Red Energy

What Red Energy does

Red Energy Public Relations, Inc. (DBA: Red Energy PR) is a private, women-owned, minority woman-owned, and service-disabled veteran-owned small business headquartered in Colorado Springs, Colorado. Founded in 2008 and led by President Amy Sufak — a former Air Force public affairs officer with 12 years of military communications experience — the firm delivers a full-stack communications offering spanning public relations, advertising, digital and online media, event management (2,500+ events executed), design, government contracting communications, and speaking/training engagements. It has accumulated 10M+ earned media impressions over 18+ years of operation and reports a 97% Past Performance Evaluation score in government contracting.

The company serves a diversified mix of nationally recognized clients across multiple verticals: quick-service restaurants (Chick-fil-A, Smashburger), environmental services (Republic Services), real estate (RE/MAX), education (K12), and nonprofit organizations (Points of Light, YMCA). Its revenue model is services-based, drawing on retainer, project, and event fees, with additional revenue from set-aside government contracts accessed through its SDVOSB and women-owned certifications. The firm positions its certified small-business status and military-credentialed leadership as key differentiators in competing for both federal communications work and corporate supplier diversity programs.

Operationally, Red Energy PR is structured as a boutique agency with a single named principal and no disclosed headcount, funding history, or external investment. No acquisitions, partnerships, or technology platform development have been disclosed. The business is essentially a people-and-relationships enterprise with strong credentials in government contracting and a portfolio of brand-name commercial clients, but limited public financial or technological footprint.

Name

Red Energy

Legal name

Red Energy Public Relations, Inc.

Website

https://redenergypr.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Energy PR is a Colorado Springs-based, women- and veteran-owned public relations firm serving enterprise, nonprofit, and government clients with PR, advertising, digital, events, design, and government contracting communications across verticals including QSR, real estate, and education.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations services
• Media relations agency
• Crisis communications
• Executive thought leadership
• Government public affairs

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Services - Public Relations: Core PR services including media relations, crisis communication, executive media training, and strategic messaging for clients
2. Advertising Services: Campaign development, creative production, media planning and buying across outdoor, print, TV and radio
3. Digital/Online Services: Digital media placement, social media campaigns, SEO, website design and development, mobile marketing
4. Event Management: Corporate events, festivals, grand openings, sponsorship management, and event production
5. Design Services: Corporate video production, logo and corporate identity, marketing collateral, print production
6. Government Contracting: PR, advertising, events, and marketing services for government clients with various NAICS codes including public relations, advertising agency, media buying, and marketing consultation

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Red Energy PR is a public relations and communications firm that secures high-impact national and regional media placements, builds executive visibility and thought leadership, defines brand narratives, manages crisis communications, and runs integrated PR/content/digital campaigns for growth-focused companies and government clients. The firm also delivers supporting advertising, online/digital, event management, and design services as integrated modules, operating from its Colorado Springs headquarters to serve clients across the U.S. and internationally.

Product overview

Red Energy is a Public Relations firm offering a unified suite of PR and communications services rather than a modular software platform. The core offering includes six primary service pillars: National Media Coverage & Press Placement, Executive Visibility & Thought Leadership, Brand Positioning & Strategic Messaging, Crisis Communications & Reputation Management, Integrated Campaigns for Brand Growth, and Market Expansion & National Positioning. Supporting these are four operational service modules: Advertising Services (campaign development, creative production, media planning and buying), Online Services (digital media, SEO, social media campaigns, website development), Events Management (event planning and management), and Design Services (video production, corporate identity, marketing collateral). An additional offering includes Speaking Engagements, Workshops & Training. The portfolio is delivered as professional services rather than licensed software products.

