio lemon dukkah, sweet beetroot, roasted capsicum, spicy harissa, and garlic and smashed falafel); and an on-the-go snacking line combining 60-125g portioned hommus or tzatziki with wholegrain rice crackers, including high-protein 13-16g variants and 3x60g single-serve packs. Products are positioned as gluten-free, plant-based, vegetarian, kosher, and free from artificial colours and flavours, targeting everyday Australian and New Zealand consumers across snacking, family meals, and entertaining occasions.

The business operates as a wholly-owned subsidiary of PepsiCo under the legal entity Obela Fresh Dips & Spreads Pty Ltd, headquartered at Level 10, 177 Pacific Highway, North Sydney, with a team distributed across Australia and New Zealand. Revenue is generated through one-time sales of branded consumer packaged goods via traditional grocery retail channels: Woolworths, Coles, Independent Supermarkets (IGA), ALDI, and Costco. The brand is supported by an organic social presence on Facebook, Instagram, and LinkedIn plus a recipe-driven content section on its website, with no disclosed direct-to-consumer e-commerce channel.

The company's origin story begins in New York in 1986; its Australian operations launched in 2011 with the Red Rock Deli dip range, expanded via the 2012 acquisition of Copperpot, and re-launched in 2013 under the Obela brand with iconic red-rimmed packaging. A 2016 acquisition of Florentin further extended the portfolio. PepsiCo ownership provides manufacturing scale, category-management infrastructure, and broad retail access, but financial details including revenue, headcount, and pricing remain undisclosed in the public sources reviewed.

Name

Obela Fresh Dips & Spreads

Legal name

Obela Fresh Dips & Spreads Pty Ltd

Website

https://obela.com.au

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Obela Fresh Dips & Spreads is a PepsiCo-owned Australian food manufacturer producing fresh hommus, tzatziki, and guacamole sold through Woolworths, Coles, IGA, ALDI, and Costco to everyday consumers across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Dips and Spreads

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Refrigerated Dips & Spreads (Cream Cheese, Hummus, Salsa, Guacamole) (CRADACAG)

Keywords

• Fresh dips and spreads
• Hommus products
• Tzatziki dips
• Guacamole products
• Snack pack dips

Headquarters

HQ city

Cavan

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Consumer Packaged Goods Sales: Revenue generated from selling packaged dips and spreads (hommus, tzatziki, guacamole) through retail grocery channels. Products are sold in various sizes ranging from single-serve snack packs (60g-125g) to family-sized tubs (220g-1kg).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Obela Fresh Dips & Spreads manufactures and sells a portfolio of fresh dips and spreads centred on hommus, with additional tzatziki and guacamole products. Items are packaged in sizes from single-serve snack packs (60g-125g) to family-sized tubs (1kg) and sold through major Australian retail grocery chains under the Obela brand.

Product overview

Obela Fresh Dips & Spreads is a food manufacturing company that produces a portfolio of dips and spreads, primarily centred around hommus products. The product portfolio consists of three main categories: (1) The core Hommus range including the Smooth Classic base (220g, 450g, 1kg sizes) plus eight garnished varieties (Zesty Jalapeno, Roasted Pine Nut, Caramelised Onion, Pistachio Lemon Dukkah, Sweet Beetroot, Roasted Capsicum, Spicy Harissa, and Garlic & Smashed Falafel) all in 220g format; (2) The On-The-Go portable snacking line featuring Hommus-to-go packs (125g with crackers) in Classic and Roasted Capsicum flavours, Hi Protein Hommus-to-go variants (Jalapeno and Classic, 125g with 13g protein), and Hommus Singles (3x60g); and (3) An Authentic Dips line including Tzatziki (220g and High Protein 100g variants), Tzatziki Singles (3x60g), and Guacamole (220g). The company positions itself with attributes including gluten-free, plant-based/vegan, vegetarian, kosher, no artificial colours or flavours, and less fat options.

Differentiator

Problem solved

Functional benefit

Products and services

• Obela Hommus Range Core hommus range including Smooth Classic (220g, 450g, 1kg) and eight garnished varieties in 220g format: Zesty Jalapeno, Roasted Pine Nut, Caramelised Onion, Pistachio Lemon Dukkah, Sweet Beetroot, Roasted Capsicum, Spicy Harissa, and Garlic & Smashed Falafel. Made from chickpeas, garlic, and tahini.
• Obela Hommus-to-go Portable snack packs (125g) combining hommus (Classic and Roasted Capsicum flavours) with wholegrain rice crackers for on-the-go consumption, including a 3x60g singles format.
• Obela Hi Protein Hommus High protein hommus snacks (100g tubs and 125g to-go packs in Classic and Jalapeno flavours) with 13-16g of protein per serve, made with chickpeas and added protein.
• Obela Tzatziki Fresh tzatziki dip made with Greek-style yoghurt, real cucumber pieces, and dill, available in 220g tubs, a high protein 100g variant (16g protein), and 3x60g singles packs.
• Obela Guacamole Mexican-inspired home-style chunky guacamole made with 88% avocado, vegetables, and herbs in a 220g tub.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PepsiCocoreOthersObela is a brand owned and operated by PepsiCo. As part of the PepsiCo family, Obela benefits from the parent company's global food and beverage expertise, distribution networks, and quality assurance standards. PepsiCo acquired and developed the Obela brand starting with the Red Rock Deli dip range in 2011, followed by the acquisition of Copperpot in 2012.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Sabra Dipping Company: Leading North American hummus brand, also owned by PepsiCo (via Strauss Group joint venture). Direct comparable in hummus category with global brand-building playbook that Obela can leverage within PepsiCo.
• Yumi's: Australian dips and spreads brand (owned by Cedenco/Pacific Coast Producers). Direct competitor in the Australian chilled dips category, including hommus, tzatziki, and guacamole ranges.
• Hans Dips: Australian dips brand distributed across major supermarkets including Woolworths and Coles. Directly competes with Obela in the chilled hommus and dip segment.
• Powerful (Dips): Australian dips brand offering hommus, tzatziki, and other chilled dips at value price points. Direct competitor in supermarket channels, particularly relevant given ALDI and value-tier exposure.
• Always Fresh: Australian dips, antipasto, and chilled spreads brand. Overlaps with Obela in hommus, tzatziki, and Mediterranean-inspired spreads sold through major grocery banners.

Broad incumbents

• Heinz (Kraft Heinz): Global CPG incumbent with broad dips, sauces, and condiments portfolio. Competes with Obela in adjacent categories (salsa, cream cheese dips) and brings scale advantages in retail negotiations.
• McCain Foods: Global frozen food manufacturer with Australian presence. Adjacent competitor in chilled/frozen dip categories and broader snacking occasions, with strong retailer relationships.

Others

• Coles (Private Label): Owns a major private-label hommus and dip range sold at price discounts to Obela. Not a direct peer but a critical competitive force shaping category economics.
• Woolworths (Private Label): Operates an extensive private-label dips range that competes head-to-head with Obela on shelf. Major customer and key competitive constraint simultaneously.

Emerging players

• Tribe Hummus: UK-based hummus brand with emphasis on clean-label, protein-enriched SKUs. Comparable on health-positioning and format innovation; useful proxy for Obela's potential international expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/obelaAU
• LinkedInau.linkedin.com/company/obela-fresh-dips-&-spreads
• Instagraminstagram.com/obela_au
• Xx.com/ObelaAU

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Obela Fresh Dips & Spreads