Red Energy
Red Energy PR is a Colorado Springs-based, women- and veteran-owned public relations firm serving enterprise, nonprofit, and government clients with PR, advertising, digital, events, design, and government contracting communications across verticals including QSR, real estate, and education.
- Company typePrivate
- Founded2008
- HeadquartersColorado Springs, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Red Energy does
Red Energy Public Relations, Inc. (DBA: Red Energy PR) is a private, women-owned, minority woman-owned, and service-disabled veteran-owned small business headquartered in Colorado Springs, Colorado. Founded in 2008 and led by President Amy Sufak — a former Air Force public affairs officer with 12 years of military communications experience — the firm delivers a full-stack communications offering spanning public relations, advertising, digital and online media, event management (2,500+ events executed), design, government contracting communications, and speaking/training engagements. It has accumulated 10M+ earned media impressions over 18+ years of operation and reports a 97% Past Performance Evaluation score in government contracting.
The company serves a diversified mix of nationally recognized clients across multiple verticals: quick-service restaurants (Chick-fil-A, Smashburger), environmental services (Republic Services), real estate (RE/MAX), education (K12), and nonprofit organizations (Points of Light, YMCA). Its revenue model is services-based, drawing on retainer, project, and event fees, with additional revenue from set-aside government contracts accessed through its SDVOSB and women-owned certifications. The firm positions its certified small-business status and military-credentialed leadership as key differentiators in competing for both federal communications work and corporate supplier diversity programs.
Operationally, Red Energy PR is structured as a boutique agency with a single named principal and no disclosed headcount, funding history, or external investment. No acquisitions, partnerships, or technology platform development have been disclosed. The business is essentially a people-and-relationships enterprise with strong credentials in government contracting and a portfolio of brand-name commercial clients, but limited public financial or technological footprint.
Red Energy firmographics
Firmographics- Name
- Red Energy
- Legal name
- Red Energy Public Relations, Inc.
- Website
- https://redenergypr.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Energy PR is a Colorado Springs-based, women- and veteran-owned public relations firm serving enterprise, nonprofit, and government clients with PR, advertising, digital, events, design, and government contracting communications across verticals including QSR, real estate, and education.
- Ownership category
- akta.pro rank
Red Energy industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- PR, Corporate Communications & Crisis Management (BPAFAAAL)
- akta.pro secondary industries
- Reputation Management & Online PR (BPAFADAN), Event PR & Communications Support (BPAFADAO)
Keywords
Where Red Energy is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Energy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Professional Services - Public Relations: Core PR services including media relations, crisis communication, executive media training, and strategic messaging for clients
- Advertising Services: Campaign development, creative production, media planning and buying across outdoor, print, TV and radio
- Digital/Online Services: Digital media placement, social media campaigns, SEO, website design and development, mobile marketing
- Event Management: Corporate events, festivals, grand openings, sponsorship management, and event production
- Design Services: Corporate video production, logo and corporate identity, marketing collateral, print production
- Government Contracting: PR, advertising, events, and marketing services for government clients with various NAICS codes including public relations, advertising agency, media buying, and marketing consultation
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Red Energy product offering
Product offeringCore offering
Red Energy PR is a public relations and communications firm that secures high-impact national and regional media placements, builds executive visibility and thought leadership, defines brand narratives, manages crisis communications, and runs integrated PR/content/digital campaigns for growth-focused companies and government clients. The firm also delivers supporting advertising, online/digital, event management, and design services as integrated modules, operating from its Colorado Springs headquarters to serve clients across the U.S. and internationally.
Product overview
Red Energy is a Public Relations firm offering a unified suite of PR and communications services rather than a modular software platform. The core offering includes six primary service pillars: National Media Coverage & Press Placement, Executive Visibility & Thought Leadership, Brand Positioning & Strategic Messaging, Crisis Communications & Reputation Management, Integrated Campaigns for Brand Growth, and Market Expansion & National Positioning. Supporting these are four operational service modules: Advertising Services (campaign development, creative production, media planning and buying), Online Services (digital media, SEO, social media campaigns, website development), Events Management (event planning and management), and Design Services (video production, corporate identity, marketing collateral). An additional offering includes Speaking Engagements, Workshops & Training. The portfolio is delivered as professional services rather than licensed software products.
Differentiator
Problem solved
Functional benefit
Products and services
- National Media Coverage & Press Placement Secures high-impact placements in national and regional media outlets to position brands as credible, visible, and industry-relevant. Targeted at growth-focused enterprises seeking tier-one earned media exposure.
- Executive Visibility & Thought Leadership Elevates founders and leadership teams into recognized industry voices, building influence with media, investors, and key audiences. Targeted at enterprise executives and founders.
- Brand Positioning & Strategic Messaging Defines and refines brand narratives so brands stand out clearly in competitive markets and resonate with the right audience. Targeted at brands seeking differentiation in crowded categories.
- Crisis Communications & Reputation Management Protects brands during critical moments by controlling the narrative, reducing risk, and preserving long-term trust. Targeted at enterprises and government entities facing reputational threats.