Differentiator

Problem solved

Functional benefit

Products and services

• National Media Coverage & Press Placement Secures high-impact placements in national and regional media outlets to position brands as credible, visible, and industry-relevant. Targeted at growth-focused enterprises seeking tier-one earned media exposure.
• Executive Visibility & Thought Leadership Elevates founders and leadership teams into recognized industry voices, building influence with media, investors, and key audiences. Targeted at enterprise executives and founders.
• Brand Positioning & Strategic Messaging Defines and refines brand narratives so brands stand out clearly in competitive markets and resonate with the right audience. Targeted at brands seeking differentiation in crowded categories.
• Crisis Communications & Reputation Management Protects brands during critical moments by controlling the narrative, reducing risk, and preserving long-term trust. Targeted at enterprises and government entities facing reputational threats.
• Integrated Campaigns for Brand Growth Aligns PR, content, and digital strategies into cohesive campaigns that expand reach and drive sustained visibility. Targeted at brands seeking multi-channel integrated campaigns.
• Market Expansion & National Positioning Helps brands expand beyond local markets by building awareness, credibility, and media presence on a national scale. Targeted at regional brands seeking national visibility.
• Advertising Services Campaign development, creative production, key messaging strategies, market and customer research, media planning and buying, outdoor and print advertising, and TV and radio production. Targeted at government and enterprise clients.
• Online Services Digital capabilities including campaign analysis, digital media placement, microsite development, mobile app development, mobile marketing, multi-media production, search engine optimization, social media campaigns, and website design and development. Targeted at government and enterprise clients.
• Events Management Full-service event planning and management including corporate events, festivals, grand openings, sponsorship management, and event production. Targeted at government and enterprise clients.
• Design Services Corporate video production, logo and corporate identity development, marketing collateral creation, online press kits, package and exhibit design, print production, and training support materials. Targeted at government and enterprise clients.
• Speaking Engagements, Workshops & Training Accepts speaking requests for professional development training seminars and workshops covering social media, community outreach, public speaking, and PR strategies for government, academia, nonprofits, and business sectors. Targeted at organizations seeking professional development in PR and communications.

Quantifiable outcome

• 10M+ earned media impressions generated
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Edelman: The world's largest independent PR firm with full-service corporate communications, crisis, and public affairs capabilities. Comparable because it serves growth-focused enterprises with integrated PR, advertising, and digital — directly overlapping Red Energy's core offering at a vastly larger scale.
• Weber Shandwick: Global top-tier PR and communications agency offering media relations, crisis communications, and integrated campaigns for enterprise clients. Directly comparable service mix and target customer profile to Red Energy, at incumbent scale.
• FleishmanHillard: Major global PR network with strong crisis, reputation management, and public affairs practices. Comparable because its core offerings — media relations, crisis comms, executive visibility — mirror Red Energy's six service pillars.
• Ketchum: Top-tier global PR firm (now part of Omnicom) with strong media relations, crisis communications, and public affairs practices. Comparable service portfolio, with much broader geographic and capability footprint.
• Burson: Global communications and public affairs firm formed from the merger of Burson-Marsteller and Cohn & Wolfe. Overlaps directly with Red Energy's corporate communications, crisis, and public affairs offerings.

Direct peers

• 5W Public Relations: Mid-sized full-service U.S. PR agency serving consumer, corporate, and government clients with media relations, crisis communications, and integrated campaigns. Closely comparable in size, service model, and growth-focused enterprise targeting to Red Energy PR.
• Inkhouse: Mid-market PR agency specializing in media relations, executive visibility, and integrated brand storytelling for growth-stage and enterprise companies. Closely aligned in client profile and core service mix.
• PAN Communications: Mid-sized integrated PR and marketing firm serving B2B tech, healthcare, and enterprise clients with media relations and thought leadership. Comparable in scale and integrated service offering to Red Energy.
• M Booth: Independent U.S. PR agency known for brand storytelling, earned media, and integrated campaigns for consumer and enterprise brands. Directly comparable in service model and client-type orientation.
• Walker Sands: Mid-market integrated PR and marketing firm serving growth-stage B2B and consumer brands with media relations and thought leadership. Comparable in mid-size positioning and integrated service delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RedEnergyPR
• Facebookfacebook.com/RedEnergyPR
• LinkedInlinkedin.com/company/red-energy-public-relations-advertising-&-events

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Energy