IMT Insurance

What IMT Insurance does

IMT Insurance is a regional property and casualty mutual insurance carrier operating under IMT Mutual Holding Company, headquartered in West Des Moines, Iowa. Founded in 1884 in response to windstorm damage in the Midwest, the company has served policyholders for over 140 years under a mutual ownership structure that prioritizes policyholder interests over stockholder returns. The carrier writes personal lines (auto, homeowners, renters, condo, landlord, motorhome/camper, boat, powersports, inland marine, umbrella) and commercial lines (commercial auto, businessowners policies with industry-specific variants for car washes, contractors, convenience stores, funeral homes, golf courses, grocery stores, offices, restaurants, storage facilities, and veterinary practices, plus general liability, commercial property, workers' compensation, commercial umbrella, surety/fidelity bonds, and farm personal liability). It also offers Cybersuite cyber insurance, Employment Practices Liability Insurance, and Equipment Breakdown as add-on coverages.

The company's operations are run through three insurance subsidiaries: IMT Insurance Company, Wadena Insurance Company, and Eden Insurance Company (added via an April 2024 merger with Eden Mutual Insurance Association). Distribution is conducted exclusively through independent insurance agents across a seven-state territory spanning Iowa, Illinois, Minnesota, Nebraska, South Dakota, Wisconsin, and Arizona. Customer servicing is supported by a digital stack comprising the MyPolicy+ online portal for account management, the Worry Free mobile application for iOS and Android (bill payment, auto claims reporting, ID card access, and roadside assistance), and machine-readable Transparency in Coverage files for regulatory compliance. AM Best affirmed an A- (Excellent) Financial Strength Rating across all three subsidiaries in 2026, and the company maintains BBB accreditation.

Revenue is generated through recurring insurance premiums collected on personal and commercial policies, with pricing determined per applicant through underwriting rather than published rate cards. The customer base is fragmented across personal, commercial, and agricultural segments, and the company also maintains an active community engagement program across its operating states through sponsorships, volunteerism, and charitable giving. Leadership transitioned in July 2025 with the appointment of Greg Blythe as President and CEO.

Name

IMT Insurance

Legal name

IMT Mutual Holding Company

Website

https://imtins.com

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

251–500 employees

Short description

IMT Insurance is a 140-year-old mutual property and casualty carrier headquartered in West Des Moines, Iowa, offering personal, commercial, and farm insurance exclusively through independent agents across seven Midwestern and Southwestern states.

Ownership category

akta.pro rank

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Premiums: IMT Insurance generates revenue through insurance premium payments from policyholders for auto, home, business, farm liability, umbrella, and surety/fidelity bond coverage. Premiums are collected through recurring payments, one-time payments, and mortgagee payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

IMT Insurance is a regional mutual property and casualty insurance company that underwrites and sells personal lines (auto, homeowners, renters, condo, landlord, motorhome, boat, power sports, inland marine, personal umbrella) and commercial lines (commercial auto, businessowners policies, general liability, commercial property, workers' compensation, commercial umbrella, surety/fidelity bonds) plus farm personal liability, distributed exclusively through independent insurance agents in Iowa, Illinois, Minnesota, Nebraska, South Dakota, Wisconsin, and Arizona.

