Loyalzoo
Loyalzoo is a London-based SaaS platform providing digital loyalty, marketing automation, and subscription tools to small and independent retailers across 50+ countries, integrated natively with major ePOS systems without extra hardware.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Loyalzoo does
Loyalzoo (legal entity Loyal Zoo Ltd, incorporated in England and Wales, company number 08398662) is a London-headquartered SaaS platform that provides digital loyalty, marketing automation, and subscription/membership tools to independent small and medium-sized retailers, restaurants, cafés, salons, and service providers. The platform combines three core products — Loyalty (points, stamp cards, tiered rewards, and Lucky Loyalty receipts), Subscriptions ('Prime Loyalty' memberships with card-on-file recurring billing), and Marketing (Handsfree automated and Hands-on manual SMS/email/push campaigns driven by Smart Groups segmentation) — exposed to end-customers via a branded Progressive Web App and Apple/Google Wallet passes that require no app download. Underlying infrastructure is built on Stripe (for card-on-file, ACH, SEPA and direct debit) and on InfoBIP for messaging, with Intercom supporting the merchant chat experience.
The product is differentiated by ePOS-agnostic, hardware-free delivery: Loyalzoo runs natively inside eight major POS platforms (Clover, Square, Epos Now, GoDaddy Poynt, MX POS, PAX, Shopify, Sunmi) plus a no-POS stand-alone mode, and the March 2026 partnership with Priority embeds its CRM and AI-driven segmentation directly into MX POS smart terminals. The company monetises through a publicly published three-tier subscription (Grow at $77/month, Smart at $167/month with 5,000 messaging credits, and a quote-based Multi tier for chains), layered with 0–1% card-on-file transaction fees, pay-as-you-go messaging credit top-ups ($3 per 100 credits, country-variable), and add-on modules such as Online Presence & Review Management. A formal reseller/ISO/ISV partner program with monthly recurring commissions, plus an inside-sales / 'Book a Demo' motion for Multi-tier accounts, complements the self-serve product-led sign-up.
Loyalzoo is privately held, was founded circa 2017 by Massimo Sirolla and Mark Ryan (both still in founder roles), and operates with approximately 20 named team members across product, engineering, sales, and customer happiness from its London base plus a US sales/support presence. The company claims a footprint of 6,000+ SMB customers in 50+ countries, 1m+ end-consumer loyalty members, and 22m+ loyalty points issued per month, with stated merchant outcomes including a 14% average revenue uplift. No outside investors, funding rounds beyond the three early-stage rounds totalling approximately $1.05M (2014–2016), or revenue figures are disclosed in the available source material.
Loyalzoo firmographics
Firmographics- Name
- Loyalzoo
- Legal name
- Loyal Zoo Ltd
- Website
- http://www.loyalzoo.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Loyalzoo is a London-based SaaS platform providing digital loyalty, marketing automation, and subscription tools to small and independent retailers across 50+ countries, integrated natively with major ePOS systems without extra hardware.
- Ownership category
- akta.pro rank
Where Loyalzoo is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Loyalzoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS subscription fees (Grow / Smart / Multi plans): Recurring monthly subscription fees for loyalty, marketing, and subscription features, with three published tiers (Grow, Smart, Multi). Annual billing also available; UK VAT added on top for UK customers.
- Card-on-file transaction fees: Per-transaction fee of 0–1% of transaction value on one-off payments processed via the card-on-file feature for subscriptions and memberships.
- Pay-as-you-go messaging credit top-ups: Auto top-up of messaging credits when merchants exhaust their plan allowance: $3 per 100 additional messaging credits (or £2.50 +VAT in the UK), varying by destination country.
- Add-on subscription features (Online Presence & Review Management): Add-on modules purchased directly from the admin portal at a separately stated price, billed monthly for the duration of the main subscription; cannot be cancelled individually.
- Partner / reseller referral commissions: Monthly recurring commission paid to resellers, distributors, ISOs, ISVs, marketing agencies, and payment processors who onboard merchants to Loyalzoo using their own referral code.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GROW — entry plan for small businesses getting started with loyalty and memberships |
| Subscription | Monthly | SMART — best for small to medium-sized businesses (Pro Pick) |
| Subscription | Monthly | MULTI — for multi-location businesses needing advanced customisation, integrations and bespoke functionality |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels9 records
Loyalzoo product offering
Product offeringCore offering
Loyalzoo is a cloud-based SaaS platform that combines digital loyalty programs (points, stamps, tiered and lucky-draw rewards), marketing automation (SMS, email, push), and subscription/membership management with card-on-file recurring payments for independent retailers, restaurants, cafés, salons, and other SMBs. It runs natively on or alongside nine major ePOS systems — Clover, Square, Epos Now, GoDaddy Poynt, MX POS, PAX, Shopify, Sunmi — and as a stand-alone tablet/phone/desktop app without requiring extra hardware, serving over 6,000 SMBs in 50+ countries.
