The Rocket Group
The Rocket Group is a Jefferson City, Missouri-based marketing and communications firm serving businesses, associations, nonprofits, advocacy groups, and political campaigns through tiered social media management, advocacy training, branding, and grassroots mobilization services.
- Company typePrivate
- Founded2001
- HeadquartersJefferson City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Rocket Group does
The Rocket Group is a privately held, founder-owned marketing and communications firm established in 2001 by Gus Wagner and headquartered across the street from the Missouri State Capitol in Jefferson City. Operating with a small distributed team (11–50 employees, approximately 90% in Missouri with additional staff in Illinois and Nebraska), the firm serves businesses, associations, nonprofits, advocacy coalitions, rural electric cooperatives, and political campaigns across Missouri, the Midwest, and selectively at the national level. Reported scale signals include work on more than 450 political campaigns with an 85%+ win rate over a 25-year history, and a partner brand (The Rural Agency) focused on rural markets, including rural electric cooperatives served via $400/month entry-level packages.
The Rocket Group firmographics
Firmographics- Name
- The Rocket Group
- Legal name
- The Rocket Group LLC
- Website
- https://rocketgroupllc.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Rocket Group is a Jefferson City, Missouri-based marketing and communications firm serving businesses, associations, nonprofits, advocacy groups, and political campaigns through tiered social media management, advocacy training, branding, and grassroots mobilization services.
- Ownership category
- akta.pro rank
Where The Rocket Group is headquartered
LocationHeadquarters
- HQ city
- Jefferson City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Rocket Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Social Media Management Services: Monthly retainer-based social media management services across multiple tiers (LaunchGood, MoonBetter, MarsBest). Recurring revenue from ongoing content creation, posting, advertising management, and community engagement.
- Professional Services and Consulting: One-time and project-based services including web design, graphic design, video production, branding, marketing strategy, and audits.
- Speaking, Training, and Workshops: Fees for keynote speeches, private corporate presentations, and custom training sessions on social media, marketing, and advocacy topics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LaunchGood - Basic social media management with 6 posts monthly on Facebook and Instagram, self-serve scheduling, localized hashtag campaigns, 2 revisions per post, at-will contract. |
| Subscription | Multi-year contract | MoonBetter - Mid-tier social media management with 12 posts monthly across 4 platforms, managed scheduling, digital advertising, email newsletter, community-based texting, monthly live event webinar, six-month contract. |
| Subscription | Multi-year contract | MarsBest - Premium comprehensive social media management with 30+ posts monthly across Big 6 platforms, unlimited revisions, streaming TV advertising, custom video editing, reputation management, influencer marketing, Facebook Groups management, twelve-month contract. |
| Subscription | Monthly | Rural Electric Cooperative Services - Full suite marketing and communication services for rural electric cooperatives starting price point. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
The Rocket Group product offering
Product offeringCore offering
The Rocket Group is a marketing and communications firm that delivers social media management across tiered packages (LaunchGood, MoonBetter, MarsBest), web design, graphic design, videography, branding, and advocacy training, alongside speaking engagements and custom training programs. Services are aimed at businesses, associations, nonprofits, advocacy groups, political campaigns, and rural electric cooperatives, primarily in Missouri and across the Midwest.
Product overview
The Rocket Group is an award-winning marketing and communications firm offering a tiered service model with three main service packages (LaunchGood, MoonBetter, MarsBest) providing social media management at increasing levels of service and platform coverage. The company also provides specialized programs including AstroNetTurfRoots for grassroots mobilization and advocacy, alongside core services in web design, graphic design, videography, branding, and training. Their training offerings include structured courses (Social Media 101, 201, 301), themed presentations (Thumbstoppable, Launch Your Rocket, Small Town Social Media), and custom corporate training.
Differentiator
Problem solved
Functional benefit
Brands
- The Rural Agency: A partner brand of The Rocket Group focused on serving organizations working to make life better across Missouri and throughout America, with emphasis on rural America
Products and services
- Social Media Management Services (LaunchGood / MoonBetter / MarsBest tiers) Tiered monthly social media management service for businesses, nonprofits, associations, political campaigns, and rural cooperatives, covering content creation, posting, advertising, community engagement, and analytics. Available in three subscription tiers (LaunchGood, MoonBetter, MarsBest) of increasing scope, with multi-month or multi-year contracts.
- AstroNetTurfRoots Program Proprietary program that combines decades of experience in politics, online marketing, and government to build online audiences that respond to real-world calls to action. Sold as a standalone offering to political campaigns, advocacy groups, nonprofits, and businesses seeking integrated digital-to-offline mobilization.
