Bracell

What Bracell does

Bracell is a Brazilian specialty cellulose producer and subsidiary of the Singapore-based Royal Golden Eagle (RGE) Group, operating two industrial complexes — a dissolving and specialty pulp facility in Camaçari, Bahia (500,000 tonnes/year capacity) and a kraft pulp and tissue facility in Lençóis Paulista, São Paulo (250,000 tonnes/year of kraft pulp) — supplemented by four downstream tissue and baby diaper plants under the Bracell Papéis subsidiary. The company produces rayon-grade and specialty-grade dissolving pulp reaching up to 98.5% alpha-cellulose purity for global textile, pharmaceutical, food, cosmetics, and industrial buyers; bleached short-fiber eucalyptus kraft pulp for paper manufacturers and converters; and consumer tissue and baby diaper products under regional brands including Familiar, Absoluto, Velud, Fofura Baby, Supra, and Comfy, plus the Professional B2B line and 240,000 tonnes/year of jumbo roll exports.

The company's underlying technology platform is built on vertically integrated eucalyptus plantation forestry with proprietary genetic selection, state-of-the-art pulp mills operating fossil fuel-free at the São Paulo site, 98% chemical recovery via black liquor combustion, on-site renewable energy cogeneration with surplus supply to the Brazilian grid, and the largest industrial solar panel in Latin America. Bracell pairs industrial operations with a 301,000-hectare native forest conservation program (the Compromisso Um-Para-Um, or One-for-One Commitment) and deploys AI, drone-based LiDAR, and bioacoustics for environmental and biodiversity monitoring across its asset base.

Bracell generates revenue through B2B direct sales of industrial pulp via commercial hubs in Asia, EMEA, and North America; quote-based enterprise sales of tissue jumbo rolls to international converters via the Port of Santos; regional consumer sales of tissue and diaper brands through Brazilian retail and wholesale channels (with a strong Northeast Brazil presence and growing reach into Southeast, South, and Central-West markets); and direct B2B sales of the Professional product line to commercial buyers in Brazil. The company employs over 11,000 people across its operations and maintains international certifications (ISO 9001, ISO 14001, PEFC, ISEGA, Halal, Kosher) that are required by global textile, pharmaceutical, and food-grade cellulose customers.

Name

Bracell

Legal name

Bracell

Website

https://bracell.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bracell is a Brazilian specialty cellulose producer owned by Singapore-based RGE Group, manufacturing dissolving and specialty pulp, bleached eucalyptus kraft pulp, and consumer tissue and baby diaper products for global textile, pharmaceutical, food, and paper manufacturers across more than 40 countries.

Ownership category

akta.pro rank

Product category

Specialty Cellulose and Pulp Manufacturing

NAICS

Pulp Mills (32211), Pulp Mills (322110), Sanitary Paper Product Manufacturing (322291)

SIC

Pulp Mills (2611), Paper Mills (2621), Papers & Allied Products (2600)

akta.pro primary industry

Market Pulp (Bleached Hardwood/Softwood Kraft) (IMAMADAA)

akta.pro secondary industries

Consumer Tissue Paper (Facial, Toilet, Paper Towels, Napkins) (IMAMAGAA), Away-from-Home (AFH) Tissue & Wipers (Commercial/Institutional) (IMAMAGAB), Napkins, Tableware & Foodservice Disposables (Plates, Cups, Cutlery) (CRADALAD)

Keywords

• Specialty dissolving pulp
• Bleached eucalyptus kraft pulp
• Tissue paper manufacturing
• Baby diaper production
• Sustainable forestry cellulose

Headquarters

HQ city

Lençóis Paulista

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dissolving pulp (rayon-grades and specialty-grades) sales: Bracell produces and sells dissolving pulp to global textile, pharmaceutical, food, cosmetics, and industrial manufacturers. The company is a global leader in specialty dissolving pulp production with facilities in Bahia (500,000 tonnes/year capacity) and São Paulo. Products include viscose/lyocell fibers, cellophane films, cigarette filters, pharmaceutical excipients, and nitrocellulose.
2. Kraft pulp (bleached eucalyptus cellulose) sales: Production of 250,000 tonnes/year of bleached short-fiber eucalyptus kraft pulp at the São Paulo unit, used for printing/writing paper, packaging, self-adhesive and decorative papers, adhesive tapes, toilet paper, and paper towels.
3. Tissue paper and baby diaper sales (Bracell Papéis): Bracell Papéis unit sells tissue paper (toilet paper, paper towels, napkins, tissues) and baby diapers under brands Familiar, Absoluto, Velud, Fofura Baby, Supra, Comfy, and others. Second largest tissue paper and baby diaper manufacturer in Northeast Brazil, with growing presence in Southeast, South, and Central-West Brazil. Also exports jumbo rolls (240,000 tonnes/year capacity).