Product overview
Loyalzoo is a single unified platform-plus-modules offering for small and medium businesses (SMBs) that combines three core products — Loyalzoo Loyalty (points, stamp/punch card, tiered, and Lucky Loyalty programs with a Digital Loyalty Card and PWA), Loyalzoo Subscriptions (Prime Loyalty memberships with card-on-file recurring payments via Stripe), and Loyalzoo Marketing (Handsfree and Hands-on marketing campaigns powered by Smart Groups segmentation) — delivered through the Loyalzoo Dashboard and sold across three pricing tiers (Grow, Smart, and Multi, the latter adding custom API integrations). The platform natively integrates with major POS/ePOS systems (Clover, Epos Now, GoDaddy Poynt, MX POS, PAX, Shopify, Square, Sunmi) and connects to Zapier and Stripe, with an Online Presence and Review Management add-on available from the admin portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Loyalzoo Loyalty
Quantifiable outcome
- 14% average revenue increase for merchants using Loyalzoo
- +6 more outcomes
Companies that use Loyalzoo
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Loyalzoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature8 records
Loyalzoo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship / core partnership, flagship integration, core integration and core gtm motion.
- Priority (MX POS)flagship / core partnershipLoyalzoo announced a partnership with Priority to embed its CRM system into the new MX POS smart terminal platform, providing built-in CRM, data-driven segmentation, targeted outreach, and seamless in-store and mobile customer engagement for merchants on MX POS.
- Clover (First Data / Fiserv)flagship integrationLoyalzoo is available on the Clover App Market with a 4.65/4.8 rating. Integration includes digital loyalty (points, rewards, customer sync), prime loyalty (memberships, recurring payments via Clover card processor, card-on-file, auto member discounts) and lucky rewards (random rewards printed via Clover receipt printer). Featured on Loyalzoo's Why Loyalzoo page.
- Epos Nowcore integrationAvailable in the Epos Now App Market. Digital loyalty integration includes fast customer sign-up, automatic point allocation and reward redemption at the till, and customer sync to Epos Now contacts. Prime loyalty supports memberships, recurring payments via the merchant's payment processor, and card-on-file for Epos Now orders.
- GoDaddy Poyntcore integrationAvailable on the GoDaddy Poynt smart terminal. Digital loyalty: fast customer registration and customer-facing sign-up / check-in on dual-screen terminals. Prime loyalty: memberships, recurring payments via the existing payment processor, and card-on-file for Poynt orders. Lucky rewards print receipts directly from the Poynt terminal.
- MX POS (Priority)core integrationLoyalzoo software available on MX POS via the MX POS console. Customers receive points updates and store their loyalty profile via email, SMS or Apple/Google Wallet, with a robust built-in CRM that tracks buying behaviour and purchase history.
- PAX Technology (PAXSTORE)core integrationLoyalzoo software available on PAX devices via PAXSTORE. Fast customer sign-up and automatic loyalty point allocation on the PAX device, with customer sync to POS contacts. A separate blog post announces the broader partnership to launch the loyalty application on PAXSTORE.
- Shopifycore integrationAvailable on the Shopify App Store as the 'Digital Loyalty' app. Automated loyalty point allocation based on spend (in-store and online), unlimited monthly SMS/email/push promotions to loyalty customers, branded Apple/Google wallet passes, and automatic promo messages to VIP/new/slipping-away customers.
- Squarecore integrationAvailable for install via Square OAuth. Fast customer sign-up and automatic point allocation at Square POS, reward redemption from the Square iPad, and customer sync to Square contacts.
- Verifone (Worldpay)core integrationListed as a brand Loyalzoo works with on the Partners page. A separate blog post describes a deeper partnership: 'Loyalzoo partners with Worldpay to offer loyalty system on new smart POS' — to be available as a standard offering on all SmartPay terminals.
- Elavoncore integrationBlog post: 'Loyalzoo partners with Elavon to deliver loyalty systems to SMB retailers using Poynt Smart POS' — partnership to deliver loyalty to Elavon merchants on Poynt devices.
