MacAllister Rentals
MacAllister Rentals is a regional equipment rental company operating 25+ branches across Indiana and Michigan, renting construction, landscaping, and material-handling equipment from Caterpillar and 70+ other manufacturers to contractors, government, and industrial customers.
- Company typePrivate
- Founded1945
- HeadquartersIndianapolis, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What MacAllister Rentals does
MacAllister Rentals is the equipment rental division of MacAllister Machinery Co., Inc., a privately held Indiana corporation headquartered at 6300 Southeastern Ave in Indianapolis. Founded in 1945, the company rents construction, landscaping, material handling, and industrial equipment from Caterpillar, JLG, and 70+ other manufacturers across 25+ branch locations in Indiana and Michigan's lower peninsula. The rental catalog spans aerial lifts (boom, scissor, personnel), earthmoving equipment (backhoes, bulldozers, excavators, skid steers, wheel loaders), compaction equipment, generators, material handling gear (cranes, forklifts, telehandlers), attachments, air equipment, shoring (Pro-Tec), pumps, surface-prep equipment, tools, trucks and trailers, and utility vehicles.
The underlying technology stack centers on Caterpillar telematics integrated into the rental fleet for remote monitoring and fleet management, layered with a digital sales funnel (website, blog/resources, SEO, Facebook, Twitter, LinkedIn, Instagram) feeding quote-based phone and in-branch transactions. There is no e-commerce checkout on the rental side; instead, a toll-free line (877-700-1945) and online quote-request forms drive bottom-of-funnel conversion, with field sales handling contractor relationships.
The business model is primarily usage-based, with daily, weekly, and monthly rental periods and quote-driven pricing. Secondary revenue streams include used-equipment sales through macallisterrentalsused.com (one-time), operator training (professional services), rental equipment protection plans (subscription/recurring), financial solutions, and paperless invoicing. Customer segments are diversified across construction contractors (primary), landscaping companies, government and municipal agencies, utilities, agriculture, railroad, HVAC contractors, and film and event operators. The company sells to mid-market and enterprise buyers through a direct-to-consumer, location-based GTM motion concentrated entirely in the IN/MI region.
MacAllister Rentals firmographics
Firmographics- Name
- MacAllister Rentals
- Legal name
- MacAllister Machinery Co., Inc.
- Website
- https://macallisterrentals.com
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MacAllister Rentals is a regional equipment rental company operating 25+ branches across Indiana and Michigan, renting construction, landscaping, and material-handling equipment from Caterpillar and 70+ other manufacturers to contractors, government, and industrial customers.
- Ownership category
- akta.pro rank
MacAllister Rentals industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350), Construction, Mining & Materials Handling Machinery & Equip (3530), Construction Machinery & Equip (3531), Services-Equipment Rental & Leasing, Nec (7359)
- akta.pro primary industry
- Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)
- akta.pro secondary industries
- Aerial Work Platforms (MEWPs) Rental/Leasing (TLABAFAE), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)
Keywords
Where MacAllister Rentals is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices30 records
Markets served
MacAllister Rentals business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Equipment Rentals: Short-term and long-term rental of construction, landscaping, material handling, and industrial equipment. Revenue generated from daily, weekly, and monthly rental periods. Includes late-model, low-hour machines with advanced technological features.
- Used Equipment Sales: Sale of well-maintained used equipment through macallisterrentalsused.com. Great deals on pre-owned equipment of all types.
- Operator Training: Training services for equipment operators to ensure proper, efficient, and safe equipment use.
- Rental Equipment Protection: Equipment protection plans to cover customers in case of damage to rental equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Flexible rental terms available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
MacAllister Rentals product offering
Product offeringCore offering
MacAllister Rentals rents, sells, and services construction, earthmoving, aerial, material handling, compaction, landscaping, and industrial equipment from Caterpillar, JLG, and over 70 other manufacturers across 25+ locations in Indiana and Michigan. The company provides short-term and long-term daily, weekly, and monthly rentals of late-model, low-hour machines, complemented by used equipment sales, operator training, and rental equipment protection plans.