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bracell manufactures dissolving pulp (rayon-grades for textiles, nonwovens, cellophane, and specialty-grades for pharmaceuticals, food, and cosmetics) and bleached eucalyptus kraft pulp for paper manufacturers, operating fossil-fuel-free factories with self-sufficient renewable energy. Through its Bracell Papéis unit, the company also produces consumer tissue products (toilet paper, paper towels, napkins) and baby diapers under regional brands, plus exports jumbo rolls globally from a 240,000 tonnes/year capacity export hub at the Port of Santos.

Product overview

Bracell is a global leader in specialty cellulose production with a diversified product portfolio spanning three main categories: (1) Dissolving and specialty pulp produced in Bahia—including rayon-grades for textiles and nonwovens, and specialty-grades for pharmaceuticals, food, and industrial applications—with purity exceeding 98.5% and alpha cellulose content; (2) Bleached eucalyptus kraft pulp from São Paulo for printing, writing, packaging, and specialty papers; and (3) Bracell Papéis—a consumer products unit producing tissue paper (toilet paper, paper towels, napkins) and baby diapers under regional brands including Familiar, Absoluto, Velud, Comfy, Supra, Fofura Baby, Fofura Softsec, and Fofura Shortinho. The company also operates a Professional product line for businesses and exports Jumbo Rolls globally. Core products are manufactured from sustainably cultivated eucalyptus plantations with PEFC certification.

Differentiator

Problem solved

Functional benefit

Brands

• Familiar: Tissue paper brand for the Northeast Brazil market
• Absoluto
• Velud
• Fofura Baby
• Fofura Softsec
• Comfy
• Supra
• Fofura Shortinho
• Bracell Social
• Bracell 2030

Products and services

• Celulose Solúvel (Rayon-grades Dissolving Pulp) Dissolving pulp used as raw material for viscose and Lyocell fibers in fabrics and nonwovens, wet wipes, cosmetic masks, women's underwear, cellophane films for packaging, and viscose sponges. Sold to global textile manufacturers.
• Celulose Solúvel Especial (Specialty-grades Dissolving Pulp) Specialty-grade dissolving pulp used in cellulose acetate flakes for cigarette filters, microcrystalline cellulose for pharmaceuticals and food products, nitrocellulose for printing inks and cosmetics, and industrial filaments for tire reinforcement. Sold to global pharmaceutical, food, cosmetic, and industrial manufacturers.
• Celulose de Eucalipto Branqueada (Bleached Eucalyptus Kraft Pulp) Bleached short-fiber eucalyptus cellulose for manufacturing printing and writing papers, sanitary papers, packaging, and specialty papers. Produced at the São Paulo unit with 250,000 tonnes/year base capacity.
• Tissue Paper Products (Toilet Paper, Paper Towels, Napkins) Consumer tissue paper products for personal hygiene and household cleaning, including toilet paper (single and double-ply), paper towels, and napkins, manufactured at Bahia and Pernambuco units and sold under multiple regional brands across Brazilian markets.
• Baby Diapers Baby diapers under the Fofura Baby, Fofura Softsec, and Fofura Shortinho brands, with leadership position in open diapers in Northeast Brazil. Produced at the São Gonçalo dos Campos (Bahia) and Pombos (Pernambuco) units.
• Linha Professional (Professional Tissue Line) Professional-grade tissue products in high-length rolls and interfolded formats for B2B buyers such as businesses, hotels, and hospitals, manufactured with 100% certified virgin PEFC cellulose and 100% green energy.
• Jumbo Roll Tissue (Export) Large tissue paper rolls for converter clients worldwide, with 240,000 tonnes/year capacity and dedicated export infrastructure at the Port of Santos.

