Medstars

Name

Medstars

Legal name

Medstars Limited

Website

https://medstars.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Employee Healthcare Benefits Platform

NAICS

Offices of Other Health Practitioners (6213), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (Employer-Sponsored) (HLALADAA)

akta.pro secondary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Employee healthcare benefits
• AI mental health support
• Private GP appointments
• At-home blood testing
• Workplace wellbeing platform

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise Subscription Plans: Monthly subscription plans priced per employee with tiered offerings (Optimise, Balance, Balance Family, Enhance). Includes access to Aria AI, GP services, concierge, and blood tests depending on plan tier. Volume discounts for larger organisations (200+ employees).
2. One-time Setup Fees: One-off setup fees ranging from £500-£750 for initial implementation, with additional charges of £250-£500 for custom pathway development.
3. At-home Blood Test Kits: Direct-to-consumer sale of at-home blood and stool test kits priced individually (£65-£250) including PSA, Vitamin D&B12, Nutrition, and Gut Microbiome tests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Medstars sells a B2B employee healthcare benefits platform delivered through tiered subscription plans (Optimise, Balance, Balance Family, Enhance, Tailored) billed per employee per month. The platform bundles its proprietary Aria AI mental health companion, same-day private GP access, a medical concierge service, and at-home blood testing, with optional add-ons for customised benefits pathway integration and clinician-led workplace training.

Product overview

Medstars is a B2B employee healthcare platform combining AI-powered digital support with access to leading doctors. The core offering integrates: (1) Aria - an AI wellbeing companion providing 24/7 anonymous mental health support using CBT techniques; (2) Medstars GP Service - same-day private GP appointments; (3) Concierge Service - specialist matching and appointment coordination; (4) At-Home Blood Tests - finger-prick and stool tests for nutrition, prostate, and gut health; and (5) Training Programs - doctor-led workplace training. Products are offered through tiered subscription plans (OPTIMISE, BALANCE, ENHANCE, BALANCE FAMILY, TAILORED) starting from £0.70/month per employee, with optional add-ons for custom pathways integration.

Differentiator

Problem solved

Functional benefit

Brands

• Aria: AI-powered wellbeing companion providing 24/7 mental health support using evidence-based CBT techniques, available via mobile app for organisations as part of employee health benefits.

Products and services

• Aria AI Wellbeing Companion AI-powered mental health and wellbeing companion providing 24/7 confidential, anonymous, multilingual support using evidence-based CBT techniques; helps users understand what they are experiencing, explore self-care strategies, navigate mental health challenges, produce referral letters, and book human doctor appointments. Sold to employers as part of subscription plans for employee use.
• Medstars GP Service Premium private GP access offering same-day 20-minute appointments (twice as long as NHS) six days a week. GPs are experienced generalists covering men's and women's health, dermatology, mental health, menopause, and children's health; prescriptions can be sent to a local pharmacy or delivered next day. Included in tiered subscription plans sold to employers.
• Concierge Service Medical concierge service matching patients with specialists based on condition and criteria (speed, location, cost); handles appointments and paperwork for self-paying patients or those with insurance coverage. Included in higher-tier subscription plans sold to employers.
• At-Home Blood Tests Range of at-home blood and biome test kits including PSA, gut microbiome, nutrition, and Vitamin D & B12 tests using finger-prick samples and Tasso blood collection technology with UK-accredited lab analysis and doctor-reviewed reports. Sold direct-to-consumer via the Medstars online shop and included in the top subscription tier for employer clients.
• Training Programs Clinically-informed workplace training workshops delivered by doctors covering mental health awareness, menopause support, stress and burnout management, preventative health, and men's health. Designed for managers and people leaders; sold to employer clients as an add-on service.
• Medstars Plans (Employee Subscription Platform) Subscription-based employee healthcare plans bundling Aria, GP access, Concierge, and tailored blood tests. Pricing tiers: OPTIMISE (from £0.70/employee/month), BALANCE (from £5/month), BALANCE FAMILY (from £20/month), ENHANCE (from £26/month for 200+ employees on 12-month contracts), and TAILORED (bespoke). Includes one-off setup fees of £500-£750 and custom pathway development fees of £250-£500.

Quantifiable outcome

• 85% of users feel better after their first conversation with Aria
• +6 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• Birmingham Women's & Children's Hospital NHS Foundation TrustflagshipStrategic or Co-development PartnerMedstars partnered with Birmingham Women's & Children's Hospital NHS Foundation Trust to roll out Aria, their digital mental health support tool, to NHS staff. The partnership aims to support the wellbeing of healthcare professionals who work under immense pressure. Aria provides accessible, confidential, and practical mental health support available 24/7.

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Peppy: UK-based B2B digital health platform focused on employer-sponsored support across menopause, fertility, men's health, and mental wellbeing. Sells directly to HR and People teams with subscription per-employee pricing, directly mirroring Medstars' GTM and product positioning.
• Doctor Care Anywhere: UK telehealth provider offering virtual GP and mental health consultations via employer and insurer channels. Direct competitor on the private GP/mental health virtual care bundle sold to HR buyers.
• Livi (by Kry): European digital primary care provider delivering video GP consultations through NHS partnerships and employer contracts in the UK. Competes with Medstars on employer-sponsored GP and AI-enabled primary care access.
• Wysa: AI-driven conversational mental health chatbot used by employers, insurers, and health systems globally. Closest direct competitor on AI CBT-based mental health companion for employee benefit schemes.
• Headspace for Work: B2B arm of Headspace providing employer-sponsored mental health, mindfulness, and meditation benefits. Competes for the same HR buyer with a digital mental wellbeing offering.

Emerging players

• Spill: UK-based workplace mental health platform combining AI-driven chat therapy with human therapist access and HR dashboards. Directly comparable on AI mental health companion delivery via employer benefits.

Broad incumbents

• HealthHero: Large UK and European digital health provider offering telehealth, mental health, and occupational health services to insurers, employers, and governments. Broader portfolio spanning employer benefits, primary care, and EAP services.
• Babylon Health: Originally UK-focused digital primary care and AI symptom triage provider with global presence. Direct overlap on AI-driven primary care consultations and employer/NHS distribution.
• Vitality: Major UK health and life insurer and employee benefits provider with corporate wellness and healthcare offerings. Displaces or bundles mental health benefits into employer packages, an incumbent alternative to Medstars.
• Bupa: Established UK private healthcare provider with PMI, EAP, and occupational health products sold to corporate HR. Competes as an incumbent alternative for employee mental health and primary care benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medstarsuk
• Facebookfacebook.com/medstarsuk
• LinkedInlinkedin.com/company/medstars-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medstars