Product overview
MacAllister Rentals is an equipment rental company serving Indiana and Michigan with high-quality rental equipment from Caterpillar, JLG, and over 70 other manufacturers. The company offers a comprehensive portfolio of rental products organized into distinct categories: Aerial Equipment (boom lifts, scissor lifts, personnel lifts), Earthmoving Equipment (backhoes, bulldozers, excavators, skid steer loaders, wheel loaders), Compaction Equipment (jumping jacks, plate compactors, rollers), Generators, Landscaping Equipment (aerators, chippers, stump grinders), Material Handling Equipment (cranes, forklifts, telehandlers), and Attachments (buckets, forks, hammers, trenchers). Additional offerings include Used Equipment Sales, Operator Training, and Rental Equipment Protection plans. The company operates across 26+ locations in Indiana and Michigan's lower peninsula.
Differentiator
Problem solved
Functional benefit
Products and services
- Aerial Equipment Rentals Rental of aerial lifts including boom lifts (articulating, straight, towable), personnel lifts (driveable, push-around), and scissor lifts (electric, rough terrain) for elevated work access. Targeted at construction, HVAC, electrical, and maintenance contractors.
- Earthmoving Equipment Rentals Rental of heavy earthmoving equipment including backhoes, bulldozers, excavators (mini, small, medium, long reach, wheeled), skid steer loaders, compact track loaders, track loaders, trenchers (ride-on, walk-behind, vacuum excavators), and wheel loaders (compact, small). Used by construction, excavation, and site preparation contractors.
- Compaction Equipment Rentals Rental of compaction equipment including jumping jacks/rammers (Wacker Neuson BS50, BS62), plate compactors (reversible, single direction), and rollers (double drum, padfoot, smooth, trench, walk-behind) for soil and asphalt compaction. Used by paving, road construction, and site preparation crews.
- Generator Rentals Rental of power generation equipment including portable generators, towable generators, and generator accessories for temporary or backup power needs. Used by construction sites, events, and utility operations.
- Landscaping Equipment Rentals Rental of landscaping tools including aerators, augers, brush cutters, chippers, hydroseeders, lawn vacuums, log splitters, seeders, sod cutters, stump grinders, and vibratory plows. Targeted at landscaping and grounds maintenance businesses.
- Material Handling Equipment Rentals Rental of material handling equipment including cranes (carry deck, mini crawler), industrial forklifts, material lifts (drywall, duct, pipe), pallet jacks, rough terrain forklifts, stackers, telehandlers, and rotating telehandlers. Used by warehouses, construction sites, and industrial facilities.
- Attachment Rentals Rental of work tool attachments for skid steers, excavators, mini excavators, telehandlers, and backhoes including augers, blades, brooms, buckets, compactors, forestry mulchers, forks, grapples, hammers, jib booms, lifting hooks, manbaskets, multi-processors, rakes, shears, stump grinders, tillers, trenchers, and truss booms.
- Air Equipment Rentals Rental of air equipment including air compressors and air tools for construction and industrial applications.
- Shoring Equipment Rentals Rental of underground safety equipment from Pro-Tec for trench shoring and shielding applications, targeted at excavation and utility contractors.
- Pump Rentals Rental of various pumps for dewatering and fluid transfer applications across construction and industrial sites.
- Surface Prep Equipment Rentals Rental of surface preparation equipment for concrete and floor preparation work, served through a dedicated MacAllister Surface Prep site.
- Tools Rentals Rental of construction tools including blowers, brooms, concrete tools (buckets, buggies), fans, hammers/breakers, heaters, light towers, pressure washers, and welders.
- Truck and Trailer Rentals Rental of vehicles including trailers (dump, equipment, hydraulic lift, tilt, water) and trucks (boom, dump, water) for transport and material hauling.
- Vehicle Rentals Rental of vehicles including golf carts, industrial carts, and UTVs for site transport.
- Used Equipment Sales Sale of pre-owned equipment from Caterpillar and other manufacturers through a dedicated used equipment storefront, offering well-maintained late-model machines to construction and industrial buyers.
- Operator Training Training services for equipment operators to ensure proper, efficient, and safe equipment use, supporting rental and fleet customers.
- Rental Equipment Protection Equipment protection plans covering customers in case of damage to rental equipment during the rental period.
- Financial Solutions Financing options for equipment acquisitions to support customer equipment purchases.
Quantifiable outcome
- Reduced capital expenditure through rental vs. equipment purchase
- +2 more outcomes
Companies that use MacAllister Rentals
Customer profileSegments8 records
Ideal customer profiles4 records
MacAllister Rentals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MacAllister Rentals partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
MacAllister Rentals competitors and assessment
Company assessmentEmerging players
- EquipmentShare: A fast-growing tech-enabled equipment rental and fleet management platform serving construction contractors across the U.S., including the Midwest. While smaller than MacAllister in fleet size, EquipmentShare's proprietary T3 telematics and digital platform represent a differentiated competitive threat in the same customer base.
Direct peers
- Warren CAT: Oklahoma-based Caterpillar dealer with a substantial equipment rental business serving construction, oil & gas, and industrial customers. Shares the same Cat-dealer-and-rental business model as MacAllister Rentals, though operating in a different geography.
- Sunbelt Rentals: The second-largest equipment rental company in North America with an extensive fleet of aerial, earthmoving, and specialty equipment. Sunbelt competes with MacAllister Rentals across the same construction and industrial customer base and has been actively expanding branch density in the Midwest.
- Herc Rentals: A leading North American equipment rental provider offering aerial, earthmoving, material handling, and industrial equipment. Herc serves similar contractor and industrial customers to MacAllister Rentals and competes in overlapping Midwest geographies.
- Sunstate Equipment: Regional equipment rental company serving construction and industrial customers with aerial, earthmoving, and material handling equipment. While headquartered in the Southwest, the operating model and customer segments are closely comparable to MacAllister Rentals.
- United Rentals: The largest equipment rental company in North America with a broad fleet spanning aerial, earthmoving, material handling, and specialty equipment. United Rentals competes directly with MacAllister Rentals in Indiana and Michigan through its branch network and offers similar customer segments in construction and industrial end markets.
- HOLT CAT: Texas-based Caterpillar dealer with an equipment rental division offering aerial, earthmoving, and material handling equipment. HOLT CAT is a close operating analog to MacAllister Rentals due to the shared Caterpillar dealer model, though operating primarily in Texas.
Broad incumbents
- Caterpillar Inc. The OEM whose equipment MacAllister Rentals primarily rents and the parent of the dealer affiliation through MacAllister Machinery. Cat's broader push into rental, digital, and used equipment directly and indirectly competes with MacAllister Rentals' offerings and represents both a partner and a competitive threat.
- BrandSafway: A large industrial services and rental provider with significant scaffolding, shoring, and access-equipment rental operations serving construction and industrial customers. MacAllister Rentals' shoring and aerial equipment categories overlap with BrandSafway's core offerings.
Regional players
- Cleveland Brothers Equipment: Pennsylvania-based Caterpillar dealer with an equipment rental business serving construction, mining, and industrial customers in the Mid-Atlantic and Northeast. Shares the Cat-dealer rental model with MacAllister Rentals but operates in a different regional market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MacAllister Rentals social profiles
Digital presenceMacAllister Rentals financial estimates
Financial estimateRevenue estimate
Valuation estimate
MacAllister Rentals leadership team
Management profileNumber of profiles
MacAllister Rentals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MacAllister Rentals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MacAllister Rentals
What does MacAllister Rentals do?
MacAllister Rentals rents, sells, and services construction, earthmoving, aerial, material handling, compaction, landscaping, and industrial equipment from Caterpillar, JLG, and over 70 other manufacturers across 25+ locations in Indiana and Michigan. The company provides short-term and long-term daily, weekly, and monthly rentals of late-model, low-hour machines, complemented by used equipment sales, operator training, and rental equipment protection plans.
Is MacAllister Rentals a public or private company?
MacAllister Rentals is a private company. It is classified as family owned and is currently operating.
When was MacAllister Rentals founded?
MacAllister Rentals was founded in 1945. It employs 1,001 to 5,000 people.
Where is MacAllister Rentals based?
MacAllister Rentals is headquartered in Indianapolis, United States, in the North America region.
How does MacAllister Rentals make money?
Four revenue lines are on record. Equipment Rentals are the primary driver. The others are used Equipment Sales, operator Training and rental Equipment Protection.
Who are MacAllister Rentals's main competitors?
EquipmentShare is listed as an emerging player. Direct peers are Warren CAT, Sunbelt Rentals, Herc Rentals, Sunstate Equipment, United Rentals and HOLT CAT. Broad incumbents are Caterpillar Inc. and BrandSafway. Cleveland Brothers Equipment is listed as a regional player.
Does MacAllister Rentals have an API?
No public API is recorded for MacAllister Rentals.
What industry is MacAllister Rentals in?
MacAllister Rentals's product category is Construction Equipment Rental. Its primary akta.pro industry code is TLABAFAA, Earthmoving & Excavation Equipment Rental/Leasing, with a secondary code of TLABAFAE, Aerial Work Platforms (MEWPs) Rental/Leasing. Its NAICS code is 532412 and its SIC code is 7350.