- Integrated Campaigns for Brand Growth Aligns PR, content, and digital strategies into cohesive campaigns that expand reach and drive sustained visibility. Targeted at brands seeking multi-channel integrated campaigns.
- Market Expansion & National Positioning Helps brands expand beyond local markets by building awareness, credibility, and media presence on a national scale. Targeted at regional brands seeking national visibility.
- Advertising Services Campaign development, creative production, key messaging strategies, market and customer research, media planning and buying, outdoor and print advertising, and TV and radio production. Targeted at government and enterprise clients.
- Online Services Digital capabilities including campaign analysis, digital media placement, microsite development, mobile app development, mobile marketing, multi-media production, search engine optimization, social media campaigns, and website design and development. Targeted at government and enterprise clients.
- Events Management Full-service event planning and management including corporate events, festivals, grand openings, sponsorship management, and event production. Targeted at government and enterprise clients.
- Design Services Corporate video production, logo and corporate identity development, marketing collateral creation, online press kits, package and exhibit design, print production, and training support materials. Targeted at government and enterprise clients.
- Speaking Engagements, Workshops & Training Accepts speaking requests for professional development training seminars and workshops covering social media, community outreach, public speaking, and PR strategies for government, academia, nonprofits, and business sectors. Targeted at organizations seeking professional development in PR and communications.
Quantifiable outcome
- 10M+ earned media impressions generated
- +2 more outcomes
Companies that use Red Energy
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Red Energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Energy partnerships and signals
Strategic signalScale indicators4 records
Recent moves3 records
Expansion highlights3 records
Red Energy competitors and assessment
Company assessmentBroad incumbents
- Edelman: The world's largest independent PR firm with full-service corporate communications, crisis, and public affairs capabilities. Comparable because it serves growth-focused enterprises with integrated PR, advertising, and digital — directly overlapping Red Energy's core offering at a vastly larger scale.
- Weber Shandwick: Global top-tier PR and communications agency offering media relations, crisis communications, and integrated campaigns for enterprise clients. Directly comparable service mix and target customer profile to Red Energy, at incumbent scale.
- FleishmanHillard: Major global PR network with strong crisis, reputation management, and public affairs practices. Comparable because its core offerings — media relations, crisis comms, executive visibility — mirror Red Energy's six service pillars.
- Ketchum: Top-tier global PR firm (now part of Omnicom) with strong media relations, crisis communications, and public affairs practices. Comparable service portfolio, with much broader geographic and capability footprint.
- Burson: Global communications and public affairs firm formed from the merger of Burson-Marsteller and Cohn & Wolfe. Overlaps directly with Red Energy's corporate communications, crisis, and public affairs offerings.
Direct peers
- 5W Public Relations: Mid-sized full-service U.S. PR agency serving consumer, corporate, and government clients with media relations, crisis communications, and integrated campaigns. Closely comparable in size, service model, and growth-focused enterprise targeting to Red Energy PR.
- Inkhouse: Mid-market PR agency specializing in media relations, executive visibility, and integrated brand storytelling for growth-stage and enterprise companies. Closely aligned in client profile and core service mix.
- PAN Communications: Mid-sized integrated PR and marketing firm serving B2B tech, healthcare, and enterprise clients with media relations and thought leadership. Comparable in scale and integrated service offering to Red Energy.
- M Booth: Independent U.S. PR agency known for brand storytelling, earned media, and integrated campaigns for consumer and enterprise brands. Directly comparable in service model and client-type orientation.
- Walker Sands: Mid-market integrated PR and marketing firm serving growth-stage B2B and consumer brands with media relations and thought leadership. Comparable in mid-size positioning and integrated service delivery.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Red Energy social profiles
Digital presenceRed Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Energy leadership team
Management profileNumber of profiles
Profiles1 record
Red Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Energy
What does Red Energy do?
Red Energy PR is a public relations and communications firm that secures high-impact national and regional media placements, builds executive visibility and thought leadership, defines brand narratives, manages crisis communications, and runs integrated PR/content/digital campaigns for growth-focused companies and government clients. The firm also delivers supporting advertising, online/digital, event management, and design services as integrated modules, operating from its Colorado Springs headquarters to serve clients across the U.S. and internationally.
Is Red Energy a public or private company?
Red Energy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Energy founded?
Red Energy was founded in 2008. It employs 1 to 10 people.
Where is Red Energy based?
Red Energy is headquartered in Colorado Springs, United States, in the North America region.
How does Red Energy make money?
Six revenue lines are on record. Professional Services - Public Relations are the primary driver. The others are advertising Services, digital/Online Services, event Management, design Services and government Contracting.
Who are Red Energy's main competitors?
Broad incumbents on record are Edelman, Weber Shandwick, FleishmanHillard, Ketchum and Burson. Direct peers are 5W Public Relations, Inkhouse, PAN Communications, M Booth and Walker Sands.
Does Red Energy have an API?
No public API is recorded for Red Energy.
What industry is Red Energy in?
Red Energy's product category is Public Relations Services. Its primary akta.pro industry code is BPAFAAAL, PR, Corporate Communications & Crisis Management, with a secondary code of BPAFADAN, Reputation Management & Online PR. Its NAICS code is 541820 and its SIC code is 7311.