Quantifiable outcome

• 47% reduction in industrial emissions per tonne produced since 2020
• +6 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IPÊ – Instituto de Pesquisas EcológicascoreStrategic or Co-development Partner · 1 January 2025Strategic partnership for the conservation of the black lion tamarin (mico-leão-preto, Leontopithecus chrysopygus), an endangered species endemic to São Paulo state. The partnership began in 2025 and includes three phases: population monitoring in areas influenced by Bracell operations in Lençóis Paulista, Borebi, Iaras, São Manuel, Botucatu, Pratânia, and Garça/Alvinlândia (Marília region); planning and implementation of strategies for animal management and ecological connectivity; and consolidation and evaluation. Bracell's sustainability team leads the initiative in alignment with the Bracell 2030 Agenda for Sustainable Landscapes and Biodiversity.
• PEFC – Programme for the Endorsement of Forest CertificationcoreStrategic or Co-development PartnerBracell holds PEFC forest management and chain of custody certifications for its eucalyptus plantations and operations in Bahia and São Paulo, demonstrating sustainable forestry practices.
• United Nations Global CompactcoreStrategic or Co-development PartnerBracell is a signatory to the UN Global Compact, voluntarily committing to the 10 principles covering human rights, labor relations, environment, and anti-corruption, aligned with the UN Sustainable Development Goals.
• UN Women – Women's Empowerment Principles (WEPs)coreStrategic or Co-development PartnerBracell is a signatory to the UN Women's Empowerment Principles, committing to promote gender equality and women's empowerment in the workplace and in the communities where it operates in São Paulo and Bahia.
• International Finance Corporation (IFC)coreStrategic or Co-development PartnerBracell commits to the performance standards of the IFC, the World Bank Group's private sector development arm, demonstrating adherence to international sustainability and social responsibility benchmarks.
• Prefeitura de Botucatu (Botucatu Municipal Government)minorStrategic or Co-development PartnerPartnership with Botucatu city government to strengthen conservation of Parque Cachoeira da Marta, including fire prevention, infrastructure improvements, biodiversity protection, and water resource conservation.
• ABRH-SP – Associação Brasileira de Recursos Humanos (Regional Centro-Oeste Paulista)minorGTM or Marketing PartnerBracell hosted the ABRH-SP Inside Bracell technical visit event at the Bracell Learning Institute in Lençóis Paulista, bringing together over 60 HR professionals to discuss AI in human resources and learn about Bracell's corporate learning programs.
• SAP AribacoreTechnology or IntegrationBracell uses SAP Ariba as its primary supplier management platform for supplier registration, qualification, quotation requests, commercial proposals, and procurement workflow management.
• Edelman BrasilminorGTM or Marketing PartnerEdelman Brasil serves as Bracell's press and media relations agency, providing corporate communications and media advisory services.

Scale indicators12 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Suzano: Brazil's largest pulp producer and the world's largest eucalyptus market pulp manufacturer. Directly comparable to Bracell in eucalyptus kraft and dissolving pulp production, with overlapping global B2B customer base and similar vertically integrated plantation operations.
• Klabin: Brazilian integrated pulp and paper producer operating kraft pulp and packaging paper manufacturing. Comparable to Bracell in eucalyptus kraft pulp production and as a Brazilian forestry-industrial integrated player.
• APRIL Group: Sister company within the RGE Group, operating dissolving pulp and tissue production in Asia. Highly comparable in specialty cellulose product mix, integrated plantation model, and tissue business; leadership pedigree (Bracell's president previously led APRIL).
• Asia Pulp & Paper (APP) / Sinar Mas: Major global pulp and paper conglomerate producing dissolving pulp, tissue, and printing/writing papers. Comparable scale, product breadth, and global export orientation, with significant Asian commercial networks.
• Kimberly-Clark Brasil: Brazilian tissue and baby diaper business of global consumer products giant Kimberly-Clark. Directly competes with Bracell Papéis in tissue, paper towels, and baby diapers across Brazilian retail channels.
• Lenzing AG: Austrian specialty cellulose producer making dissolving pulp for textile fibers (Tencel/Lyocell). Highly comparable to Bracell's dissolving pulp business and end-use customer base in viscose/lyocell textile manufacturing.

Broad incumbents

• UPM-Kymmene: Large European forestry-pulp-paper-biofuels conglomerate producing market pulp alongside paper products. Comparable as a major global pulp producer with sustainability focus and integrated forestry operations; broader portfolio than Bracell.
• Stora Enso: Nordic pulp and paper major producing market pulp, packaging, and biomaterials. Comparable in market pulp production and sustainability credentials (PEFC-certified forestry, bioeconomy positioning); broader product portfolio including packaging boards.
• Mondi Group: European integrated pulp and packaging group producing market pulp and converted paper products. Comparable in pulp production and sustainability certification; serves overlapping global B2B customers in packaging and paper.
• Sappi: South African-headquartered global pulp and paper company producing dissolving pulp (especially for textile applications) and coated/specialty papers. Comparable in specialty dissolving pulp and sustainability-certified operations; broader product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bracell
• LinkedInlinkedin.com/company/bracell
• Facebookfacebook.com/Bracell
• Xx.com/somosbracell

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bracell