Upay

What Upay does

Upay Ltd. is a UK-based private limited company (company number 07108015) that operates a mobile payments, loyalty, and food ordering platform for the catering and hospitality sector. The company is a subsidiary and initiative of Uniware Systems LTD, integrating natively with Uniware's Hospitality & Retail EPoS, Stock Control, and Cashless Payment Solutions. Its registered office is in Wallingford, Oxfordshire, with a postal/operational address in Rochester, Kent, and it operates exclusively in the United Kingdom. Founded in 2009 and employing 11–50 people, Upay functions as a Payment Facilitator (PAYFAC) under FCA reference 784165 with PCI Security compliance, processing app and website payments through its own merchant account.

The company's product portfolio centers on the Upay Payments & Loyalty mobile application, available on Google Play and the Apple App Store, which combines QR-code-based contactless payments, online food ordering for collection or delivery, loyalty points management across multiple venues, and a deals and promotions engine. For business clients, Upay offers a white-label version of the app that allows catering outlets and hospitality venues to deploy the platform under their own brand. The platform also extends to on-premise chip-and-pin merchant services delivered through the Upay merchant account.

Upay generates revenue through two primary streams: transaction fees from payment processing via its PAYFAC infrastructure (both app/website and on-premise chip-and-pin) and licensing/subscription revenue from white-label deployments to catering and hospitality clients. Distribution occurs through direct partnership sales to catering outlets, the consumer app stores, and indirectly via the Uniware EPoS channel. No pricing is publicly disclosed, and the company has no announced external institutional funding, M&A activity, named enterprise customer logos, or disclosed headcount or revenue figures.

Name

Upay

Legal name

Upay Ltd.

Website

https://upay.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Upay Ltd. is a UK-based FCA-authorized Payment Facilitator and subsidiary of Uniware Systems LTD that operates a white-label mobile payments, loyalty, and food ordering platform for catering outlets and hospitality venues across the United Kingdom.

Ownership category

akta.pro rank

Product category

Mobile Payments Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)

akta.pro primary industry

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA)

akta.pro secondary industries

In-App / Online Checkout Wallets (FSAMAEAH), Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB)

Keywords

• Mobile payment processing
• White-label loyalty solutions
• QR code payments
• Online food ordering
• Payment facilitator services

Headquarters

HQ city

Rochester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing: As a Payment Facilitator, Upay processes mobile and website payments through its merchant account, earning transaction fees on each payment processed. Also offers on-premise chip and pin merchant services to clients.
2. White-Label Licensing: Provides white-label mobile payment and ordering app to catering outlets and hospitality businesses, likely through licensing or subscription fees
3. Merchant Services: Offers merchant account services for on-premise chip and pin solutions to business clients

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Upay provides a mobile payments and loyalty platform combining QR code payments, online food ordering (collection/delivery), loyalty points management, and deals/promotions delivery in a single consumer app. The platform is offered as a white-label solution to catering outlets and hospitality businesses, allowing them to deploy branded payment, ordering, and loyalty experiences. As a Payment Facilitator (PAYFAC), Upay also processes app, website, and on-premise chip & pin payments through its own merchant account for clients.

Product overview

Upay is a unified payments and loyalty platform comprising the Upay Payments & Loyalty mobile app and Payment Facilitator (PAYFAC) services. The core product is a white-label mobile application that integrates quick mobile payments via QR code, online food ordering for collection/delivery, and loyalty points management with deals and promotions. As a PAYFAC, Upay also processes payments through its merchant account and offers on-premise chip & pin solutions to clients across various sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Upay Payments & Loyalty App A consumer-facing mobile application that enables contactless QR code payments for food, products, and services, online food ordering for collection or delivery, and management of loyalty points and promotional deals across multiple sites and merchants. Available on Google Play and Apple App Store for UK users.
• Payment Facilitator (PAYFAC) Services Upay processes app and website payments through its own merchant account and offers merchant services including on-premise chip & pin solutions to business clients across multiple sectors.
• Upay White-Label App A customizable white-label mobile payment, online food ordering, and loyalty platform that allows catering outlets and hospitality businesses to offer the Upay experience under their own brand, including QR code payments, order-for-collection/delivery functionality, and loyalty points management.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Uniware SystemscoreTechnology or IntegrationUpay is a Uniware initiative. The company is powered by Uniware System and integrates with Uniware Hospitality & Retail EPoS, Stock Control & Cashless Payment Solutions. Upay Ltd. operates as a separate entity from Uniware Systems LTD while maintaining close technological and operational ties.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Stripe: Stripe is a global payment infrastructure provider offering APIs and embedded payments via Stripe Connect for platforms and marketplaces. Its white-label embedded payments capabilities compete with Upay's PAYFAC and white-label offerings at a much larger scale.
• Square (Block): Square (part of Block) provides a broad payments, POS, and commerce platform spanning multiple verticals and geographies. It is a broad incumbent in mobile SMB payments that overlaps Upay's product surface in the UK hospitality segment.

Direct peers

• Dojo: Dojo is a UK-focused card payment provider serving hospitality, retail, and salons with integrated terminals and merchant services. It competes for the same UK venue base that Upay targets with its PAYFAC and chip & pin offering.
• Zettle by PayPal: Zettle (owned by PayPal) offers mobile point-of-sale hardware, payment processing, and basic commerce tools to UK SMBs. It is a direct competitor for Upay's merchant services and QR/mobile payment features.
• Yoyo: Yoyo is a UK-based mobile loyalty, payment, and engagement platform targeting hospitality and retail. Its combined payments + loyalty + promotions offering closely mirrors Upay's bundled stack in the same UK market.
• SumUp: SumUp provides mobile card readers and integrated payment processing for SMBs, including UK hospitality and catering venues. It competes head-to-head with Upay's PAYFAC and chip & pin merchant services for the same small-merchant base.

Emerging players

• Punchh: Punchh delivers mobile loyalty, offers, and engagement solutions for restaurant and hospitality chains. It is an emerging specialist in loyalty technology that intersects with Upay's cross-merchant loyalty functionality.
• Toast: Toast is an all-in-one restaurant POS, payments, and loyalty platform combining hardware, software, and payment processing. It represents the integrated end-state Upay aspires to for UK hospitality, but is primarily US-focused today.
• Olo: Olo provides digital ordering, payment, and guest engagement SaaS for restaurant brands. It is an emerging player in restaurant digital ordering and payments, partially overlapping Upay's ordering + payment bundle.
• LoyalZoo: LoyalZoo offers a digital loyalty and customer engagement platform tailored to independent restaurants and cafés. It overlaps with Upay's loyalty points and deals/promotions engine for SMB hospitality venues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Uniwaresystems

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upay