e=mc² Events

What e=mc² Events does

e=mc² Events is a privately held Canadian event management and production company founded in 2001 by Jocelyn Flanagan in Calgary, Alberta. It operates as two integrated divisions: e=mc² events, which provides end-to-end event design, conference design, and destination design and management; and e=mc² productions, a dedicated technical production arm launched in 2023 that delivers live, broadcast, award-show, conference, destination, and virtual/digital productions. The firm serves corporate, non-profit, and social organizations globally, with a documented track record of 3,367 experiences delivered across 40+ locations including the International Space Station, 61 industry awards, and 15,508,173 cumulative guests impacted over 24 years of operation.

The company's service stack covers strategy, creative direction, program flow, sponsorship activation, speaker management, registration, food & beverage, technical production, and health & safety, with bespoke quoting per engagement rather than standardized pricing tiers. Technology plays a supporting role: the firm uses Google Analytics and standard cookies for site operations, integrates client-supplied technologies (e.g., Ada's AI platform for an interactive drink-ordering bot at Ada Interact 2019), and deploys custom event-tech features such as AR/360 photo booths and holographic stage elements, but does not productize a proprietary event-management platform.

Commercially, e=mc² runs an enterprise field-sales and relationship-driven go-to-market, anchored by multi-decade client relationships such as the JUNO Awards Gala for CARAS (since 2011), Vermilion Energy (since 2001), and multi-year LGI Homes Circle of Excellence programs. Headcount across the SENIK Group of companies is approximately 50 employees operating virtually from Montreal, Quebec City, Toronto, and Calgary. On September 9, 2024, e=mc² events and e=mc² productions were acquired by the SENIK Group (which includes Sénik The Event Agency, Champagne Events, and fuze entertainment); Jocelyn Flanagan continues as CEO and Executive Producer, and the combined entity now operates as a multi-brand Canadian event platform with 43+ years of combined experience.

Name

e=mc² Events

Legal name

e=mc² events

Website

https://emc2events.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

e=mc² Events is a Canadian event planning and technical production agency founded in 2001, serving corporate, non-profit, and social organizations with end-to-end event design, management, and production services across Canada and 40+ global locations.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Corporate Event Production & AV Services (HSACADAB)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC)

Keywords

• Event management services
• Event production agency
• Conference management
• Corporate event planning
• Live event production

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Planning & Management Services: Full-service event planning, design, and management for corporate, non-profit, and social organizations. Services include strategy, design, project management, program strategy, creative strategy, and health & safety management. Revenue is generated on a project/engagement basis.
2. Event & Show Production Services: Technical production, program flow design, key messaging, and seamless delivery of live, hybrid, and virtual events. Services span live event production, award show production, conference & meeting production, destination production, and virtual & digital production. Revenue is generated per production engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

e=mc² Events is a full-service event management and production agency that designs, manages, and produces corporate, non-profit, and social events globally. Through two divisions (e=mc² events and e=mc² productions), it delivers event design, conference management, destination programs, live event production, award show production, and virtual/hybrid event delivery on a custom, per-engagement basis.

Product overview

e=mc² Events operates as two integrated divisions: e=mc² events provides event design and management services across Event Design & Management, Conference Design & Management, and Destination Design & Management; while e=mc² productions delivers technical production services including Award Show Production, Conference & Meeting Production, Destination Production, Live Event Production, and Virtual & Digital Productions. The company has delivered events since 2001 in over 40 locations globally including the International Space Station, and joined the SÉNIK Group of companies in September 2024.

Differentiator

Problem solved

Functional benefit

Brands

• e=mc² productions: Production division focused on perfectly designed, expertly scripted and seamlessly delivered productions for events, broadcasts, conferences, and incentive programs. Launched in 2023 offering live production and broadcast services.

Products and services

• e=mc² events (Event Design & Management) End-to-end event design and management services including Event Design & Management, Conference Design & Management, and Destination Design & Management for corporate, non-profit, and social organizations across Canada, the U.S., and globally.
• e=mc² events — Conference Design & Management Comprehensive conference planning including budgets, program design, floor plans, registration, supplier management, production management, and sponsor activations for summits, meetings, congresses, AGMs, and town halls.
• e=mc² events — Destination Design & Management Destination meetings, incentives, and awards programs executed in Canada, the U.S., and globally with local provider engagement across multiple locations (e.g., LGI Homes Circle of Excellence across Whistler BC, Mayan Riviera Mexico, Bahamas, and Dominican Republic).
• e=mc² productions — Award Show Production End-to-end award programs designed, scripted, and delivered for broadcast, corporate, or industry celebration with live stream integration and red carpet coverage (e.g., JUNO Awards Gala, Canada's Walk of Fame).
• e=mc² productions — Conference & Meeting Production Technical production, stage and set design, speaker management, and content creation for summits, meetings, congresses, AGMs, and town halls in live, hybrid, or virtual formats.
• e=mc² productions — Live Event Production Strategic, creatively designed, and seamlessly delivered show elements for corporate events, galas, and fundraisers, including stage and set design, lighting, audio, and technical scripting.
• e=mc² productions — Destination Production High-impact destination event design, logistics, and production with purposeful messaging for global locations, including multi-year incentive travel programs and international brand activations.
• e=mc² productions — Virtual & Digital Productions Innovative, seamlessly delivered, and secure online experiences including hybrid event formats, virtual galas, and drive-through event executions (e.g., JUNO Opening Night Awards 2021, DriveThruGrad2020YYC).