- Speaking and Training Engagements Fee-based speaking, keynote presentations, workshops, and structured training courses (Social Media 101/201/301, Thumbstoppable, Launch Your Rocket, Small Town Social Media) for associations, nonprofits, businesses, conferences, and universities. Topics cover social media strategy, advocacy, grassroots mobilization, content creation, and the Thumbstoppable theory of stopping audience thumbs in newsfeeds.
- Web Design Services Project-based web development services including responsive website design, ecommerce storefronts, and website audits for businesses, organizations, and nonprofits.
- Graphic Design for Print Print design services including posters, flyers, business cards, billboard design, and related collateral for businesses and organizations.
- Videography Services Video production and editing services, including photo and video content creation, for use across digital and traditional channels.
- Branding Services Branding services including logo design, collateral, stationery, direct mail, web graphics, and infographics for businesses and organizations.
- Rural Electric Cooperative Services Subscription marketing and communications package for rural electric cooperatives and rural organizations, covering social media management, digital advertising, website development, crisis communications, hiring campaigns, and member communications. Programs start at $400/month with a three-month minimum and are customizable to ongoing or urgent needs.
Quantifiable outcome
- 85%+ win rate on supported political campaigns
- +2 more outcomes
Companies that use The Rocket Group
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
The Rocket Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Rocket Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Rural AgencycoreThe Rural Agency is a partner brand of The Rocket Group focused on serving rural America, including rural electric cooperatives, tourism marketing, and rural social media managers. Both brands are led by Gus Wagner and share resources, expertise, and client relationships. The Rural Agency specifically targets rural markets with specialized marketing solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
The Rocket Group competitors and assessment
Company assessmentDirect peers
- Bully Pulpit Interactive: Integrated digital agency for political campaigns, causes, nonprofits, and advocacy organizations, offering a comparable mix of strategy, digital, creative, and grassroots mobilization services to The Rocket Group's AstroNetTurfRoots approach.
- SKDK: Public affairs, political, and corporate communications firm that combines strategic communications, advertising, and digital campaigning, closely paralleling The Rocket Group's work for political and advocacy clients.
- GMMB: Political and public affairs advertising and media agency serving candidates, nonprofits, and advocacy groups, with comparable campaign-to-cause client mix and integrated creative/media services.
- Targeted Victory: Digital political consulting and marketing firm that builds online audiences and runs digital advertising for campaigns, overlapping directly with The Rocket Group's social media and AstroNetTurfRoots offerings.
- Reingold: Marketing and communications agency serving associations, nonprofits, and advocacy organizations, with similar services in branding, content, digital, and member engagement as The Rocket Group's association and nonprofit work.
- 270 Strategies: Progressive political and advocacy campaign firm that integrates digital, field, and communications strategy, comparable to The Rocket Group's combined digital-plus-grassroots advocacy model.
- BerlinRosen: Public relations and strategic communications firm with practices in politics, advocacy, and social impact, similar in client mix (nonprofits, campaigns, advocacy) and integrated communications approach.
- Hattaway Communications: Strategic communications firm that helps nonprofits, foundations, and advocacy groups tell compelling stories and mobilize audiences, aligning with The Rocket Group's advocacy, association, and rural cooperative work.
Broad incumbents
- Cision: Large-scale PR, communications, and media intelligence platform serving the same broad communications services space as The Rocket Group, but at much greater scale and with a software/SaaS component The Rocket Group lacks.
- Finsbury: Global strategic communications and public affairs firm with political, corporate, and advocacy practices, an established incumbent that overlaps with The Rocket Group's advocacy and association communications work at a different scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Rocket Group social profiles
Digital presenceThe Rocket Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rocket Group leadership team
Management profileNumber of profiles
Profiles2 records
The Rocket Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Rocket Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rocket Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rocket Group
What does The Rocket Group do?
The Rocket Group is a marketing and communications firm that delivers social media management across tiered packages (LaunchGood, MoonBetter, MarsBest), web design, graphic design, videography, branding, and advocacy training, alongside speaking engagements and custom training programs. Services are aimed at businesses, associations, nonprofits, advocacy groups, political campaigns, and rural electric cooperatives, primarily in Missouri and across the Midwest.
Is The Rocket Group a public or private company?
The Rocket Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Rocket Group founded?
The Rocket Group was founded in 2001. It employs 11 to 50 people.
Where is The Rocket Group based?
The Rocket Group is headquartered in Jefferson City, United States, in the North America region.
How does The Rocket Group make money?
Three revenue lines are on record. Social Media Management Services are the primary driver. The others are professional Services and Consulting and speaking, Training, and Workshops.
Who are The Rocket Group's main competitors?
Direct peers on record are Bully Pulpit Interactive, SKDK, GMMB, Targeted Victory, Reingold, 270 Strategies, BerlinRosen and Hattaway Communications. Broad incumbents are Cision and Finsbury.
Does The Rocket Group have an API?
No public API is recorded for The Rocket Group.