What Pioneer Roofing does

Pioneer Roofing is a privately held commercial and industrial roofing contractor founded in 1966 and headquartered in Johnson Creek, Wisconsin. The company designs, installs, and maintains roofing systems across virtually the full commercial roofing stack — built-up and modified bitumen asphaltic systems, single-ply membranes (EPDM, PVC, TPO), architectural sheet metal, metal roofing, spray polyurethane foam (SPF), hot- and cold-applied waterproofing, deck and roof coatings — and operates a specialized Green Roof practice covering traditional layered, modular tray, blue-green, solar-integrated, Energy Star reflective, and concrete paver systems. A dedicated Roof Asset Management Program (RAMP) provides scheduled inspections and recurring maintenance alongside a 24/7 emergency leak repair service.

The company's revenue mechanics are project-based: every engagement is custom-scoped and quoted through a website request-a-quote form, inbound phone (920.699.2731), or email ([email protected]). Commercial and industrial installation projects generate the bulk of revenue under a professional-services model, while RAMP introduces a managed-services recurring revenue layer. The go-to-market is direct field sales targeting Wisconsin-based commercial property owners, general contractors, and facility managers, with a small direct-to-consumer motion for residential green roofs. Marketing relies on a website project portfolio, industry trade-association affiliations (NRCA, MRCA, ABC, WRCA, SPFA, AFE, PFMA), and a deep safety award track record — including ABC STEP Diamond Awards in 2016-2018 and Carlisle-Syntec Centurion status with 100+ Perfect 10 single-ply installations.

Customers are concentrated in Wisconsin and the broader Midwest across healthcare (UW Health), education (UW-Madison, UW-Milwaukee, Robinwood Elementary), government (Jefferson Police Department), industrial (Johnson Controls), and cultural/non-profit (Madison Children's Museum) verticals. With 11-50 employees and no disclosed funding or M&A activity, Pioneer Roofing operates as a stable, mature regional contractor whose growth signals are limited to product-line extension (green roofs, RAMP) rather than geographic or headcount expansion.

Name

Pioneer Roofing

Legal name

Pioneer Roofing

Website

https://pioneerroofing.net

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Pioneer Roofing is a privately held Wisconsin-based commercial and industrial roofing contractor founded in 1966, specializing in roof design, installation, green roof systems, waterproofing, and asset management for institutional, healthcare, education, and government clients across the Midwest.

Ownership category

akta.pro rank

Product category

Commercial & Industrial Roofing Services

NAICS

Roofing Contractors (23816), Roofing Contractors (238160)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Roof Inspection, Preventive Maintenance & Tune-Ups (HSAGAKAH), Shingle Roof Repair & Replacement (Asphalt/Composite) (HSAGAKAB)

Keywords

• Commercial roofing services
• Industrial roof installation
• Green roof systems
• Roof maintenance services
• Single-ply membrane roofing

Headquarters

HQ city

Johnson Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial & Industrial Roof Design and Installation: Project-based revenue from new construction and re-roofing engagements for commercial and industrial clients; scope covers site planning, inspection, layout, design, and final installation. Each project is custom-scoped and quoted; typical contract is a one-time project engagement.
2. Green Roof Design and Installation: Specialty project revenue from green roof installations including traditional layered systems, modular tray systems, blue-green roofs, solar panels, reflective Energy Star roofs, and concrete paver systems; involves front-end design and project cost budgeting.
3. Roof Asset Management Program (RAMP) and Maintenance Contracts: Recurring managed services revenue from scheduled maintenance, roof evaluations/inspections, and roof modifications under the Roof Asset Management Program; provides predictable maintenance cost control for facility owners.
4. Emergency Repair and Roof Refurbishment: Revenue from 24/7 emergency leak repairs, roof modifications, and refurbishment operations applied across asphaltic, single-ply, architectural sheet metal, and metal roofing systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Pioneer Roofing is a Wisconsin-based commercial and industrial roofing contractor that designs, installs, and maintains roofing systems across multiple technologies (built-up/modified bitumen, EPDM/PVC/TPO single-ply, spray polyurethane foam, architectural sheet metal, metal roofing, and waterproofing). It also specializes in green roof systems spanning traditional layered assemblies, modular tray, blue-green, solar-integrated, Energy Star reflective, and concrete paver configurations, and provides ongoing service, maintenance, and 24/7 emergency repair under its Roof Asset Management Program (RAMP). All engagements are project-based, custom-scoped, and quoted directly to facility owners, general contractors, and institutions across Wisconsin and the broader Midwest.

