EasyGames

What EasyGames does

EasyGames (PTY) LTD is a private South African software development firm founded in August 2020 and headquartered at 14 Cranbrook Crescent, La Lucia Ridge, Umhlanga, Durban. The company builds custom software for the gaming, sports betting, and lottery industries, working primarily with tier-one operators on bespoke projects rather than packaged SaaS products. Its core offerings include sportsbook development with risk management across tennis, football, soccer, cricket, hockey and basketball; a Player Account Management System with transactional wallets, KYC/FICA compliance, identity verification and cash-threshold reporting; a Wager Recording System; bespoke and RNG game development (including crash games, scratch cards and data-lite titles) compliant with gaming laboratory certification paths (BMM, GLI); lottery integration using BetRadar and BetGenius feeds; land-based retail casino solutions integrating with Casino Management Systems, Slot Accounting Systems and TITO; USSD and data-lite solutions for mobile-first emerging markets; and a Business Intelligence offering built on Power BI, SQL Server, ETL and PostgreSQL. The technology stack is conventional enterprise: C#, JavaScript, HTML, .NET, Azure, SQL Server, PostgreSQL, AWS and Visual Studio.

The company's revenue model combines project-based custom development, ongoing managed services (root-cause and gap analysis, active project management), gaming-lab compliance submissions, third-party game and payment gateway integration work, and BI/data-warehouse engagements. Customers cluster around South African operators such as Hollywoodbets, Supabets, Gbets, Gold Rush and BettaBets, with international exposure through 888 Africa, Sportingbet and content provider Kiron Interactive; the company has also delivered software for non-gaming clients including Comstruct (construction) and Al-Baraka (banking). Go-to-market is direct enterprise engagement rather than inbound or channel sales, supported by organic presence on LinkedIn, Instagram, Facebook and Twitter. Industry sources state EasyGames has grown significantly and taken on major projects within three years of founding; revenue is not publicly disclosed, no funding rounds are recorded, and the company appears founder/management-owned via the PTY LTD structure.

Name

EasyGames

Legal name

EasyGames (PTY) LTD

Website

https://easygames.co.za

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

EasyGames is a Durban-based software development firm that builds custom sportsbook, player account management, RNG games, lottery, retail casino, and USSD solutions for tier-one gaming and sports betting operators in South Africa and selected international markets.

Ownership category

akta.pro rank

Product category

Sports Betting and Gaming Software

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

SIC

Services-Computer Programming Services (7371), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing) (MPAEAJAH)

Keywords

• Sports betting software
• Gaming software development
• Player account management
• Wager recording systems
• Casino management solutions

Headquarters

HQ city

Durban

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Software Development: Bespoke game development, sportsbook development, and customized software solutions for tier-one gaming operators. Revenue generated through project-based development engagements.
2. Managed Software Solutions: Ongoing software management, root cause analysis, gap analysis, and business optimization services delivered through structured service approaches and active project management.
3. Gaming Lab Tests & Compliance Submissions: Professional certification services for gambling and gaming regulatory approvals. Ensures products comply with gaming labs (BMM, GLI) and National/Provincial Gambling Boards.
4. Game Integrations: Integration of third-party gaming content (BetGames, Pragmatic Play, Habanero, Golden Race) and payment gateway integrations into operator platforms.
5. Business Intelligence Solutions: Data warehouse development, ETL processes, and analytical reporting services for gaming operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

EasyGames develops and delivers custom software for the gaming and sports betting industry, providing bespoke game development (RNG slots, crash, scratch cards), Sports Book and risk management platforms, Player Account Management Systems with KYC/FICA compliance, Wager Recording Systems, Lottery Integration, Land-Based Casino solutions (SAS/TITO), USSD/data-lite products, Game Integrations, and Business Intelligence solutions tailored to tier-one gaming operators.