- Loyalzoo Reseller / Partner Network (ISOs, ISVs, Payment Processors, Marketing Agencies, VARs, Distributors)core gtm motionFormal reseller/partner program: Independent Sales Agents, Distributors, ISOs, ISVs, Marketing Agencies, Payment Processors, Retail Consultants and VARs sign up merchants online using their own referral code, with training materials, marketing collateral, and monthly recurring commissions / revenue share.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Loyalzoo competitors and assessment
Company assessmentDirect peers
- FiveStars: FiveStars is a leading SMB loyalty, marketing, and payments platform serving independent retailers and restaurants — directly overlapping with Loyalzoo's SMB loyalty + marketing automation + subscription proposition, with very similar POS-integration distribution.
- Square Loyalty: Square's native loyalty program is offered to sellers inside the Square POS ecosystem — a direct competitor on the Square side of Loyalzoo's distribution, and the canonical example of a POS incumbent that bundles loyalty for free or low cost.
- TapMango: TapMango provides customer loyalty, SMS marketing, and digital punch-card solutions for SMBs across retail and hospitality — competing head-to-head with Loyalzoo's loyalty + marketing automation offering for independent retailers and restaurants.
- Smile.io: Smile.io is a leading loyalty and rewards platform for Shopify and e-commerce SMBs — overlapping with Loyalzoo's Shopify integration, points/rewards programs, and tiered loyalty targeting the same SMB merchant.
- Kangaroo Rewards: Kangaroo Rewards is an SMB loyalty and digital marketing platform for retailers and restaurants, offering points programs, gift cards, and automated campaigns — a close horizontal peer to Loyalzoo's loyalty + marketing stack.
- Thanx: Thanx is a digital loyalty and customer engagement platform for restaurants and SMB merchants with deep POS integrations and data-driven segmentation — comparable to Loyalzoo's Smart Groups and Handsfree Marketing capabilities.
- Paytronix: Paytronix is a loyalty, gift card, and online ordering platform for restaurants and convenience stores — a more enterprise-leaning but directly comparable loyalty + CRM + payments peer to Loyalzoe's offering.
- Como: Como is a customer engagement and loyalty platform aimed at SMBs (restaurants, retailers, hospitality) — directly comparable to Loyalzoo's loyalty, marketing, and subscription features for small chains.
- Belly (Ubudu): Belly is a digital loyalty platform built for independent retailers, restaurants, and small chains — historically one of the closest horizontal peers to Loyalzoo's SMB loyalty + marketing proposition.
Broad incumbents
- Yotpo: Yotpo is a broader e-commerce marketing platform with a strong loyalty and referrals module — a wider-portfolio incumbent overlapping with Loyalzoo on loyalty and customer engagement for SMB merchants.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Loyalzoo social profiles
Digital presenceLoyalzoo compliance and trust
Trust signalCompliance3 records
Loyalzoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loyalzoo leadership team
Management profileNumber of profiles
Profiles9 records
Loyalzoo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loyalzoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loyalzoo
What does Loyalzoo do?
Loyalzoo is a cloud-based SaaS platform that combines digital loyalty programs (points, stamps, tiered and lucky-draw rewards), marketing automation (SMS, email, push), and subscription/membership management with card-on-file recurring payments for independent retailers, restaurants, cafés, salons, and other SMBs. It runs natively on or alongside nine major ePOS systems — Clover, Square, Epos Now, GoDaddy Poynt, MX POS, PAX, Shopify, Sunmi — and as a stand-alone tablet/phone/desktop app without requiring extra hardware, serving over 6,000 SMBs in 50+ countries.
Is Loyalzoo a public or private company?
Loyalzoo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Loyalzoo founded?
Loyalzoo was founded in 2013. It employs 1 to 10 people.
Where is Loyalzoo based?
Loyalzoo is headquartered in London, United Kingdom, in the Europe region.
How does Loyalzoo make money?
Five revenue lines are on record. SaaS subscription fees (Grow / Smart / Multi plans) is the primary driver. The others are card-on-file transaction fees, pay-as-you-go messaging credit top-ups, add-on subscription features (Online Presence & Review Management) and partner / reseller referral commissions.
Who are Loyalzoo's main competitors?
Direct peers on record are FiveStars, Square Loyalty, TapMango, Smile.io, Kangaroo Rewards, Thanx, Paytronix, Como and Belly (Ubudu). Yotpo is listed as a broad incumbent.
Does Loyalzoo have an API?
Yes. Loyalzoo offers Custom API integrations as part of the MULTI plan, enabling custom integration with merchant apps and websites. The integration is available for enterprise/multi-location merchants and is handled on a bespoke basis rather than as a self-serve public developer API. Zapier is supported to set up online rewards and connect Loyalzoo with other apps in the merchant's stack.