Quantifiable outcome

• 61 industry awards received across event design, production, entertainment, virtual events, and social impact categories.
• +3 more outcomes

Named customers13 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• SENIK GroupcoreStrategic or Co-development Partner · 9 September 2024On September 9, 2024, e=mc² events and fuze entertainment joined forces with the SENIK Group of companies. The SENIK Group (comprising Sénik The Event Agency, Champagne Events, and fuze entertainment) acquired e=mc² events and e=mc² productions. Jocelyn Flanagan continues as CEO of e=mc² and Executive Producer. The combined entity has over 43 years of experience with nearly 50 employees across Montreal, Quebec City, Toronto, and Calgary.
• fuze entertainmentcoreStrategic or Co-development Partner · 9 September 2024fuze entertainment, a sister brand within the SENIK Group, specializes in delivering creative event entertainment across North America. With over 20 years of experience, fuze provides custom entertainment solutions for corporate, non-profit, and private events. As part of the same acquisition cohort as e=mc², fuze collaborates with e=mc² on cross-brand event delivery.
• Champagne EventsminorStrategic or Co-development Partner · 9 September 2024Champagne Events, a member of the SENIK Group since 2020, specializes in creating unifying moments combining charm, elegance, and excellence. With over 30 years of experience, it is distinguished by exceptional service and highly skilled client support. Collaborates with e=mc² within the SENIK Group portfolio.
• Sénik The Event AgencyminorStrategic or Co-development Partner · 9 September 2024Founded in 2003, Sénik is a key leader in the Canadian event industry specializing in corporate events. With a team of 23 employees and thousands of events managed globally, Sénik is distinguished by expertise in large-scale projects and commitment to innovation. Parent company of the SENIK Group portfolio including e=mc² events.
• CARAS (Canadian Academy of Recording Arts and Sciences)coreOthersLong-standing client partner since 2011. e=mc² produces the annual JUNO Awards Gala for CARAS — a star-studded event with 1,300+ artists, executives, and VIPs. Also produced the JUNO Opening Night Awards 2021 (50th anniversary special). Relationship is primarily a client-service engagement.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• cievents: Global event agency providing corporate event management, incentive programs, and conference production across multiple markets. Comparable to e=mc² in offering end-to-end event design and destination program execution for enterprise clients.
• Sénik The Event Agency: Montreal-based corporate event agency founded in 2003, now part of the same SENIK Group as e=mc² events. Specializes in large-scale corporate events with 23 employees and thousands of events managed globally — directly comparable service offerings to e=mc² events in the Canadian enterprise event market.
• Opus Agency: Event and experiential agency specializing in corporate events, conferences, and brand experiences for technology and enterprise clients. Comparable to e=mc²'s mix of corporate event design and conference production, with strong technology sector overlap (e=mc² works with Microsoft, Ada).
• MKG: Creative experience agency producing brand activations, corporate events, and immersive experiences for enterprise clients. Comparable to e=mc²'s creative event design and production services, with similar emphasis on storytelling and audience engagement.
• Sparks: Global event and experience agency producing corporate meetings, conferences, incentive programs, and award shows for enterprise clients. Directly comparable to e=mc²'s event design, conference production, and destination incentive program services.
• ITA Group: Performance improvement company specializing in incentive travel programs, meetings, and events for enterprise clients. Highly comparable to e=mc²'s destination event services and Circle of Excellence-style incentive programs (e.g., LGI Homes engagement) that span multiple international locations.
• Champagne Events: Montreal-based event agency specializing in elegant corporate and social events with over 30 years of experience. Now part of the SENIK Group alongside e=mc², offering directly overlapping event design and management services in the Canadian market.

Broad incumbents

• Freeman: Largest brand experience company in North America, providing event production, audiovisual services, and event technology. Competes with e=mc²'s e=mc² productions division in technical event production, but at massive scale with broader trade show and exhibition capabilities.
• Jack Morton Worldwide: Global brand experience agency producing corporate events, conferences, and experiential marketing for major brands. Comparable to e=mc² in delivering corporate event design and production, but at significantly larger scale with international offices and broader marketing communications capabilities.
• George P. Johnson Experience Marketing: Global experience marketing agency operating across major markets worldwide, providing corporate event design, production, and experiential campaigns for enterprise clients. A scaled incumbent competing for the same Fortune 500 RFPs as e=mc², particularly for international programs and large-scale brand experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/emc2events
• Facebookfacebook.com/emc2events.canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about e=mc² Events