Product overview

Pioneer Roofing operates a unified service platform for commercial and industrial roofing clients in Wisconsin, organized around three interconnected core offerings: Commercial & Industrial Roof Design and Installation, Green Roof Design and Installation, and Service, Maintenance, and Repairs. The Roof Asset Maintenance Program (RAMP) functions as an add-on program that extends the Service, Maintenance, and Repairs line by providing scheduled, asset-level roof management. Together, the three core services cover the full roofing lifecycle — front-end design and budgeting, installation across multiple roofing systems (asphaltic, single-ply, sheet metal, green, and reflective), and ongoing maintenance/repair — while affiliations with organizations such as the National Roofing Contractors Association, MRCA, Associated Builders and Contractors, WRCA, and the Spray Polyurethane Foam Alliance reinforce the technical scope of each service.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial & Industrial Roof Design and Installation Comprehensive commercial and industrial roofing service covering initial site planning, inspection, layout, design, and final installation. Offers asphaltic roofing (built-up, modified bitumen), single-ply systems (EPDM, PVC, TPO), architectural sheet metal, metal roofing, spray polyurethane foam, waterproofing (hot/cold applied, single-ply), and deck and roof coatings. Targeted at commercial property owners, facility managers, and general contractors in Wisconsin and the Midwest.
• Green Roof Design and Installation Environmentally focused roofing service specializing in front-end design and project cost budgeting. Includes traditional layered green roof systems (extensive, semi-intensive, intensive), pre-grown modular tray green roof systems, blue-green roofs, solar panel installations, reflective Energy Star compliant roofing systems, and concrete paver systems. Targeted at commercial, institutional, and residential customers seeking sustainable green roof assemblies.
• Service, Maintenance, and Repairs Roof maintenance and repair service including 24/7 emergency leak repairs, the Roof Asset Maintenance Program (RAMP), roof evaluations/inspections, and roof modifications. Designed to extend the life of existing roofs across asphaltic, single-ply, architectural sheet metal, and metal roofing systems. Targeted at commercial and industrial facility owners needing ongoing asset management and emergency response.

