Gold Rush Amusements, Inc.
Gold Rush Amusements, Inc. (dba Gold Rush Gaming) is a family-owned Illinois Licensed Terminal Operator, deploying and servicing Video Gaming Terminals at 725+ bars, restaurants, gaming cafes, truck stops, and fraternal organizations across the state.
- Company typePrivate
- Founded2012
- HeadquartersHoffman Estates, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Gold Rush Amusements, Inc. does
Gold Rush Amusements, Inc., doing business as Gold Rush Gaming, is a privately held, family-owned Licensed Terminal Operator founded in 2012 and headquartered in Hoffman Estates, Illinois. The company operates and services Video Gaming Terminals (VGTs) — electronic slot machines and video poker terminals — at licensed third-party establishments including bars, restaurants, gaming cafes, truck stops, hotels, and fraternal organizations across Illinois. Under the Illinois Gaming Board's Class 3 Route Gaming framework, Gold Rush supplies the gaming hardware, installs and maintains the terminals, guides partners through the licensing and compliance process, and shares the player-revenue economics with the host location. The company is the third largest operator in its Illinois category, with 725+ partner locations served through three regional offices (Northern - Hoffman Estates; Southern - Bartonville; Western - Sterling).
Gold Rush Amusements, Inc. firmographics
Firmographics- Name
- Gold Rush Amusements, Inc.
- Legal name
- Gold Rush Amusements, Inc.
- Website
- https://goldrushgaming.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gold Rush Amusements, Inc. (dba Gold Rush Gaming) is a family-owned Illinois Licensed Terminal Operator, deploying and servicing Video Gaming Terminals at 725+ bars, restaurants, gaming cafes, truck stops, and fraternal organizations across the state.
- Ownership category
- akta.pro rank
Gold Rush Amusements, Inc. industry classification
Industry- Product category
- Video Gaming Terminal Operations
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing) (MPAEAJAH)
Keywords
Where Gold Rush Amusements, Inc. is headquartered
LocationHeadquarters
- HQ city
- Hoffman Estates
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Gold Rush Amusements, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Video Gaming Terminal Revenue Share: Gold Rush Gaming operates Video Gaming Terminals (VGTs) at licensed partner establishments, generating revenue through a revenue-sharing arrangement with the establishments. The company installs, maintains, and services the gaming terminals while the host location provides the physical space. Revenue is generated from player activity on the terminals.
- Licensed Terminal Operator Services: Full-service licensed terminal operator model providing licensing assistance, equipment installation, tailored marketing support, and customer service to partner establishments. The company generates revenue from the gaming activity at partner locations.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Gold Rush Amusements, Inc. product offering
Product offeringCore offering
Gold Rush Amusements, Inc. (operating as Gold Rush Gaming) is a Licensed Terminal Operator under the Illinois Gaming Board, deploying Video Gaming Terminals (VGTs) — electronic slot machines and video poker — at licensed partner establishments such as bars, restaurants, gaming cafes, truck stops, hotels, and fraternal organizations. The company provides end-to-end terminal operator services including licensing assistance, equipment installation, on-site field maintenance, marketing support, and dedicated relationship management, generating revenue through revenue-share arrangements with partner locations.
Product overview
Gold Rush Gaming operates as a Video Gaming Terminal (VGT) operator, providing electronic slot machines and slot games to licensed partner establishments across multiple states. Their core offering consists of Video Gaming Terminals deployed at bars, restaurants, taverns, truck stops, fraternal organizations, and gaming cafes. The company complements its hardware with a kiosk-based rewards program, a mobile application, and marketing support services including UPshow TV digital signage. Service offerings include field maintenance with guaranteed response times, licensing and compliance assistance through the Illinois Gaming Board, and ongoing promotional campaigns. Gold Rush Gaming functions as a comprehensive Licensed Terminal Operator managing the full lifecycle of video gaming at partner locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Gaming Terminals (VGTs) Electronic slot machines and video poker terminals installed at licensed partner locations such as bars, restaurants, gaming cafes, truck stops, hotels, and fraternal organizations in Illinois. Gold Rush Gaming operates as the Licensed Terminal Operator providing equipment, maintenance, and revenue management, with revenue generated through a revenue-share arrangement with host establishments.
- Gold Standard Rewards Program
Quantifiable outcome
- Service resolution commitment: under one hour
- +3 more outcomes
Companies that use Gold Rush Amusements, Inc.
Customer profileNamed customers22 records
Segments6 records
Ideal customer profiles2 records
Gold Rush Amusements, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Gold Rush Amusements, Inc. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting and core.
- UPshowsupportingGold Rush Gaming has partnered with UPshow to provide digital marketing tools to partner establishments. UPshow enables venues to display custom graphics, messages, and videos on TV screens, highlighting what the business offers and providing an additional marketing channel for Gold Rush Gaming promotions and content.
- TouchTunessupportingTouchTunes is a modern jukebox partner that Gold Rush Gaming offers to partner establishments as an additional amenity. The partnership provides music entertainment for patrons at gaming locations.