Product overview

EasyGames operates as a software development company specializing in the gaming and sports betting industry, offering an integrated suite of solutions. The core portfolio includes game development services (both bespoke and standard RNG games), a Player Account Management System with transactional wallets and KYC/FICA compliance, a Wager Recording System, Sports Book Development with risk management, and Lottery Integration services. These products are designed to work together as a cohesive platform for gaming operators. Additional offerings include land-based casino solutions (Slot Accounting System, TITO integration), USSD/Data Lite solutions for low-bandwidth markets, and Business Intelligence Solutions for data warehouse and reporting. The company also provides professional services including managed software solutions, quality assurance, project management, and gaming lab compliance submissions. All solutions are developed using agile methodologies and can be customized for tier-one operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Development

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core.

• HollywoodbetscoreTechnology or IntegrationHollywoodbets is a major South African sports betting operator. EasyGames provides software development services and solutions to Hollywoodbets as part of their core customer base.
• Kiron InteractivecoreTechnology or IntegrationKiron Interactive is a gaming content provider. EasyGames works with Kiron as both a customer receiving their products and potentially as a software development partner.
• BetsoftwarecoreTechnology or IntegrationBetsoftware is a gaming software provider. EasyGames maintains a partnership for software services and solutions development.
• 888 AfricacoreTechnology or Integration888 Africa is a major international gaming operator. EasyGames provides software development services to support their operations.
• SupabetscoreTechnology or IntegrationSupabets is a leading South African betting operator. EasyGames provides customized software solutions for Supabets.
• SportingbetcoreTechnology or IntegrationSportingbet is an international sports betting operator. EasyGames provides software development services to their operations.
• BettaBetscoreTechnology or IntegrationBettaBets is a South African betting operator. EasyGames provides software solutions as part of their primary customer base.
• GbetscoreTechnology or IntegrationGbets is a South African betting operator. EasyGames provides software development services.
• Gold RushcoreTechnology or IntegrationGold Rush is a South African betting and gaming operator. EasyGames provides software development services.
• World-Sports-BettingcoreTechnology or IntegrationWorld-Sports-Betting is a betting operator partner receiving software solutions from EasyGames.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Betsoftware: South Africa-based gaming software provider offering sportsbook, casino, retail and managed-services solutions to operators; named partner of EasyGames and competes for the same tier-one SA customer set with overlapping platform capabilities.
• Kiron Interactive: B2B virtual sports and gaming content provider supplying operators globally; EasyGames both integrates Kiron content and builds adjacent operator platforms, putting them in direct competition for sportsbook platform delivery contracts.
• Golden Race: Provider of virtual sports and betting games with deep operator integrations across Africa, Latin America and Europe; comparable niche as a virtual/betting content and integration specialist serving tier-one sportsbook operators.
• BetGames: Live dealer and live betting games supplier integrated into operator platforms; EasyGames lists BetGames as an integration partner and competes for the same operator-development wallet when building sportsbook and casino content layers.
• NSoft: B2B provider of sportsbook, casino, virtual sports and retail solutions for land-based and online operators, with strong presence in emerging markets; directly comparable modular platform-and-integration offering to EasyGames.
• Digitain: iGaming platform/sportsbook turnkey provider covering sportsbook, casino, payments and risk management; overlaps EasyGames' full-stack delivery model and competes for the same regulated operator accounts.
• SoftSwiss: iGaming turnkey platform and white-label casino/sportsbook provider with payments, KYC and risk tooling; directly comparable end-to-end operator-stack offering and a common competitor for emerging-market operator contracts.

Broad incumbents

• Pragmatic Play: Global multi-vertical iGaming content and platform provider (slots, live casino, sportsbook, bingo, virtual sports); sits both as an integration partner of EasyGames and as a much broader incumbent that bundles operator tooling EasyGames custom-develops.
• OpenBet (Endeavor): Established tier-one sportsbook platform and technology provider serving global operators; competes head-on in sportsbook/wager-recording and player-account management, the core of EasyGames' delivery scope.

Regional players

• Mega-Tech: South African technology services firm in EasyGames' partner ecosystem offering adjacent technology services to gaming and betting operators in ZAF; comparable regional technology-and-integration footprint in the same customer pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/EasyGamesSA
• Facebookfacebook.com/EasyGamesAdmin
• LinkedInlinkedin.com/company/easygames
• Instagraminstagram.com/easygames_sa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyGames