Consumer Insights

Name

Consumer Insights

Legal name

Consumer Insights

Website

https://consumerinsights.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Consumer Insights (DBA Sonar Strategies) is a Penfield, NY-based market research and brand strategy consultancy founded in 1985, serving consumer companies with customized qualitative and quantitative research engagements to support innovation and marketing delivery.

Ownership category

akta.pro rank

Product category

Market Research Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industry

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

Keywords

• Market research services
• Brand strategy consulting
• Consumer insights consulting
• Qualitative research services
• Innovation consulting

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Market Research & Strategic Consulting Services: The company generates revenue through providing market research and brand strategy consulting services to consumer companies. Engagements appear to be project-based or ongoing advisory relationships, leveraging both qualitative and quantitative research expertise to drive innovation, insights understanding, and marketing delivery for clients.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Consumer Insights is a market research and brand strategy consultancy that provides insights-driven consulting for consumer companies. The firm specializes in one-of-a-kind challenges and fully customized solutions, leveraging both qualitative and quantitative research expertise to drive the innovation process, insights understanding, and marketing delivery for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Consumer Insights Now: Research brand conducting consumer survey analysis on furniture purchases and purchasing behaviors.

Products and services

• Market Research & Strategic Consulting Services Insights-driven market research and brand strategy consulting for consumer companies, combining qualitative and quantitative research to support innovation processes, insights understanding, and marketing delivery.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Hall & Partners: Hall & Partners is a brand strategy and consumer insights consultancy serving global marketers with qualitative and quantitative research. It is one of the closest comparables to Consumer Insights given the same niche, methodology mix, and target buyer (corporate brand and innovation teams).
• C-space: C-space is a custom consumer insights and co-creation firm that helps brands build deeper relationships with their customers through qualitative and quantitative community-based research. It directly overlaps Consumer Insights' service design (qual + quant, custom projects, innovation and brand strategy).
• Kadence International: Kadence is a full-service consumer insights and market research firm running qualitative, quantitative, and brand strategy engagements for CPG and consumer-tech clients. The buyer, methodologies, and project-based consulting model are highly aligned with Consumer Insights.
• Marketcast: Marketcast provides market research, brand strategy, and audience insights to media and consumer brands, combining qualitative and quantitative methods. Comparable to Consumer Insights because both monetize custom insights work tied to brand growth and marketing decisions.
• Kelton Global: Kelton Global is an insights and strategy agency with deep practice in qualitative and quantitative consumer research, including innovation and brand work. It is a near-comparable in scale and service mix to a boutique consumer insights firm like Consumer Insights.
• Savanta: Savanta is a market research and insights agency (part of the Beresford Group) serving brands across consumer categories with custom qual/quant work. Comparable to Consumer Insights in service mix and customer segment, though larger in absolute scale.
• Lieberman-Okinow / Luma Research: Luma Research is a qualitative-led consumer insights firm (successor to long-standing Lieberman-Okinow & Partners) focused on in-depth consumer understanding for marketers. It mirrors Consumer Insights' emphasis on bespoke qualitative/quantitative work for consumer companies.
• Decision Point Advisory: Decision Point is a market research and consulting firm serving consumer brands with qualitative and quantitative research, brand strategy, and innovation work. Same end buyers and service taxonomy as Consumer Insights.
• Quester: Quester is a consumer insights and research firm specializing in custom qualitative and quantitative studies, brand tracking, and innovation work for consumer-facing companies. Closely aligned service profile and customer base.

Emerging players

• MMR Research: MMR Research is a consumer insights firm operating globally across CPG categories, combining qual and quant methodology to support brand and innovation decisions. It overlaps Consumer Insights' core offering but operates at a larger, more international scale.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consumer Insights