- Illinois Gaming BoardcoreGold Rush Gaming operates as a Licensed Terminal Operator under regulatory oversight of the Illinois Gaming Board. The IGB regulates all aspects of video gaming in Illinois, including licensing terminal operators, approving locations, and ensuring compliance with gaming regulations.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Gold Rush Amusements, Inc. competitors and assessment
Company assessmentRegional players
- Affinity Gaming: Regional casino operator running multiple casino properties across the U.S. Although not a route gaming operator, it is comparable as a multi-property regional gaming operator with similar regulatory licensing dynamics, slot floor economics, and player-loyalty considerations relevant to Gold Rush's business.
Direct peers
- J&J Ventures Gaming: Multi-state video gaming terminal route operator active across the Midwest and Mid-Atlantic, including Illinois. Operates the same Licensed Terminal Operator model placing VGTs in bars, restaurants, and truck stops, with the same regulatory exposure to state gaming boards as Gold Rush.
- Accel Entertainment: Largest Illinois Class 3 Route Gaming operator and the publicly traded bellwether for the VGT route operator model. Same Illinois Gaming Board license class, same B2B Licensed Terminal Operator economics, same SMB bar/restaurant customer base — Accel is the most directly comparable company to Gold Rush Gaming.
- Century Gaming: Route gaming operator that places and services video gaming terminals across multiple western and midwestern states. Operates under the same licensed terminal operator / route gaming economic model as Gold Rush, targeting similar SMB hospitality partners.
Broad incumbents
- IGT (International Game Technology): Global slot machine and VGT hardware manufacturer whose cabinets (including the Peakslant platform referenced in Gold Rush's game launches) underpin much of the Illinois VGT installed base. IGT is an upstream supplier and broad incumbent shaping the equipment, game library, and CMS standards that route operators like Gold Rush build on.
- Light & Wonder: Major gaming equipment, content, and systems provider (formerly Scientific Games) supplying slot cabinets, game IP, and casino management systems used across the route gaming and casino industry. A key ecosystem participant for any VGT operator including Gold Rush.
- Aristocrat Leisure: Global slot machine and gaming content manufacturer with significant share of the North American VGT and casino slot installed base. Comparable to Gold Rush as a critical upstream provider of cabinets and game titles deployed at partner locations.
- Inspired Entertainment: Provider of gaming terminals, content, and server-based systems used in route gaming, amusement, and lottery channels globally. Comparable as a broader incumbent whose hardware and game catalog are deployed by route operators similar to Gold Rush.
- Golden Entertainment: Owns and operates Nevada tavern and route gaming operations (distributing gaming devices to bars/restaurants) along with casino resorts. Directly analogous distributed-gaming business model to Gold Rush's Illinois VGT operation, with regional exposure rather than direct Illinois overlap.
- AGS (formerly PlayAGS): Gaming equipment and table products supplier focused on the route, tribal, and commercial casino segments. Comparable as an upstream incumbent whose cabinets and game content compete for placement in route gaming operators' terminals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Gold Rush Amusements, Inc. social profiles
Digital presenceGold Rush Amusements, Inc. compliance and trust
Trust signalCompliance1 record
Gold Rush Amusements, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gold Rush Amusements, Inc. leadership team
Management profileNumber of profiles
Gold Rush Amusements, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gold Rush Amusements, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gold Rush Amusements, Inc.
What does Gold Rush Amusements, Inc. do?
Gold Rush Amusements, Inc. (operating as Gold Rush Gaming) is a Licensed Terminal Operator under the Illinois Gaming Board, deploying Video Gaming Terminals (VGTs) — electronic slot machines and video poker — at licensed partner establishments such as bars, restaurants, gaming cafes, truck stops, hotels, and fraternal organizations. The company provides end-to-end terminal operator services including licensing assistance, equipment installation, on-site field maintenance, marketing support, and dedicated relationship management, generating revenue through revenue-share arrangements with partner locations.
Is Gold Rush Amusements, Inc. a public or private company?
Gold Rush Amusements, Inc. is a private company. It is classified as family owned and is currently operating.
When was Gold Rush Amusements, Inc. founded?
Gold Rush Amusements, Inc. was founded in 2012. It employs 51 to 100 people.
Where is Gold Rush Amusements, Inc. based?
Gold Rush Amusements, Inc. is headquartered in Hoffman Estates, United States, in the North America region.
How does Gold Rush Amusements, Inc. make money?
Two revenue lines are on record. Video Gaming Terminal Revenue Share is the primary driver. The others are licensed Terminal Operator Services.
Who are Gold Rush Amusements, Inc.'s main competitors?
Affinity Gaming is listed as a regional player. Direct peers are J&J Ventures Gaming, Accel Entertainment and Century Gaming. Broad incumbents are IGT (International Game Technology), Light & Wonder, Aristocrat Leisure, Inspired Entertainment, Golden Entertainment and AGS (formerly PlayAGS).
Does Gold Rush Amusements, Inc. have an API?
No public API is recorded for Gold Rush Amusements, Inc..
What industry is Gold Rush Amusements, Inc. in?
Gold Rush Amusements, Inc.'s product category is Video Gaming Terminal Operations. Its primary akta.pro industry code is MPAEAJAH, Gaming Machine Systems & Management (CMS, TITO, Player Tracking, Bonusing). Its NAICS code is 7132 and its SIC code is 7900.