Product overview

IMT Insurance is a regional property and casualty insurance company offering a comprehensive portfolio of personal and commercial insurance products through independent agents across seven states (Arizona, Illinois, Iowa, Minnesota, Nebraska, South Dakota, and Wisconsin). The personal insurance portfolio includes auto, homeowners, condo, renters, landlord, motorhome/camper, boat, powersports, inland marine, and umbrella coverage. Commercial offerings encompass businessowners policies (with industry-specific variants for car washes, contractors, convenience stores, funeral homes, golf courses, grocery stores, offices, restaurants, storage, and vets), commercial auto, general liability, commercial property, workers' compensation, commercial umbrella, bonds (contract, license/permit, public official, probate, fidelity), and farm personal liability. Additional coverage options include Cybersuite (cyber insurance), EPLI, and equipment breakdown coverage. Digital customer engagement is facilitated through the MyPolicy+ web portal and Worry Free mobile app for iOS and Android, enabling policy management, payments, claims reporting, ID card access, and roadside assistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Auto Insurance Coverage for personal vehicles including liability, collision, comprehensive, medical payments, and personal injury protection. Sold to individual policyholders through independent agents.
• Homeowners Insurance
• Business Insurance Commercial insurance products including commercial auto, businessowners policies, general liability, commercial property, workers' compensation, and commercial umbrella coverage. Sold to small and mid-sized businesses.
• Commercial Auto Insurance Auto insurance coverage for business-owned vehicles and commercial auto exposures. Sold to small and mid-sized business owners.
• Motorhome & Camper Insurance
• Boat Insurance Coverage for recreational boats and watercraft. Sold to individual boat owners.
• Power Sports Insurance Insurance coverage for power sports vehicles and equipment. Sold to individual owners.
• Inland Marine Insurance Coverage for movable property, equipment, and goods in transit. Sold to individual policyholders.
• Personal Umbrella Insurance Additional liability coverage that extends limits beyond underlying personal policies. Sold to individual policyholders.
• Condo/Cooperative Unit Insurance Coverage tailored for condominium and co-op unit owners. Sold to individual unit owners.
• Renters Insurance Coverage for personal property and liability for renters. Sold to individual tenants.
• Landlord Insurance Property and liability coverage for rental property owners. Sold to individual landlords.
• Businessowners Policies Package policies for small to medium businesses including specific industry variants such as car wash, contractors, convenience store, funeral home, golf course, grocery store, office building, restaurant, storage, and vet insurance. Sold to small and mid-sized businesses.
• General Liability Insurance Coverage protecting businesses against bodily injury and property damage claims. Sold to small and mid-sized businesses.
• Commercial Property Insurance Coverage for commercial buildings, equipment, and inventory against covered perils. Sold to small and mid-sized businesses.
• Workers' Compensation Coverage for employee workplace injuries and related medical costs. Sold to small and mid-sized businesses.
• Commercial Umbrella Insurance Excess liability coverage for commercial policies extending protection beyond standard limits. Sold to small and mid-sized businesses.
• Bonds (Surety and Fidelity) Surety and fidelity bond products including contract bonds, license and permit bonds, public official bonds, probate and court bonds, and fidelity bonds. Sold to businesses and individuals.
• Farmers Personal Liability Personal liability coverage for farmers as part of farm insurance offerings. Sold to farm owners and operators.
• MyPolicy+ Online Portal Online customer portal enabling policyholders to manage accounts, pay bills, view policy information and limits, and adjust communication settings. Available via web login and mobile access.
• Worry Free Mobile App Mobile application for iOS and Android enabling policyholders to pay bills, report auto claims, view ID cards, and access roadside assistance. Branded as Worry Free app.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Independent Insurance AgenciescoreChannel Partner/ Reseller/ DistributorIMT Insurance operates exclusively through independent insurance agents in their six-state territory. These independent agencies market and promote IMT products and services, providing customers with access to insurance options and expert guidance on coverage selection.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pekin Insurance: Illinois-based regional P&C insurer serving Midwest customers through independent agents with comparable auto, home, and commercial products — an essentially identical geographic and channel peer.
• Erie Insurance: Regional P&C insurer with strong independent-agent distribution serving Midwest/East states — closely comparable to IMT on channel model, personal/commercial mix, and mutual-like service ethos.
• Shelter Insurance: Missouri-based mutual P&C insurer with a strong Midwest presence and similar product mix (auto, home, business, farm) — closely comparable geographic and structural peer.
• EMC Insurance Companies: Iowa-based regional P&C insurer with overlapping Midwest footprint, multiple subsidiaries, and similar independent-agent distribution — directly comparable in geography, mutual-like structure, and product mix.
• Auto-Owners Insurance: Midwest-headquartered (Michigan) mutual P&C insurer using independent-agent distribution across personal and commercial lines — directly comparable channel, structure, and product breadth.
• COUNTRY Financial: Illinois-based regional insurer offering auto, home, and life/financial products across the Midwest through an exclusive-agent model — overlapping Midwest customer base and product mix.
• Grinnell Mutual: Iowa-headquartered mutual P&C insurer operating across the Midwest with independent-agent distribution — closely mirrors IMT's mutual structure, regional scope, and personal/commercial line mix.

Broad incumbents

• Westfield Insurance: Ohio-based super-regional P&C carrier writing personal, commercial, and surety lines through independent agents — comparable product breadth and agent channel, but larger and more geographically diversified.
• Cincinnati Financial: Large Ohio-based super-regional P&C carrier using independent agents across much of the Midwest — broader scale but highly comparable agent-channel and personal/commercial product model.

Regional players

• Motorists Insurance Group: Ohio-based regional P&C insurer selling personal and commercial lines through independent agents — comparable regional independent-agent model and P&C product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BeWorryFree
• Facebookfacebook.com/theimtgroup
• LinkedInlinkedin.com/company/imt-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMT Insurance