Quantifiable outcome

• 50+ years in continuous operation since 1966
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Carlisle-SynteccoreStrategic or Co-development PartnerSingle-ply roofing membrane manufacturer whose products Pioneer Roofing installs and whose Carlisle Perfection Council and Centurion Award (100+ Perfect 10 installations inspected by Carlisle technical representatives) certify the company's installation quality. Carlisle recognized Pioneer Roofing as a 2017 Perfection Council member and Perfection Award recipient. The relationship is mutually strategic: Pioneer Roofing delivers certified Carlisle installations while Carlisle provides technical validation, training, and product specifications.
• National Roofing Contractors Association (NRCA)coreOthersNational trade association representing the roofing industry. Pioneer Roofing displays the NRCA logo as a member affiliation on its About page and links to nrca.net.
• Midwest Roofing Contractors Association (MRCA)coreOthersRegional roofing contractors trade association; Pioneer Roofing displays the MRCA member sticker and received MRCA's 2017 Safety Program Award (Bronze). Links to mrca.org from the company website.
• Associated Builders and Contractors (ABC)coreOthersNational construction industry trade association. Pioneer Roofing displays the ABC logo and has earned multiple ABC Project of Distinction Gold Awards, ABC STEP safety awards at all tiers, and ABC No Lost Time / Safety Award of Excellence recognition. Links to abc.org.
• Wisconsin Roofing Contractors Association (WRCA)coreOthersState-level roofing contractors trade association. Pioneer Roofing displays the WRCA logo as a member affiliation and links to wrcaonline.org.
• Spray Polyurethane Foam AlliancecoreOthersTrade association for the spray polyurethane foam (SPF) roofing industry. Pioneer Roofing lists SPF among its capabilities and displays the SPFA logo as a member affiliation, linking to sprayfoam.org.
• Association for Facilities Engineering (AFE)minorOthersTrade association for facilities engineering professionals. Pioneer Roofing displays the AFE logo as a member affiliation and links to afe.org.
• Plant & Facilities Maintenance Association (PFMA)minorOthersTrade association for plant and facilities maintenance professionals. Pioneer Roofing displays the PFMA logo as a member affiliation and links to pfmainc.com.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tecta America Corporation: Tecta America is a national commercial roofing services platform operating across the U.S. with capabilities spanning installation, maintenance, green roofing, and sheet metal. Directly comparable to Pioneer Roofing in offering breadth (multiple system types, green roof, service), institutional customer focus, and project-based delivery, though at materially larger scale.
• CentiMark Corporation: CentiMark is the largest commercial roofing contractor in North America, providing roof installation, repair, and asset management across the U.S. Directly comparable to Pioneer Roofing in service mix (commercial/industrial installation, maintenance programs, emergency repair) and customer type (institutional and industrial). The scale contrast illustrates the national incumbent vs. regional specialist dynamic.
• Nations Roof: Nations Roof is one of the largest U.S. commercial roofing contractors, providing installation, repair, and maintenance nationwide through a mobile crew model. Comparable to Pioneer Roofing in service offering (commercial installation, maintenance, emergency response) and customer segments (institutional, industrial), though at much larger geographic scale.
• Flynn (Flynn Roofing): Flynn is a North American building envelope contractor with a substantial commercial roofing division serving institutional, industrial, and commercial clients across the U.S. and Canada. Comparable in offering breadth (single-ply, metal, green, waterproofing) and project-based commercial delivery.
• Bone Dry Roofing: Bone Dry Roofing is a Midwest-headquartered roofing contractor with strong Indiana/Ohio presence offering commercial and residential roofing, repair, and maintenance services. Comparable to Pioneer Roofing in Midwest regional concentration, multi-system expertise, and mix of commercial project work plus residential service.
• Deer Park Roofing: Deer Park Roofing is a Cincinnati-based commercial and industrial roofing contractor serving Ohio, Kentucky, and Indiana. Comparable to Pioneer Roofing in commercial/industrial focus, multi-system capabilities, regional Midwest operating model, and project-based sales motion.
• Baker Roofing Company: Baker Roofing is a Southeast U.S. commercial and residential roofing contractor offering installation, repair, and maintenance across multiple roof systems. Comparable in service mix (commercial/industrial roofing, multi-system expertise) and project-based delivery model, though regionally concentrated in the Southeast rather than the Midwest.
• Greenwood Industries: Greenwood Industries is a national commercial roofing and sheet metal contractor serving institutional and industrial clients. Directly comparable in service mix (commercial roofing, sheet metal, waterproofing) and in targeting healthcare, education, and government projects like Pioneer's UW Health and Jefferson PD references.

Broad incumbents

• Tremco Roofing and Building Maintenance: Tremco is a major building envelope manufacturer and solutions provider with its own direct installation and maintenance contracting capabilities. Comparable because it competes for the same commercial roofing and asset management contracts Pioneer targets, while also supplying the broader market — a broader incumbent with overlapping capabilities.

Others

• Carlisle Construction Materials: Carlisle Construction Materials is the single-ply roofing membrane manufacturer whose products Pioneer Roofing installs and whose Centurion Award and Perfection Council validate Pioneer's installation quality. Comparable as the strategic supply partner, and Carlisle's broader contractor network defines the competitive peer set Pioneer operates within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pioneer Roofing